22 January 2022, Mumbai: 

Shortly after releasing their initial garment collaboration, Adidas and Prada have expanded their partnership by releasing the Adidas for Prada re-source NFT project, which was created in conjunction with digital artist Zach Lieberman.

The NFT sales proceeds will be contributed to charity and distributed to the artists and community producers. Prada and Adidas Originals have announced their third collaboration, which will push them "boldly into the metaverse."

It'll be an "ambitious first-of-its-kind NFT collaboration that will showcase user-generated and creator-owned art," according to the press release.

The initiative will bring together fashion, design, and cryptocurrency enthusiasts to collaborate on large-scale digital artwork inspired by the actual Re-Nylon collection."

From the 24th of January, the German sports powerhouse and the influential Italian fashion house will invite their respective audiences to submit unique anonymized pictures to the open-Metaverse NFT initiative.

Approximately 3,000 community-sourced artworks "will be minted as NFTs and combined as tiles in a single mass-patchwork NFT," according to Lieberman, a creative coder and digital artist. Adidas describes the initiative as a "true collaborative endeavor" in which "contributors will retain full ownership rights over their unique NFT tiles" and participation is "absolutely free." SuperRare, a pioneering marketplace for handpicked NFT artworks, will auction the final NFT. 

Slow Factory, a non-profit organization and institute "working to provide knowledge to inspire meaningful solutions and inclusive communities," will get the majority of the auction earnings.

The partners will "use NFTs and Web3 technology to reward participation in a new sort of collective founded on ownership, authenticity, and community," according to the statement.

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28 January 2022, Mumbai:

Tata Cliq recently introduced athletic footwear brand 'Hoka One One' to Indian upwardly mobile discernible customers launching it on its e-commerce platform Tata Cliq Luxury.

ABOUT BRAND

WHO WE ARE

At HOKA, our goal is to inspire people to move. We want to empower all athletes to act fearlessly and creatively, to drive forward with purpose and passion – and with an “always-on” mindset for innovation and thinking outside the box, we craft bold and unexpected new solutions for athletes of all types.

We aim to amplify voices and help provide access to running, walking, fitness and the outdoors. We believe everyone is an athlete. And however you find joy in movement, HOKA has your back.

"Radical change often comes about in trying to solve a simple problem Our original goal was to improve endurance race times by designing a shoe

to go downhill faster In doing so, we inadvertently reinvented the running shoe."

HOKA Co-Founders Jean-Luc Diard and Nicolas Mermoud.

About-Tata CLiQ

At Tata CLiQ, everything you see is Hand-piQed and 100% AuthentiQ – sourced straight from the best brands and their authorised resellers from India and across the world, just for you.

Begin your journey online with one of the fastest growing, e-commerce brands in the country and have a seamless online shopping experience. Immerse yourself in the joy of browsing through the best Indian and international brands in fashion, luxury, electronics and jewellery.

Then go offline with us. Tapping into our strong brand partner network, our flexible Phygital experience combines the ease of shopping online with the reassurance of buying from a brick-and-mortar store.

Use our ‘CLiQ and PiQ’ and ‘QUiQ Exchange’ services to pick up or return what you’ve bought, in-store across a pan-India network of more than 1,600 stores and over a hundred partner brands.

CREDITS: TATA CLIQ HOKA

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25 January, Mumbai: 2022

A customer-to-customer shopping event The Haat has announced revised dates for its Kolkata event, which will now take place at the city's Ice Skating Rink from February 3 to 7.

The event organizers said on Facebook that the fashion and lifestyle expo would showcase product categories such as womenswear, menswear, children's apparel, sarees, handloom textiles, handbags, accessories, homeware, craft goods, and gift items, among others.

For the spring wedding season, the event will also include a broad range of bridal clothes, bridal jewelry, wedding guest attire, and other wedding-themed goods.

The festival was originally slated to take place at Kolkata's Ice Skating Rink in Ballygunge from January 13 to 16.

However, because of an increase in Covid-19 instances and more tight local retail regulations, it had to be postponed. The event's organizer declared on Facebook that "The Haat stimulates you to learn more about fashion."

"Come see the unique shopping display, which includes everything from wedding jewelry to traditional fashion statements and the regality of the bridal trousseau."

The Haat is intended to introduce new audiences to Indian-made items and local up-and-coming companies, allowing these brands to expand their reach and allowing buyers to discover new labels and products.

The forthcoming version of the event will be held with all Covid-19 health and safety safeguards in place, as required by local legislation.

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23 January 2022, Mumbai:

For the third quarter ending December 2021, Hindustan Unilever Ltd (HUL) saw a 19 percent increase in consolidated net profit to Rs 2,300 crore ($309.3 million), up from Rs 1,983 crore the previous year.

The company's sales for the quarter increased by 10% to Rs 13,196 crore, up from Rs 11,969 crore in the previous quarter. HUL's overall costs for the quarter were Rs 10,329 crore, up from Rs 10,129 crore the year before.

In a statement, HUL's chairman and managing director, Sanjiv Mehta, said of the Q3 results, "Despite market growth slowing and considerable levels of commodity inflation, the firm generated a solid and robust performance in the quarter.

I'm especially thrilled that our growth is incredibly competitive, with the largest market share increase in over a decade. Our business's performance reflects our strategic clarity, brand strength, operational competence, and dynamic financial management."

"We remain optimistic about the Indian FMCG sector's medium to long-term prospects, as well as HUL's capacity to produce steady, profitable, and responsible growth," Mehta added.

Hindustan Unilever, India's largest consumer products corporation, anticipates sustained demand in the coming fiscal year.

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 27 January 2022, Mumbai:

Following pandemic-related postponements, the India International Fashion Jewelry and Accessories Show has announced new dates. The trade event will take place in April in New Delhi and September in Mumbai.

Radiaant Expositions Limited, the event organizer, announced on Facebook that the IIFJAS would take place from April 15 to 17 at the Pragati Maidan in New Delhi. Traditional and western style jewelry, bridal jewelry, fashion accessories, raw materials, and packaging items will be among the product categories featured at the trade expo.

The trade fair was initially slated to take place at the Pragati Maidan in New Delhi from January 29 to 31. However, the organizers decided to postpone it due to an increase of Covid-19 cases in the city and consequent government limitations. Covid-19 health and safety procedures will be in place for the forthcoming edition, in accordance with local requirements at the time.

According to the event's website, Saloni Fashion Jewelry, Nikita Plus, Sjnx Brand Satyam Jewelry, and Blue Petel Diamond are among the sponsors. IIFJAS has also introduced the 'IIFJAS Marketplace,' a business-to-business software that allows jewelers to network with buyers and distributors, build business ties, and streamline transactions.

The Google Play Store and the Apple App Store both have the app. In 2022, the IIFJAS will return to Mumbai. The trade expo will stage an edition to commemorate its 16th year in the city from September 22 to 25.

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22 January 2022, Mumbai: 

L'Oréal, the world's largest cosmetics firm, announced a collaboration with Verily, the health section of Alphabet, the parent company of Google, to establish research programmes on "skin health" on Thursday.

According to L'Oréal, this relationship is "the first of its type in the cosmetics business," and it will result in "two programmes targeted at better understanding and interpreting the processes of hair and skin aging," as stated in a press statement issued on Thursday.

The first of these programmes combines L'Oréal's scientific expertise in skincare with Verily's experience in digital data.

The objective is to figure out how skin aging, deep skin biology, and the entire collection of environmental elements that a person is exposed to throughout their life are linked (known as the exposome in scientific language).

According to L'Oréal, the second programme intends to build a computerized diagnosis service for healthcare practitioners.

L'Oréal and Verily will rely on "the development of new technologies and tele-diagnosis solutions, such as sensors and artificial intelligence algorithms applied to dermatology and skin care," as well as "the development of new technologies and tele-diagnosis solutions, such as sensors and artificial intelligence algorithms applied to dermatology and skin care."

"Through this partnership, we hope to usher in a new era of skin health, allowing everyone around the world to benefit from the most inclusive, personalized, powerful, and precise programmes for their skin at every stage of their lives," said Nicolas Hieronimus, CEO of the L'Oréal group, in a press release.

According to L'Oréal, 1.9 billion people worldwide suffer from skin illnesses (eczema, psoriasis, skin cancer, acne, and more), and access to dermatologists is often difficult.

"Both Verily and L'Oréal believe in the revolutionary power of technology to allow precise beauty and wellness," said Verily's president and COO, Stephen Gillett.

"Powered by Verily's technology and clinical science abilities combined with L'Oréal's beauty industry-leading intelligence and dermatology network, our collective approach has the potential to identify the right intervention based on data," said Brian Otis, co-founder of Verily, who was also quoted in the press release.

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22 January 2022, Mumbai:

Amazon has expanded in many ways throughout the years, and now the e-commerce giant is launching a brick-and-mortar clothing store.

The company announced Thursday that its Amazon Style fashion retail space will open later this year at The Americana at Brand shopping mall in Los Angeles.

The new concept will offer a selection of apparel, shoes, and accessories. The items will have QR codes providing information from sizing to customer ratings, the company said.

With the Amazon Shopping app users can also send items to a fitting room where they can use a touch screen to look through more options as well as request more sizes or styles to be delivered directly to their room, according to Amazon.

goodmorningamerica (The news article has not been edited by DFU Publications staff)

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