Myntra, an Indian e-commerce behemoth, has expanded its kidswear offering with the debut of Justice

03 December 2021,  Mumbai:

Myntra, India's biggest fashion site has expanded its kidswear offering with the launch of 'Justice,' an exclusive girls' tween fashion brand recognized for promoting originality, self-confidence, and... The product collection will also be offered on Flipkart as part of the partnership.

To begin, Justice has a large collection of everyday casuals and athleisurewear that caters to all of a tween/teen girl's occasional demands, as well as trendsetting wardrobe choices that are in vogue and high on fashion.

Tween is a new sub-category on Myntra that is gaining popularity. Justice's arrival adds a new offering to the luxury tween wear sector, which is currently dominated by a small number of companies.

Justice will be able to get into one of the largest markets in the tweens category as a result of its partnership with the Group, as well as reach every corner of the country and engage with Myntra and Flipkart's vast customer base.

"Flipkart Group holistically serves to people's fashion demands under one roof," said Manohar Kamath, CXO and Chief, House of Brands, Flipkart Group. "The tween category is a vital element of the entire value offer in the segment."

Our collaboration with Justice offers our House of Brands portfolio a boost, bolstering the category's position on the marketplace. We aspire to solve for this and grow this as an independent segment many folds on our platform with a sizable contribution from Tier-I and Tier-II cities.

"Being a nascent category, the majority of shoppers look to either the kidswear or adult segments for the right fit for tweens; we aspire to solve for this and grow this as an independent segment many folds on our platform with a sizable contribution from Tier-I and Tier-II cities

"Justice is developing at a quick rate worldwide, and we are extremely happy to expand our footprint into the Indian market," said Ralph Gindi, President of Bluestar Alliance.

Through our purpose and trend-right items, the brand engages with a worldwide audience of young women. Bringing the Justice experience to Indian preteen girls through our relationship with Flipkart and Myntra was the logical next step."

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