Arvind Fashions gives Unlimited access of 'Unlimited Fashion' to V-Mart
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22nd July 2021,Mumbai:
Acquisition of 'Unlimited Fashion Chain' part of Arvind Lifestyle Brands (ALBL) subsidiary of Arvind Fashions gets V-Mart to debut its inroads in untapped markets in southern and western India establishing deep and wide footprint in a jiffy. Moreover move also gels well with V-Mart brand signature 'Cluster-based Expansion Strategy'
The consideration of this offline deal in all cash transaction as per sources is pitted at Rs.150 crore besides contingent payments of existing stores through years contingent to milestones achieved by latter as & how it pans out.
Shailesh Chaturvedi,MD Arvind Fashions
Watch: https://www.youtube.com/watch?v=tdQ_9bphclE
What V-Mart is likely to get
Unlimited Brand
Assets of 74 retail stores
Warehouses
Inventory
Lalit Agarwal, Chairman & Managing Director of V-Mart Retail Ltd
Arvind Fashions looks at revitalising Hi-Conviction brands in its portfolio by realising full book value for this transaction likely to be consummated through next 60 days.
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Lalit has always maintained, “.V-Mart is one of the value retail serious players in northern & eastern India and is a leading chain predominately in Tier 2, 3 cities in the fashion segment.
Given this deal, "V-Mart is now likely to operate 356 stores across 25 states with a total area of 30.8 lacs sq ft,”
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