Nykaa has opened a new store at Phoenix Market City in Pune

06 December 2021,  Mumbai:

At Phoenix Market City in Pune, multi-brand beauty retailer Nykaa has opened the doors to its newest brick-and-mortar 'On Trend' store for popular cosmetics and fragrance brands.

Nykaa announced on Facebook that their newest store in Pune opened on December 5. The new store has a multi-brand beauty assortment chosen based on its popularity on Nykaa's e-commerce platform. Laneige, Nuxe, Mario Badescu, Kay Beauty, Estee Lauder, Clinique, Pixi, Huda Beauty, Elf, Giowish, and Murad are among the brands with dedicated areas in the new shop.

Nykaa's own private label items, such as cosmetics and its scented bath product brand 'Wanderlust,' are also available at the store. Nykaa's skincare line is also accessible in-store, and the private label brand's goods are more affordable than international names, ensuring that buyers can find items in a variety of pricing ranges.

Nykaa is expanding its retail footprint across India, with intentions to quadruple its current shop count to 300 locations, however, the company has not established a timeline for the development.

According to Reuters, Nykaa now has outlets in 40 locations and intends to establish a brick-and-mortar presence in 100 cities.

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