Pantone introduces a brand-new color. The color of the year for 2022 is Very Peri

09 December 2021, Mumbai:

Pantone 17-3938 Very Peri, a dramatic periwinkle blue hue with a bright violet red undertone, has been named the star color of the year for 2022 by Pantone, the global color authority. Rather than choosing an existing shade from its broad palette, it has invented a fresh new colour.

The color is considered to provide an empowering blend of newness by combining the fidelity and steadiness of blue with the vitality and excitement of red. "Inquisitive and interesting Pantone 17-3938 Very Peri encourages us to embrace this transformed terrain of possibilities, opening us up to a new vision as we rewrite our life, displaying a carefree confidence and a daring curiosity that animates our creative spirit." Pantone 17-3938 Very Peri "places the future ahead in a fresh light," according to Pantone, "rekindling gratitude for some of the virtues that blue represents, complemented by a new perspective that resonates now."

According to legend, Very Peri is a symbol of the worldwide zeitgeist and the world's change. It highlights the merging of modern life and how color trends in the digital world are manifesting in the physical world and vice versa, thanks to gaming patterns, the growing popularity of the metaverse, and the growing artistic community in the digital environment.

"As we move into a world of unparalleled change, the selection offers a fresh take on the trusted and beloved blue color family," said Leatrice Eiseman, executive director of the Pantone Color Institute.

"With bluesy elements and a violet-red undertone, [it] exudes a sprightly, happy attitude and dynamic presence that promotes brave inventiveness and innovative expression."

"For the first time in the history of our Pantone Color of the Year educational color program, we've created a new color to highlight worldwide innovation and transformation." The complexity of this new red-violet-infused blue hue highlights the expansive possibilities that lie ahead of us, as society continues to recognize color as a critical form of communication and as a way to express and affect ideas and emotions, engage and connect," said Laurie Pressman, VP of the Pantone Color Institute. The tone, according to the manufacturer, is "a cheerful blue hue with a whimsical quality that lends itself to haphazard color harmonies and spontaneous color statements Very Peri has a futuristic vibe and can be applied to a variety of materials, finishes, and textures, ranging from shiny metallics, lustrous sheens, and high-tech materials to handcrafted looks and natural fibers ".

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