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Fashion 2022-04-22

Puma India’s revenues rise with growing demand for fitness clothing

22 April 2022, Mumbai:

Growing investments in fitness clothing and sports equipment helped Puma India boost revenues to Rs 2,044 crore in 2021, says Abhishek Ganguly, Managing Director.

The company’s next phase of growth will focus on the market outside metros. It will also place greater emphasis on enhancing customers’ shopping experiences, Ganguly says.

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Last year during the pandemic, Puma launched 1DER with KL Rahul. It also sponsored the IPL team Royal Challengers Bangalore.

This helped the company expand its consumer base, adds Ganguly.

In the future, Puma India aims to open more stores across the country.

It will also expand its e-commerce business and launch new products based on these product categories.

The brand also plans to expand its investment in marketing.

Another of Puma’s plans includes foraying into Tier II and III cities across India, Ganguly opines.

The brand plans to open large-size stores in these cities.

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Fashion 2022-04-22

Puma India’s revenues rise with growing demand for fitness clothing

CanopyStyle's Movement to Save Forests Grows

22 April 2022, Mumbai:

Earth Day 2022: Fashion brands from all corners of the globe commit to protecting forests.

CanopyStyle momentum builds as scientists call for an end to deforestation to stabilize the world's climate and biodiversity.

ALSO READ Modibodi partners with Canopy in its ‘Pack4Good’ campaign

This Earth Day, Canopy is pleased to announce that eight new companies from across the globe have joined the CanopyStyle initiative to keep Ancient and Endangered Forests out of the viscose supply chain and help conserve the world’s most vital forests, biodiversity, and climate.

From SHEIN, to Hanky Panky and ocean+main in the US, River Island and AllSaints in the UK, and Kmart Australia and Boody in Australia, these far-reaching fashion companies are uniting with the 478 brands already signed on to CanopyStyle to save forests.

CanopyStyle is a collaborative initiative dedicated to transforming viscose supply chains away from sourcing from forests and accelerating the production of low-carbon, Next Generation Solutions like recycled-textile or agricultural residue-derived viscose.

“This is the turnaround decade for our planet, and forests have a huge part to play in mitigating the climate crisis and conserving biodiversity,” said Nicole Rycroft, Canopy’s Executive Director.

“That’s why, on Earth Day, we are so encouraged to see this new wave of global fashion brands committing to revolutionize their supply chains to keep vital forests standing and scale the production of NextGen alternatives.”

The majority of brands in today’s announcement have also joined Pack4Good, Canopy’s initiative to make sure they are implementing smart packaging design and using the most eco-friendly paper packaging.

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Fashion 2022-04-22

CanopyStyle's Movement to Save Forests Grows

C.L.A.S.S. X FASHION REVOLUTION WEEK 2022

20 April 2022, Mumbai:

C.L.A.S.S. has always been committed to fostering and activating positive change in the fashion industry while keeping contemporary consumers informed.

This approach is perfectly aligned with the Fashion Revolution's goals to be action-oriented and solution-focused, promoting a concrete change in the fashion industry by engaging consumers on a worldwide level.

ALSO READ C.L.A.S.S. SMART VOICES What's next? 2022 trends and directions

1. C.L.A.S.S. partners join the FRW campaign

C.L.A.S.S. partners are fully and constantly committed to full transparency. C.L.A.S.S.

2. C.L.A.S.S. supports UNECE in its Sustainability Pledge

C.L.A.S.S. is extremely pleased to join The Sustainability Pledge by UNECE, which aims at providing companies with the right tools to trace their products from raw materials to shop shelves.

RELATED NEWS C.L.A.S.S. to attend the Filo fair

3. C.L.A.S.S. launches its latest Smart Voice:

A TRANSPARENT VIEW ON THE FASHION SUPPLY CHAIN In order to prove its strong commitment to transparency, C.L.A.S.S. is also dedicating one of its Smart Voices to the matter.

On the ways fashion can improve its commitment to transparency and openness on the behind-the-scenes of the industry.

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Fashion 2022-04-20

C.L.A.S.S. X FASHION REVOLUTION WEEK 2022

Piyush Goyal: Addresses convocation ceremony of 2020 -21 NIFT Mumbai-batch

18 April 2022, Mumbai:

Work towards making India the global fashion capital, Union Minister Piyush Goyal urges young NIFT graduates.

Union Minister for Commerce & Industry and Textiles Piyush Goyal today urged the young NIFT graduates to work towards making India the fashion capital of the world.

Addressing the Convocation Ceremony of the National Institute of Fashion Technology, Mumbai, Goyal said Indian designers and artists have the skill sets and innovative ideas.

ALSO READ Piyush Goyal appeals NIFT students ''Make India a Showstopper in global fashion"

He added that Indian designers including NIFT graduates are doing phenomenal work globally.

Exhorting the graduating students, Union Minister Goyal said, “Each one of you is a dreamer; you come up with new ideas, new designs, and new concepts”.

Citing the example of local Kolhapuri chappals and Paithani saris, Union Minister further said “the traditional Indian arts and handicrafts have the capability to become global fashion trends”.

Goyal said, “As students of design, each one of you represents a deep sensitivity.

Lauding the talent of the NIFT students, the Textiles Minister said many of the NIFT graduates would soon start designing for Bollywood.

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CREDITS: PBI (The news article has not been edited by DFU Publications staff)

Fashion 2022-04-18

Piyush Goyal: Addresses convocation ceremony of 2020 -21 NIFT Mumbai-batch

Performance Days: ECOSENSOR™ by Asahi Kasei's Advance SS'23 fabric collection

21 April 2022, Mumbai:

Sustainability-oriented and technology-based, ECOSENSOR™ fabrics give birth to a smart wardrobe mixing great design and certified responsibility.

On the occasion of Performance Days, the Japanese textile manufacturer ECOSENSOR™ by Asahi Kasei Advance presents its SS 2023 collection, made of high-tech fabrics implementing new-generation values, with the aim of keeping nature, body, and mind in harmony.

ALSO READ Bemberg™ by Asahi Kasei toasts to 90 years of smart style and new “Crafted Elegance” at Première Vision

ECOSENSOR™ presents 40 new references that meet the needs of the contemporary consumer, such as durability, well-being, and performance. Being capable of combining active climate control, exquisite touch, lightness, and comfort with sustainable values, ECOSENSOR™ stands out as a unique eco-high-tech performance proposition in its market.

The collection covers the different market applications with 7 items for INNERWEAR, 2 for OUTERWEAR, 17 for SPORT KNIT and 14 for SPORT WOVEN.

To further validate the leading-edge nature of the collection, ECOSENSOR™ decided to showcase a zero-waste concept outfit, designed and produced by ZEROBARRACENTO, at Performance Days.

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Fashion 2022-04-21

Performance Days: ECOSENSOR™ by Asahi Kasei's Advance SS'23 fabric collection

Gayatri Khanna launches new RTW collection

19 April 2022, Mumbai:

Owner of a Mumbai-based embroidery business, Milaaya Embroideries, Gayatri Khanna has launched her own ready-to-wear collection, called Gaya.

The designer looks to expand the collection in the US and is currently showing her fall and holiday lines to retailers in the country.

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Khanna began shipping the Gaya collection in late 2020 and since that time has sold merchandise via her own online store and various e-tailers and retail stores in India, including Pernia’s Pop Up Shop, Nykasa Fashion, Aza Fashion, The Fashion Edit, Agashe and at select boutiques in Dubai and Singapore.

The collection is designed in Europe and handcrafted in India.

It blends European influence with the arts and crafts of India. The line is inspired by Khanna’s travels, nature, and the culture of India.

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Fashion 2022-04-19

Gayatri Khanna launches new RTW collection

House of Vian expands retail footprint

16 April 2022, Mumbai:

The luxury footwear and accessories brand House of Vian has expanded its retail footprint by opening its first-ever flagship store in New Delhi in the multi-brand shopping destination The Dhan Mill.

The new store is a pastel pink cavern filled with glass shelves displaying its glittering juttis and heels.

ALSO READ Future Market Insights Research Report On Women’s Luxury Footwear Market

Having a pink central island sofa for trying footwear on, the store also boasts of hinging gold furnishings that complement the brand’s accessories.

The storehouses more casual sandals for day looks as well as bridal footwear for wedding trousseaus.

It also offers a range of beaded clutches and handbags.

The brand has also launched a collaborative collection of embellished juttis with the traditional wear brand RidhiMehra. The collection retails at DLF Emporio Mall in New Delhi and at the RidhiMehra flagship store.

Launched in 2015, House of Vianretails from its dedicated e-commerce store and a number of multi-brand luxury boutiques including Aza, Aashni and Co, Pernia’s Pop-Up-Shop, Ogaan, and Carma.

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CREDITS: Fashion Network report.

Fashion 2022-04-16

Shardul Thakur roped in as Khadim’s brand ambassador

20 April 2022, Mumbai:

Cricketer Shardul Thakur has been roped in as the new ambassador of footwear brand Khadim.

Thakur’s popularity with Gen Z and millennials will help the brand to expand its footprint across the country.

ALSO READ Khadim India’s Q3FY22 results

Khadim has launched the association with the campaign “It’sWowItsKhadim”.

The campaign seeks to highlight the new fashionable range of products, the refreshed in-store experience, and reinforce the affordable price point, Namrata Ashok Chotrani, CEO, of Khadim India, says, the campaign is being heavily promoted on digital platforms with a focus on select markets.

Apart from the media, the association will also be extended to instore, retail, and consumer touchpoints

The brand Khadim has been constantly reinventing itself to remain a relevant option for youngsters while choosing affordable fashion footwear brands in all the categories – heels, flats, workwear, sports, canvas, comfort, outdoor, casual, contemporary, sandals, formals, loafers, and chappals.

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Fashion 2022-04-20

Aarke Ritu Kumar expands with a new store in Gurugram

19 April 2022, Mumbai:

Affordable designerwear brand Aarké Ritu Kumar opened a new store in Gurugram. Sprawling across 10,000 sq ft, the new store boasts elegant interiors and minimalist styling.

It beautifully captures the culture and aesthetics of the brand and offers a wide range of everyday wear in multiple colors and designs.

ALSO READ Ritu Kumar teams up with Ashiesh Shah for 'home décor collection'

Amrish Kumar, Managing Director, and Creative Director, Aarké says, the new store reflects the true essence of the brand and welcomes patrons to experience its beauty themselves.

Within a year of its expansion, the brand aims to open more stores across Delhi, Noida, Chennai, Hyderabad, Ahmedabad, Siliguri, Indore, Mumbai, Rajkot, and Pune.

It also plans to launch a new collection of kurtas, tunics, dresses, suit-sets, tops and bottom wear, to cater to the various needs of a multitasking urban woman.

Aarke Ritu Kumar also retails through other stores in Mumbai, Bengaluru and Jalandhar, along with its own website, and is also present on e-commerce portals such as Myntra, Tata Cliq and Nykaa Fashion.

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Fashion 2022-04-19

Aarke Ritu Kumar expands with a new store in Gurugram

Bavincis launches first e-commerce website for Indian customers

15 April 2022, Mumbai:

Fashion accessories brand Bavincis has launched its first e-commerce site for Indian customers.

This initiative will help the brand showcase a wide range of fashion accessories to a vast customer base across the country.

ALSO READ Markets and research report: Apparels & fashion were the most popular categories for Europe’s online shopping in 2020

Headed by Dhruvin Lakhankiya, Founders, Bavincis has established a strong foothold in the industry with high-quality products like watches, sunglasses, and a host of other fashion accessories.

The brand’s products attracted a wide customer base within a short time of its online launch.

The move aims to bring the brand’s products on par with international standards of quality. The products are affordable and available at select offline stores only.

Lakhankiya aims to penetrate deeper by adding more offline stores to its portfolio. He also aims to take his brand to the next level by boosting its online presence.

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Fashion 2022-04-15