29 August 2022, Mumbai

Footwear and performance apparel brand Woodland expects sales to increase to around Rs 1,200 crore this fiscal, reaching its pre-COVID numbers as customers return to stores, says Harikirat Singh, Managing Director, Aero Club.

Besides, the company has also introduced a new brand 'A Skating Monk', which is a high-end streetwear brand, targetting a niche young customer base with its range of footwear, apparel and accessories.

Presently, its range is available at selected Woodland outlets and streetwear brand stores in a pop-up format but it also plans to open 8-9 flagship stores in the future, which would act as an experiential centre, where people can understand the brand, adds Gagandeep Singh, Founder, A Skating Monk

Woodland presently has a pan-India network of 550 stores, and during the pandemic closed down 50 stores which were not doing well. However, new stores are coming up, which are actually large format stores, and gradually it would come back to the original size.

Most of the new stores would come in metro cities and existing markets. The company would also open some stores at new cities and upgrade some existing small old stores.

In the pre-pandemic FY20, Woodland’s turnover was at Rs 1,200 crore and it almost comes to show the same target this financial year (FY23).

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06 September 2022, Mumbai:

Footwear brand Khadim is focusing on athleisure and casual footwear.

The company's athleisure category has seen phenomenal growth due to rise in performance of physical activity by consumers. Further there is a change in customer buying behavior towards casual and fashionable footwear.

The core proposition of the brand is affordable fashion for the entire family for all occasions. The brand has rolled out a trinity offerings of refreshing in-store experience, affordable pricing and a fashionable range of products.

Currently, Khadim footwear has 796 retail stores pan India. Out of these, 207 are company owned outlets and the others are in association with franchisee partners. Khadim would add on around 70 to 80 stores a year across the country through a combination of company-owned outlets as well as through franchisee partnerships.

E-commerce is a growing division for the company. Currently, five per cent of sales come from e-tailing and going forward Khadim expects this to go up by ten per cent. With a vision to be an omni-channel brand, Khadim is focusing on enhancing its services and has partnered with major e-commerce platforms Amazon, Flipkart, Myntra. Brand promotion investments are focused on ROI-driven campaigns and the brand spends around two per centof net sales on brand promotion.

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27 August 2022, Mumbai

The flagship store of traditional wear brand Ashdeen in Colaba, Mumbai houses the brand’s ParsiGara designs and launches its Festive 2022 collection. The store features the brand’s full selection of intricately handcrafted sarees, including a wide array of bridal wear.

The store is located in Colaba’s Vaswani House and gives Mumbai’s shoppers a chance to browse the label’s new festive collection. Inspired by Elizabeth Taylor and traditional Zoroastrian aesthetics, the collection features deep, jewel-toned, and pastel, floral embroidered sarees showcased in Ashdeen’s new brand film titled ‘Liz in Bombay’.

Launched in October 2012, the Ashdeenlabel specializes in hand-embroidered saris that are inspired by centuries of Oriental and Persian hand embroidery techniques, craft, and craftsmanship. The intricacies of these techniques are rendered flawlessly by a team of 150 craftspersons.

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23 August 2022, Mumbai

India’s largest and fastest growing footwear specialty chain of Reliance Retail, Trends Footwear launched a new store in Guwahati, Assam. Boasting modern looks and ambiance, the store features an exciting range of good-quality fashion merchandise at prices that are affordable.

The store is the largest multi-brand footwear outlet in the country. With a range of over 20,000 products for the entire family, over 30 Indian and international brands, and Reliance’s own brands to choose from, the new store is the 9th Trends footwear store in the Assam and 3rd & biggest store in Guwahati.

It has launched a special inaugural offer for its customers, besides great relevant fashion and amazing prices. Trends Footwear is strengthening its reach and connection with consumers in India – right from Metros, mini-metros, Tier 1, 2 towns, and beyond – with the small towns of India.

Trends Footwear launched its first store in Bengaluru, Karnataka in 2007. Today, the brand has more than 700 stores across 325+ cities in India.

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02 September 2022, Mumbai

Adidas Originals’s new store in Bangalore is spread over 3140 sq. ft. With the motive of setting a new benchmark in sneaker and street style fashion, the new store aims to become a fashion and cultural hotspot for the community in the city.

The state-of-the-art concept retail store stands as a one-stop destination for Bangalore’s sneakerheads, street style aficionados, and fashion-conscious millennials and Gen-Z consumers.

The newly revamped Adidas Originals store looks to transform the street style space in the city by providing access to the brand’s most popular collections, hype drops, and limited-edition collaborations.

Equipped with various digital touchpoints, the store offers a smooth and seamless shopping journey in order to enhance the overall consumer experience.

Inspired by the rich sporting heritage of Adidas – one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel – Adidas Originals is a lifestyle brand founded in 2001.

Adidas has launched a collection in collaboration with Beyoncé’s Ivy Park. Called Ivytopia, the new drop includes fashion styles, performance gear, footwear, and accessories available in inclusive and gender-neutral sizing. Moreover, the drop includes children's wear.

In particular, the collection features swimwear and modern silhouettes created with everybody in mind.

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26 August 2022, Mumbai

Amar Shoes & Leather Wears, a leading manufacturer of exclusive leather shoes launched its finest assortment of exquisite leather men's footwear in India under the brand EZOK.

EZOK products are made with the same degree of detail as produced for leading global brands, using the finest materials and carrying unique craftsmanship for manufacturing. The 150+ models offer everything that is high on style and that a quality-focused individual would expect to add to their wardrobe.

The collection is produced from the same high-quality, premium leather and enhanced with the same seaming techniques that a premium product is made with. The collection has been designed with stylish language that has been carefully planned down to the smallest detail.

EZOK Shoes will be available in India at MBOs, retail chains, and leading stores across India, along with online platforms like Nyka, Flipkart, Amazon, Ajio, and Myntra, etc. The collection encompasses Sneakers, Boots, Moccasins, Comfort, Casuals, and Dress Shoes. The collection will be priced in a range starting at Rs 2,400 to Rs 3,999.

17 August 2022, Mumbai:

India's largest omnichannel sports and athleisure footwear brand, Campus Activewear has reported a 287.5 percent Y-o-Y growth in EBITDA to Rs 622.4 million in Q1 FY23.

Campus activewear director Chairman & Managing Director, Nikhil Aggarwal’s enterprise profit after tax grew by 13.5x times to Rs 286.6 million.

Revenue from Campus activewear the shoemaker operations increased by 149.6 percent Y-o-Y to Rs3,377.1 million supported by strong demand from across segments coupled with a robust omnichannel presence. Both Trade Distribution and Direct-to-Customer channels have demonstrated robust Y-o-Y growth to the tune of 147 percent and 150 percent respectively.

The sales volume stood at 5.6 million pairs in Q1FY23 as against 2.3 million pairs in Q1FY22, thereby registering 141.0 percent Y-o-Y volume growth

Campus activewear the shoemaker continues to enhance its omnichannel experience focusing on premiumization and product diversification across product segments and categories.

Campus activewear Gurgaon aims to widen its presence in Western and Southern parts of India. It has a robust business model facilitating the company to tap the growing Indian sports and athleisure footwear industry.

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