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PUMA EXTENDS W SERIES PARTNERSHIP AND SIGNS EMMA KIMILÄINEN FOR 2022 SEASON

04 March 2022, Mumbai:

Sports comApany PUMA has extended its partnership with W Series, the international single-seater motor racing championship for female drivers and has signed Finnish driver Emma Kimiläinen for the PUMA W Series Team in 2022.

In 2021, PUMA Motorsport tailored racewear specifically for female drivers for the very first time.

As part of the company’s women’s platform, She Moves Us, PUMA will continue to supply bespoke racewear during W Series’ third on-track season. PUMA, which is a partner of some of the most successful names in motorsport, has supplied high-performance, flame-retardant racewear for W Series’ drivers since the inaugural season in 2019.

Emma Kimiläinen has won two races in her two seasons with W Series. Her victory at Spa-Francorchamps in Belgium last August kicked off a run of four consecutive podium finishes, which saw the 32-year-old end the season in third place in the championship.

ALSO READ: Despite supply chain issues, Puma outperforms quarterly predictions

“I am very proud to be racing for the PUMA W Series Team this year. With their She Moves Us campaign, our brand and values fit together perfectly and, being a professional athlete at the top level and a mother, I hope to inspire girls and women chasing their dreams in sports,” Emma Kimiläinen said.

She will now look to take her excellent form into the 2022 W Series season, which consists of support races at eight Formula 1 Grand Prix weekends, starting in Miami, USA, in May.

The PUMA W Series Team finished sixth in last year’s inaugural teams’ championship and Emma’s team-mate will be announced in due course.

W Series has become one of the key pillars of our women’s campaign, She Moves Us, which celebrates women who move culture and sports forward and inspire others around the world,” said James Clark, Head of Sports Marketing Motorsport & Operations at PUMA.

PUMA’s campaign “She Moves Us” wants to empower girls and young women through sharing stories and joint efforts to impact girls and women’s rights globally.

 

RELATED ARTICLE: Puma is developing a biodegradable version of its "Suede" shoe

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PUMA EXTENDS W SERIES PARTNERSHIP AND SIGNS EMMA KIMILÄINEN FOR 2022 SEASON

Amazon announces changes in its current leadership roles

01 March 2022, Mumbai:

Amazon India has announced certain changes in its current leadership roles. Amit Agarwal, Country Head, Amazon India has been given the additional responsibility of company’s emerging International markets alongwith its India market, Manish Tiwary, Vice President, Consumer Business, has been given the responsibility of overseeing Amazon’s day-to-day functions.

He will also be responsible for Amazon Business, its business-to-business (B2B) e-commerce platform which sells goods to small and medium enterprises.

ALSO READ: Amazon's total product exports from India have surpassed $3 billion

The portfolio rejig has come at a time when the Jeff Bezos-founded company is fighting a legal battle with Reliance Industries to stop the Mumbai-based conglomerate from acquiring Kishore Biyani’s Future Group.

Amazon also plans to acquire 100 per cent stake in the biggest seller on its marketplace, Cloudtail.

In December, Catamaran, the investment office of NR Narayana Murthy, Co Founder, Infosyss and Amazon announced the deal, which is subject to regulatory approval. Amazon had to reduce its stake from 49 per cent to 24 per cent in Cloudtail’s parent Prione Business Services in 2019 to comply with the new foreign direct investment (FDI) regulations for ecommerce.

 

RELATED ARTICLE: Amazon India signs deal for warehouse space

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*Figures mentioned in the above article have been sourced from Fashion Network article.

Amazon announces changes in its current leadership roles

Myntra: Focus area on Live Commerce, Beauty

24 February 2022, Mumbai:

Myntra is clearly focused presently on Personalisation, influencer-led live commerce, beauty, and personal care, and the same is been emphasized and its newly appointed chief executive Nandita Sinha is also in full concurrence with the same theme, at a time when more there is also a catch-up play by competitors have emerged in the category.

 

*Myntra will rely on these creators to promote and launch new brands in India. The fashion portal has handpicked these from the top 10% of high-performing creators it has worked with through its social commerce platforms, Myntra Studio and M Live, Sinha added.

ALSO READ: Myntra launches Style Squad to curate collections and content for consumers

“We will scale social commerce... since August we have seen great traction amongst consumers, amongst the creator ecosystem and amongst the brands that have partnered with us,” Sinha said.

She did not disclose whether the company would acquire any businesses to scale up its live commerce business but said partnerships would be key to its development.

 

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*Figures mentioned in the above article have been sourced from ET article.

Myntra: Focus area on Live Commerce, Beauty

PS Carnival is launched by Payal Singhal in Mumbai

26 February 2022, Mumbai:

Payal Singhal, a fashion and lifestyle company, has launched a new iteration of its iconic shopping event PS Carnival at The Vintage Garden in Bandra, Mumbai, including goods from its core range as well as recent collaborations.

The PS Carnival began on February 25 and will end on February 27, according to the brand's Facebook page. The event will allow consumers to "experience the World of PS," according to the company, by bringing together all of its product lines and collaborating collections under one roof.

A large-scale sale with products reduced up to 70% off will also be held throughout the event. According to the firm, the retail fair opened with anti-Covid-19 health and safety procedures in place as per local requirements to keep consumers safe.

ALSO READ: Payal Singhal’s Travelling Trunk Show pop-up goes overseas to DUBAI

The PS Carnival will include the brand's boho style ready-to-wear collections for ladies, occasion wear, menswear, children's clothing, gift products, travel goods, and accessories, among other product categories. 

Payal Singhal's latest joint collections include a footwear collection with vegan company Paio Shoes, a jutti collection with Fizzy Goblet, and a homeware line with Marshalls Wall Coverings, all of which are on display during the shopping event.

Shaheena Abbas' Flowerchild, Macmerise's Macmerise, and Sangeeta Boochra's Sangeeta Boochra's Sangeeta Boochra's Sangeeta Boochra's Sangeeta Booch The event is intended to provide buyers with an engaging way to see the brand's aesthetic large range of items. In February 2021, Payal Singhal hosted its final PS Carnival.

 

RELATED ARTICLE: Payal Singhal x vegan footwear brand Paio Shoes team up

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*Figures mentioned in the above article have been sourced from Fashion Network article.

PS Carnival is launched by Payal Singhal in Mumbai

Louis Vuitton: France production to bolster

22 February 2022, Mumbai:

Louis Vuitton, the world's largest luxury label and part of LVMH Moët Hennessy Louis Vuitton, plans to ramp up production in France, with two new sites scheduled to open before the end of the year, LVMH boss Bernard Arnault said on Tuesday.

"We are at the end – I hope - of an economic crisis, I hope a geopolitical crisis won't reach us - but we've managed to get through this crisis in a stronger position," said Arnault, outlining plans to add new sites before the end of the year, bringing the label's total to 20 in France.

ALSO READ: LVMH Moët Hennessy Louis Vuitton, to pay €10 million against settlement: Paris court validation

Booming demand for European fashion and accessories has fueled a steep rise in sales at the luxury group as well as its rivals, including Kering and Richemont. French President Emmanuel Macron has said that the fashion and luxury industry grew to become the country's biggest exporter last year.

Arnault spoke during an inaugural visit to two new leather goods workshops in Vendome and Aze, France, alongside French Finance Minister Bruno Le Maire and Louis Vuitton Chief Executive Officer Michael Burke.

 

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*Figures mentioned in the above article have been sourced from Reuters article.

Louis Vuitton: France production to bolster

Vanilla Moon secures funding from HSBC for new UK headquarters

02 March 2022, Mumbai:

Vanilla Moon, the women’s footwear wholesale business of India-based footwear business Leiner Shoes has secured a funding package from UK bank HSBC to open a new headquarters in the UK.

Vanilla Moon will open a 1,300-sq-ft UK headquarters in central London this month.

The headquarters will serve as a permanent base for Vanilla Moon and enable it to expand its online retail operations across both the UK and Europe. The company will start recruiting employees for its new London business and hire five UK-based employees and around 40 candidates in India.

 

ALSO READ: Online personal styling service Stitch Fix report: US Consumers’ spending on apparel and footwear exceeded pre-pandemic levels

The new headquarters will boost the company’s customer base and sales. Launched in 2007, Vanilla Moon manufactures mid-market to high-end women’s footwear. The business aims to replicate the growth of its sister brand Jvam in Japan in the UK and European market.

 

RELATED ARTICLE: Italian luxury footwear brand Aquazzura selects Cegid Retail to step-up digital transformation of its stores

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Vanilla Moon secures funding from HSBC for new UK headquarters

M&S, India to be home to homeware come Mar'22

25 February 2022, Mumbai:

Against the backdrop of the Covid19 pandemic where people were forced to be at home and spend more time at home and some of it has become the permanent behavioral change with households.

With consumers, the resultant elevated demand for home goods has only gone up & away.

The case in point is retailers such as Ikea, H&M, and now M&S are going all out trying to capitalize on the emerging trend.

ALSO READ: Marks and Spencer (M&S) x Wonderbra online combo to give the duo a big lift

*“We are very pleased to finally be launching a Homeware edit in India. This is the right time as consumers are spending more time at home and are looking to update their living space.

In line with the market trend, for more Home shopping online, and our own omnichannel strategy, we’re introducing this collection across selected stores, our flagship website, AJIO and Myntra," said James Munson, managing director of Marks & Spencer Reliance India.

 

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*Figures mentioned in the above article have been sourced from Mint article.

M&S, India to be home to homeware come Mar'22

Louis Vuitton: France production to bolster

22 February 2022, Mumbai:

Louis Vuitton, the world's largest luxury label and part of LVMH Moët Hennessy Louis Vuitton, plans to ramp up production in France, with two new sites scheduled to open before the end of the year, LVMH boss Bernard Arnault said on Tuesday.

"We are at the end – I hope - of an economic crisis, I hope a geopolitical crisis won't reach us - but we've managed to get through this crisis in a stronger position," said Arnault, outlining plans to add new sites before the end of the year, bringing the label's total to 20 in France.

ALSO READ: LVMH Moët Hennessy Louis Vuitton, to pay €10 million against settlement: Paris court validation

Booming demand for European fashion and accessories has fueled a steep rise in sales at the luxury group as well as its rivals, including Kering and Richemont. French President Emmanuel Macron has said that the fashion and luxury industry grew to become the country's biggest exporter last year.

Arnault spoke during an inaugural visit to two new leather goods workshops in Vendome and Aze, France, alongside French Finance Minister Bruno Le Maire and Louis Vuitton Chief Executive Officer Michael Burke.

 

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*Figures mentioned in the above article have been sourced from Reuters article.

Louis Vuitton: France production to bolster

Russia at war: Italy’s Luxury Industry amidst sanctions

02 March 2022, Mumbai:

Milan Fashion Week kicked off just as Vladimir Putin ordered the attack on Ukraine, leaving the industry rattled by the news and the city a stage for several protests in support of the beleaguered country, also outside show venues.

ALSO READ Russia at War: Impact on Milan Fashion Week

Fake news started to circulate, such as a report that Italy had made a request for carve-outs on sanctions, including for luxury goods, which was firmly denied by an official tweet from Palazzo Chigi, the seat of the country’s Council of Ministers and the official residence of the country’s Prime Minister Mario Draghi.

 

RELATED ARTICLE: Luxury brands hike prices as sales rebound

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*CREDITS: finance.yahoo.com article.

Russia at war: Italy’s Luxury Industry amidst sanctions

Enrich opens its first retail location in Pune

24 February 2022, Mumbai:

With the opening of its first store in Pune, Enrich, India's largest home-grown beauty services company, has increased its retail footprint in Maharashtra.

The business is 3,100 square feet in size and is located in the Phoenix Market City Mall in Viman Nagar. In the skin, hair, personal care, bath and body, fragrance, and men's grooming categories, the shop will include a diverse range of direct-to-consumer (D2C) products.

ALSO READ: Luxury brands hike prices as sales rebound

"We deliver to our customers a shopping experience that combines the pleasure of buying your favorite brands from all beauty categories and enjoying beauty treatments all under one roof," Vivek Bali, CEO of Enrich, said in a statement.

The store is meant to provide an immersive shopping experience as well as excellent loyalty rewards in order to change the way our clients but for all of their beauty requirements." Armani, Burberry, Yves Saint Laurent, Versace, Gucci, Givenchy, Paco Rabanne, Ferragamo, and many more luxury brands are represented at the shop, which has a catalog of over 5,000 goods.

 

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*Figures mentioned in the above article have been sourced from Fashion Network article.

Enrich opens its first retail location in Pune

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