Myntra’s End of Reason Sale (EORS) will take place December 10 to 16, 2022. The event will cater to five million shoppers with a whopping 17 lakh styles across leading fashion, beauty and lifestyle.

Myntra Insiders will have early access. Insiders can also avail of free shipping on all orders, and one-of-a-kind price reductions of up to 20 per cent, in addition to the already unmatched prices on offer during the fashion carnival. The gala event also presents multiple opportunities for Myntra to empower its key partners across the fashion ecosystem, including kirana store partners, small and medium scale brands, and supply chain partners.

Consumers can choose from an extensive selection of fashion, lifestyle, home decor, beauty and personal care products at sharp value offers and unprecedented prices from leading brands. Key category highlights include, the sports segment, with about 2,000 brands across footwear and apparel on offer, followed by the beauty and personal care segment, which will host 1400 brands at never-before prices, offering more than 70,000 styles. With over 16,000 kirana partners and franchises catering to 20,000 pin codes across the country, the EORS will leverage Myntra’s acclaimed kirana mode to support 80 per cent of the deliveries associated with the event.

30 November 2022, Mumbai

HGH India will take place in Mumbai, from December 13 to 16, 2022. Around 400 brands and manufacturers from 30 countries will showcase about 2,000 products in the home textile, home décor, home furniture, houseware, and gift categories.

The textile trade show will have over 100 new Indian exhibitors showcasing their latest innovations in handicrafts, decorative accessories, and houseware. The fair targets retailers across the home category that is looking to replenish their stocks for the spring/summer 2023 season.

Leading brands will also be unveiling their new lines of mattresses, pillows, and mattress protectors at HGH India 2022. Ten exhibitors from Italy will showcase home furniture and decorative accessories. This is an opportunity to see a wide range of products from high-quality Italian manufacturers.

At the July 2022 Noida fair, over 70 percent of the exhibitors reported having an all-time high business. The number of trade buyers across all four categories, home textiles, home décor, houseware, and gifts, exceeded all previous editions.

There is a growing demand for high-quality and branded home products even in Tier II and Tier III cities and towns of India. The growing demand for home products shows the pandemic effects are wearing off at the retail level.

Latest Textile News

 07 December 2022, Mumbai

Walmart and Flipkart will join the National Small Industries Corporation (NSIC) in helping micro, small and medium enterprises (MSMEs) across India.

This includes enhancing their capacity, helping them unlock their export potential and become part of retail supply chains locally and globally.Tens of thousands of MSMEs have registered for the program from metros and Tier II and III cities across India.The partnership will enhance access for participating MSMEs to schemes offered by the NSIC.

Through this partnership, MSMEs across the country can get the necessary support required to further expand their businesses nationally and across the globe. Walmart plans to triple exports from India by 2027 and looks forward to supporting more small businesses in their efforts by providing potential access to online and offline markets in India and globally.

Since technology and innovation will play a critical role in the growth of small businesses in India, Walmart and Flipkartare focused on helping them digitise their business and explore growth opportunities through e-commerce. The agreement is aimed at deepening the companies’ engagement with NSIC and expanding opportunities to small businesses, artisans, weavers across India.The Indian MSME sector currently comprises more than six crore MSMEs that employ more than 11 crore people.

Latest Textile News

 29 November 2022, Mumbai

Fitness apparel brand Brick by Brick has launched an athleisure line for men and women.

The new line is designed to offer trendy, stylish, and comfortable everyday wear and features jersey T-shirts and sweatpants in a range of classic styles and muted colours for men. For its womenswear offering, the line features matching sets, crop tops and bralettes, leggings, sweatpants, and shorts, among other garments.

Brick by Brick has a simple, youthful aesthetic. The line is simple and modern, designed to appeal to a Gen Z and millennial audience. The line also includes a range of sports-themed accessories ranging from resistance and glutes bands to water bottles.

The brand aims to offer clothing to help people progress in their fitness journeys and create a community of like-minded individuals. The name of the brand derives from the patience required to build any new skill, the consistent striving in the face of obstacles, and putting the pieces together after a setback.

The brand’s upcoming collection K9 is inspired by the dedication and loyalty of canines. Other recently launched lines include a Training Day collection of oversized T-shirts and a Tank Top collection of fitted tops to show off the body.

Latest Textile News

16 November 2022, Mumbai:

For the second quarter, Khadim’s revenue from operations rose 15 percent year on year. Though consolidated net profit declined in the second quarter, the footwear retailer saw an increased demand for its products riding on the festive season resulting in the brand continuing its healthy business performance during the quarter.

The first festive season without the long shadow of the pandemic saw buoyant consumers with a propensity to spend higher than average. This has stimulated business growth and helped the company record a healthy number this quarter.

The premium product portfolio with affordable pricing has received significant consumer response and Khadim will continue to build on the same which will appeal to the target audience. The company opened a total of 58 stores across India in the first half of the fiscal year 2023, of which 33 stores were opened in the second quarter.

During this period, with expansion in Tier II and III locations through its asset-light strategy, its total stores tally reached 826. The retailer plans to expand its retail stores to penetrate target markets to equip people with affordable fashion footwear and continue its growth momentum.

Currently, five percent of sales come from e-tailing, and going forward Khadim expects this to go up by ten percent.

Latest Textile News

 05 December 2022, Mumbai

Khadim will open four new stores in Maharashtra. This will happen during the first quarter of the financial year 2023. The footwear and accessories brand already has a strong presence in Maharashtra with stores in Amravati, Borivali, Kalamboli, Sangli, Vashi, Vile Parle, Indira Nagar, and more.

Khadim aims at expanding its brick-and-mortar retail presence beyond Tier II and III cities and opening between 70 and 80 new stores. The brand is also eyeing Rs 800 crores in revenue in the 2023 financial year.

Founded in the 1960s, Kolkata-based Khadim is present in 23 states and one union territory with 826 retail stores.For the second quarter Khadim’s revenue from operations rose 15 per cent year on year.

Though consolidated net profit declined in the second quarter, the footwear retailer saw an increased demand for its products riding on the festive season resulting in the brand continuing its healthy business performance during the quarter.

The first festive season without the long shadow of the pandemic saw buoyant consumers with a propensity to spend higher than average. This has stimulated business growth and helped the company record a healthy number this quarter. The premium product portfolio with affordable pricing has received significant consumer response and Khadim will continue to build on the same which will appeal to the target audience.

Latest Textile News

26 November 2022, Mumbai:

Nike has relaunched its store in New Delhi. The sportswear brand’s revamped offering has a new focus on its women’swear offering and member services.

Decked up

The store has been redesigned to bring the best of innovations for fitness enthusiasts, serve women better, create more opportunities for children to get active and offer a seamless end-to-end consumer experience.

The store’s Nike By You section focuses on hyper-local products to cater to customer demand. A customisation section enables shoppers to have their T-shirts and tote bags decorated with designs by local artists and a heat-press is on hand to decorate caps and other accessories with names and numbers.

Customer experience

The aim is to encourage customers to express themselves more whether it is through dance fitness, running, yoga, basketball Nike (M) maternity collection, sneakerheads, or through Nike By You customisation, at the same time bring together this community and serve them in a personal way.

Nike Delhi has been the capital’s premiere destination for sports lovers. With a wide range of Nike products across running, training, lifestyle, yoga, and basketball, the store’s newly refurbished layout plays to Nike’s three guiding principles of bringing access to sport, adding value to the local community and creating a destination that brings consumers closer to one another.

Latest Textile News

14 November 2022, Mumbai:

For the second quarter Liberty’s revenue from operations went up by 51 per cent. The company saw continued demand through online and offline stores for its products besides witnessing higher export sales during the period. Ebidta margins have shown sharp improvements during this quarter, at eight per cent, as against five per cent during the corresponding quarter of last year.

The company has been re-enforcing and supporting its e-commerce platform with investment in building an online presence in the market and the investment has started giving results as evident from the confidence and trust reposed by the consumers wherein the company’s online sales for all brands including safety shoes and the newly launched perfume have been showing an upward trend.

The other channels in the form of franchisees, distributors and company-owned retail stores are also witnessing growth and Liberty is committed to increase its sales presence with an expansion program. The footwear sector is undergoing a transformative phase. Rising discretionary income, improvement in living standards, increased brand consciousness, growing work force have resulted in a shift from the unorganized sector to the organized sector market in India. The demand for high fashion products is pushing revenues, higher trade volumes and increased employment avenues.

Latest Textile News

17 November 2022, Mumbai:

Scoobies has opened a store in Hyderabad. This is the brand’s first franchise store. Currently, Scoobies has flagship stores in Noida, Pune, and Chandigarh and shop in shops in retail chains like Hamleys, Crosswords, and Iconic Kids, with a presence on e-commerce platforms like Amazon, Myntra, Nykaa, FirstCry, and so on.

With this store launch, the brand embarks on a new and innovative franchising growth strategy. Also, with this Hyderabad store, Scoobies officially enters the south Indian market.

The store is spread across a retail area of 1024 sqft and follows the brand’s new avant-garde retail design. The exterior has a touch of a French-styled building with magnificent windows and a facade. The store also features a special photo booth wall which is crafted to exhibit the free spirit and thinking that Scoobies aspires to provide to children and to the generations to come.

The store currently features over 500 Scoobies products. This Australian brand is manufacturing and brings to India a wide range of products like school supplies, art and craft essentials, DIY children’s activities, and magnetic toys. The franchise model is one of the major steps in an offline expansion that will have a long-term impact on the brand’s success in the future.

Latest Textile News

10 November 2022, Mumbai:

The Indian footwear market is growing at seven percent a year. One of the fastest-growing segments in the shoe market is women’s footwear. Sandals generally feature on top of the list, while other categories such as high heels, ballet flats, slippers, sneakers, etc. are also expanding fast.

The shoe demand in India is backed by strong foundational elements such as the rise in per capita income and the growth in the middle class.

These days Indian households enjoy a much higher disposable income for shoes, apparel, and other fashion goods. People do not just buy one or two pairs of footwear but a complete wardrobe with various shoes for different occasions.

The monumental shift is not just limited to larger cities but also to smaller cities and townships. Most of the major footwear brands are now available in the country either through their exclusive stores or multi-brand outlets. This has resulted in greater awareness of the latest fashion trends, aesthetics, price points, etc, thereby further dovetailing the demand in a positive direction.

Another factor that is heavily influencing consumer demand is the rapid growth of the internet. With the exponential rise in the internet, consumers can know more about footwear with just a few clicks, learn more about the trends in the market, compare various products and accordingly make their decision to purchase or not.

Latest Textile News

LINKS BELOW: Daily India-Fashion Brand & Retail News (10 November 2022)
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