Jade launches women’s fashion brand 'MoonRay'
21 December 2021, Mumbai:
MoonRay is a conscious fashion brand that tells the story of young artists everywhere through innovation, compassion and craft. This is a women’s wear and accessories brand launched by Jade, a designer and bridal wear brand. The label is designed to be sustainable and textiles used include organic cotton, indigo-dyed denim, GOTS-certified jersey, and Forest Stewardship-certified viscose. Crochet pieces are fabricated from upcycled threads, footwear is made from vegan leather, and industry waste fabrics are used where possible.
Jade makes style statements with its non-conformist bridal designs every season. The brand founded in 2008 is inspired by the heady rush of emotions that engulf the bride during the greatest day of her life. The collection has an outfit for every occasion—from the sangeet to the cocktail party to the wedding reception. It offers a stunning interplay of floral patterns and geometric textures, and a heady contrast of colors. It is for someone with a very unique and eclectic sense of style, who isn’t afraid to experiment or break the rules of conventional dressing for any occasion, someone who is well-travelled, yet rooted at the same time and appreciates art and handcrafted luxury. This in turn pushes the brand to experiment with newer, off-beat palettes, find interesting ways to blend modern and traditional aesthetics.
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