27 September 2022, Mumbai:

Freecultr is the official merchandise partner of Fifa 2022. An Indian D2C brand, Freecultr will manufacture, sell and distribute apparel merchandise in India for Fifa World Cup Qatar 2022.

The D2C brand has lined up a comprehensive range that includes T-shirts, active tanks, bandanas, arm shields, active joggers and sweatshirts. The range will be exclusively retailed on the official Freecultr website and on Amazon. The brand also plans to launch a range of innerwear, loungewear, active wear and accessories. Freecultr started as a bootstrapped entity with the intention to offer sustainable and problem-solving apparel and accessories and entered into the men's premium innerwear market with limited stock keeping units. Freecultr promises premium quality sports and lifestyle apparel and accessories at affordable costs to the new age consumer.

With India celebrating its 75th year of independence this year, this partnership gives football fans and all Indians a reason to be proud of and is a step further for the country in the direction of producing fashion that meets sustainable, global standards set by international sportswear giants. India has always been a sports-loving country and now with the official Fifa merchandise football lovers, boys and girls, can show their support for their favourite teams by wearing their colors.

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22 September 2022, Mumbai:

Tech brand realme is collaborating with Lakme Fashion Week once more this season to present an elevated and in-depth exploration of trendy style through world-class fashion concepts.

Lakmé Fashion Week is India’s premier fashion event. realme is a technology brand that specializes in providing technology products with a comprehensive superior experience for global users. The brand was established in 2018. The industry’s first mobile design studio by realme in India aims at supporting young designers across India with more futuristic technology. In the March edition of FDCI X Lakmé Fashion Week this year in New Delhi, realme teamed up with renowned designers Shantanu and Nikhil to present creative, sustainable, and eco-friendly design features on Day 1. realme is excited to work with Lakmé Fashion Week for the second season as it moves forward and aspires to support emerging designers all around India.

realme has introduced a new marketing strategy consisting of cultivating marketing, e-commerce, and simply better strategy. With a cultivated marketing strategy, it is building local teams to use their experience to make engagement more local to the users.

In e-commerce, realme is closely working with existing online partners and will be exploring more opportunities with leading e-commerce platforms to expand its reach across regions. In addition, the simply better strategy will continue to explore the future of tech and design.

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15 September 2022, Mumbai:

Macy’s private brands are being offered on Myntra.

Macy’s is an American retailer. Myntra will provide over 600 product options from Macy’s including Alfani, Karen Scott, Jenni, Club Room Men's, First Impressions, Epic Threads, and Ideology, among others as part of the launch, with 65 percent men’s and women’s apparel and the rest consisting of children’s wear.

Online fashion platform Myntra offers a wide range of over 5000 fashion and lifestyle brands in the country including H&M, Levis, US Polo Assn., Tommy Hilfiger, Louis Philippe, Nike, Puma, Crocs, MAC, Fossil, and more. It services over 19,000 pin codes across the country.

Foreign brands keen on India are willing to test this market through the online route and Myntra has become a valuable partner due to its sheer customer base. Macy’s runs hundreds of fashion stores in the US including high-end department store chain Bloomingdale’s and make-up and skincare chain Bluemercury.

Macy’s operates as an omnichannel retailer combining macys.com and a mobile app paired with a nationwide network of stores in the US that sell apparel, home, beauty, accessories, and more. It also retails third-party brands in its stores. Macy’s entry into India via the online route bypasses the need to make big investments in offline stores.

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26 September 2022, Mumbai:

BaccaBuccihas introduced new product ranges. These include children’s footwear and plus-size footwear. This Indian D2C footwear brand is readying itself to launch more offerings such as fanny packs, caps, tees, etc.

The plan is to cover a larger market share in the fashion and lifestyle segment. About 45 percent of the sales of the company come from sneakers. Currently, it is partnering with organized MBOs and has started the process of identifying key distributors to scale and reach customers through offline trade.

BaccaBucci footwear is a digital-first brand with three main pillars–variety, quality, and cost leadership. The brand loves to experiment with pop colors, new-age tech, and innovative materials to ensure every new design it introduces is distinctive. Having registered a pan-India presence, the brand is now eyeing big expansion overseas, starting with the UAE.

BaccaBucci takes pride in being an environment-conscious brand, doing its bit to create sustainable products. It will soon be launching styles that will be made of completely recycled plastic and rubber. Meanwhile, the process is underway to stop using single-use plastics for packaging and the hope is to be a 100 percent single-use plastic-free brand by December 2022.

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14 September 2022, Mumbai:

One of Nykaa Fashion’s big strategies has been about bringing the world’s best brands to India.

So the strategy is about bringing the right product to the Indian consumer and this is true, especially for beauty and fashion products. Nykaa has eleven private labels. The strategy is not to treat them like private labels, but as brands in their own right. A lot of these private labels don’t have the word Nykaa and have their own life.

So they sell on other platforms, in stores, and often have their own stores. The company is very bullish on private labels, which are already in double digits in terms of share of the fashion business.

Nykaa is set to add new western wear brands to its portfolio of ethnic and western apparel. Global Store, run by Nykaa, has brands from Turkey and the UK. More brands will be added to Global Store. Similarly, Hidden Gems is a curation of homegrown Indian wear. A year ago, Nykaa launched a men’s collection.

Nykaa Fashion is owned by FSN E-commerce Ventures and contributed 25 percent to FSN E-commerce Ventures’ consolidated gross merchandise value in fiscal ’22, up 16 percent from fiscal ’21.

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26 September 2022, Mumbai:

Gioia has gone offline. The luxury handbag label has opened a store at Kolkata. The brand plans to further expand its retail presence by opening a store in Mumbai. The reason for going offline is that some people still want to be able to touch and feel the leather goods before they are confident about the quality and craftsmanship of the product and then make a purchase.

Founded in 2020, Gioia is backed by one of the largest leather goods export houses in India, D2, and sells its handbags and accessories through its website.

Gioia means joy in Italian. Right from the curation of materials to the designs, the collections are designed to last. D2 is an export house based in Kolkata engaged in the manufacture and export of high fashion leather bags and accessories for men and women.

As a technology associate of BLC Leather Technology Institute, UK, the company follows stringent product quality parameters at par with international standards. An in-line quality control manager monitors all assembly lines.

The company also has overseas designers based in France and in the UK constantly helping to stay up to date. Its R&D team works alongside the designers to develop new products. The company also participates in major international leather fairs.

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16 September 2022, Mumbai:

Footwear brand Relaxo has opened a store in Paryagraj in Uttar Pradesh.

The store follows all Covid-appropriate protocols with the option of cashless payment.

For the second quarter Relaxo faced a nine percent decline in its net profit. Revenue for the quarter rose 24 percent. Relaxo registered good growth in revenue on the back of demand recovery due to opening of stores across geographies, a strong rebound in economic activities resulting in business returning to pre-Covid levels.

Relaxo is firmly and resolutely on a journey to accelerate its growth further by using a diverse portfolio, enhanced distribution network and deployment of resources in innovation, brand promotion and continuing to follow a customer-centric approach.

Relaxo, based in New Delhi, is one of the leading footwear makers in India and sells under the brands Sparx, Flite, and Bahamas. Relaxo has been aggressively expanding its offline presence.

It currently has over 300 exclusive brand outlets across the country. Relaxo has gone in for new brand identity by changing its logo. The change has helped it connect with youth customers. With this rebranding exercise, Relaxo aims at building successful business relationships and infusing a youthful and transformational spirit that is important for the growth of internal and external stake holders of the brand.

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13 September 2022, Mumbai:

Puma’s campaign features actor Kareena Kapoor Khan along with other women from all walks of life promoting the brand’s new autumn/winter 2022 collection.

It has always been Puma’s endeavor to not only create amazing athleisure, footwear, and accessories for women consumers but also constantly and deeply engage with them.

Puma has witnessed strong growth in India and has gone on to become the number one sports brand in terms of sales over the last few years through its association with actors, singers, and sportspersons.

India is a strategic market for Puma. A combination of global strength and local execution has accelerated the brand’s momentum in the country. Like-to-like store sales grew 17 percent in 2019. The fastest growing segments were Tier II and III markets and women’s wear. Online and offline channels grew equally. The brand has localized the product portfolio and does channel-specific pricing.

Puma operates 365 owned stores in India, and over the past three years, has signed up cricketer Virat Kohli, boxer Mary Kom, footballer Sunil Chhetri and actress Sarah Ali Khan to endorse its products. Puma expects India’s growing young population and increasing interest in fitness and sports to set it up for success in the future.

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17 September 2022, Mumbai:

Canadian footwear brand Aldo will launch a collection in partnership with Janhvi Kapoor. By partnering with her, the brand is looking to appeal to a younger demographic with its premium footwear.

The collection features strappy sandals in neon and pastel hues as well as boots, heeled boots, and platforms. Its collection of heels and party footwear feature cushioned soles for comfort.

The footwear and accessories brand currently has 38 stores across India and sells online through various e-commerce platforms. Major Brands, which owns the licenses to sell the Aldo brand in India, plans to further expand its presence over the next few years.Major Brands India is on an expansion spree, with new brand launches.This leading franchisee for premier international fashion brands represents several international lifestyle brand products in India and has introduced brands such as Aldo, Aldo Accessories, Charles & Keith, and Inglot, to name a few. The plan is to double its retail network in four years.Major Brands has a significant presence in Chennai.

Aldo is run by Canadian business Aldo Group which was founded in 1972. The brand retails across the globe through exclusive brand outlets and has over 1,600 stores in over 80 countries including Canada, the US, and UK.

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