30th November 2021, Mumbai:

Designer and entrepreneur Masaba Gupta will star in the second season of ‘Masaba Masaba’, a fictionalised account of her life as a fashion designer which debuted its first season on Netflix in August 2020.

Masaba Masaba has been renewed for a second season following the success of its first season which launched on August 28, 2020 on Netflix in India, the designer told Vogue India.

“Masaba Masaba, besides changing my life and providing a distraction to many during the pandemic, made people see that there is much more to a designer’s life,” Gupta told Vogue India about the series.

“Fashion isn’t just a stop-gap between graduating school and getting married,” said Gupta. “I wanted to fight that frivolity- and that designing is not about sketching, head in the clouds, with Dido playing in the background.” The series’ first season was written and directed by Sonam Nair, Nandini Gupta, and Anupama Ramachandran.

Gupta played herself and her mother, actor Neena Gupta, played her mother in the six-part series which tells a fictionalized account of Gupta’s rise to fashion fame and personal life.

Gupta is also working to expand her brand House of Masaba, with a focus on online sales which now make up 60% of the brand’s total sales. The designer has also pivoted her approach to design, to begin with analysing market trends to see what her customers want than using the data as a starting point for design, she said.

Fashion Network (The news article has not been edited by DFU Publications staff)

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DAILY NEWS:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul
2. Consumers will determine growth of sustainable fashion e-comm in India
3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'
4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22
5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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26 November 2021, Mumbai:

Clovia, India's leading brand for women's activewear, innerwear, loungewear, and personal care has got the ball rolling with its latest athleisure range that oozes both comfort and style.

The versatile movie star Payal Rajput was recently seen flaunting her fit and healthy self in Clovia's stylish athleisure clothing in a fun and peppy video. Showcasing her worked-out body in this trending collection, Payal Rajput looks ready to break into a sweat and make newsworthy headlines in her sweltering look.

A prominent face in Telugu and Punjabi cinema, Payal Rajput has also featured in television shows like Sapnon Se Bhare Naina, Maha Kumbh: Ek Rahasaya, Ek Kahani, Gustakh Dil, to name a few. Payal Rajput debuted in Telugu movies in 2013 with the film Iruvar Ullam, with Channa Mereya being her first Punjabi release in 2017. Her breakthrough performance in the Telugu movie RX 100 made her a popular face on the big screen.

Clovia's association with Payal is a way to reach out to modern women and make them fall in love with their bodies. It aims to inspire them to redefine fitness through fashion, without compromising on comfort. In the video, Payal is seen comfortably carrying off a combination of chic and camouflage print styles from the Clovia activewear collection.

"With our latest athleisure collection, we seek to excite and inspire the astute and knowledgeable modern women for whom comfort, aesthetics, and style takes precedence over everything else. Our new range gives preference to confidence and fitness over waist size and weight.

Apart from its distinct combination of prints and colours, the great performance fabric allows women to stretch, bend, flex, and move with ease. We are ecstatic to associate with Payal Rajput who is a fresh face, and she has upped the ante when it comes to flaunting her perfectly fit body in our latest athleisure collection," said Suman Chowdhury, Co-founder, and COO, Clovia.

In the sizzling video, Payal is seen bending the rules of fitness by displaying impressive yoga asanas and striking poses, donning the trendy and upbeat athleisure range from Clovia. She's clad in funky tie-dye sports bras paired with similar-patterned bottoms. Her athleisure look drives home just the kind of motivation that the urban woman needs to achieve her fitness goals.

Clovia's latest athleisure collection can be browsed at (https://www.clovia.com/active-wear/s).

Clovia is India's premier direct-to-consumer lifestyle and personal care brand for the urban millennial woman. The company designs manufacture and sells a host of products including premium lingerie, nightwear, loungewear, activewear, shapewear, swimwear. and personal care products. The brand was launched by industry veterans Pankaj Vermani, Neha Kant, and Suman Chowdhury in 2015. Clovia sells through multiple channels including its exclusive online store www.clovia.com, Android & iOS Apps, all major online marketplaces, a network of its exclusive retail stores across India, and also through most of the premium large formats in the country. Almost 60% of Clovia's business comes through its owned channels, having served over 3Mn customers on the same.

At Clovia highly skilled designers and product experts create exquisite, playful, and designer products, keeping up with the international trends. Sophisticated, sharp, and suave, contrasted with flirty, fun, and bold, Clovia continues to redefine the consumption story for the Indian woman. Clovia currently sells a product every 2.5 seconds.

The company's proprietary technology stack ensures it has one of the most efficient supply chains in the country. Clovia is backed by a host of reputed Indian and international VC and PE firms.

Business Standard (The news article has not been edited by DFU Publications staff)

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DAILY NEWS:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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 30th November 2021, Mumbai:

Online giant Flipkart has teamed up with Bollywood celebrities Ranbir Kapoor and Alia Bhatt to launch the ninth season of its multi-media youth-oriented campaign India ka Fashion Capital.

Ranbir and Alia are expected to create a unique connection with Flipkart’s target audience and inspire them to look at Flipkart as a one-stop shop for all their lifestyle needs.

Created in collaboration with McCann World Group, the new campaign will run on television and digital platforms for 14 weeks. The campaign is designed to encourage shoppers who are still wary of shopping online to take the plunge, backed up by celebrity endorsement.

The campaign focuses on ethnic wear and cosmetics as well as home furnishings and décor with the aim of presenting Flipkart as a one-stop shop for millennial shoppers.

Flipkart has a strong understanding of customer needs, which has helped it provide them with the best-in-class offerings over the years.

Today’s shoppers prefer to live a fashionable lifestyle that is both accessible and value-driven.

Several factors are contributing to the bullishness in online buying sentiment, including the shift in spending from offline to online and increased buyers from Tier III cities who are expected to spend more as they become more comfortable with the online channel and get access to brands and affordable financing options.

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DAILY NEWS:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul
2. Consumers will determine growth of sustainable fashion e-comm in India
3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'
4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22
5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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Raw Mango’s latest collection is called Romantics. Raw Mango’s festive collection Romantics features a mix of classic traditional silhouettes such as saris and fusion and western wear elements including slip dresses and gowns.

The collection has a vintage nostalgia to it but also feels modern through its use of structured detailing. Textiles used in the collection include thick brocades, satin, and metallic fabrics.

The brand’s signature relaxed tailoring features across the collection but the use of bodices and structured busts on everything from dresses to kurtas adds a retro, lingerie-inspired touch.

Raw Mango, launched in 2008 by Sanjay Garg and based in New Delhi, is known for its handloom saris and textiles. With roots in craft and community, Raw Mango's relationship with handloom began as an investigation of possibilities.

As a design house, it continues to create new conversations in textile, culture, and politics through a range of saris, garments, and objects. Created with karigars across Rajasthan, Madhya Pradesh, West Bengal, and Varanasi, Raw Mango’s designs innovate upon century-old skills in pursuit of defining a new aesthetic vocabulary.

Raw Mango draws from the colors, philosophies, and cultures of India to create a unique voice, questioning place and perspective through design.

Dear Reader, we at DFU Publications are committed to providing the latest news updates on trade development and insights, to keep our readers informed. Stay tuned. Subscribe to our newsletter.

DAILY NEWS:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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26 November 2021, Mumbai:

Hopscotch is a fashion brand for children and through this partnership, Flipkart hopes to enhance its branded portfolio and further its value proposition of making high-quality premium branded products available to more than 400 million registered customers.

The majority of customers shopping for branded children’s fashion on Flipkart tend to be in the 25 to 40 age group and are conscious about fabric composition and branded clothing for children.

Flipkart has sharpened its focus on children’s fashion which has helped it scale up business three times in the past two years, with majority growth being driven by new customers and Hopscotch launch is in line with this.

High-quality children’s fashion products are expected to bring immense value from a choice perspective. Hopscotch specializes in curating fashionable and on-trend head-to-toe looks for infants, toddlers, and preschoolers and offers a value-fashion range. Every look is uber stylish and fit for all occasions, whether it is a cool breezy day at the beach or a classy evening garden party.

There has been a 60 percent year-on-year growth in the branded children’s fashion segment, with a majority of new customers coming in from Tier II regions.

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TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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30th November 2021, Mumbai:

Ankiti Bose, CEO & Co-founder, Zilingo spoke to Haslinda Amin at the Bloomberg New Economy Forum Catalyst about the role of e-commerce and digitization in accelerating the adoption of ESG and Sustainable practices.

Here are a few takeaways from the session:

- The pandemic has accelerated digitization amongst businesses, leading to profitability and transparency.

- Profitability can be the driving force behind the adoption of more sustainable practices and that too within a short period of time

- 10 % of fast-fashion manufacturers in ASEAN and South Asia are digital and want to adopt sustainable practices while they continue to follow fair labour and manufacturing practices

- The next step would be to encourage them to use a carbon-neutral process, conserve resources and use sustainable fabric.

Zilingo Trade (The news article has not been edited by DFU Publications staff)

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Daily News:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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26 November 2021, Mumbai:

Today, Fashion for Good launches the Sorting For Circularity India Project, a consortium project to understand both the pre-consumer and post-consumer textile waste streams in India, and to pilot sorting and mapping solutions.

The project aims to build an infrastructure towards greater circularity in the years to come.

The project brings together industry players including Fashion for Good partners Adidas, Levi Strauss & Co., PVH Corp., Arvind Limited, Birla Cellulose, and Welspun India. A key technology partner for the project is Fashion for Good innovator Reverse Resources who provides the analysis of the pre-consumer textile waste streams in addition to designing and running the pre-consumer pilot. The project is supported through catalytic funding provided by Laudes Foundation.

“India is a critical hub, not only for textile production and consumption but also as a global post-consumer textile waste destination.

This project is pivotal to understanding the size of this considerable market and providing the incentive, tools, and means for the industry to benefit from the wealth of this untapped resource.” Katrin Ley, Managing Director at Fashion for Good

A COMPLEX TEXTILE LANDSCAPE

India’s position as a manufacturing and consumption market of textiles provides for large streams of pre-consumer as well as domestic post-consumer waste.

Pre-consumer waste is only partially recycled, with the remaining portion mostly downcycled to products of inferior quality. Domestic post-consumer waste on the other hand is exceptionally difficult to trace, with limited data available to understand the waste, quantities, composition, and other factors key to its recycling.

India is also one of the largest recipients of global post-consumer textile waste, with millions of tonnes, to the value of more than €100m, of discarded textile imported and manually sorted through various hubs. Similar to domestic waste, limited information on this imported waste exists.

“Fossil-fuel-based synthetic materials will continue to dominate fashion unless innovations are scaled up, there’s buy-in from the market, and the supply chain infrastructure is developed.

We’re pleased to see Fashion for Good and Reverse Resources collaborate to drive forward the creativity and ingenuity needed to unlock the potential of circular materials within the industry.” – Anita Chester, Head of Materials at Laudes Foundation

Fashion For Good (The news article has not been edited by DFU Publications staff)

Dear Reader, we at DFU Publications are committed to providing the latest news updates on trade development and insights, to keep our readers informed. Stay tuned. Subscribe to our newsletter.

DAILY NEWS:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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