31 March 2022, Mumbai:
3DLOOK introduces 'YourFit 2.0,' the first omnichannel virtual fitting room that can be shared.
It provides a newly customized recommendation engine that allows consumers to virtually try on AI-selected goods based on their body shape and dimensions, fit preference, inventory, and best-sellers, simplifying the online shopping experience and simulating the sales associate.
Furthermore, YourFit 2.0's new social sharing feature encourages customers to share their try-ons with a single tap, promoting brand re-engagement and bringing new customers back to the brand's website as a form of customer acquisition.
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Furthermore, the platform enables a simplified and frictionless in-store experience utilizing sophisticated NFC and RFID technology to 'tap-to-virtual fit,' or it can be used with QR codes to scan-to-virtual fit,' allowing consumers to have the same brand experience regardless of where they choose to buy.
3DLOOK, the global leader in AI-first mobile body measuring and virtual try-on solutions, has unveiled YourFit 2.0, the much-anticipated omnichannel fashion personalization and engagement platform.
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The strategy is designed to help fashion brands and retailers overcome huge increases in return rates, which are bad for the bottom line and the sustainability efforts of the digital age.
The new B2B SaaS platform is intended to revolutionize the game for both businesses and customers by fully replicating the fitting room experience online.
YourFit 2.0 combines a thrilling photorealistic virtual try-on with rapid feedback on what size would fit best, thanks to its unique core technology that accurately gathers and analyses clients' body data.
The system may also link the retail location to the brand's YourFit 2.0 merchant account, allowing for proximity-based notifications and marketing while customers are in stores.
"Over the last year, we've spent hundreds of hours listening to feedback from brands, retailers, and consumers to re-imagine what a virtual fit experience should look like to match the needs of today's digital consumers.
Fit is a source of frustration for everyone, both brands and for consumers. Returns are inconvenient, and customers want a better method to see and choose the best-fitting items.
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"The new YourFit 2.0 helps innovative firms overcome this obstacle by giving them the digital tools they need to accompany customers on their purchasing experience no matter where they are, while also driving better sustainability and inclusion," said Vadim Rogovskiy, 3DLOOK's CEO.
According to 3DLOOK, fashion firms can now introduce YourFit 2.0 capabilities in less than a week, rather than months, as opposed to other solutions on the market, which may take up to six months. According to the firm, the new connection is presently available for Shopify and Shopify Plus, with other e-commerce platforms on the way.
YourFit 2.0 comes with API and SDK packages optimized for both web and native IOS and Android on all platforms.
"In our combined forty years in the fashion industry, we've seen firsthand how difficult it is to match clients with the correct size.
With sustainability and inclusiveness at the heart of Date of Birth, a digital marketplace where customers can discover and purchase sustainable, inclusive, and local fashion manufacturers, it's critical that everyone can find the proper size and fit quickly.
Wes McCaw and Noah Treshnell, co-founders of Date of Birth, one of the first organizations to implement YourFit 2.0, said, "Our relationship with 3DLOOK lets our clients discover their fit in seconds and delivers an experience that lowers returns and the hefty environmental cost that comes with it."
Customers that use 3DLOOK's solutions have witnessed overall declines in return rates of 30% year over year, along with four times gain in e-commerce conversions and a 30% boost in AOV, according to the business (average order value).
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CREDITS: Retail Wit & Apparel Resources.
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