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Navyasa by Liva & Women’s Indian Premier League 2023 partner

06 March 2023, Mumbai 

Navyasa by Liva, a contemporary fashion brand, has announced its partnership with the Delhi Capitals team for the Tata Women's IPL, a premier T20 cricket league for women in India.

The CEO of Delhi Capitals expressed excitement about the partnership, stating that both brands are dedicated to promoting and empowering women to express themselves freely.

Mr. Rajnikant Sabnavis, Chief Marketing Officer, Grasim Industries (Pulp and Fiber), alluded, “Aimed at perceiving sarees as the new “cool” and making it the preferred attire for the modern Indian women".

The brand is an ode to true contemporary, cosmopolitan Indian women who believe that style is a combination of fashion and comfort.

This partnership is expected to be a game-changer for women's cricket in India and celebrates International Women's Day this year.

As part of the association, Delhi Capitals team players will wear the Navyasa by Liva logo on the lead arm of their official jersey throughout the tournament. The spokesperson for Navyasa by Liva stated that the partnership provides an opportunity to showcase the brand's ethos and create a unique and unforgettable experience for the fans.

This partnership aligns with navyasa by Liva's ethos of empowering women and celebrating their individuality, represented by the hashtag #freetobe. Navyasa by LIVA new collection aims to perceive sarees as the new cool. 

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Les Petits: Haute couture for kids’ at Trunk Show

14 February 2023, Mumbai

Les Petits, known as a luxury fashion brand for kids, held a Trunk Show on February 11th and 12th at the Ambassador, New Delhi - IHCL SeleQtions. The event exhibited a range of premium collections from popular brands such as Dolce & Gabbana (D&G), Fendi, Versace, Moschino, Kenzo, Rang, Stella Rossa, Mayoral, Paul Smith Jr, and of course Les Petits.

The brand added excitement offering a mouthwatering discount of 50%  on the collections during the event. Les Petits is made a niche for itself bringing global kidswear fashion trends to the Indian market, and the Trunk Show allows customers to experience premium luxury apparel and exclusive designs firsthand.

The brand makes an intent statement aiming to put a finger on understanding the diverse requirements of parents and their children, which enables them in curating an alluring yet functional and comfortable collection for the kids of its target audience.

President of Les Petits, Ms. Swati Saraf iterated on this momentous occasion," The brand believes that fashion and luxury are integral to the brand's core ethos. Les Petits organizes such events to give customers nuanced insight into ongoing fashion trends and provide an opportunity to engage/interact and connect with parents and children.

On the whole, the Trunk Show left a palpable/mesmerizing effect on customers with its exuberant collections from leading international brands.

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