Bewakoof.com,D2C brand forays streetwear segment, aiming at Rs 2,000 crore sales by 2025

01 December 2021, Mumbai:

Direct-to-consumer (02C) firm Bewakoof, which selis apparel and accessories, has entered the street wear segment, as part of its strategy to expand its partfolia with an aim to reach Rs2000 crore sales by 2025.

The new collection - Seedhe Guilly Se-is inspired by the streets of India. The company has also launched a brand videos showcasing their collection across all digital platforms, which has garnered over 2 lakh views on YouTube, it said.

"As a brand, we are on track to achieve Rs 2000 crore revenue mark by 2025.

As part of our scale-up strategy, we will be launching multiple new categories and also going deep in the categories we are already present in said Prabhkiran Singh founder and CEO at Bewakoof.

"Streetwear category with a desi heart is another step in this direction. Bewakoofs aim is to become a house of brands and one-stop shop for creative, unique, and expression led merchandise spanning fashion beauty, apparel and many more".

ET (The news article has not been edited by DFU Publications staff)

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