16 December 2021, Mumbai:

Hundreds of clothing exporters in the Delhi-NCR area are facing new hurdles due to a labor shortage in garment manufacturing operations. 'Labor required' advertisements are issued even though e-rickshaws, and there are boards outside several factories searching for workers.'

Due to a labor shortage, factories are being compelled to work overtime and night shifts in order to meet deadlines. The labor shortage can be attributed to a number of things.

The majority of firms have excellent orders right now, and many workers are returning to their communities for weddings and other agricultural-related festivities.

Labor shortages have always been an issue for the sector during this season, but this year's battle is a little more intense, as a large number of workers who left after Covid have not returned or have moved to other industries or businesses.

It's also worth noting that, despite the labor scarcity and the ongoing effort to recruit new workers, manufacturers are not giving attractive pay packages to entice workers. Aside from minimum salaries, manufacturers provide a monthly incentive of Rs. 1,000 for complete attendance.

"Yes, there is a labor shortage, but the industry is unable to offer greater salaries in order to recruit people since pricing pressure is already strong."

The cost of raw materials has risen like everything else, making it extremely tough," stated Vivek Saxena, Director, Moissanite Apparels. The firm is one of Noida's biggest garment exporters, working with prominent retailers such as Carrefour and others.

The scenario is similar in Gurugram, where local exporters have lots of orders and workers are primarily migrants. "Orders are there left and right," said HKL Magu, MD, Jyoti Apparels, and ex-Chairman of AEPC, "but we are handling it somehow since labor scarcity is a concern."

Despite extensive efforts to improve skill development in the textile manufacturing business, there is still a shortage. Many corporations in the Delhi-NCR region have established facilities in states where labor is plentiful.

One such manufacturer is Matrix Clothing, Gurugram, which has a plant in Ranchi (Jharkhand). "Orders are projected to be excellent in the next season as well," says Adarsh Sharan, the company's CEO. "As a result, the sector has to look at the labor issue from a long-term perspective."

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15 December 2021, Mumbai:

Bewakoof plans to host around 150 brands on its platform. The youth-focused direct-to-consumer marketplace launched with an aim to help customers discover unique, creative, and fun brands which tend to get lost in large marketplace algorithms.

Brands such as Chumbak, Mad overprint, Brown Mocha, Fugazee, Peri Pai, Fighting Fame, Urban Estilo, HueTrap, Style Quotient, Dilinger, Smugglerz, Clovia, Noise, boAt, Campus Sutra, Ustraa, Difference of Opinion, among others, sell on its marketplace currently.

Bewakoof sells apparel, footwear, activewear, and innerwear and has also launched a beauty products brand Cosmos. It plans to enter home décor in the next financial year. Bewakoof’s products are available both on its own platform as well as on other marketplaces such as Amazon, Myntra, Flipkart, Ajio, Tata Cliq, Nykaa Fashion, and Trell.

The company will provide logistics and warehouse support to third-party brands through an owned and leased model.

Bewakoof positions itself as a curated marketplace of like-minded brands that are high on expression tailored for customers who are looking for expressive merchandise at the right value. Bewakoof sells around 6,00,000 own-brand products each month. The aim is to generate Rs 500 crores brand sales in the next 12 months.

Dear Reader, we at DFU Publications are committed to providing the latest news updates on trade development and insights, to keep our readers informed. Stay tuned. Subscribe to our newsletter.

DAILY NEWS:

• Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

• Consumers will determine growth of sustainable fashion e-comm in India

• Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

• Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

• Nike strengthens retail presences with new store at DLF Mall of India,Noida

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16 December 2021, Mumbai:

Boi Bae’s website offers the latest collections from the brand with pan-India delivery and banking on its affordable pricing to boost its online sales. The brand also plans to take the offline route by opening stores in leading metros in the coming months.

This will mean outlets in New Delhi, Mumbai, Pune, Bangalore and other cities.

The target audience of the homegrown clothing brand is modern and independent millennials who are more inclined towards wearing outfits designed to give them the confidence to work, play, and party in the same dress and showcase their personality. And with Boi Bae they are bang on target.

The brand’s clothing reflects style, grace and elegance.

Boi Bae currently sells exclusively through its website and other e-commerce platforms. The gender-inclusive brand markets and sells an entire range of ultra-luxury, chic-style urban outfits at a minimal cost.

Furthermore, Boi Bae also promises to offer customers the freedom of customization of their clothes at a reasonable price. With simplicity, elegance, and sustainable fashion as its core philosophies, the brand wants to carve a niche of its own and leave an indomitable legacy that will continue to inspire and glam up current and future generations.

Dear Reader, we at DFU Publications are committed to providing the latest news updates on trade development and insights, to keep our readers informed. Stay tuned. Subscribe to our newsletter.

DAILY NEWS:

• Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

• Consumers will determine growth of sustainable fashion e-comm in India

• Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

• Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

• Nike strengthens retail presences with new store at DLF Mall of India,Noida

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14 December 2021, Mumbai:

The global ethnic wear market is growing at six per cent a year, says a ResearchAndMarkets.com study. The ethnic wear market is expected to witness a CAGR of 6.3 per cent from 2021 to 2028. The study further states offline retail made up the largest revenue share of 63.8 per cent in 2020 and is expected to grow at a CAGR of 6 per cent from 2021 to 2028.

Due to globalization, the transfer of culture and tradition, as well as individuals traveling and residing in different countries, there has been a strong demand for ethnic clothing from many nations across the world. The worldwide desire for ethnic dresses at theme-based functions, rent-based models for renting ethnic garments, and the expansion of distribution channels through e-commerce are driving the ethnic wear market. The study highlights women segment will witness the fastest CAGR of 6.6 per cent over the forecast period. Asia Pacific dominated the market and accounted for the largest revenue share in 2020 and is projected to witness a CAGR of 6.5 per cent over the forecast period.

Retailers and global brands are introduced ethnic wear collections in their product line. In April 2020, H&M introduced a sari collection in collaboration with designer Sabyasachi Mukherjee. In September 2019, Uniqlo launched its first retail store in India and introduced a special kurta collection. The online distribution channel is the fastest-growing segment. Many brands across the world are focusing to get the maximum business through e-commerce as it provides the convenience of contactless delivery. The surge in work from home for many employees has resulted in an increase in online businesses of ethnic wear brands.

The Middle East market represents enormous growth opportunities. Several buyers in the region have developed a taste for both modest fashion and homegrown labels that reflect their culture. The demand for ethnic wear including burkhas and hijabs is projected to witness significant growth.

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• Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

• Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

• Nike strengthens retail presences with new store at DLF Mall of India,Noida

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14 December 2021, Mumbai:

The market for Indian kidswear (0-14 years) was valued at US$ 16.4 billion in 2020, and it is expected to increase at a CAGR of 14.5 percent between 2021 and 2026. According to a survey by IMARC Group, the industry is largely driven by India's growing number of nuclear and dual-income homes.

Strong economic growth and rising purchasing power, as well as changing spending patterns of parents with a growing desire to provide their children with greater comfort and convenience, are driving up sales of branded and high-quality children's wear.

Some of the top businesses in this area include Aditya Birla Fashion and Retail Ltd., Benetton India, Lilliput Kidswear, Catmoss Retail, Arvind Fashions, Indian Clothing League, and Tiny Girl Clothing. Children in the country's cities and semi-urban areas are now exposed to mass media, which has expedited their active engagement in purchasing decisions.

Several players are also focused on efficient promotional methods and ways of advertising in order to achieve traction with their target customers. They are constantly cooperating with overseas brands and corporations, like Disney and Warner Bros., to develop attractive retail collections that appeal to their ever-growing customer base.

The industry is also being fueled by the growing popularity of online fashion and clothing websites in India, which provide user-friendly interfaces, tempting discount offers, and a variety of payment options.

Dear Reader, we at DFU Publications are committed to providing the latest news updates on trade development and insights, to keep our readers informed. Stay tuned. Subscribe to our newsletter.

DAILY NEWS:

• Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

• Consumers will determine growth of sustainable fashion e-comm in India

• Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

• Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

• Nike strengthens retail presences with new store at DLF Mall of India,Noida

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13 December 2021, Mumbai:

Two enterprises in Indore, Madhya Pradesh's largest clothing manufacturing center, are accused of GST 'fraud.' According to sources, while conducting search operations at GH Garments and Sun Rise Garments, Central Goods and Service Tax sleuths discovered GST evasion worth crores of rupees.

Both are Indore's major companies. Officials are claimed to be still calculating the precise amount of evasion, but the move has sent shockwaves not just in Indore, but also in other major clothing centers such as Delhi, Bellary, and Ludhiana.

The search was done at GH Garments and Sunrise Garments, both in Tilak Path. The two enterprises account for the majority of the city's readymade clothes commerce.

The GH Group has around 16 branch offices throughout the country. According to an official, both organizations have seized a considerable amount of tax evasion materials, including electronic proof. It's worth noting that Ludhiana's top garment maker was recently charged with GST fraud totaling Rs. 13.48 crore.

15 December 2021, Mumbai:

Massimo Dutti has added to its network of brick-and-mortar stores in India with a country-specific webshop and a mobile app with omnichannel features. The brand has launched a complete range of women’s wear and men’s wear online with the aim of reaching shoppers across the country.

The e-commerce store enables shoppers to order clothing online and have it delivered to their local store to try on. Standard home delivery is also available and the website is designed to offer an integrated shopping experience with its physical stores.

The brand’s new India mobile shopping app features geolocation services to help shoppers find their nearest retail outlet. Intuitive features also show shoppers similar products across devices. Its autumn/winter collection features tailored suits for men and women in black or striking hues as well as casual, fluid shirts and separates.

Massimo Dutti retails in India through a partnership with Trent, a retail arm of Tata Group. The Spanish brand is owned by Inditex, which is also the parent company of fast-fashion giant Zara.

The Massimo Dutti store concept is based on a progressive evolution of the original boutique style. The change is based primarily on finishes and shapes that aim for warmer, more contemporary spaces and environments.

Dear Reader, we at DFU Publications are committed to providing the latest news updates on trade development and insights, to keep our readers informed. Stay tuned. Subscribe to our newsletter.

DAILY NEWS:

• Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

• Consumers will determine growth of sustainable fashion e-comm in India

• Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

• Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

• Nike strengthens retail presences with new store at DLF Mall of India,Noida

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13 December 2021, Mumbai:

Stage 3 has seen a 30 percent increase in its social media follower base over the past year. This influencer-driven social commerce fashion marketplace has had a 200 percent year-on-year growth with a gross margin of 70 percent.

The business offers personalised shopping experience on its platform and targets India’s Gen Z and millennial shoppers. The vision is to build the next generation of fashion commerce for young India that is social, personalised and influencer-led.

Stage 3’s AI-powered app is expected to dramatically change how consumers shop by building a hyper-personalized feed reflecting their interests, personal style, size, and brand preferences. In addition, they will be able to share their wish-list, group shop with friends, and directly connect with sellers.

Stage3 has raised Rs 20 crores in pre-series A funding. The funding round was led by Inflection Point Ventures and LC Nueva Investment Partners with participation from Let’s Venture and Stanford Angels. Stage3 plans to use the fund injection to enhance its tech infrastructure and data science capabilities and build out its team.

Indian consumers are already moving to online shopping in an accelerated manner and as technology helps e-com companies to extend offline experience elements, the next big disruption in the e-com value chain will be driven by social commerce and user-generated recommendations.

Dear Reader, we at DFU Publications are committed to providing the latest news updates on trade development and insights, to keep our readers informed. Stay tuned. Subscribe to our newsletter.

DAILY NEWS:

• Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

• Consumers will determine growth of sustainable fashion e-comm in India

• Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

• Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

• Nike strengthens retail presences with new store at DLF Mall of India,Noida

Return to homepage