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Language Store at Lulu Global Mall, Bengaluru

16 April 2022, Mumbai:

Language launched a new Store in Lulu Global Mall, Bengaluru.

Language, a leading homegrown leather footwear and accessories brand with an international presence for men and women are proud to announce the opening of its first store in Bengaluru.

The new store is located at Lulu Global Mall which is the biggest mall in the city.

 

ALSO READ Language, Footwear brand launches new casual collection

Language has lived up to its reputation as an exceptional footwear and accessories brand offering a full range of leather products.

Language ensures that only the best goes into the making of any of their products by producing most of the raw materials in-house.

The store stocks its shelves with its new collections for men and women, with styles like loafers, derbies, boots, sneakers, handbags, totes, etc.

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The store will benefit its shoppers with the introduction of the new Language Black collection which is the most premium collection offered by the brand. This new collection includes premium hand-painted and exotic leather products.

Keeping the present health situation in mind, the vaccinated team of the new store takes all the necessary Covid safety measures to ensure customers have complete peace of mind while enjoying their shopping experience.

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Language Store at Lulu Global Mall, Bengaluru

Aranyani, Luxe handbag label launched in NY

11 April 2022, Mumbai:

Amalgamating traditional Indian craftsmanship, contemporary format, and design, India’s Consulate General launched its first luxury handbag brand, Aranyani in New York.

Denoting the goddess of forest in Sanskrit, the collection focuses on the ‘Make in India' initiative of the government.

 

ALSO READ Baggit launches new digital campaign

It symbolizes the best of India coming to New York.

The brand reflects the vibrancy, energy, enterprise, and entrepreneurship of India today.

It follows a zero-waste manufacturing strategy, is a paperless and plastic-free atelier, and honors its craftspersons by putting their names in every QR code in each and every bag ensuring the buyer knows who made the product, says Haresh Mirpuri, Founder, and Chairperson, Aranyani.

RELATED NEWS Nykaa Fashion adds new bags & footwear label

India posted a record $418 billion in apparel exports in 2021-22, an increase from $292 billion in 2020-21 -- the pandemic-affected years.

Just as in the aftermath of the 9/11 attacks and the 2008 financial crisis, New York will bounce back and rise again from the pandemic with the support of the business community, the diaspora, and its residents, Mirpuri emphasized. 

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Aranyani, Luxe handbag label launched in NY

Baggit launches new digital campaign

02 April 2022, Mumbai:

Baggit has launched a digital campaign to promote its new re-positioning.

The repositioning exercise is driven by 0101 who will handle their communication and the digital performance and Martech operations.

This campaign challenges the fashion advertising norms.

 

ALSO READ Nykaa Fashion adds new bags & footwear label

It plans to focus on real women – its customers - rather than selling its features and designs philosophy.

The brand said that it has witnessed over 3X growth in its online business over the last two years in addition to running a strong, growing, and profitable offline business.

RELATED NEWS Hidesign to focus on e-commerce exports

The new campaign celebrates the resilience of everyday women and inspires them to do more, says Nina Lekhi, Managing Director and Chief Design Curator, Baggit.

Nagarajan Subramaniam, Consultant, Brand and Business adds, that the new digital campaign is a celebration of the spirit of resilience of the brand and its millions of customers and is truly inspirational.

The campaign includes brand videos, social experiments, and other new content formats that are aimed to drive digital conversation.

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Baggit launches new digital campaign

Vegnonveg launches new multi-brand sneaker store

01 April 2022, Mumbai:

A new concept store has been launched by multi-brand sneaker store Veg Non-Veg in Bandra, Mumbai.

The store offers an array of international branded footwear.

 

ALSO READ Nike buys virtual sneaker maker 'RTFKT' to move deeper in metaverse

Designed as a playroom, the store features high playful colour blocking and unconventional material choices.

Housed within a repurposed bungalow, it features a 3D store logo in a custom typeface.

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On offer is a wide selection of footwear from brands including Nike, Reebok, Adidas and Converse.

It specializes in limited edition collections and collaborative collections for sneaker enthusiasts in India.

The store was launched by Anand Ahuja, Founder, Veg Non Veg and his wife, Bollywood actress Sonam Kapoor.

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Vegnonveg launches new multi-brand sneaker store

Lifestyle brand Pero uses video content to showcase latest collection

12 April 2022, Mumbai:

Aneeth Arora’s sustainable fashion and lifestyle brand Pero uses video content to showcase its latest womenswear and menswear collection Up.

Created in collaboration with Nikhil D, Creative Director and Co-Founder, Feat Artists, the collection adopts an all-encompassing approach to cater to consumers looking for more engaging content.

ALSO READ 'Pero' celebrates with a week of interactive events

The collection features large floral prints mixed with Pero’s signature check textiles. It features layered prints with white backgrounds and the brand’s signature oversized silhouettes.

Crochet, appliqués, quilting, and stripes for men and women add to the artistic feel of the collection that has just launched on Pero’s online store as well as across its stockist.

RELATED NEWS In Fresh Delhi, Pero launches a new iteration of 'Week of Love”

Videos for the collection were shot by Abhishek Gambhit in collaboration with Flying Boots Production and mixed with art and graphic design by Vartika Sharma.

The video and campaign shoot also features styling assistance by Aashima Singh and hair and makeup by Sonam Solanki with a team including Lawang Tamang, Shreya Ganotra, and Rishi.

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Lifestyle brand Pero uses video content to showcase latest collection

IHGF Delhi Fair received solid business enquiries

07 April 2022, Mumbai:

The recently concluded 53rd edition of the IHGF Delhi Fair received business enquiries worth Rs 3, 650 crore.

The fair was attended by 4,856 buyers and buying representatives from 92 countries and around 2,596 exhibitors presented their collections.

AlSO READ 53rd IHGF Delhi Fair 2022: CONNECTING THE BEST IN INDIA's

The show focused on sustainability as buyers sought eco-friendly and compliant ranges in home and lifestyle products. European buyers sourced interesting regular use bags as alternatives to plastics, amongst other home products.

Rakesh Kumar DG, EPCH & Chairman, IEML says, the show highlighted grassroots level artisans and manufacturers whose business model is essentially centered on sustainability.

RELATED NEWS IHGF, Export Promotion Council for Handicraft (EPCH) registers heavy turnout, business enquiries surge

The show awarded Ayush Behal, Alpha Corporation and Chirag and Sanya Parnami, Seen Unseen with Ajai Shankar Memorial Awards for Best Design Display in the home textiles furnishings and floor coverings category.

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IHGF Delhi Fair received solid business enquiries

Adidas: Salutes The Spirit Of Women

01 April 2022, Mumbai:

ADIDAS

As part of the ‘Impossible is Nothing’ campaign, the brand aims to create new possibilities for women in sport through game-changing products, programs and athlete partnerships.

*Adidas has brought together the largest line-up of female athletes to further the belief that sports can change lives.

ALSO READ  Adidas: Focus on its commitment to women

Women across the world are breaking down stereotypes, barriers and glass ceilings.

Through their passion and perseverance, they are setting new records and inspiring the next generation to follow their dreams.

RELATED NEWS Adidas ropes in Manika Batra for new marketing campaign

Mirabai Chanu, Lovlina Borgohain, Hima Das, Palak Kohli and Deepika Padukone are some of the women idols celebrated across the globe for making the seemingly impossible possible.

Adidas shares a similar sentiment about the power of sports as well as the power of women.

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CREDITS: ET Dt 01-04-2022 (The news article has not been edited by DFU Publications staff).

Adidas: Salutes The Spirit Of Women

Hong Fu Indl Grp, Taiwanese footwear mfr to invest in TN

12 April 2022, Mumbai:

Taiwanese footwear manufacturer Hong Fu Industrial Group will invest Rs 1,000 crore over the next five years to set up a factory in Tamil Nadu.

As per the memorandum of understanding (MoU) signed with the Tamil Nadu government, the plant will employ 20,000, mostly women, and manufacture non-leather-based footwear that does not require much water.

ALSO READ Stalin,Tamil Nadu announces mega textile park

The unit will export footwear from global brands like Nike, Puma, Converse and Vans. It also has plants in China and Vietnam.

The investments would be made in phases over the next three to five years and the unit would also boost footwear exports from the State.

RELATED NEWS M.K. Stalin, CM Tamil Nadu urges centre for 'Removal Of Import Duties On Cotton'

It will give a major impetus to the footwear production and export in the State. Hong Fu serves a host of global footwear brands such as Nike, Puma, and Converse, among others.

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Hong Fu Indl Grp, Taiwanese footwear mfr to invest in TN

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