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The Role Of Visual Merchandising In the Apparel Industry

06 July 2022, Mumbai:

Visual merchandisers present, arrange, and display goods in shops and storefront windows, which are essential locations where buyers may view, choose, and purchase goods. The position was created in the 19th century, but it has only lately expanded and become crucial in the fashion sector.

Maintaining a store's image requires understanding how to give clothing and other items a neat, organized finish while respecting the brand's identity through a careful balancing of elements, including visual communication, aesthetics, sales analysis, and the planning of sales and promotional activities.

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With the growth of department shops in significant American cities in the latter half of the 19th century, window dressers became visible.

Organizing clothing and other things in the household or cultural contexts would inspire department stores to develop the first visual display strategies and the first actual window displays.

Large storefronts transformed into inspirational city screens in the 1930s, making passing allusions to the movie industry and the star system.

 

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Over the years, practical abilities and academic understanding were improved, and the conventional window dresser eventually evolved into a contemporary visual merchandiser.

It is no accident that some of the most well-known fashion designers in the world began their careers as visual merchandisers because the position calls for a variety of talents.

While working as a window dresser at Milanese department store La Rinascente, a young Giorgio Armani had his first exposure to the fashion world.

At Brooks Brothers in New York City during those same years, Ralph Lauren worked as a sales assistant, organizing merchandise with the same meticulous attention to detail that he subsequently used to layout his own stores across the world.

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A visual merchandiser requires a solid technical foundation, visual culture, creative flair, and some understanding of marketing and psychology.

A successful business display should appeal to more senses than just sight. Direct touch with clothing and textiles, smells and odors, and music selections should all be in keeping with the brand, store type, and target demographic.

The ability to analyze client behavior, however, is a crucial talent. Every Visual Merchandiser keeps track of and watches consumers using specific performance indicators and behaviors.

 

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Given its recent and dynamic history, visual merchandising is typically studied at specialized institutions and creative academies, which can foresee the future of a field that is turning storefront windows into soundstages for installations and performances.

The Istituto Marangoni Milano's fashion styling curriculum includes a three-year course in visual merchandise.

It begins with thoroughly examining the fashion retail industry and all factors affecting a brand's placement on sales and marketing channels. 

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The visual merchandiser gives each product ample shelf space. 

 

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The items are arranged so that they are easily accessible. Signage and fixtures are to make it simple to find the products. The product is adequately stocked on display, thanks to the visual merchandiser.

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The Role Of Visual Merchandising In the Apparel Industry

How Much Is Indian Apparel Self-reliant When Needle To Sewing/Stitching Machines All Been Imported

05 July 2022, Mumbai:

The Ministry of Skill Development and Entrepreneurship's Apparel, Made-ups, and Home Furnishing Sector Skill Council has been vital in the sector's skill-transfer process. After agriculture, this industry employs the most people.

A sewing machine operator is one of the job roles/qualification packets in the AMHSSC that is mainly common in the manufacturing units across many sectors in the garment industry. He is also known as a Stitcher or Machinist, and his primary duty was to sew or stitch cloth composed of many kinds of natural and synthetic fibers.

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Since its foundation, the Council has rigorously taught almost 5 lakh employees and students in this job function under various programs. When the training is complete, it places about 2.5 lakh individuals in the sector.

The job function covers about 70% of the sector's total personnel. He is in charge of delivering the designer's vision of an aesthetic yet comfortable outfit for its diverse consumers' shapes, whether in the export or retail industries.

The instruction for operating a sewing machine is provided in various NOS conversions modules (National Occupational Standards).

 

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The training material familiarises the candidate with various raw materials, tools, and equipment, including different sewing machines, sewing supplies, fabrics, trimmings, and accessories. The candidate is familiar with the steps involved in sewing clothing, accessories, and home furnishings.

Qualified trainers deliver the training of the Apparel, Made-ups, and Home Furnishing Sector Skill Council who work or are hired at approved training facilities across India.

He has received training in soft skills, computer basics, customer service, and other business abilities that will be useful for opening a small shop.

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Following completion of the training, certified assessors from the Council-accredited assessment organizations perform the assessment.

The exam has three parts: practical, theory, and oral. It provides a chance for someone with schooling up to the fifth grade to receive training in this employment capacity and develop independence. It enables them to overcome the obstacles they confront in pursuing formal education on a personal and economic level.

 

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The textile sector has dramatically influenced the Indian economy. Currently, the organized manufacturing sector in India employs over 28 percent of its workforce in the textile industry alone. This industry employs around 93 million people both directly and indirectly.

The fact that the Indian textile industry is nearly self-sufficient, from producing raw materials to delivering completed goods—from cotton farming, ginning, spinning, and weaving to the creation of clothing—gives it an inherent comparative advantage

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The traditional method of producing apparel from ready-dyed pieces is interestingly supplemented by dyeing prefabricated clothing components. 

 

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This is particularly true because conventional production entails significant risks regarding the accuracy of the color shade and usually results in a wide range of colors with higher storage costs.

When dyeing garments after manufacturing, there is a more significant potential for harm if there are issues with the dyeing process. In the worst-case circumstances, irreversible error-related value losses are made worse by failing to fulfill a delivery pledge.

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How Much Is Indian Apparel Self-reliant When Needle To Sewing/Stitching Machines All Been Imported

Ethnic Wear: Truly Fledgling Make In India Story

30 June 2022, Mumbai:

Jotting down a few fascinating make-in-India stories with the ethnic wears. There have been several start-ups and growing trends in the Indian ethnic wear industry.

There has been an intangible outgrowth and increased popularity of these budding businesses. There have been exciting duos working in this direction in growing companies in the apparel sector.

ALSO READ  'Global Ethnicwear Market' register 6% annual growth

The Indian Ethnic Co., a firm with headquarters in Mumbai, has grown to employ 1000 artisans from all across India across its three locations.

By celebrating its dance marketing clips, the ethnic brand is differentiating itself.

 

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Hetal and Lekhinee Desai, a mother-daughter team, went to a handloom expo in 2016 hoping to go on a shopping binge but instead returned with a great business concept and 50 meters of cloth with the ajrakh print.

They had their local tailor sew the fabric into Kurtis in various shapes and sizes. Then, while seated in her Mumbai apartment's bedroom, Lekhinee made a Facebook page, uploaded a few images of the finished ensembles, and shared the link with her pals. And thus, The Indian Ethnic Co.'s adventure got underway.

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Coming from a tiny hamlet in Rajasthan, Ravi Khandelwal had lofty goals and a burning desire to achieve them.

Being a licensed chartered accountant, he has a decade of extensive experience in the business sector in India and abroad and has held several executive roles with well-known MNCs. Every successful guy has a woman at his side (not in the background), and Ravi is no exception.

 

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Ravi and his adored Vandana, co-founder and head of the creative team at Yufta are partners both in real life and in Yufta. Daksh, their kid, is a ball of energy that keeps their excitement at its highest.

Two friends and their spouses came up with Yufta after deciding that Jaipur was the ideal location for women's ethnic apparel and that e-commerce was booming at the time. While the partners worked hard to cover every possible angle, Yufta serviced more than a million women worldwide in just four years and won several awards for Best startup / Business.

RELEVANT NEWS Ethnic and innerwear focus helps ABFRL grow despite COVID-19 disruptions

From fiber, yarn, and fabric to garments, India's textile and apparel sector has strengths along the whole value chain.

The traditional handloom, handicrafts, wool, silk items, and the organized textile industry in India make up a large portion of the widely varied Indian textile and apparel market.

 

RELEVANT NEWS Dolly J presents ethnic wear collection at India Couture Week

The organized textile sector in India, which encompasses spinning, weaving, processing, and garment manufacture, is characterized by the employment of capital-intensive equipment for the mass production of textile items.

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Ethnic Wear: Truly Fledgling Make In India Story

Apparel Sector - How much is cost inflation posing a threat to volume and demand Pressure

22 June 2022, Mumbai:

A network of distribution channels known as the "apparel supply chain" performs various tasks, from acquiring raw materials to transforming them into completed goods and distributing them to clients.

Older versions of the current supply chain's many divisions worked separately, including planning, production, distribution, and acquiring raw materials. Conflicts and misunderstandings were frequently the outcomes of this.

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The marketing department's aims and the production department's goals conflicted, and other divisions experienced a similar predicament. As a result, the company as a whole needed an integrated plan.

Consequently, the garment supply chain was established. This method vertically integrated all the procedures in the many departments involved in manufacturing clothing.

 

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There are four primary causes of inflation. Cost-push inflation, which is the reduction in the overall supply of goods and services brought on by an increase in production costs, and demand-pull inflation, which is the rise in aggregate demand divided among the four sectors of the macroeconomy: households, businesses, governments, and foreign buyers, are two examples.

An increase in an economy's money supply and a decline in the demand for money are the other two elements contributing to inflation.

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A declining dollar value raises the cost of imports and drives up the cost of clothing. To maintain their profitability, most stores will hike the price of their clothing. Retailers' continued resistance to the price increase will only worsen the dire situation.

It is uncommon for customers to buy clothing despite price increases, even while retailers raise prices and profit margins. Inflation will also cease sales and lead to unfortunate losses.

 

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The global garment market will be volatile, and the apparel supply chain will be disrupted by inflation. Lower clothing consumption is an effect of rising clothing prices.

The hardest affected would be small traders, those on fixed incomes, and members of the underclass, such as garment workers.

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The market condition for apparel is relatively weak, according to the Consumer Confidence Index, which measures consumer confidence and reflects the status of a nation's economy. The index was 76.4 in February and 64.5 in March.

The customer's confidence has reached its lowest point in comparison to the previous 15 years.

 

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They don't want to lose clients; supermarkets work to keep the pricing of their clothing unchanged. More privately made clothing will enter the market due to higher pricing for branded apparel, allowing supermarkets to maintain lower clothing prices while increasing their profit margins.

Shares of niche clothing stores have decreased significantly as well.

As a result, profitability will deteriorate, and small businesses will soon go out of business.

Lowering the price of clothing will help in increasing the profitability margins.

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Apparel Sector - How much is cost inflation posing a threat to volume and demand Pressure

Can Indian Apparel Sector Become The Design House Of The World!

01 July 2022, Mumbai:

The Indian fashion scene wasn't entirely colorless throughout the 1950s, 1960s, and 1970s. It was thrilling, chic, and quite elegant. The nation could not showcase any designers, stars, models, or fashion design labels.

A garment's worth was determined by its design and materials, not by the maker. Approaching any unknown tailor who could manufacture apparel for a few rupees and provide the ideal fit, quality, and design was viewed as ever so fashionable.

The high-class woman who wore it was pleased with herself for finding a good deal and lending her name to the finished product.

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In the 1960s, women wore tight kurtas, churidars, and high coiffures. As a result of the removal of restrictions and the acceptance of novel materials like plastic film and coated polyester fabric, it was a time of mischief and celebration in the arts, music, and movies. Traditional materials were increasingly exported both domestically and abroad throughout the 1970s.

As a result, foreign fashion, with its bright colors, floral designs, and bell-bottoms, reached India far earlier than the MTV culture. Disco culture and the use of synthetics both had an impact on the fashion scene.

 

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During the 1990s, the final decade of the millennium, a trend toward radical matching down with ethnic clothes was seen. Today, the ethnic wear market in India is accounted for Rs. 9000 crores.

As a result, there was a downturn and a desire to sell at any cost to maintain the spotlight. The inevitable happened due to fierce rivalry and careful client awareness.

The price tags started their descent after once reaching their apex.

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The Indian garment and fabric industries are competitive on the global market in many fundamental ways, including the cost-effectiveness of production, availability of raw materials, quick turnaround for sales, and a wide variety of preferred designs for clothing, including those with sequins, beadwork, aari or chikkon embroidery, etc., as well as a more affordable skilled labor force.

India offers these fashion items to foreign fashion companies with fast lead times, reasonable pricing, and a design monopoly that includes intricate hand embroidery that is well recognized.

 

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The variety of textiles available in India may entice and perplex buyers in terms of the market for fabrics. The current trend in the global market is a fundamental expectation of judgment in fabric selection.

Most of the production work is done in Chapa, a little town in the eastern state of Bihar that most people have never heard of. 

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The variety and caliber of raw silks, including tussars, matka silks, and phaswas, all belie the primitive production techniques and machinery employed. Fabric manufacturing is a family business here.

 

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Between April 2000 and December 2021, the textiles sector (including dyed and printed textiles) attracted foreign direct investment (FDI) of $3.93 billion. Federico Salas, the Mexican ambassador to India, visited the India International Trade Fair 2021's Khadi India Pavilion in November 2021 and recommended that India and Mexico work together to promote Khadi internationally.

Home textile companies are using technology to optimize the value chain.

To track textile raw materials throughout the supply chain, Welspun India, for instance, developed Wel-Trak 2.0 in October 2021.

This updated version of the patented end-to-end traceability system is used.

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Can Indian Apparel Sector Become The Design House Of The World!

Ethnic Wear: Truly Fledgling Make In India Story

30 June 2022, Mumbai:

Jotting down a few fascinating make-in-India stories with the ethnic wears. There have been several start-ups and growing trends in the Indian ethnic wear industry.

There has been an intangible outgrowth and increased popularity of these budding businesses. There have been exciting duos working in this direction in growing companies in the apparel sector.

ALSO READ  'Global Ethnicwear Market' register 6% annual growth

The Indian Ethnic Co., a firm with headquarters in Mumbai, has grown to employ 1000 artisans from all across India across its three locations.

By celebrating its dance marketing clips, the ethnic brand is differentiating itself.

 

ALSO READ  Ethnic wear brand Soch focuses on ecommerce to drive up growth

Hetal and Lekhinee Desai, a mother-daughter team, went to a handloom expo in 2016 hoping to go on a shopping binge but instead returned with a great business concept and 50 meters of cloth with the ajrakh print.

They had their local tailor sew the fabric into Kurtis in various shapes and sizes. Then, while seated in her Mumbai apartment's bedroom, Lekhinee made a Facebook page, uploaded a few images of the finished ensembles, and shared the link with her pals. And thus, The Indian Ethnic Co.'s adventure got underway.

RELEVANT NEWS  Reliance Retail poised to foray into saree, ethnic wear stores

Coming from a tiny hamlet in Rajasthan, Ravi Khandelwal had lofty goals and a burning desire to achieve them.

Being a licensed chartered accountant, he has a decade of extensive experience in the business sector in India and abroad and has held several executive roles with well-known MNCs. Every successful guy has a woman at his side (not in the background), and Ravi is no exception.

 

RELEVANT NEWS Biba’s upcoming collections includes trendy outfits with ethnicwear

Ravi and his adored Vandana, co-founder and head of the creative team at Yufta are partners both in real life and in Yufta. Daksh, their kid, is a ball of energy that keeps their excitement at its highest.

Two friends and their spouses came up with Yufta after deciding that Jaipur was the ideal location for women's ethnic apparel and that e-commerce was booming at the time. While the partners worked hard to cover every possible angle, Yufta serviced more than a million women worldwide in just four years and won several awards for Best startup / Business.

RELEVANT NEWS Ethnic and innerwear focus helps ABFRL grow despite COVID-19 disruptions

From fiber, yarn, and fabric to garments, India's textile and apparel sector has strengths along the whole value chain.

The traditional handloom, handicrafts, wool, silk items, and the organized textile industry in India make up a large portion of the widely varied Indian textile and apparel market.

 

RELEVANT NEWS Dolly J presents ethnic wear collection at India Couture Week

The organized textile sector in India, which encompasses spinning, weaving, processing, and garment manufacture, is characterized by the employment of capital-intensive equipment for the mass production of textile items.

Join our community on Linkedin

Ethnic Wear: Truly Fledgling Make In India Story

Cotton Journey: Farm To Fashion Rack

22 June 2022, Mumbai:

Little did Mani Chinnaswamy, an MBA graduate from the US, realize that he would play a crucial role in bridging the gap between cotton farming and the world of fashion when he took over the family company of cotton mills.

He could have just carried on doing what his forefathers had done and kept purchasing cotton from suppliers for his mill, as he was the third generation of the family company in Pollachi, Tamil Nadu. Period.

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That, however, was not Mani. India is famous for its cotton. Therefore he wanted to promote it. His wife, Vijayalakshmi Nachiar, a textile specialist, ably backed his choice.

He was astonished to learn that cotton cultivation had switched to genetically modified (GM) crops for various reasons, including poor soil quality brought on by excessive fertilizer usage, a low yield, debt, and farmer suicides.

When he took over the family business of cotton mills, US-trained MBA Mani Chinnaswamy had no idea that he would be instrumental in bridging the gap between cotton farming and the fashion world.

 

ALSO READ Rising cotton cost compel Indian fashion retailers to hike apparel prices

YBeing the third generation inheritor of the family business in Pollachi, Tamil Nadu, he could have just continued doing what his forebears had done and bought cotton from suppliers for his mill. Period. But that wasn't Mani at all.

He wanted to promote cotton since it is well-known in India. His textile expert wife, Vijayalakshmi Nachiar, skillfully supported his decision.

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They persuaded the farmers in H D Kote, on the banks of the River Kabini, to go organic by purchasing local seeds from the Karnataka State Seeds Corporation. Since they had switched to GM crops for better yields, the farmers in H D Kote needed persuasion.

The narrative of organic farming thus began. But this is not where it ends. Vijayalakshmi decided to weave the organic cotton so successfully grown into textiles.

 

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Baggy and jogging trousers, jumpsuits, oversized dresses, draped long skirts, tight shirts, and indigo patchwork denim jackets were just a few of the free-flowing, fluid shapes that offered everyday items appropriate for an urban dresser.

Careful attention to detail—top stitching, pleating, and gathers set against wide-fit, gauzy silhouettes emphasized the attractive forms.

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The textiles were occasionally dotted with hand-painted designs and traditional crafts like Bandhani, Shibori, Kalamkari, and mud resist prints.

 

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The clothing fashioned from khadi cotton, organic cotton, knits made from soured organic cotton, and chambray khadi demonstrated how easily simplified shapes in indigenous textiles may fit into modern female collections.

Some of the cottons were from an indigenous rain-fed type from Gujarat known as Kala cotton, while the khadi was in solid and natural yarn-colored stripes.

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Cotton Journey: Farm To Fashion Rack

Textile Industry & Sustainability

02 July 2022, Mumbai:

India is one of the biggest manufacturers and exporters of textiles worldwide. India's domestic textile market was worth $100 billion in 2019–20, while its growing exports were worth about $50 billion.

The Indian government gives the textile sector the tools to compete internationally, draw sizable investments, and create jobs.

In addition to being a person's basic needs, textiles have evolved into a fashion statement that generates enormous revenues for businesses in India and worldwide. The quest for sustainability and continuous strides in pursuing excellence thus unlocking value in this sector drives sustainable business models.

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These colorful, unusual clothes do, however, have a terrible side since their hues hurt the surrounding environment. Processing textiles produces a sizable amount of wastewater, which exerts significant environmental pressure. It presents a significant chemical challenge to handle fabrics. It makes use of several ecologically scarce, non-biodegradable substances.

When handling materials, the textile industry uses a variety of colors, synthetic mixes, and helper synthetics. Around 17 to 20 percent of all current water contamination, according to World Bank assessments, is purely due to coloring and finishing patterns. 

 

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It is said that about 72 different hazardous synthetics are exclusively found in water to color patterns.

The industry is like a two-edged sword, requiring intense monitoring and adherence to regulations to lessen its adverse environmental effects.

The goal of incorporating sustainability into the textile business is to establish thriving ecosystems and alliances through initiatives like raising the value of local goods and produce, cutting waste, and lessening the damage that production and consumption do to the environment.

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Leading Indian firms have made significant progress in integrating sustainability into the value chain of the textile manufacturing industry. Many have focused on input management rather than only tailpipe management as a preferred approach to sustainability. The business regards cotton as a crucial ally.

 

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By implementing the Regenerative Organic Farming technique to expand their sustainable cotton portfolio, they are creating a sustainable ecosystem from farm to fabric.

As steadfast friends, they ensure sustainable manufacturing energy, its suppliers, and regulators. They are combining biomass supplies with solar roofing to make their energy mix more environmentally friendly.

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Some businesses are incorporating sustainability and circularity into every aspect of their supply chain, including trash recycling and the procurement of raw materials.

They focus on pre-and post-consumer waste as they transition from linear to circular operations.

By using recycled LDPE in place of virgin polyester for packaging, they are committed to plastic recycling. By recycling industry waste and using textile scrap, they also consume less plastic.

 

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The Indian government is undertaking various programs and measures to advance the textile sector. One of the Ministry of Textiles' main plans is to create Mega Investment Textile Parks.

This plan will provide a top-notch infrastructure with plug-and-play capabilities to enable international exporting champions. This project would make India a popular destination for domestic and foreign divers looking to enter the textile and apparel industries.

Over three years, the government plans to build seven textile parks. Increased production and export of Indian technical textiles are the goals of the recently introduced Production Linked Incentive plan.

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Textile Industry & Sustainability

Apparel Sector: Data Is The New Oil

22 June 2022, Mumbai:

These are the words of famous British mathematician and data science entrepreneur Clive Humby, who coined the phrase “data is the new oil”.

Many individuals are unaware that oil is the basis for several market items. Because it serves as the basis for so many other things, including gasoline, plastics, fertilizers, aspirin, crayons, gum, textiles, solar panels, etc., it is essential.

Thus, oil and the understanding of how to refine it provided the basis for our current physical product manufacturing system. Our current method of service products will be built on data and AI.

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How an AI enhances things with data won't be self-evident. The majority of AI's benefits will be inconspicuous and improve everything we do with data, particularly in pattern identification, prediction, and automation.
Since many businesses still view their data infrastructure as a cost center, they should use the data to continually enhance every aspect of their operations to turn it into a profit center.

Majority of apparel firms plan to increase supply chain transparency by 2027 but obstacles remain, a global survey by KPMG and Serai finds.

 

ALSO READ  GlobalData: India’s apparel sales to reach Rs 7.6 trillion by 2025

Companies must start managing data locally inside business units and treating it as an enterprise-wide corporate asset.

This makes it possible to share information on products and customers, which opens up the potential for upselling and cross-selling and enhancing customer service and retention rates.

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Serai, an online B2B platform that simplifies global trade, in collaboration with KPMG, has launched a global report which finds that two-thirds (66%) of apparel industry insiders see supply chain transparency as an “extremely important” issue. This number is even higher for Indian companies, at 83%.

There is a tremendous possibility for any firm in the world to develop new goods and services across business lines by combining internal data with external data.

 

RELEVANT NEWS  A huge data breach has been discovered at Aditya Birla Fashion and Retail Ltd (ABFRL)

The technologies assisting the industry are artificial intelligence, big data, cloud, digitalization, Internet of Things, mobile, and robots.

Over the past ten years, the oil and gas industry has seen a significant increase in the effect of new technologies like IoT and AI to solve numerous strategic concerns throughout the sector value chain.

For instance, they are using AI assists in resolving several challenging sub-surface engineering issues.

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Data is a crucial tool for predicting fashion trends, deciding how to organize the supply chain, and examining consumer behavior and preferences. In the competitive, ever-evolving fashion sector, where demand is constantly shifting, and there is an increasing amount of rivalry, retail analytics, also known as Big Data, is crucial.

It may be gathered via sales, market analysis, online marketing, user reviews on social media, purchase analytics, and other sources. Retail analytics has the potential to revolutionize both physical and online commerce.

 

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When setting prices for items, it is essential to consider the target market's comfort level with price and purchasing power.

In the retail market, an overpriced product may simply go unnoticed, but, if it is underpriced, the firm may suffer losses.

The target audience's complete profile, including information on their age, height, and ethnicity as well as preferences, behavior, and engagement, is provided by retail analytics.

These elements can assist a business owner in understanding the reasons influencing the purchase and the times and locations where users are more likely to become customers.

Ajay Banga, Mastercard’s CEO, added that data is even more valuable than oil, considering that oil is a scarce and finite resource, while data is inexhaustible and only increases.

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Apparel

Love-Hate Relationship Between Shopping Malls & Retailers

22 June 2022, Mumbai:

The government's liberalization initiatives have aided in the expansion of organized retail forms in India. As malls are being built throughout the country, it is clear that the retail scene is changing.

Consumer perception and behavior toward malls have received attention in research. From a retailer's standpoint, there is not much study.

ALSO READ Malls v/s High street 

In India, organized retailing in the form of malls is expected to grow rapidly. The retail scene in India is changing, as are customer views regarding purchasing.

The increase in mall activity raises the question of how big of a contribution malls make to driving sales and profitability. The study sought to understand what drives customer visitation and financial success in malls by interviewing merchants having locations there.

 

ALSO READ  Malls rents increase 15% as retail sales surge across categories 

The malls' potential for commerce influences retailers' choice of shopping centers. A structured questionnaire was used to perform the primary research for the study.

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India has seen a significant increase in commerce recently. The reach of malls, formerly confined to metropolitan areas, is now expanding into non-metropolitan regions.

Consumer lifestyle changes and the shift from unorganized to organized forms in commerce are the main factors driving investment in and growth at malls.

 

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The fact that malls are essential to the lifestyles of most customers suggests that factors such as the variety of goods offered, the cost of those goods, the ease of transactions, and the shopping experience affect the merchants that people choose to shop at.

Many contend that factors influencing customers' choice of retailers include product variety, service, and store location.

The type and services provided are the main factors influencing the clients' choice of retailing formats.

RELEVANT NEWS  Online retail continues to surge despite store sales recovery

With the growing market, and the rising price, the retailers have had a very bittersweet relationship with the malls, where they both earn and pay simultaneously. Sometimes it feels like it is occasionally profitable when they start making loads of profit, as the environment tends to be way more posh compared to the common market areas.

 

RELEVANT NEWS  Myntra: Online fashion market to show optimistic growth trajectory

 However, when the time comes to pay the profit prices, they feel it to be way more complex, where the bitterness arises.

Both the malls and the retailers make a vital asset to our markets, both from the view of the government as well as the customers. However, to some extent, customers witness it as a terrible experience.

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Love-Hate Relationship Between Shopping Malls & Retailers

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