All Stories

Spykar's Underjeans: #LoveThatBonds campaign for Valentine's Day

11 February 2023, Mumbai

Underjeans by Spykar is trying to challenge in some sense traditional stereotypical gender roles and expectations through their stimulating "Love That Bonds" campaign.

This endeavor is essentially by encouraging women to present their male partners with intimate, stylish, and comfortable innerwear, the brand is set to promote a fun and lighthearted approach to expressing love and affection this Valentine's Day.

The fundamental idea of using bonded underwear is a pretty clever & imaginative idea to underline the theme of the relationship between the couple being strong and close.

By demonstrating a role reversal in the video, the brand is clearly looking @ breaking down barriers and questioning conventional obvious norms surrounding the art of gift-giving on coming to Valentine's Day.

On the whole, the "Love That Bonds" publicity campaign is a curative creative, enjoyable, playful exercise to celebrate the D-Day of love.

Latest Textile Events

SpykarJeans

Taneira's stellar OOH campaign in Gurgaon rolled out

07 February 2023, Mumbai

An innovation-led OOH campaign to promote Taneira from Titan Group's maiden all-women showroom in India, in Gurugram is executed by The Brand Sigma. The new store is placed at Ambience Mall, Gurugram (Delhi-NCR).

The brand is well known for promoting its incredible range of handloom sarees, and with the focused objective of reviving the culture/joy of wearing a ‘sari’ in the country, it boasts of inventing this unique piece of fabric.

The OOH palpable and snackable creative creates an instant connection with its "Namaste Gurugram" tagline which has spelled magic.

Latest Textile Events

Taneira

Latest Publications

Image