06 May 2022, Mumbai:

Traditional Swiss company Victorinox has opened a new store at the Palladium Mall, High Street Phoenix in Mumbai.

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The store has a long facade with one broad entrance. Its wide product range is displayed across clearly arranged 79 sq. mt.

The store offers functional travel gear for fitness and sports enthusiasts, trendsetters, and travel aficionados. It also offers watches and perfume.

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There is a wide collection of knives and utensils for amateur chefs and professionals.

Another highlight of the store is the Cadet Swiss Spirit Limited Edition 2022, a collection of Switzerland-manufactured knives.

Victorinox products are now available in over 120 countries through shop-in-shops and over 50 own retail stores.

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27 April 2022, Mumbai:

Jutti specialist Fizzy Goblet has expanded into fusion style heels and flats by launching a new subsidiary brand Fizzlet in collaboration with Bollywood celebrity Kareena Kapoor Khan.

The brand was launched as an easy, effortless, everyday footwear range on the e-commerce website.

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It was launched with a video ad and also features Kapoor’s collection of footwear from the brand under the ‘Kareena’s Picks’ section on the site.

Fizzlet owns a digital shop-in-shop in Fizzy Goblet’s e-commerce store.

The shop-in-shop sells ‘heels’ and a ‘flats’ and features everything from slip-on sandals, to sneakers, to stilettos.

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The collection boasts a bright color palette, feminine details, and the use of heritage craft techniques as embellishments.

Fizzy Goblet was launched by Laksheeta Govil as a modern jutti brand. The label sells embellished juttis, including fusion-style heeled juttis in collaboration with designers like Payal Singhal.

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29 April 2022, Mumbai:

Sports brand Puma has roped in KL Rahul to launch Ider’s new collection comprising jackets, track pants, co-ord sets, and sneakers along with T-shirts and hoodies.

Shreya Sachdev, Head- Of Marketing, Puma India says, 1der’s new collection perfectly embodies KL Rahul’s sense of design and style.

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This new range highlights street culture with his signature touch. The brand’s new cat logo has been redesigned by Rahul and reflects an all-new cool vibe.

German sportswear brand, Puma has witnessed strong growth in India over the last few years through its association with cricketers and it sees huge potential going forward.

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Puma has around 360 stores across 120 cities and is present across e-commerce platforms in India.

The brand designs and manufactures athletic and casual footwear, apparel and accessories. It is the third-largest sportswear manufacturer in the world.

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25 April 2022, Mumbai:

Future may Sell Some Brands to Raise Rs 1kcr.

Future Group has started the revival process for Future Lifestyle Fashion (FLF) which has not defaulted on loan repayments.
FLF plans to sell a few fashion brands to raise Rs 1,000.

Biyani Starts Process To Revive Future Lifestyle Fashions
First off the block
Co plans to raise Rs 1000 crores by selling some fashion labels, including 'Cover Story' for Rs 200 crores.

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The show must go on
Future Lifestyle Fashion owns. Central, discount store format
Brand Factory
FLF has a debt of around Rs 2k crore
Apparel Brands include:
Cover Story
aLL
Ancestry
Scullers
Indigo Nation
Urbana

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The plan is to monetize assets completely unlinked with the food and grocery business.

FRL, which owns Big Bazaar and Easyday, is the largest debtor in the group with about Rs 14,000 crore of dues while FLF has a debt of around Rs 2,000 crore.
FLF has still not defaulted on interest payment.

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CREDITS: *ET Dt 25-04-2022 (The news article has not been edited by DFU Publications).

05 May 2022, Mumbai:

Amazon has revised its targets for cumulative exports from its platform in India from $10 billion to $20 billion by 2025.

Amit Agarwal, Vice-President-Emerging Markets says, the growing demand for ‘Made in India’ and the global selling program are driving exports from India.

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In 2021-22, India’s merchandize exports reached $418 billion thanks to the government's unwavering commitment.

The government had earlier set an ambitious target of achieving $400 billion in annual merchandize exports.

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Amazon launched the e-commerce export program Global Selling in 2015, which has over one lakh exporters.

Amazon launched the e-commerce export program Global Selling in 2015, which has over 1 lakh exporters.

The cumulative exports by these exporters are likely to surpass $5 billion, Agarwal informs.

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23 April 2022, Mumbai:

Reliance Retail is embarking on several new initiatives aimed at showcasing authentic handcrafted products and promoting the rich Indian art forms globally.

The initiatives are designed to help revive various traditional Indian art and craft forms, provide a sustainable livelihood for hundreds and thousands of artisans and craftsmen in the ecosystem, and present a new platform to take the timeless Indian crafts to consumers across the world.

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The program is being spearheaded by Reliance Retail’s handicrafts brand Swadesh, which envisages an artisan-only dedicated store format for Handcrafted products from across the country.

The first Swadesh store is expected to open in the second half of the current year and will house a wide range of products including handmade textiles, handicrafts, agriculture products, and other artisanal merchandise sourced directly from artisans.

Swadesh will also build a global marketplace to connect Indian artisans and sellers of authentic handmade products to consumers across the world.

Swadesh aims to present India to the world through the lens of its rich arts, handicrafts, and handlooms.

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It will be a collection of carefully curated products, part of the rich legacy of India’s heritage that come alive in the hands of our supremely skilled and talented craftspeople.

Swadesh aims to create a unique eco-system for reviving languishing crafts and enhancing the skills of the creative communities by providing skill enhancement /design training, capacity building workshops that will ensure sustainable livelihoods for artisan communities.

Reliance Retail has been actively involved in engaging with and patronizing artisans all over India to source authentic, handcrafted products thereby promoting the rich Indian heritage and sustaining the livelihoods of artisans.

This endeavor has only become more sharply focused with the conceptualization of a new Swadesh platform under the lifestyle and fashion segment.

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02 May 2022, Mumbai:

Nucleus PR will henceforth handle the public relations activities of Bengaluru-based Yashram Lifestyle Brands.

The brand’s reputation will be strengthened through innovative product offerings that solve real-life vulnerabilities.

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It currently operates brands like Morph Maternity and Adira.

Deepa Kumar, Founder & CEO, of Yashram Lifestyle, says, their innovations resonate with consumers. Kumar is also credited for her widely popular invention – “Period Panty” which has found loyal patrons across the country.

She holds the patent for the "Sanitary Undergarment” invention from the United States Patent Office in March 2015 and an Indian Patent for the same product in February 2019.

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Nucleus PR’s innovative approach enables clients to meet their business goals.

Its services include overall reputation management, crisis communication, leadership profiling and editorial services, among others.

It manages clients like Nobel Hygiene, Sigtuple, Elever , Ironhill India, Lummo, Evergreen Club, Tonic Worldwide, Cupshup and SoCheers.

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28 April 2022, Mumbai:

Reliance Industries is developing Jio World plaza in Mumbai, a ritzy mall to lure India’s uber-rich citizens to buy expensive bags and shoes.

Spread across four floors, the mall will be developed inside the Jio World Trade Centre. It will have marble floors and a golden guardrail and house around 30 brands including LVMH's Louis Vuitton, Tiffany, and Dior.

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Also present will be LVMH rival Kering's Gucci, Balenciaga, and Bottega Veneta, along with Versace, Richemont's Cartier, and Hermes.

The Mumbai mall is Reliance’s first attempt to bring non-partner, high-wattage luxury brands together with existing partners for local sales like Tiffany and Bottega Veneta.

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It will act as a great image booster for Reliance, says Abhay Gupta, CEO, of Luxury Connect. International luxury brands in the country continue to face issues like a limited number of stores, says Luca Solca, Senior Luxury Goods Analyst, Bernstein.

Yet, India's personal luxury market is set to grow at 12 percent a year to reach $4.7 billion by 2026, as per *Euromonitor International report.

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CREDITS: *Euromonitor International report. 

22 April 2022, Mumbai:

Campus Activewear plans to launch an IPO on April 26 to sell up to 4.79 crore shares by its existing shareholders and promoters.

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The company is owned up to 80 lakh shares by Hari Krishna Agarwal, up to 45 lakh shares by Nikhil Aggarwal, 2.91 crore shares by TPG Growth III, 60.5 lakh shares by QRG Enterprises, 1 lakh equity shares by Rajiv Goel, and 2 lakh shares by Rajesh Kumar Gupta.

The company will finalize the allotment of these shares on May 4, and initiate refunds or unblocking of funds from the ASBA account on May 5.

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The equity shares will be credited to the depository accounts of allottees on May 6.

Having 100 exclusive brand stores, Campus Activewear currently owns a 17 percent share in India’s branded sports and athleisure footwear market.

The company benefits from the grant of 100 percent FDI for leather products manufacturing via an automatic route.

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