09 December 2021, Mumbai:
In a new global deal, Zara has partnered with TRX Training as an official training tool partner. The collaboration coincides with Zara's latest Athletics sportswear range and brings the full-body TRX Suspension Trainer to its client base.
The TRX Suspension Trainer will be available online through the Zara website in 24 markets worldwide, as well as in 11 major city Zara shops. Zara clients will have unique access to six months of unlimited on-demand exercises through TRX's exclusive digital fitness platform, the TRX Training Club.
The platform gives users ith limitless on-demand workouts and lives courses, as well as the ability to repeat and/or catch up on their favorite routines with its new 'Replay' feature.
"We are ecstatic to collaborate with one of the world's most recognizable companies and be a part of Zara's new Athleticz collection." "Home workouts are obviously here to stay, and we've teamed up with Zara to provide individuals with everything they need to exercise on their own time," said TRX CEO Brent Leffel.
"I believe we can convert even more fitness fanatics, and together with Zara, we can provide clients with the maximum comfort, as well as access to exercise wherever - at home or on the move." TRX Training Club's Director of Trainer Branding, Niko Algieri, traveled to New York to shoot exclusive workout material in Zara's filming studio as part of the relationship.
"Our goal was always to help individuals become more active all across the world when we launched the TRX Training Club amid a global pandemic," Algieri remarked. "This partnership with Zara allows us to take what we're doing in this arena to the next level and reach entirely new audiences - the potential here is enormous, and we can't wait to see what we can do." Zara isn't the only celebrity to join together with a fitness brand. In fact, Lululemon paid $500 million for the in-home fitness firm Mirror in June 2020, after investing in the company in 2019 as part of a deal that included a content agreement.
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