05 March 2022, Mumbai:

One of India’s largest sports and athleisure footwear brands in terms of value and volume in fiscal 2021. Campus Activewear launched its 100 th store in Mumbai.

The aspirational and fashion-forward brand for Indian young adults already has five stores across the city. It offers multiple choices across styles, color palettes, price points, and an attractive product value proposition.

ALSO READ: Footwear brand Campus plans IPO

The new store is set up in an 800 square feet area in Bandra’s popular shopping hub – Linking road. Campus’s dedicated research and development team strives to bring the latest global designs and technology to Indian streets.

The brand aims to raise shoe awareness amongst Indian consumers.

It aims to emerge as the most preferred athleisure brand in India while becoming an integral part of the daily active lifestyle of Indian youth.

The brand bets big on design and product innovation every single time to ensure customers always have happy feet.

RELATED ARTICLE Campus Activewear, plans to raise funds through the proposed initial public offering (IPO)

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04 March 2022, Mumbai:

Sports comApany PUMA has extended its partnership with W Series, the international single-seater motor racing championship for female drivers and has signed Finnish driver Emma Kimiläinen for the PUMA W Series Team in 2022.

In 2021, PUMA Motorsport tailored racewear specifically for female drivers for the very first time.

As part of the company’s women’s platform, She Moves Us, PUMA will continue to supply bespoke racewear during W Series’ third on-track season. PUMA, which is a partner of some of the most successful names in motorsport, has supplied high-performance, flame-retardant racewear for W Series’ drivers since the inaugural season in 2019.

Emma Kimiläinen has won two races in her two seasons with W Series. Her victory at Spa-Francorchamps in Belgium last August kicked off a run of four consecutive podium finishes, which saw the 32-year-old end the season in third place in the championship.

ALSO READ: Despite supply chain issues, Puma outperforms quarterly predictions

“I am very proud to be racing for the PUMA W Series Team this year. With their She Moves Us campaign, our brand and values fit together perfectly and, being a professional athlete at the top level and a mother, I hope to inspire girls and women chasing their dreams in sports,” Emma Kimiläinen said.

She will now look to take her excellent form into the 2022 W Series season, which consists of support races at eight Formula 1 Grand Prix weekends, starting in Miami, USA, in May.

The PUMA W Series Team finished sixth in last year’s inaugural teams’ championship and Emma’s team-mate will be announced in due course.

“W Series has become one of the key pillars of our women’s campaign, She Moves Us, which celebrates women who move culture and sports forward and inspire others around the world,” said James Clark, Head of Sports Marketing Motorsport & Operations at PUMA.

PUMA’s campaign “She Moves Us” wants to empower girls and young women through sharing stories and joint efforts to impact girls and women’s rights globally.

RELATED ARTICLE: Puma is developing a biodegradable version of its "Suede" shoe

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02 March 2022, Mumbai:

Milan Fashion Week kicked off just as Vladimir Putin ordered the attack on Ukraine, leaving the industry rattled by the news and the city a stage for several protests in support of the beleaguered country, also outside show venues.

ALSO READ Russia at War: Impact on Milan Fashion Week

Fake news started to circulate, such as a report that Italy had made a request for carve-outs on sanctions, including for luxury goods, which was firmly denied by an official tweet from Palazzo Chigi, the seat of the country’s Council of Ministers and the official residence of the country’s Prime Minister Mario Draghi.

RELATED ARTICLE: Luxury brands hike prices as sales rebound

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*CREDITS: finance.yahoo.com article.

05 March 2022, Mumbai:

The world's leading luxury brands said on Friday that they planned to temporarily close stores and pause business operations in Russia.

Birkin bag maker Hermes and Cartier owner Richemont were the first firms to announce such moves, followed by LVMH (LVMH.PA), Kering (PRTP.PA), and Chanel.

Doing business in Russia has become complex since Russia's invasion of Ukraine, which prompted the United States, Britain, and the European Union to impose sweeping sanctions.

ALSO READ: Hermès reports results

"Given our increasing concerns about the current situation, the growing uncertainty, and the complexity to operate, Chanel decided to temporarily pause its business in Russia," the French luxury fashion house said in a LinkedIn post.

Luxury giant LVMH, which owns such brands as Christian Dior, Givenchy, Kenzo, TAG Heuer, and Bulgari among others, will close its 124 boutiques in Russia from Sunday but will continue to pay the salaries for its 3,500 employees in the country, a spokesperson told Reuters.

RELATED ARTICLE: Nike & Hermès File Lawsuits for Trademark Infringement: non-fungible tokens (NFTs)

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CREDITS: Reuters.

01 March 2022, Mumbai:

Amazon India has announced certain changes in its current leadership roles. Amit Agarwal, Country Head, Amazon India has been given the additional responsibility of company’s emerging International markets alongwith its India market, Manish Tiwary, Vice President, Consumer Business, has been given the responsibility of overseeing Amazon’s day-to-day functions.

He will also be responsible for Amazon Business, its business-to-business (B2B) e-commerce platform which sells goods to small and medium enterprises.

ALSO READ: Amazon's total product exports from India have surpassed $3 billion

The portfolio rejig has come at a time when the Jeff Bezos-founded company is fighting a legal battle with Reliance Industries to stop the Mumbai-based conglomerate from acquiring Kishore Biyani’s Future Group.

Amazon also plans to acquire 100 per cent stake in the biggest seller on its marketplace, Cloudtail.

In December, Catamaran, the investment office of NR Narayana Murthy, Co Founder, Infosyss and Amazon announced the deal, which is subject to regulatory approval. Amazon had to reduce its stake from 49 per cent to 24 per cent in Cloudtail’s parent Prione Business Services in 2019 to comply with the new foreign direct investment (FDI) regulations for ecommerce.

RELATED ARTICLE: Amazon India signs deal for warehouse space

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*Figures mentioned in the above article have been sourced from Fashion Network article.

04 March 2022, Mumbai:

Para-badminton player Palak Kohli has been signed as the new brand ambassador by Adidas India for its ‘Impossible is Nothing’ campaign.

Kohli will join Adidas India’s strong lineup of women athlete brand ambassadors including Mirabai Chanu, Lovlina Borgohain, Hima Das, and Nikhat Zareen, etc. Sunil Gupta, Senior Director says, the campaign #Impossible is Nothing #unites a strong, diverse and powerful community of women athletes who are changing the game.

Kohli echoes the brand’s values with her winning attitude inspiring millions of aspiring athletes.

ALSO READ ADIDAS: ALASDHAIR WILLIS, CEO TO SHAPE FUTURE

Kohli says the association with Adidas will help her achieve her goals and inspire many others to see that ‘Impossible is nothing.’

A 19-year old para-badminton player, Palak Kohli won three gold medals at the 2019 National Para-Badminton Championships, a gold medal at the Asian Youth Para Games 2021, etc.

RELATED ARTICLE: Adidas launches new campaign for Indian women athletes

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26 February 2022, Mumbai:

Payal Singhal, a fashion and lifestyle company, has launched a new iteration of its iconic shopping event PS Carnival at The Vintage Garden in Bandra, Mumbai, including goods from its core range as well as recent collaborations.

The PS Carnival began on February 25 and will end on February 27, according to the brand's Facebook page. The event will allow consumers to "experience the World of PS," according to the company, by bringing together all of its product lines and collaborating collections under one roof.

A large-scale sale with products reduced up to 70% off will also be held throughout the event. According to the firm, the retail fair opened with anti-Covid-19 health and safety procedures in place as per local requirements to keep consumers safe.

ALSO READ: Payal Singhal’s Travelling Trunk Show pop-up goes overseas to DUBAI

The PS Carnival will include the brand's boho style ready-to-wear collections for ladies, occasion wear, menswear, children's clothing, gift products, travel goods, and accessories, among other product categories. 

Payal Singhal's latest joint collections include a footwear collection with vegan company Paio Shoes, a jutti collection with Fizzy Goblet, and a homeware line with Marshalls Wall Coverings, all of which are on display during the shopping event.

Shaheena Abbas' Flowerchild, Macmerise's Macmerise, and Sangeeta Boochra's Sangeeta Boochra's Sangeeta Boochra's Sangeeta Boochra's Sangeeta Booch The event is intended to provide buyers with an engaging way to see the brand's aesthetic large range of items. In February 2021, Payal Singhal hosted its final PS Carnival.

RELATED ARTICLE: Payal Singhal x vegan footwear brand Paio Shoes team up

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*Figures mentioned in the above article have been sourced from Fashion Network article.

04 March 2022, Mumbai:

New womenswear brand MoonRay has expanded its clothing and accessories collection on e-commerce store by launching a new plant-based vegan leather footwear range.

The new range comprises a Raffia Slide, made out of 100 per cent plant-based vegan leather and hand embroidered with the brand’s signature MoonRay design. Designed to be functional and sustainable, the footwear line includes a wide array of slip-on designs featuring eye, star, and floral motifs.

The new brand is also adding to its product categories to offer a full wardrobe and accessories solution.

ALSO READ: High footwear prices compelling buyers to defer purchases: Walkaroo International

The brand recently launched a line of 22-carat gold-plated jewelry range of celestial motifs and quirky yet wearable designs and has also launched a range of handbags and casual and occasion wear.

MoonRay was launched by designer and bridal wear brand Jade’s co-founder Karishma Swali alongwith her daughter Avantika Swali in December, 2021.

It launched with an e-commerce store and studio space.

The brand targets a younger customer base with prices in the bridge-to-luxury segment of the market and has pledged 50 per cent of its proceeds to support children’s education and animal welfare through NGOs.

RELATED ARTICLE: Unique meeting place for footwear trade

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02 March 2022, Mumbai:

Vanilla Moon, the women’s footwear wholesale business of India-based footwear business Leiner Shoes has secured a funding package from UK bank HSBC to open a new headquarters in the UK.

Vanilla Moon will open a 1,300-sq-ft UK headquarters in central London this month.

The headquarters will serve as a permanent base for Vanilla Moon and enable it to expand its online retail operations across both the UK and Europe. The company will start recruiting employees for its new London business and hire five UK-based employees and around 40 candidates in India.

ALSO READ: Online personal styling service Stitch Fix report: US Consumers’ spending on apparel and footwear exceeded pre-pandemic levels

The new headquarters will boost the company’s customer base and sales. Launched in 2007, Vanilla Moon manufactures mid-market to high-end women’s footwear. The business aims to replicate the growth of its sister brand Jvam in Japan in the UK and European market.

RELATED ARTICLE: Italian luxury footwear brand Aquazzura selects Cegid Retail to step-up digital transformation of its stores

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25 February 2022, Mumbai:

Against the backdrop of the Covid19 pandemic where people were forced to be at home and spend more time at home and some of it has become the permanent behavioral change with households.

With consumers, the resultant elevated demand for home goods has only gone up & away.

The case in point is retailers such as Ikea, H&M, and now M&S are going all out trying to capitalize on the emerging trend.

ALSO READ: Marks and Spencer (M&S) x Wonderbra online combo to give the duo a big lift

*“We are very pleased to finally be launching a Homeware edit in India. This is the right time as consumers are spending more time at home and are looking to update their living space.

In line with the market trend, for more Home shopping online, and our own omnichannel strategy, we’re introducing this collection across selected stores, our flagship website, AJIO and Myntra," said James Munson, managing director of Marks & Spencer Reliance India.

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*Figures mentioned in the above article have been sourced from Mint article.