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Global Athleisure Market (2021-2026)

14 March 2022, Mumbai:

The Global Athleisure Market is estimated to be USD 144.25 Bn in 2021 and is expected to reach USD 281.4 Bn by 2026, growing at a CAGR of 14.3%.

  • Athleisure, a type of hybrid clothing, is a fabricated style of clothing typically worn during athletic activities and in other settings, such as at the workplace, at school, or at other casual or social occasions.
  • Athleisure outfits can include yoga pants, tights, sneakers, leggings, and shorts, that "look like athletic wear", characterized as "fashionable, dressed up sweats and exercise clothing".
  • The idea is that gym clothes are supposedly making their way out of the gym and becoming a larger part of people's everyday wardrobes. 
  • Athleisure can be considered as a fashion industry movement, enabled by improved textile materials, which allow sportswear to be more versatile, comfortable, and fashionable.

Market Dynamics

The major factors driving the growth of the global athleisure market are the increase in the adoption of attractive and stylish athleisure clothing in offices and workplaces, the rise in the trend of health and wellness.

Furthermore, unique brand efforts by manufacturers, which include advanced features of colors, fabric, comfort, and styling fashionable casual wear and the celebrity endorsements and social media participation by key players, have shifted millennials' and young customers' perceptions towards athleisure products, thus driving the market growth.

ALSO READ: Tata CLiQ sees exceptional growth in ‘at home’ fashion and athleisure

Market Segmentation

The Global Athleisure Market is segmented further based on Product Type, Distribution Channel, End User, Fabric, and Geography.

Recent Developments

1. Puma & ac Milan launch new away kit celebrating fondazione milan promoting "from Milan to the world" initiative. - 21st July 2021

2. Puma Launches New Era with The Ultra 1.3 Featuring A Unisex And A Women-Specific Fit. - 15th July 2020

Report Highlights:

A complete analysis of the market, including parent industry Important market dynamics and trends Market segmentation.

 

RELATED ARTICLE Import duty exemptions on leather products to boost exports, says CLE

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CREDITS: Wikipedia Research & Markets.

Global Athleisure Market (2021-2026)

Pearl Academy collaborates with FDCI

12 March 2022, Mumbai:

India’s leading institute in creative studies, Pearl Academy has collaborated with Fashion Design Council of India (FDCI), to provide an enhanced learning experience to the students through a series of programs and industry events spread over the next few months.

Through this collaboration, Pearl Academy will provide students an opportunity to directly interact with India’s key designers for a more immersive experience of the high-tech fashion industry.

 

ALSO READ: Anamika Khanna to open FDCI x Lakme Fashion Week

The enhanced partnership with FDCI will ensure the right skill sets that the students need to nurture and develop as designers of tomorrow. The enhanced learning experience includes: -Fashion Week-

In the continuity of the association over the last six years, Pearl Academy’s graduating students will continue to showcase their best creations at FDCI x LFW Fashion Week. -Setting up of a Designer’s Club with leading members of the fashion fraternity under which designers will mentor and inspire a group of students from Pearl Academy.

This event will be held across Pearl Academy’s campuses, providing a platform for mentoring and counselling the students by the industry experts on various aspects of the fashion industry.

Idea Generator will be an event hosted by FDCI with fashion experts (designers, editors, and stylists) where students from Pearl Academy will participate to delve into new fashion ideas and future fashion trends. -Brand Moods will be a live interactive web series where senior designers will talk to Pearl students about their journey from being a label to becoming a successful brand.

 

RELATED ARTICLE FDCI extends deadline for Circular Design Challenge

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CREDITS: The Print report.

 

 

 

Pearl Academy collaborates with FDCI

Russia at War: Impact on Tirupur Exports Sector

09 March 2022, Mumbai:

TEA, Tirupur

Tirupur has grownup by leaps and bounds, from less than Rs.10 crores in 1984 to Rs.23,620 crores in 2016 - 17, and in 2017-18, it recorded Rs.24,060 Crore and again clocked Rs. 27,650 Crore in 2018-19. During the year 2019-20, Tirupur exports were Rs.27,280 Crore and the decline in exports was due to the COVID-19 Pandemic impacted globally.

TIRUPUR KNITWEAR EXPORTS

Tirupur is contributing about 45% of total knitwear exports from our country and is exporting only cotton-based garments.

There is a good scope for increasing our market share in the global from the current level of about 2.6% by exporting value-added products and synthetic products. The following table compares the knitwear exports of Tirupur with all Indian exports.

ALSO READ: TEA advocates for a two-year extension of the IES on pre-and post-shipment rupee export credit

Raja Shanmugam | TEA, President

Credentials

As far as the export is concerned, all leading brands Nike, Cutter & Buck, Tommy Hilfigure, Point Zero, Fruit of Looms, Adidas, GAP, Katzenberg, Van Hussain, Fila, Arrow, TESCO, S Oliver, Inditex (Zara), etc., and leading chain stores like C&A, WalMart, Target, Primark, Sears and Mothers Care, H&M, Decathlon, Carrefour, Lindex, Hanes Brand, Polo, Ralph Lauren, NEXT, Kiabi, Columbia Sportswear, Bhs, Wal-Mart, Aldi stores, Guess Jeans & Spring Field etc., are sourcing from Tirupur.

With the ongoing Russia-Ukraine war, garment exporters in Tirupur are worried that the volatile market would have a cascading effect on the garment industry here. Tirupur Exporters Association’s president Raja M Shanmugham said 40% of its export business is with the European Union (EU) and the UK with a monthly turnover of `1,200 crore.

Most of the European buyers and brands have branches or franchises set up in Russia. Though no specific data is available on the quantum of garments sent by European buyers to Ukraine and Russia, exporters here estimate that it could be around Rupee ET50 crore a month. Last year, Rhythm Knit India in Tirupur, which manufactures children’s garments made `5 crore in the Russian market.

Rajkumar Ramasamy, the managing director of Best Corporation said they do not have direct business ties with Russia. But, a UK-based client of theirs was selling Tirupur products in Russia through a franchise.

Rajkumar has business of `15 crore a month with the EU, a small portion of which might be going to Russia.

Though the current sale of Tirupur garments in Russia and Ukraine is minuscule, the companies had plans to expand there, which has been put on hold now, affecting long-term business plans. “Given the situation, we have halted our plans to expand our business to Russia,” said S K Saminathan, executive director Rhythm Knit India.

Exporters said they had done export business with Russia in the past. “Due to several issues like lower Dun & Bradstreet rating and no payment guarantee from Russian buyers, we stopped doing business in the country,” said E Siva Sankar, managing director of Exel Sourcing Company. Due to the ongoing crisis, Siva believes buyers from the EU may slow down purchase.

There could be a cascading effect of the war — a possible slowdown of the economy — which might force the European buyers to cut expenditure, industrialists feel. Garment makers also fear the crisis may push up the cost of logistics, price of raw material and of finished goods.

“At this time, many people are refraining from doing textile shopping.

Hence, buyers may slow down purchase,” Siva said. K E Raghunathan, convenor of the Consortium of Indian Associations, an umbrella body of MSMEs, said the textile industry in Tamil Nadu is most likely to take a hit due to the war.

“If the war continues, it would cripple the supply chain. Not only garment exports, but other exporters who are into automobiles could also face the heat because of the ongoing crisis,” he said. K Selvaraju, secretary general of Southern India Mills’ Association, said exporters have been advised to wait and watch.

 

RELATED ARTICLE TEA, Tirupur urges FM to help MSMEs with liquidity

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CREDITS: TEA & TOI. 

Russia at War: Impact on Tirupur Exports Sector

BGMEA: Bangladesh & India has enormous scope to complement each other

08 March 2022, Mumbai:

Bangladesh Garment Manufacturers and Exporters Association president Faruque Hassan had said that Bangladesh and India had enormous scope to complement each other for the development of apparel and textile industries of both neighbouring countries.

He stressed the need for more collaboration and cooperation between the two neighbouring countries involving business communities and trade associations to explore avenues towards deriving two-way trade benefits.

ALSO READ: BGMEA x UNI Global Union to tie-up

The BGMEA president made the observation at a meeting with Sri Narain Aggarwal, former chairman of the Synthetic and Rayon Textiles Export Promotion Council, at BGMEA’s PR office in the capital’s Gulshan area on Saturday.

BGMEA vice-presidents Shahidullah Azim and Miran Ali were also present at the meeting. They discussed possible areas of collaboration between BGMEA and SRTEPC to identify mutual business opportunities and work to make the best use of them.

They also talked about how both associations could work together to create a bridge between apparel and textile businessmen of Bangladesh and India to facilitate meaningful business interactions.

 

RELATED ARTICLE The Bangladesh Garment Manufacturers and Exporters Association (BGMEA), Faruque Hassan: Bangladesh’s garment export to India will continue to grow

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CREDITS: NewAge Business. 

BGMEA:  Bangladesh & India has enormous scope to complement each other

As Sustainability Concerns Increase: Organic Apparels Acceptance Grows

09 March 2022, Mumbai:

Made with materials grown in compliance with organic agricultural standards, organic apparels are setting new standards in the Indian garment industry.

Garment companies across India are launching organic apparel collections to create new opportunities for themselves. Most of these collections are being launched in cotton fabrics.

As per Organic Trade Association the organic cotton industry was expected to grow 10 per cent by 2021-end.

The industry plays a crucial role in India, one of largest producers and exporters of cotton yarn across the world. Improve air quality and water conservation Besides improving farmers’ livelihood, the organic apparel sector also boosts soil sustainability.

ALSO READ Coats: Sustainability Report 2021

Additionally, it improves air quality and water conservation besides helping the country fight climate changes. Manufacturers and retailers across India are increasing the percentage of organic fibers in their collections besides launching completely organic garment items.

This growth in organic apparels is being fuelled by the ever-growing demand for organic fibers in India. Organic fibers can be found in all Indian products ranging from personal care items to home furnishings.

They are being used to produce a variety of products including sanitary products, make-up removal pads, cotton puffs, bathrobes, sheets, bedding, toys, diapers for kids, sportswear, stationery, and note cards, etc.

Encourage more empathy amongst consumers The growth in India’s organic apparel market can be attributed to many factors including geographical conditions, land and soil.

The industry is reaping the benefits of this growth and pursuing new growth opportunities.

The popularity of organic apparel in India has reached new heights as they encourage consumers to be emphatic towards other human beings. For instance, organic cotton consumes a sizeable amount of insecticides and pesticides produced across the world.

The organic apparels market in India is also getting a boost by production rates in many states and the employment opportunities it creates. Rising consumer awareness is also fuelling the growth of organic cotton in India.

Conserves natural resources Concerned about their health and comfort needs, young consumers are focusing on new fabrics and textures that have a minimal environmental impact.

Experts and designers believe organic clothes help reduce consumers’ stress by detoxifying their bodies. Non-synthetic and breathable, organic fibers help conserve natural resources and treat farmers and nature with fairness.

The second-largest employment producer in the country, the Indian textile industry is mainly dominated by the organic cotton market. The industry has witnessed exponential growth in the cotton industry in the last four decades.

 

RELATED ARTICLE MAS Holdings Announces Company-Wide Sustainability Strategy: Plan for Change

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 CREDITS: Textile Value Chain report . 

As Sustainability Concerns Increase: Organic Apparels Acceptance Grows

Russia at war: NAEC, Apparel Industry takes a hit

07 March 2022, Mumbai:

Covid-19 pandemic was the 1st serious factor to blow a dent, and comes now bolt from the blue as Russia is at war inflicting a deadly blow to Apparel industry so no brainer Uttar Pradesh’s Gautam Budh Nagar a big apparel exporters cluster is no exception. 

With war already in its 2nd week is only getting deadlier by the day so the nascent recovery is only got derailed.

ALSO READ: Make vaccines available for Noida exporters, urges NAEC

*Around 3,000 factories in the district manufacture apparels and 10 percent of their annual exports till 2020 were delivered to Russia and Ukraine, they said. It amounted to earnings from Russia worth Rs 462 crore and Rs 61.6 crore from Ukraine every year, they added.

“We are just coming out of the Covid-19 pandemic and now this war has affected us badly,” said Lalit Thukral, president of Noida Apparel Export Cluster (NAEC)

Thukral lists out a number of issues. Traders are unlikely to get paid in time for their exports under the dollar-rouble conversion as the Russian currency has plummeted to historic lows after western nations and their allies slapped stifling sanctions targeting Moscow.

 

RELATED ARTICLE Garment exporters from all over India are protesting the high cost of cotton and cotton yarn

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CREDITS: TOI newindia24news.com. 

Russia at war: NAEC, Apparel Industry takes a hit

Embassy of India, Paris & AEPC: Seminar on ‘India-France'

11 March 2022, Mumbai:

The Embassy of India, Paris in collaboration with Apparel Export Promotion Council (AEPC) organized a webinar on ‘India-France: Market Opportunities and Areas of Cooperation for a Sustainable Textile and Fashion’ yesterday.

Dr. Praphullachandra Sharma, DCM, Embassy of India, Paris, gave the opening remarks. Ms. Shubhra, Trade Advisor, Ministry of Textiles talked about policy and sustainability targets and ambitions related to the Indian textile industry and sustainability.

Trade Advisor emphasized the fact that the Indian Government is employing different policies to improve productivity and reduce environmental pollution.

ALSO READ Economic Survey 2022: PLI scheme for textile industry to attract investments in next 5 years

“Initiatives like PM-MITRA which is establishing seven mega textile parks across the country would enable embedding sustainability in the value chain and would make the industry future-ready giving it a competitive edge globally,” the advisor said.

Speaking on the current status and outlook for Indian apparel exporters, AEPC Chairman, Narendra Goenka said, “Indian apparel industry is very well aware of the alarming fact that without sustainable supply chains, the fashion industry will become less and less viable.

NEWS ARTICLE Cabinet's Big Push Rs 4,445-crore nod under 'PM MITRA Yojana' to set up 7 mega textile parks

Sustainability is now counted as one of the major pillars of the apparel export business and a growth tool.

India offers to the world a complete value chain solution from farm to fashion giving us a competitive edge towards efficient implementation and monitoring of the sustainability throughout the supply chain through triple bottom line (TBL) approach involving three pillars of sustainability that are economic, social, and environmental,” he said.

India has recently launched Project SU.RE which stands for ‘Sustainable Resolution’ - a firm commitment from the industry to move towards fashion that contributes to a clean environment.

Indian brands have pledged to source/ utilize a substantial portion of their total consumption using sustainable raw materials and processes, by the year 2025.

The webinar dwelled on various subjects from environmental sustainability like water usage, energy consumption, chemical loads, air emission, carbon emission, solid waste, and landfill, to circularity and social sustainability such as inclusivity, skilling, labour reforms, and women empowerment.

The importance of blockchain and traceability was also discussed.

The webinar, which had key speakers from LVMH, Fashion Green Hub, Decathlon, Jamini, and Intellecap, saw a huge response with more than 50 participants including manufacturers, retailers, designers, policymakers, start-ups, innovators in sustainable fashion and textile industries, consultants, export councils, and government bodies.

 

RELATED ARTICLE AEPC, N.Goenka, Chairman: The extension of the Emergency Credit Line Guarantee Scheme (ECLGS) to bring relief to apparel exporters

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CREDITS: PIB.

Embassy of India, Paris & AEPC: Seminar on ‘India-France'

Intimate Wear Market 2025 : Explore Top Global Drivers

07 March 2022, Mumbai:

New measurement and design techniques combined with production methods and innovative materials transform the quality, range, and applications of intimate wear.

For instance, German lingerie designs show a new trend toward muted colors such as earthy tones, navy blue, and pastel colors. Lingerie designers are coming up with many new designs that are embroidered and have two-tone color patterns and most of them are asymmetrical.

Animal prints and organic shapes combined with geometrical patterns are also in fashion. Luxurious, elegant, desirable, and evocative vintage lingerie is also gaining popularity in both the fashion markets and modern intimate apparel.

ALSO READ: CALIDA GROUP onboards erlich textil, lingerie brand

According to a new report published by Allied Market Research, titled, Intimate Wear Market by Gender (Women and Men), Age Group (1317 Years, 1835 Years, and 36 Years & Above), Price (Luxury, Super-Premium, Premium, Medium, Economy, and Low), Distribution Channel (Mass Merchandizers, Mono brand Stores, Specialized Stores, and Others): Global Opportunity Analysis and Industry Forecast, 2018-2025 the global intimate wear market is expected to generate $325.36 billion by 2025, growing at a CAGR of 8.1% from 2018 to 2025. In 2017, Asia-Pacific led the intimate wear market, followed by North America.

Growth in the region is supplemented by an increase in national per capita disposable income and growth in fashion consciousness among the young generation.

 

RELATED ARTICLE Bangladesh RMG Sector: Riding on the emerging lingerie global market growth

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CREDITS: einnews.com. 

 

 

 

Intimate Wear Market 2025 : Explore Top Global Drivers

Madsto Clothing: On its way forward

11 March 2022, Mumbai:

About Company

It is a leading Exporter, Manufacturer, Supplier of T-shirts, Men's Track Pant, Shorts from Bengaluru, Karnataka, India having two directors -Giri Kambanna and Bhanu  Prashanth Sathri.

*The company is located in Bengaluru, Karnataka, and is one of the leading sellers of listed products and now the company has started to sell its products in online marketplaces.

ALSO READ: Aloka Exports launches new sustainable apparel brand

It is been an online brand for only for last one year, before that it was completely offline.

So, before entering into the online space, it has researched the market presence of similar brands, similar with respect to its product offerings.

We researched every aspect of the other brands as the product that design, colour, fit, and most importantly the cost that they were arriving at.

So, what it found out was that the cost that it was able to crack, given that our manufacturing costs were much lower than the cost that these considerably bigger brands – it knew it had a sweet spot to arrive at.

And that’s when it realized it has the cost advantage.”

 

RELATED ARTICLE Texport Inds looks at investing in Sircilla Apparel park

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CREDITS: India Retailing.

Madsto Clothing: On its way forward

Lingerie Brands: Resale, recycle programs to curb waste

08 March 2022, Mumbai:

Though the underwear sector is becoming increasingly sustainable, it still remains one of the largest contributors to clothing landfills.

As per Environmental Protection Agencyestimates, US consumers discard approximately 11 million pounds of underwear every day. Only about 15 per cent of this textile waste is recycled due to garment’s limited re-use, as per a Glossy report.

Most of the discarded underwear is downcycled, as it is made from a mix of fibers, including elastane. These fibers cannot be separated and made into new items.

ALSO READ: Curve New York closes show with outstanding success

Resale, recycle programs to curb waste

The sector has been incorporating organic and bamboo materials in new underwear. However, it needs to step up efforts to combat the amount of waste it generates.

US brands like Parade are recycling old underwear into new ones.

While others like Modibodi are making their products biodegradable.

Two-year old brand The Big Favorite is also eliminating the use of elastic in its underwear. Over 60 per cent consumers believe, brands and retailers should offer resale and recycling programs for their products, as per a 2022 consumer behavior report from Avery Dennison.

However, the current underwear brands fail to address the needs of the whole sector.

Parade joined the Science Based Initiative to help companies reduce emissions in line with the Paris Agreement goals. The brand also collaborated with well-known US recycling company Terracycle to introduce a take-back program.

The partnership aims to curb the dumping of underwear into landfills. Kerry Steib, Head-Impact, Parade says, the partnership aims to find ways to convert these underwear made from blended materialsinto new products like housing materials, insulation and furniture.

The brand is creating a bio-elastane material to recycle underwear into new ones.

Parade is also introducing new ways to increase supply chain transparency. The brand is providing opportunities to consumers to get involved into its activities, adds Steib.

Opting for biodegradable materials

Meanwhile other apparel companies are focusing on launching underwear products made from biodegradable materials.

Two years ago, underwear brand Modibodilaunched a range of biodegradable brief made using both natural and bioengineered synthetic textiles. Each of these briefs has an inside liner, making it period-proof. Kristy Chong, Founder and CEO, says, these brief reduces environmental impact by eliminating waste.

The briefs launched by Modibodi underwear are Standard100 certified by Oeko-Tex.

They are also free of harmful chemicals with 97 percent components scientifically proven to break down into nontoxic substances.

Durable and tested to perform even after 100 washes, the briefs offer the same quality as the rest of Modibodi’s products.

Other companies like The Big Favorite are offering underwear that can be directly recycled into new underwear. The brand provides customers a QR code on the garment’s label that can be used to return the item.

The brand thencleans and sorts these garments and sends them to a textile recycling partner in Peru. This helps the brand recycle these fibers into new under wear, thus extending their lifespan.

 

RELATED ARTICLE Boux Avenue, UK lingerie retailer witnesses sales; losses reduced

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Lingerie Brands: Resale, recycle programs to curb waste

Pakistan's textile exports reach new highs in Feb.'22

05 March 2022, Mumbai:

According to official data released by the All Pakistan Textile Mills Association (APTMA) and the Pakistan Bureau of Statistics (PBS), the country's textile exports increased by 37.40 percent on a year-over-year basis in February of this year, reaching US $ 1.69 billion, the highest monthly total ever.

Textile exports increased by 9% in February '22, compared to the same month the previous year. With a great performance in textile manufacturing, Pakistan was able to generate US $ 12.62 billion in the July-February period of FY '22, up from US $ 10 billion in the same period of FY '21, or a 26.20 percent increase. 

ALSO READ: PAKISTAN TO CONTINUE WITH THE TEXTILE AND APPAREL POLICY 2020-25

"Pakistan is still benefiting from the export orders it captured during the peak of COVID-19 in the world, when its competitors were completely shut down and Pakistan managed to keep its industrial sector open by opting for the smart lockdown policy," said Javed Bilwani, Chairman, Pakistan Apparel Forum.

Javed also expressed grave concerns about the Russia-Ukraine conflict, stating that fluctuations in gas prices on the international market could drive up manufacturing costs in the coming weeks, especially if European nations begin purchasing gas from the global market as a result of Russian supply disruptions.

"A nation like Pakistan would be in a precarious position since RLNG is very expensive for us," Javed pointed out.

 

RELATED ARTICLE Indian traders rule out cotton exports to Pakistan

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CREDITS: Apparel Resources.

Pakistan's textile exports reach new highs in Feb.'22

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