Uniqlo collaborates with Jeff Koons on a capsule collection

24th September 2021, Mumbai

Uniqlo is a one-stop-shop for everything from art to t-shirts. The renowned Japanese ready-to-wear and accessories label for men, women, and children has presented a new capsule collection for its UT brand, which was created in collaboration with modern American artist Jeff Koons.

The Fast Retailing group's label has immersed itself in Koons' distinctive universe, choosing five images of his iconic sculptures, including those for the world-famous masterpieces "Rabbit" and "Balloon Dog." From October 18th, 2021, the collection will be available online and in-store, with prices ranging from €14.90 for a t-shirt to €29.90 for a hoodie.

The collection will also be available for purchase during the ‘Lost in America' exhibition by Jeff Koons, which will take place in Qatar in November 2021.

A portion of the revenues from the sale will go to Dadu, Qatar's children's museum, which will open later this year in Doha, the country's capital.

Uniqlo's current collection is part of the UT line, which features graphic motifs inspired by major personalities in art, design, music, comics, and videogames on t-shirts and sweatshirts.

The UT brand, which debuted 15 years ago, focuses mostly on pop culture. At some years, Nigo, a Japanese designer who currently works for Kenzo, was the line's creative director.

Uniqlo's UT collection was inspired by a variety of influences, including Japanese Hokusai prints and pop artist Andy Warhol.

The label and retailer, which expects to earn $19 billion (€16 billion) in revenue in 2020 and run 2,200 locations in 25 countries, is now depending on Jeff Koons' renown and creativity to bolster its brand image and increase its international appeal.

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