Arjun Rampal is the new brand ambassador for U.S. Polo Assn.
09 December 2021, Mumbai:
This is the first time the brand will have an Indian ambassador. The new campaign focuses on twinning, which is a fun and fashion-forward concept that captures the pure, emotional bond fathers share with their children.
As a part of its expansion plan, the brand will release the new campaign featuring Arjun Rampal and also unveil a new brand look across its 392 stores in India.
The new stores will have an all-white interior with the U.S. Polo Assn. brand colors. The signature red, blue, and white stripes will welcome customers at the entrance.
Wood, metal, and concrete detailing will further add to the overall look. Each store has a polo wall that embodies the spirit of the game. Through this new campaign, the brand is focused on expanding its reach to the offline and online customer base.
The campaign showcases Rampal twinning with his onscreen child in the new autumn/winter range. Staying true to the brand spirit, the campaign was shot in the authentic world of polo with a field full of barns, horses, and equipment.
U.S. Polo Assn. is retailed in India by Arvind Fashions. U.S. Polo Assn. is known for its sport-inspired, classic American style and each season the brand takes it a notch higher.
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