30 December 2021, Mumbai:

Beauty giant Nykaa will hold an interactive, online ‘Wellness Week’ from January 3 to 7 and has collaborated with an array of doctors, influencers, and celebrities for a series of online events.

Nykaa’s Wellness Week will feature tips and tricks to promote mental and physical wellbeing and boost interactions on its social media accounts to drive sales.

The week-long online initiative will centre around the categories of fitness, nutrition, hormonal and menstrual care, mental health, and ‘glow from within’ and Nykaa has partnered with two industry experts for each category, it announced on Facebook.

For fitness, Nykaa has partnered with Aadar Malik and Sucheta Pal and the business has partnered with Dr Siddhant Bhargava and Rytasha Rathore for nutrition.

Dr Trinetra and Leeza Mangaldas will share knowledge on hormonal and menstrual care and Shaheen Bhatt and Divija Bhasin will cover mental health. Larissa D’sa and Megha Gupta will teach viewers how to glow from within with a focus on self-care and self-love among other topics.

FASHION NETWORK (The news article has not been edited by DFU Publications staff)

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DAILY NEWS:

• Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

• Consumers will determine growth of sustainable fashion e-comm in India

• Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

• Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

• Nike strengthens retail presences with new store at DLF Mall of India,Noida

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07 January 2022, Mumbai:

The Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry is set to organize the Startup India Innovation Week from January 10th to 16th 2022.

This week-long virtual innovation celebration aims to commemorate the 75th year of India’s independence ‘Azadi Ka Amrit Mahotsav’ and is designed to showcase the spread and depth of entrepreneurship across India.

Startup India Innovation Week will have sessions ranging from topics such as Enhancing Market Access Opportunities, Discussions with Industry leaders, Best Practices by States, Capacity Building of Enablers, Reverse Pitching by Incubators, Technology Exhibitions, Corporate Connects, and more.

The programme is expected to bring together top policymakers, industry, academia, investors, startups, and all ecosystem enablers from across the globe. Stakeholders from all these segments are requested to register themselves on the portal https://www.startupindiainnovationweek.in/ to be a part of the Innovation Week.

PIB (The news article has not been edited by DFU Publications staff)

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DAILY NEWS:

• Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

• Consumers will determine growth of sustainable fashion e-comm in India

• Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

• Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

• Nike strengthens retail presences with new store at DLF Mall of India,Noida

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05 January 2022, Mumbai:

Nykaa Fashion has added NA-KD to its portfolio. NA-KD represents the essential elements of Scandinavian culture, which include innovation, clean design, and a great respect for nature.

The modern brand offers traditional wardrobe staples with a premium feel at affordable prices, combining a clean and warm aesthetic with claims of being ecologically conscious. The handpicked collection will take shoppers from work to play to lounge and vacation in style.

Shoppers may discover a selection of flexible pieces, dresses and jumpsuits, fitted coats and jackets, soft knits and loungewear, trademark denim, and shoes starting with the label's first version. The fashion-forward attitude of NA-KD, as well as its dedication to sustainability, makes it an excellent fit for Nykaa Fashion.

Nykaa Fashion continues to diversify its portfolio by bringing on new brands that are creating waves across the world and are coveted for their heightened style. Following its extensive selection of local labels, which celebrated domestic talent, the multi-brand lifestyle e-commerce site continues to provide the finest choices.

Nykaa Fashion continues to expand and establish itself as a lifestyle destination that encourages customers to make more sophisticated fashion choices.

It puts a lot of effort into collecting the top brands from across the world and expanding its fashion offering.

Dear Reader, we at DFU Publications are committed to providing the latest news updates on trade development and insights, to keep our readers informed. Stay tuned. Subscribe to our newsletter.

DAILY NEWS:

• Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

• Consumers will determine growth of sustainable fashion e-comm in India

• Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

• Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

• Nike strengthens retail presences with new store at DLF Mall of India,Noida

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07 January 2022, Mumbai:

Myntra announces the appointment of Achint Setia, who currently leads the organization’s social commerce business, as its Head of Marketing. In his new role, Achint will lead Myntra’s marketing function while continuing to oversee the social commerce business.

With this, his core responsibilities will include, scaling the Myntra brand, developing the marketing strategy including for large consumer-centric events, strengthening customer loyalty, and applying research-based insights into the business to fuel its growth.

In his current role as vice president & business head, Social Commerce at Myntra, Achint has been instrumental in building new tech-pivoted social commerce experiences for the Indian market and overlooked the development and launch of Myntra Studio and Myntra Live Commerce, which marked Myntra’s foray into social commerce at scale with influencer and content-led shopping.

In addition to this, Achint played an important role in managing key brand partnerships for Myntra, such as IPL, and was earlier responsible for brand and digital performance marketing.

Achint played a key role in conceptualizing, launching, and scaling Myntra Fashion Superstar, a one of kind digital fashion reality show, and in scaling the Myntra Loyalty Program (Insider) for Myntra’s top customers.

As a seasoned leader, Achint brings close to 17 years of expertise in scaling businesses in consumer tech and media with cross-functional experience across marketing, strategy and M&A, content, product development, operations, and analytics, among others. In his past stints, he has worked with leading Indian and global majors including McKinsey & Co., Microsoft R&D, and Viacom18 Media.

He is an avid public speaker and a passionate storyteller. Achint holds a BE in Computer Engineering from NSIT and is an alumnus of Stanford’s Graduate School of Business as well as the Indian School of Business.

AFAQS (The news article has not been edited by DFU Publications staff)

Dear Reader, we at DFU Publications are committed to providing the latest news updates on trade development and insights, to keep our readers informed. Stay tuned. Subscribe to our newsletter.

DAILY NEWS:

• Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

• Consumers will determine growth of sustainable fashion e-comm in India

• Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

• Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

• Nike strengthens retail presences with new store at DLF Mall of India,Noida

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24 December 2021, Mumbai:

Snapdeal 2.0 also focuses on positive unit economics. Fashion, home & kitchen, and beauty & personal care account for 90% of Snapdeal sales. E-commerce company backed by SoftBank group, Snapdeal, which filed for IPO this week, has come a long way since 2017, as it struggled to sustain and also called off sale to its rival, Flipkart.

Soon, it started on the Snapdeal 2.0 journey and focused on its core audience- value-conscious mega segment. Snapdeal 2.0 also focuses on positive unit economics.

Fashion, home & kitchen, and beauty & personal care account for 90% of Snapdeal sales.

Snapdeal’s delivered units have grown 86.3% over the last two quarters from 4.61 million in Q4FY21 to 8.59 million in Q2FY22. Its net merchandise value (NMV) also grew 82.48% over the last two quarters.

The company’s trade receivables for six months ended September 30, 2021, were Rs 12.69 crore and its trade receivables turnover ratio was 38.92.

As more Indians, particularly from Tier-II and III cities are now shopping online, Snapdeal enabled users to buy in their local language. The Snapdeal app is available in different languages to engage with customers. Over 70% of the company’s users are from outside Tier-II towns.

For the six months ended September 30, 2021, 13.07%, 14.45%, and 72.48% of its shipped units were purchased by buyers in metro cities, Tier-I cities, and Tier II+ cities, respectively.

Also, 99% of the company’s orders come through mobile phones. In a blog post earlier this year, Kunal Bahl, Co-founder, and CEO, Snapdeal, said, “Our sharp and exclusive focus on the value segment is evident from the fact that more than 95% of the products sold on Snapdeal are below Rs 1,000. The average selling price on Snapdeal is below Rs 500.”

According to RedSeer, approximately 77% of lifestyle retail demand in India is from the value segment, which represents the total addressable market for players in the value segment. Value lifestyle retail was worth $88 billion in FY2021 and is expected to grow at a CAGR of approximately 15% to $175 billion by FY26.

Commenting on Snapdeal’s recent IPO, Anil Joshi, Managing Partner, Unicorn India Ventures, said, “Pre-2015 Snapdeal was one of the prominent e-commerce players.

The initial success also brought in access to money resulting in many acquisitions.

While growing, the company spent a lot of money on unrelated or non-strategic acquisitions. In 2017, things went the other way and the company saw a downfall including a failed acquisition by Flipkart.”

New Indian Express (The news article has not been edited by DFU Publications staff)

Dear Reader, we at DFU Publications are committed to providing the latest news updates on trade development and insights, to keep our readers informed. Stay tuned. Subscribe to our newsletter.

DAILY NEWS:

• Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

• Consumers will determine growth of sustainable fashion e-comm in India

• Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

• Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

• Nike strengthens retail presences with new store at DLF Mall of India,Noida

Return to homepage