24 March 2022, Mumbai:

Last September, the NBA and Lakmé Fashion Week established a partnership to commemorate 'NBA 75,' the league's historic 75th Anniversary Season in 2021-22. Fashion designers from around India were given the opportunity to submit designs for a 'NBA 75' collection as part of the cooperation.

The winning designer, Ananya Modi Jain, will display her collection, titled 'We're All Mad Here,' at the FDCI x Lakmé Fashion Week, which will take place in New Delhi from March 23 to 27.

The designer, who is known for her simple lines and unique style, will honor 'NBA 75' with a sporty, street-smart collection that will put a new spin on classics.

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Her brand, which includes unisex all-weather reversible clothes, bralettes, sweatshirts, shorts, joggers, skirts, and hoodies with comical designs, digital prints, and patchwork, aspires to keep faithful to her 'form-and-function' concept.

"Combining my business and all we stand for with the NBA's 75-year tradition has been a tremendously thrilling journey," Ananya Modi Jain said of the cooperation.

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I've always enjoyed fusing streetwear with athletics and finding that exact balance.

Collaborating with the NBA and combining both of our languages into one coherent collection has been a tremendously interesting creative process.

It's kept me on my toes and pushed me to my boundaries in order to honor this famous NBA X AMJ cooperation."

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CREDITS: FDCI APN News & Apparel Resources.

23 March 2022, Mumbai:

Indian brand Dash and Dot presented their Fall/Winter collection at the Paris Fashion Week 2022.

The collection showcased India’s accessible luxury, inspired by its rich history of textiles and craftsmanship, to the world.

Each garment showcased at the show was made with sustainable materials.

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While the coats and jackets were made out of upcycled jute bags with mirror embellishments, the shirts had detailing created with a unique embroidery technique using surplus sewing threads collected from export factories.

Ashray Gujral, Founder says, the brand added value to its showcase through traditions and crafts typically reserved for the Indian couture space.

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Gujral founded Dash and Dot in 2020 as a functional and fashion-forward brand, which only uses vegan leather and post-consumer recycled polyester and organic cotton.

The primary aim of the brand is to bring accessible luxury, well-designed, high-quality ready-to-wear products to the Indian customer, adds Gujral. The brand also offers free size-based customization.

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21 March 2022, Mumbai:

The opening show by Rahul Mishra at the Lakme Fashion Week will be hosted by the Italian Embassy. The show will take place on the 22nd of March 2022 in New Delhi.

The opening show will combine the best of Italy with one of India's leading designers.

It will hold the physical, season-fluid edition from March 23-27, 2022 in New Delhi.

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Vincenzo de Luca, Ambassador of Italy to India says, the partnership with Italian Embassy will open great opportunities for both the Italian and Indian market and will encourage a growing number of designers to showcase and work in both countries.

Rahul Mishra opines complimented with accessories from Italian heritage brands, this showcase is an apt representation of the global identity of his brand.

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Sunil Sethi, Chairman, FDCI says, the event aims to highlight the great work of India’s designers to the global community.

This season's FDCI X Lakme Fashion Week will have a truly international appeal through FDCI’s partnership with the Italian Embassy and designer Rahul Mishra who continues to make strides globally. 

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24 March 2022, Mumbai:

At the beginning of October 2021, Connecting Cultures and C.L.A.S.S. launched the second edition of the IMAGINING SUSTAINABLE FASHION AWARD for innovative models of communication in a sustainable fashion.

The competition invites stylists, photographers, designers, illustrators, artists and other creatives to rethink how to communicate the new generation of values of an ethical and sustainable fashion system.

An open call and a high-profile international jury to create an aesthetic that defines a new ethic.

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They received proposals for traditional media such as editorial projects, fashion events, photography and advertising, and new digital and phygital projects, from social media campaigns to gaming and even immersive and virtual experiences.

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These proposals have all been evaluated by the amazing jury comprised of:

• Anna Detheridge, Founder and President, Connecting Cultures

• Giusy Bettoni, CEO and Founder, C.L.A.S.S.

• Rita Airaghi, Director, Gianfranco Ferré Foundation • Paola Arosio, Head of New Brands & Sustainability Projects, Camera Nazionale della Moda Italiana (The National Chamber for Italian Fashion)

• Jeanine Ballone, Managing Director, Fashion 4 Development and more

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23 March 2022, Mumbai:

The award-winning Fashion Community Week's recent hybrid event in San Francisco was a triumph. From March 10 to 13, 2022, the 14th season of the 4-day hybrid event featured a virtual runway show and conference, followed by an on-site fashion show and celebratory after party.

The first day (10 March) began with a virtual Fashion Tech Conference, which featured a discussion on the fashion industry's future and sustainability. CEOs from Heuritech (Tony Pinville), WearableX (Billie Whitehouse), Bold Metrics (Daina Burnes), Yoona (Anna Franziska Michel), and Atelier No.9 spoke at the event (Emi Cho).

The evening began with a press briefing on the second day (11 March), followed by a fashion week launch party at The Modernist, a sophisticated members club. Delicious drinks, networking, socializing, and live media interviews with industry participants were all part of the evening's festivities.

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The stately Clift Royal Sonesta Hotel hosted a one-of-a-kind fashion display on the third day (12 March). An elaborate runway display featuring seven local and international fashion designers kicked off the evening with a VIP cocktail reception.

Emelie Marcelle (Paris), Lisa Conte (Milan), Dokke (France-Senegal), KTR collection (Korea), Kudsedia (India), Muriel's (Vermont), and Ben Babadi (Vermont) were among the runway designers (Florence-San Francisco).

After the event, all of the collections were available to purchase straight off the runway! A virtual fashion show with worldwide fashion labels premiered on the last day (March 13).

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It was a strolling fashion show with models displaying the season's most spectacular designs.

During each season's fashion week, the organization raises money for a good cause. In conjunction with the non-profit PWIC Global Impact and designer 'Ukrainian Bravery,' the cause this season was to benefit Ukrainian Mothers and Children. According to the Fashion Community Week team, all earnings will go towards humanitarian relief.

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CREDITS:  Fashion Community Week & Apparel Resources.

24 March 2022, Mumbai:

APLF will be hosting a Special Edition this year for the first time ever in Dubai so why not be a part of this.

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It will be the venue for fashion brands and buyers like you to find manufacturers to produce your designs, as well as prepare for your Spring-Summer 2023 collection by finding the perfect seasonal leather and materials.

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50+ fashion-oriented exhibitors that have the production capabilities and certificates to create your favourite fashion accessories from bags, footwear, leather goods & leather garments will gather at Fashion Access Dubai, held alongside the APLF Leather and Materials+ show, the leading international trade fair for innovations in leather, materials and components.

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22 March 2022, Mumbai:

Eminent designer, Ashish N Soni will participate in the FDCI X Lakme Fashion Week with a seasonless collection. The designer will showcase on Day 4 of the fashion week being held from March 23-27, 2022 in New Delhi.

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The collection will blur the boundaries between womenswear and menswear.

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Titled ‘Change Has Different Faces,’ the collection will resharpen the brand’s edge by taking a new approach to the designer’s sensual, relaxed yet tailored designs Inspired by the changes the world experienced in the past two years, the collection will feature a variety of textures, embellishments, and prints, along with playful shots of sumptuous colors and repurposed deadstock fabric.

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Textured whites, gelato pastels and floral prints will radiate joy and hope for a better future. It will include soft elongated silhouettes, ankle length pants, 80s inspired floral prints and wide wale corduroy suits, while breaking new ground with fabrics ranging from cotton-viscose, organza, chiffon, fine cambric, silk jacquards and upholstery leftovers and bringing forth a fresh story of relaxed and comfortable tailoring.

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18 March 2022, Mumbai:

In an emerging industry trend, home décor is helping fashion brands offset pandemic woes and attract new customers.

Many fashion brands are launching home décor products to widen their portfolio and tap the growing ‘work from home’ customer base.

Though the target audience for home décor and fashion is completely different, fashion brands have been easily making a transition to home décor products, says a Glossy report.

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For instance, brandless fashion retailer Quince launched a home category at the end of 2020, reveals Sid Gupta, Co-Founder.

The e-commerce company began by selling bedding, priced similarly or a bit below DTC brands like Brookline before it expanded to table linen, pillows, bath mats and rugs.

From being a miniscule percentage of Quince’s business in 2020, home décor has grown to account for over 35 per cent of sales till 2021. The e-tailer also sells accessories, leather goods and bags.

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Its home business has resonated well with customers who have been able to make the transition easily, explains Gupta. Higher profit margins triggers transition to home decor Leading global technology research and advisory company Technavio estimates, home décor sales may grow over $340 billion from 2022 and 2025.

Throughout the pandemic, home categories of brands like Target and Macy’s made up larger part of their business.

Target’s home décor sales grew 30 per cent year-over-year in 2021.

The home décor category also offers higher profit margins than the fashion segment. Profit margins for the category exceed 40 per cent while fashion category is less than 20 per cent.

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This makes the move from fashion to home décor a more natural one, says Kristin Dorsey, Vice President, Linc, Nowadays, people are spending more time at home.

This is enabling them to spend more disposable income on dressing up their surroundings. The home décor sales of Matchesfashion doubled last year with fashion brands like Simon Miller, Bernadette, and Aquazzura launching home goods on their platform.

Common values between home and fashion The marketing strategies of fashion brands foraying into home décor are similar to strategies they adopt for the fashion industry.

For instance, Aquazzura launched its home collection at Milan Design Week just like it launches fashion collections at the event. Brands like Simon Miller have launched similar campaigns for their home and fashion categories.

Though home décor and fashion products are completely different in terms of their presentation, they are similar in terms of values they adhere to.

Both segments focus on brand ethics, sustainability, environmental impact, diversity, and equity, adds Ali Hanvaloglu, Senior Director-Product Marketing, Akeneo, a product information management company.

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