15 December 2025, Mumbai
In collaboration with the Fashion Design Council of India (FDCI), the Blenders’ Pride Tour Fashion recently forayed into Jaipur, radically transforming the event into a bold ...
12 December 2025, Mumbai
Max Fashion has launched a new large-format store in Kharar, Punjab with an aim to dominate India's value-fashion segment through aggressive Tier-II and Tier-III city penetration. ...
11 December 2025, Mumbai
India’s value fashion sector once a low-margin, low-branding backwater has transformed into the hottest battleground in the country’s $110 billion apparel economy.
With Gen ...
11 December 2025, Mumbai
Entrepreneur and passionate actor Rishaab Chauhaan launched a premium fashion brand poised to redefine contemporary Indian clothing. Known as Grabora, the brand makes a strategic ...
... was earlier a low-involvement retail segment has now turned into one of the fastest-growing fashion frontiers in the country.
A new IMARC Group report captures this shift with striking clarity: the ...
... reveal how consumer value perception is changing and why the premium segment now carries disproportionate financial influence.
Fashion Guru
Mass segment — high footfall, low revenue power
The mass ...
08 December 2025, Mumbai
V2 Retail has announced the opening of its newest value fashion store in Golaghat, Assam, as part of its aggressive growth strategy focused on India’s core markets and Tier-II/III ...
... and consumption is still intact but it is no longer the economy’s central organising force.
Instead, India has entered the age of the ‘Weekend Economy’, a behavioural shift that is reshaping fashion ...
02 December 2025, Mumbai
In partnership with VOY Media & Events, Delhi Fashion Club successfully hosted the recent Delhi Fashion Week (DFW) at the Indian capital’s YMCA Tourist Hotel on November 28. ...
27 November 2025, Mumbai
This festive season, India’s fashion-and-apparel landscape saw a major shift. According to operational data from logistics-provider Emiza, overall order volumes rose 13 per ...
... in fashion and apparel.
The Fireside Ventures report projects this generation will influence over $1 trillion in spending by 2030.
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This reversal is rooted entirely in digital discovery. ...
26 November 2025, Mumbai
The Indian fashion industry is charting a bold course into the future of retail experience, with the latest edition of the Blenders Pride Fashion Tour becoming a landmark event. ...
24 November 2025, Mumbai
The Confederation of All India Traders (CAIT) has officially launched the 'Swadeshi Sankalp Rath Yatra', turning the national call for ‘Swadeshi’ into a focused economic campaign ...
23 November 2025, Mumbai
Hopscotch, India’s largest online kids’ fashion brand (founded 2011), is undergoing a major product strategy overhaul, shifting from its vast assortment model to a sharp focus ...
... prices to surge 10-30% above international benchmarks, a cost that disproportionately burdened Micro, Small, and Medium Enterprises (MSMEs) and was frequently passed down to the consumer.
Fashion Guru ...
... and hyperlocal routing algorithms. “Speed has become the new currency of loyalty,” said a senior retail analyst at Technopak. “Fashion, like food, is now about immediacy not just desirability.”
Fashion ...
20 November 2025, Mumbai
The Indian e-commerce festive season was defined by a seismic shift in consumer geography, as the Fynd Festive Season Report 2025 revealed 65% of all fashion orders originated ...
19 November 2025, Mumbai
While its biggest rivals chase market share, Zara India has quietly rewritten the fast fashion rulebook. In a market defined by deep discounts, rapid store expansion, and relentless ...
... the entire value chain—from raw material support and design intervention to technology and market linkages—to elevate India’s diverse craftsmanship onto the global fashion stage.
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This shift ...
18 November 2025, Mumbai
India’s fashion and textile industry is preparing for what analysts are calling a ‘wedding-led recovery’ in the third quarter of fiscal year 2026 (Q3 FY26). As the country transitions ...