09 December 2021, Mumbai:

The 15th iteration of Myntra's biannual EORS (end of reason sale) is planned to take place from December 18 to 23, attracting 60 million visitors and a platform capable of handling 15,000 orders per minute at peak times.

Myntra, a subsidiary of the Flipkart Group said in a statement that the largest year-end fashion carnival will feature 1 million designs from over 5,000 brands.

As part of the omnichannel integration, 350+ brands across 2,900+ locations are helping to fuel the event.

The 6-day event is projected to cater to the fashion, beauty, and lifestyle demands of more than 40 lakh unique clients throughout the country, with demand expected to increase by 2.5X compared to BAU days.

With over 20% more traffic than the last winter edition, Myntra plans to add roughly 700k new customers over the course of the event, with Tier-II and Tier-III cities and towns accounting for over half of total traffic.

"EORS is the nation's most awaited fashion carnival, and we are set to showcase the best selection at cutting value deals from across categories, for our clients," Sharon Pais, Chief Business Officer, Myntra, said.

We've gone a long way in understanding the pulse of fashion-conscious buyers, and that gives us an advantage in curating the best for each customer cohort, with 14 editions under our belt.

We expect a large number of new clients to meet their current fashion and beauty requirements.” Myntra's shipping package will be comprised of recycled paper, eliminating the need for plastic.

Furthermore, Myntra uses recycled paper to cushion items and has avoided using plastic for inside packaging whenever possible.

Two of Myntra's major fulfillment centers, in Bilaspur and Bhiwandi, are solar-powered, bolstering the company's sustainability initiatives.

On Myntra, the kidswear sector has grown by 100% Y-o-Y so far this year, and for EORS-15, over 350 domestic and international brands will offer 1.1L+ designs at competitive prices.

To offer a wide range of the latest branded fashion and lifestyle wear, the company has partnered with over 5,000+ leading fashion and lifestyle brands in the country, including Nike, Adidas, Puma, Levis, Wrangler, Arrow, Jealous 21, Diesel, CAT, Harley Davidson, Ferrari, Timberland, US Polo, FabIndia, Biba, and many more.

Dear Reader, we at DFU Publications are committed to providing the latest news updates on trade development and insights, to keep our readers informed. Stay tuned. Subscribe to our newsletter.

Dear Reader, we at DFU Publications are committed to providing the latest news updates on trade development and insights, to keep our readers informed. Stay tuned. Subscribe to our newsletter.

DAILY NEWS:

• Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

• Consumers will determine growth of sustainable fashion e-comm in India

• Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

• Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

• Nike strengthens retail presences with new store at DLF Mall of India,Noida

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06 December 2021,  Mumbai:

At Phoenix Market City in Pune, multi-brand beauty retailer Nykaa has opened the doors to its newest brick-and-mortar 'On Trend' store for popular cosmetics and fragrance brands.

Nykaa announced on Facebook that their newest store in Pune opened on December 5. The new store has a multi-brand beauty assortment chosen based on its popularity on Nykaa's e-commerce platform. Laneige, Nuxe, Mario Badescu, Kay Beauty, Estee Lauder, Clinique, Pixi, Huda Beauty, Elf, Giowish, and Murad are among the brands with dedicated areas in the new shop.

Nykaa's own private label items, such as cosmetics and its scented bath product brand 'Wanderlust,' are also available at the store. Nykaa's skincare line is also accessible in-store, and the private label brand's goods are more affordable than international names, ensuring that buyers can find items in a variety of pricing ranges.

Nykaa is expanding its retail footprint across India, with intentions to quadruple its current shop count to 300 locations, however, the company has not established a timeline for the development.

According to Reuters, Nykaa now has outlets in 40 locations and intends to establish a brick-and-mortar presence in 100 cities.

Dear Reader, we at DFU Publications are committed to providing the latest news updates on trade development and insights, to keep our readers informed. Stay tuned. Subscribe to our newsletter.

DAILY NEWS:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul
2. Consumers will determine growth of sustainable fashion e-comm in India
3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'
4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22
5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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01 December 2021,  Mumbai:

DeFacto is now being retailed on Myntra. The brand has 503 stores across 47 countries and offers a range of styles across categories for men, women, girls, and boys. DeFacto is known for offering a complete fashion wardrobe across categories and is trusted for its innovative, dynamic, comfortable, sustainable, and accessible fashion.

DeFacto, in partnership with Myntra, is offering more than 900 style options on the platform and plans to scale it up significantly over the next few months.

To begin with, DeFacto’s catalog in India is centered majorly on women, at over 60 percent of the total inventory, followed by men, and then children, with a strong focus on winter wear. There are work leisure and let’s party inspired styles in the offing. DeFacto will be offering new styles on a weekly basis.

The brand’s target consumer profile includes young people making their first independent fashion buying decisions, to more mature audiences inclined towards travel, beauty, cosmetics, music, and gaming. In India, DeFacto will target the mass premium consumer segment.

DeFacto will also have a dedicated brand store on Myntra-Mall, Myntra’s in-app mall for showcasing leading brands and assisting consumers in brand and product discovery.

Myntra is the go-to lifestyle and fashion platform for international brands engaging with consumers in India.

Dear Reader, we at DFU Publications are committed to providing the latest news updates on trade development and insights, to keep our readers informed. Stay tuned. Subscribe to our newsletter. 

DAILY NEWS:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul
2. Consumers will determine growth of sustainable fashion e-comm in India
3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'
4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22
5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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09 December 2021, Mumbai:

Priyaranjan Kumar is the new vice president and business head at Snapdeal. An experienced leader in the retail industry, he will lead various growth and expansion initiatives of the company. Prior to Snapdeal, Kumar was the Chief Operating Officer of Iconic Fashion, where he led the charge to build a complete omnichannel sales structure and inventory management for efficient and accurate delivery of marketplace and website orders.

He has over 15 years experience in general management, sales, and distribution in the retail and FMCG sectors. Kumar has led large teams in start-ups, mid-size and large organizations. During this time, he has developed and led retail stores, building brand partnerships, and sales operations.

Before Iconic Fashion, Kumar was at Aditya Birla Fashion and Retail, where he was instrumental in scaling up the store network and providing strategic direction to more than 100 large format Pantaloons stores and teams.

He also led strategic development for men’s, women’s, children’s and non-apparel categories encompassing key decisions including range, product mix, and price point decisions.

Kumar has also had successful stints building brand experiences and retail with Nivea and Mars Chocolates.

E-commerce platform Snapdeal has developed a unique set of competencies to serve value-conscious customers.

Dear Reader, we at DFU Publications are committed to providing the latest news updates on trade development and insights, to keep our readers informed. Stay tuned. Subscribe to our newsletter.

DAILY NEWS:

• Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

• Consumers will determine growth of sustainable fashion e-comm in India

• Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

• Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

• Nike strengthens retail presences with new store at DLF Mall of India,Noida

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08 December 2021, Mumbai:

Myntra has fully rolled out a Gen-Z focussed section on its app that will cater to specific fashion and style needs to this customer cohort that the online fashion retailer said are increasingly driving future fashion trends.

Gen-Z or those aged 16 to 25 years have a “high digital footprint" that makes them “important perception drivers", the retailer said.

The section called Style Cast—available both on the retailer’s app as well as desktop— includes 13,500 styles curated from over 60 fashion brands including H&M, Urbanic, Trendyol, Misguided, DeFacto, Mango, JC Collection, Forever Now, and Forever 21.

Features of Style Cast were first piloted in September when Myntra on-boarded brands such as Urbanic, and more recently, Defacto.

“Gen-Zs are among the key opinion leaders with an extremely high digital footprint, making them important perception drivers while offering immense opportunities for Myntra to penetrate further into the segment at multiple levels, including selection and engagement initiatives," the retailer said.

Style Cast is essentially a curated section that enables discovery, relatable language and content, and styles that are in sync with the Gen-Z fashion's sensibilities. The retailer is promoting it ahead of its bi-annual End of Reason Sale later this month.

Furthermore, to engage this social media-savvy age group and share style suggestions Myntra is engaging with them through Myntra Studio and social handles, leveraging its influencer network to bring Style Cast’s trend-based styles through periodic drops.

“Style Cast is Myntra’s one-of-a-kind, latest, and one of the biggest initiatives to bring global trends to the Indian market for the young fashion-forward shoppers who are known to have edgy and high on-trend fashion choices," said Sharon Pais, chief Business officer, Myntra.

MINT (The news article has not been edited by DFU Publications staff)

Dear Reader, we at DFU Publications are committed to providing the latest news updates on trade development and insights, to keep our readers informed. Stay tuned. Subscribe to our newsletter.

DAILY NEWS:

• Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

• Consumers will determine growth of sustainable fashion e-comm in India

• Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

• Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

• Nike strengthens retail presences with new store at DLF Mall of India,Noida

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06 December 2021,  Mumbai:

Sustainable footwear D2C brand Neeman’s has raised a debt funding of Rs 7 crores from Stride Ventures. The D2C start-up was founded two and a half years back and has sold 250,000 pairs of footwear since then.

This is the 40th investment in Stride's portfolio across its two funds. The amount deployed from Stride Ventures India Fund – II will be utilised by the shoe brand for expanding its portfolio, intensive product development and commitment to the planet. It will also enable the company to enter new markets and segments.

This investment will enable Neeman’s to strengthen its journey towards reducing carbon footprint and staying committed to producing well-crafted comfortable shoes. It will also facilitate the start-up in extending into other categories such as fashion and apparel.

As a sustainable brand that uses completely natural, renewable, recyclable and chemical-free materials, Neeman's footwear are lightweight, flexible and machine washable. Neeman’s has launched merino wool shoes in India in collaboration with Woolmark.

Customers are increasingly gravitating towards environment-friendly businesses, as the world moves towards a sustainable way of living. While the Indian footwear industry is poised to grow at a steady pace, the D2C segment for the footwear industry has become the fastest-growing channel.

Dear Reader, we at DFU Publications are committed to providing the latest news updates on trade development and insights, to keep our readers informed. Stay tuned. Subscribe to our newsletter.

DAILY NEWS:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul
2. Consumers will determine growth of sustainable fashion e-comm in India
3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'
4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22
5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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Meesho has recorded nine million women entrepreneurs on the platform. Women entrepreneurs on the platform also saw a 2.5X year-on-year growth in orders in 2021. The company supports women entrepreneurs in their quest for financial independence through the company’s reselling business model.

Nearly 600 million people in India are still not connected to the internet, with a majority of them from non-metros. Meesho entrepreneurs are focusing on this market by influencing demand, and providing value-conscious customers access to affordable products.

More than 60% of Meesho's entrepreneurs are from Tier 3 markets like Dimapur, Faizabad, and Haldwani, Meesho. Apparels, personal care, kitchen, and home decor are the highest-selling product categories on the platform.

ET (The news article has not been edited by DFU Publications staff)

Dear Reader, we at DFU Publications are committed to providing the latest news updates on trade development and insights, to keep our readers informed. Stay tuned. Subscribe to our newsletter.

DAILY NEWS:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul
2. Consumers will determine growth of sustainable fashion e-comm in India
3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'
4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22
5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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30th November 2021, Mumbai:

FSN E-Commerce Ventures Pvt Limited, the business behind Indian multi-brand beauty giant Nykaa, saw its market capitalisation reach Rs 1.19 lakh crore ($17.9 billion) on the Bombay Stock Exchange ahead of businesses including Paytm.

On November 26, Nykaa’s parent entity FSN E-Commerce market cap of Rs 1.19 lakh crore surpassed digital payments giant Paytm’s market cap of Rs 1.18 lakh crore and delivery business Zomato’s market cap of Rs 1.12 lakh crore, ET Tech reported. The business’ shares were also up by 5.22% at 1 pm on Friday on the BSE while Paytm and Zomato shares were both down.

The business’ performance is a testament to the recent growth of the cosmetics and beauty market in India, especially in the online space. From a valuation of $11 billion in 2017, the Indian beauty industry is predicted to reach $30 by 2025, Media India Group reported in September 2021.

Nykaa recently reported 63% year-on-year and 10% sequential growth in terms of its gross merchandise value for the fiscal quarter ended September 30, according to a regulatory filing by FSN E-Commerce Ventures Ltd, accessed by the Economic Times. The business’ consolidated revenue from operations also grew by 47% year-on-year to Rs 885.3 crore during the same time period.

The beauty giant also recently went public with its Rs 5,352 crore public issue which was subscribed 81.78 times from October 28 to November 1 with bids for 216.59 crore equity shares out of the offered size of 2.64 crore shares, Firstpost reported.

The business is currently continuing its brick-and-mortar retail expansion across India and expanding its live shopping services through partnerships with influencers and celebrities.

Fashion Network (The news article has not been edited by DFU Publications staff)

Dear Reader, we at DFU Publications are committed to providing the latest news updates on trade development and insights, to keep our readers informed. Stay tuned. Subscribe to our newsletter.

Daily News:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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