02 April 2022, Mumbai:

Baggit has launched a digital campaign to promote its new re-positioning.

The repositioning exercise is driven by 0101 who will handle their communication and the digital performance and Martech operations.

This campaign challenges the fashion advertising norms.

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It plans to focus on real women – its customers - rather than selling its features and designs philosophy.

The brand said that it has witnessed over 3X growth in its online business over the last two years in addition to running a strong, growing, and profitable offline business.

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The new campaign celebrates the resilience of everyday women and inspires them to do more, says Nina Lekhi, Managing Director and Chief Design Curator, Baggit.

Nagarajan Subramaniam, Consultant, Brand and Business adds, that the new digital campaign is a celebration of the spirit of resilience of the brand and its millions of customers and is truly inspirational.

The campaign includes brand videos, social experiments, and other new content formats that are aimed to drive digital conversation.

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30 March 2022, Mumbai:

Decathlon, the sportswear arm of a French retail empire facing criticism for staying in Russia since its invasion of Ukraine, said on Tuesday it was now suspending activities in the country due to supply difficulties.

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Decathlon is owned by the Mulliez family, which is also behind DIY retailer Leroy Merlin and food retailer Auchan, both of which continue to operate in Russia.

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Western companies from McDonald's and Starbucks to Deutsche Bank and Shell have stepped back from Russia, under pressure from customers and their governments to inflict an economic price on Moscow for waging war on its neighbour.

Western sanctions on Russia have also complicated doing business there.

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CREDITS: Reuter (The news article has not been edited by DFU Publications staff)

26 March 2022, Mumbai:

Capri Holdings Limited (NYSE:CPRI), a global fashion luxury group, today announced the appointment of Emmanuel Gintzburger as Chief Executive Officer of Versace effective September 12, 2022.

Mr. Gintzburger will report to John D. Idol, Chairman and Chief Executive Officer of Capri Holdings.

Gintzburger joins Versace from Alexander McQueen, where he served as CEO since May 2016.

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Prior to joining Alexander McQueen, Mr. Gintzburger was Worldwide Retail and Wholesale Director for Saint Laurent from 2011 to 2016, having joined the Parisian fashion house in 2009 as the Europe Retail Director. From 2007 to 2009, he served as International Retail Director at Lanvin, and prior to that, he held regional retail and marketing leadership roles at Sephora.

Mr. Gintzburger also spent six years at Louis Vuitton in Hong Kong. John D. Idol, Chairman and Chief Executive Officer of Capri Holdings, said, "I am excited to welcome Emmanuel as our new Chief Executive Officer of Versace.

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He has a proven track record of building global fashion luxury houses. We believe that Emmanuel’s vision for Versace will help us achieve our ambitions for the future.

Versace already has strong momentum and Emmanuel’s leadership will help us further accelerate our plans and strengthen our strategic initiatives."

Donatella Versace, Chief Creative Officer of Versace, said, "I am delighted Emmanuel has joined the Versace family; he has an amazing background in luxury.

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CREDITS: sg.news.yahoo (The news article has not been edited by DFU Publications staff).

01 April 2022, Mumbai:

A new concept store has been launched by multi-brand sneaker store Veg Non-Veg in Bandra, Mumbai.

The store offers an array of international branded footwear.

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Designed as a playroom, the store features high playful colour blocking and unconventional material choices.

Housed within a repurposed bungalow, it features a 3D store logo in a custom typeface.

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On offer is a wide selection of footwear from brands including Nike, Reebok, Adidas and Converse.

It specializes in limited edition collections and collaborative collections for sneaker enthusiasts in India.

The store was launched by Anand Ahuja, Founder, Veg Non Veg and his wife, Bollywood actress Sonam Kapoor.

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28 March 2022, Mumbai:

As a part of its franchise deal Reliance Network has acquired 85 stores from multibrand eyewear retailer Sunglass Hut from DLF Brands.

Reliance Retail will run the business’ stores, adding to its eyewear offer as well as its premium offer.

The acquisition will be Reliance Retail’s second foreign brand acquired from DLF following its franchise acquisition of UK-based personal care and lifestyle brand Mothercare in 2018.

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Sunglass Hut retails a range of luxury and bridge-to-luxury eyewear from international brands including Prada, Burberry, Dolce & Gabbana, Oakley, and Ray-Ban, among others.

Sunglass Hut first entered the Indian market in 2013 with DLF Brands with the initial target of opening 100 brick-and-mortar stores across the country.

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DLF Brands has let go of a number of its international fashion, beauty, and personal care brands over the past few years.

In 2017, the business sold local franchisee rights to fast-fashion brand Mango to Flipkart’s fashion arm Myntra and in 2016 DLF Brands sold its Forever 21 franchise to textile giant Aditya Birla Group. 

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CREDITS: Fashion Network report.

26 March 2022, Mumbai:

The brand plans to open more such stores in leading metros across India this year. Manoj Nair, CEO, of Gaurik Lifestyle, the licensee for Guess International in India, says the store’s booming sales reinforce that customers always appreciate quality and on-trend styles.

Guess plans to add 50 new stores across India and add Rs 300 crore in revenues by 2026.

The American clothing brand and retailer produces clothing for men and women. It also markets other fashion accessories such as watches, jewelry, perfumes, bags, and shoes.

The brand was incepted in 1981 as a book of styles started by Georges, Maurice, Armand, and Paul Marciano. The brothers switched to selling jeans, with a light, form-fitting denim. Guess’s denim jeans products were officially launched in late 1981.

The company was one of the first companies to create designer jeans. In 1984, Guess introduced its new range of watches known as ‘Guess’, ‘Guess Steel’, and the ‘Guess Collection.’ In 1984, it also introduced a line of baby's clothes, called ‘Baby Guess.’

*U.S. fashion brand Guess has strengthened its retail presence in the Indian market with the opening of its fifth store in the city of Mumbai.

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The store is located at the Kurla Phoenix Mall and houses a range of apparel, handbags, accessories and more.

The brand is targeting metros to fuel its growth in India and plans to open stores in metros this year.

Commenting on the expansion, Manoj Nair of Gaurik Group which owns the rights for the Guess brand in India in a statement said, “We are thrilled to welcome shoppers to our fifth store in the country at the Kurla Phoenix Mall, Mumbai.

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CREDITS: Fashion Network.

01 April 2022, Mumbai:

ADIDAS

As part of the ‘Impossible is Nothing’ campaign, the brand aims to create new possibilities for women in sport through game-changing products, programs and athlete partnerships.

*Adidas has brought together the largest line-up of female athletes to further the belief that sports can change lives.

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Women across the world are breaking down stereotypes, barriers and glass ceilings.

Through their passion and perseverance, they are setting new records and inspiring the next generation to follow their dreams.

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Mirabai Chanu, Lovlina Borgohain, Hima Das, Palak Kohli and Deepika Padukone are some of the women idols celebrated across the globe for making the seemingly impossible possible.

Adidas shares a similar sentiment about the power of sports as well as the power of women.

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CREDITS: ET Dt 01-04-2022 (The news article has not been edited by DFU Publications staff).

25 March 2022, Mumbai:

One of India’s most popular premium denim and lifestyle brands, Pepe Jeans has adopted the Salesforce Commerce Cloud to deliver seamless eCommerce experiences.

Salesforce enables the brand’s customers to easily filter products, find what they need, fill their carts, and enjoy a quick checkout process.

They’re also shown useful outfit recommendations based on about 30 pre-defined styles curated on Salesforce.

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Salesforce also accelerates website changes and enables the brand to roll out new creatives and pages every week.

It enables Pepe Jeans to integrate the website with social channels to amplify the reach and engagement of its ongoing campaigns.

The brand is also able to track consumer behavior on the website and gauge responses to products faster.

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These insights are then incorporated into product design.

The rich reports and dashboards on Salesforce also help Pepe Jeans’ leadership teams take informed action to improve the customer journey.

The brand can view website traffic, bounce rates, conversions, and other key insights easily and make quick and better decisions.

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CREDITS: Sales Force.