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Brands-To-Retail 06-04-2023

Puma India sales surge, plans to open interactive stores in top tier cities

06 April 2023, Mumbai

Puma India, a global sportswear brand, has witnessed a surge in sales, with revenues surpassing INR 2,980 crore in 2022, up from INR 2,000 crore in the previous year.

Puma India received 43% of its business from online channels in 2021, with the majority coming from e-commerce, and has experienced substantial growth in Tier 2 and 3 cities where the brand had low penetration. The brand plans to open interactive stores in all top tier cities, with a focus on delivering an engaging experience to customers.

Puma India's revenue is primarily derived from footwear (55%) and apparel (39%), with the remainder coming from accessories. The brand's digital-first approach has enabled it to leverage the growth in the sports and fitness category in India, leading to sustainable growth and expansion opportunities.

Puma attributes brand's growth due to the significant growth in the sports and fitness category, which has led to a rise in the number of people playing sports and wearing casual and sports attire as well as brand’s digital-first approach, key influencers, social media platforms, and an e-commerce strategy.

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Brands-To-Retail 06-04-2023

Soch: Opens its 1st store in Jaipur

06 April 2023, Mumbai

Soch, India's largest occasion wear brand, opens its first store in Jaipur, showcasing its latest Spring Summer '23 collection in a beautifully designed space.

"We are thrilled to introduce our unique and stylish ethnic wear to the women of Jaipur as we open our first store in the city," said Vinay Chatlani, Co-founder & CEO of Soch Apparels.

With plans to expand into Tier 2 and 3 markets, Soch aims to boost growth in the North and East of India, in addition to its traditional strongholds in the South and West.

With 155 exclusive stores across 60 cities, a strong online presence, and partnerships with Reliance Centro, Amazon, Myntra, Flipkart, Tata Cliq, Ajio, and Nykaa, Soch continues its mission to provide unique and stylish ethnic wear to customers nationwide.

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Brands-To-Retail 06-04-2023

Dior's pre-fall 2023 show in Mumbai showcases India's rich heritage & incredible embroidery knowledge

01 April 2023, Mumbai

Dior's highly anticipated pre-fall 2023 show finally took place at the Gateway of India in Mumbai, with Maria Grazia Chiuri, the brand's creative director, taking the final bow in front of a star-studded audience that included movie stars, influencers, royalty, and the Ambanis.

Dior pre-fall 2023 show celebrated India's culture and women, including the flower Rangoli and Toran showcased India's rich heritage. There were Bollywood celebrity stylists, who dressed up their stars in Dior.

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The dresses on display were alluring and showcased India's incredible knowledge in the embroidery field. The collection included silk outfits, coats, and sari-inspired skirts, with bold purples and pinks adding a touch of glamour. The craftsmanship and embroidery work was impeccable and made the collection a treat for the eyes.

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Brands-To-Retail 01-04-2023

Van Heusen: Expands footprint in Innerwear & Athleisure

30 March 2023, Mumbai

Van Heusen Innerwear & Athleisure, a brand under Aditya Birla Fashion and Retail Ltd., has opened its flagship women's exclusive intimates store in Jayanagar, Bangalore.

The store features Van Heusen's extensive collection of lingerie, active, athleisure, and loungewear for women, making it a one-stop destination for their everyday needs.

The store aims to deliver a premium shopping experience with innovative and stylish products starting at INR 269. The brand's CEO, Puneet Kumar Malik, stated that the store is dedicated to building stronger connections with female consumers and providing innovative solutions that cater to their evolving lifestyles.

The launch of the store was marked with a Zumba session and a styling session led by celebrity stylist Esha Amiin.

Van Heusen Innerwear offers an extensive range of products available across a network of 160+ exclusive stores, 31,000+ multi-brand outlets, and major large-format retail chains.

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Brands-To-Retail 30-03-2023

ABFRL: Planet Fashion gets stylish

06 April 2023, Mumbai

Aditya Birla Fashion and Retail's Planet Fashion is unveiling a new retail identity at its store in Dibrugarh, Assam. With over 175 stores across India, Planet Fashion offers the latest international fashion selections at affordable prices.

The new brand identity is complemented by product and packaging innovation aimed at attracting new-age consumers and improving their customer experience.

The flagship store in Dibrugarh, Assam offers an immersive shopping experience and showcases an extensive product portfolio across different levels. The ground floor features casuals, denim, and seasonal clothing, while the first floor offers formal shirts, trousers, and a wedding lounge with suits, blazers, and accessories.

What all you need to know

Ms. Farida Kaliyadan, COO of Louis Philippe and Planet Fashion, expressed pleasure in launching the new retail identity in Dibrugarh, Assam, and emphasized the brand's focus on delivering value to customers through superior craftsmanship, an extensive product portfolio, and an unparalleled retail experience.

The new retail identity features a modern and sophisticated look, with a new logo in white, grey, and copper colors. Fixtures are designed to display a wide range of lifestyle looks, and abstract mannequins are used to illustrate brand stories and images.

Planet Fashion currently has 175+ stores across 155 cities in India, offering premium brands such as Louis Philippe, Van Heusen, Allen Solly, Simon Carter, and Octave under one roof. The brand aims to reinforce its new retail identity across markets as it strategically expands while maintaining its commitment to delivering value to customers.

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Brands-To-Retail 06-04-2023

Mango debuts New Med concept in India with Bangalore flagship store

31 March 2023, Mumbai

Mango’s new store in Bangalore is its first flagship store in India with a new concept called New Med. The store, located in Indiranagar, spans 5500 square feet and includes collections for women, men, and kids all under one roof.

The New Med concept, already present in some of the group's flagships worldwide, aims to reflect the brand's spirit and freshness, with sustainability and architectural integration as key elements.

The store's architect, Immanuel Sam, shares that the concept required an amalgamation of local Indian and Mediterranean essence in architecture. Special arches were designed at the facade, providing a unique identity to the store and creating a recognisable Mango identity at a physical store. The arches promise to offer a very special experience to customers, establishing a connection between the physical store and the brand's 360-degree image at all touchpoints. Factors such as durability, timelessness, proximity and eco-efficiency make it a winner.

The Indiranagar store includes a wide range of collections across Mango Women, Mango Man, and Mango Kids, with curated collections such as Bohemian Lux and Animal Fever. The Hot Collection in Mango Man is particularly noteworthy, with its tropical prints, colourful stripes, and mao neckline shirts.

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Brands-To-Retail 31-03-2023

Mango debuts New Med concept in India with Bangalore flagship store

Lee Cooper launches campaign with the theme "Life Is Out There"

29 March 2023, Mumbai

Lee Cooper has launched its summer campaign for 2023 with the theme "Life Is Out There".

The brand has introduced a range of digital and social media activities, including a video campaign, influencer collaborations, and a hashtag campaign #LifeIsOutThere to promote the campaign.

The campaign is all about inspiring people to step out of their comfort zones, try new experiences, and live life to the fullest. The video features a group of friends on a road trip in a yellow vintage microbus, showcasing their wanderlust as they explore different outdoor locations like the beach, forest, and lakeside.

The brand plans to host a series of airport activities, as well as summer events like campaigning activities, beach parties, and outdoor concerts in select cities across India.

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Brands-To-Retail 29-03-2023

ZODIAC : Summer 2023 collection

04 April 2023, Mumbai

ZODIAC's latest collection, the Positano Linen Collection, draws inspiration from the beautiful colors of summer seen on the Amalfi Coast on the Italian Riviera. Linen, which is woven from the Flax plant, is recognized as the world's strongest natural fiber and is an ideal fabric for summer garments due to its breathable weave.

Salman Noorani, Vice Chairman & M.D. of ZCCL, expressed pride in ZODIAC's almost two-decade-long tradition of offering the finest collection of ready-to-wear Linen for discerning Indian men. He noted that customers often refresh their summer wardrobe every year due to the harsh temperatures experienced across India.

What all you need to know

ZODIAC uses high-quality Linen woven from Flax grown in the Normandy region of France, resulting in a very high-quality fabric with a naturally wrinkled appearance that adds elegance to summer looks.

The collection's color palette reflects the stunning hues of Positano, with a range of solids, stripes, and checks available in both short and long sleeves. Customers can pair the shirts with ZODIAC Linen Jackets, Trousers, and Bandhgalas for a sophisticated summer ensemble.

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Brands-To-Retail 04-04-2023

Tommy Hilfiger opens new outlet in New Delhi's Pacific Premium Outlets

30 March 2023, Mumbai

Tommy Hilfiger, the popular US-based casual wear brand, has opened a new exclusive outlet in New Delhi's Jasola district, within the recently launched Pacific Premium Outlets discount mall.

The ground floor store at Pacific Premium Outlets offers a selection of men's and women's sports-inspired Western wear, including the brand's latest collection endorsed by American singer Shawn Mendes.

The addition of the brand to the mall's collection is a testament to the growing demand for global fashion labels in India, which is rapidly emerging as one of the world's largest fashion markets.

Tommy Hilfiger first entered the market in 1985 and has since become known for its logo-emblazoned casual wear and denim. In India, the brand operates in partnership with textiles giant Arvind Limited and has a retail presence across over 30 cities, including a network of exclusive brand outlets and shop-in-shops.

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Brands-To-Retail 30-03-2023

Tommy Hilfiger opens new outlet in New Delhi's Pacific Premium Outlets

Being Human adds two stores, plans to open 35 new stores in the next fiscal

28 March 2023, Mumbai

Being Human, the premium retail fashion brand owned by Bollywood actor Salman Khan, has recently opened two new outlets in Mumbai and Guwahati. The Mumbai outlet, located in the Inorbit Mall on Palm Beach in Vashi, is spread across 1,000 sq. ft. while the Guwahati store is a 795 sq. ft. space at the City Centre Mall in Christian Basti.

Being Human aims to add over 35 stores in the next fiscal year, FY 23-24. The brand has expanded its reach to over 500 retail touchpoints and has more than 500 multiband brand outlet (MBO) partners across India, including e-commerce partners like Amazon, Flipkart, Myntra, and Tata Cliq. The brand presently has 78 operational stores across India, also has a presence in Bangladesh and Nepal and plans to open stores in other countries soon.

Being Human Clothing was founded in 2012 to support the philanthropic initiatives of ‘Being Human – The Salman Khan Foundation.’

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Brands-To-Retail 28-03-2023

Being Human adds two stores, plans to open 35 new stores in the next fiscal

Lee® opens flagship store in Bengaluru

04 April 2023, Mumbai

Ace Turtle, a technology-native retail company, announced the opening of Lee®’s flagship store in Bengaluru, India. With a retail space of 4,200 sq. ft, the store is the largest for the iconic denim brand in India and one of Lee®’s global flagship stores.

Ace Turtle CEO, Nitin Chhabra, expressed delight in launching the store, citing the company's extensive omnichannel technology expertise and unique operating model as significant contributors to scaling Lee®’s business in India. Lee®’s VP and Managing Director, John Gearing, expressed excitement over the partnership with Ace Turtle to position Lee® as the preferred denim brand among young Indian consumers.

The store offers a unified and superior shopping experience through an omnichannel-enabled system and several in-store features to enhance consumers' shopping experience.

Ace Turtle entered into an agreement with Kontoor Brands in 2021 to become Lee®’s long-term licensee for India and other South Asian markets. The Indian domestic denim market is expected to reach Rs 91,894 crore by 2028.

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Brands-To-Retail 04-04-2023

Soch’s summer collection 2023

30 March 2023, Mumbai

Soch's Summer Collection 2023: Celebrating India's Traditional Art and Craft Legacy with a Stylish and Modern Twist.

Soch, India's largest occasion and evening wear brand, has launched its latest Spring Summer Collection 2023, which draws inspiration from India's rich legacy of traditional art and crafts.

The collection pays homage to diverse art forms such as Kolam, Lippan art, and Ikat, showcasing intricate geometric patterns with embroidery, delicate Lippan mural craft-inspired patterns, and sarees with complex and labor-intensive tie-dye and weaving techniques.

The Soch Spring Summer Collection 2023 features a broad spectrum of colors with an emphasis on light and pastel shades, perfectly capturing the essence of the season.

The collection comprises sarees, salwar suits, kurtas, tunics, kurta sets, lehengas, kaftans, and more, all designed with fluid silhouettes, breezy structures, and lightweight fabrics that are ideal for any occasion.

Whether you're looking for a stylish and modern twist on traditional Indian fashion or want to celebrate India's art and craft legacy with stunning summer outfits, Soch's new collection has something for everyone. So "Step Out and Shine" this summer with Soch's latest collection and make a statement with your style.

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Brands-To-Retail 30-03-2023

Turtle launches first outlet in Mumbai's Phoenix Market City

28 March 2023, Mumbai

Turtle, a Kolkata-based menswear brand, has announced the launch of its first outlet at Phoenix Market City, Kurla, in Mumbai.

The new outlet at Phoenix Market City, spans across four floors, offering a spacious and comfortable shopping experience for customers. Turtle's expansion to Mumbai marks an important step in its growth strategy, as the brand aims to reach out to more customers across the country.

This recent expansion follows the brand's opening of its first exclusive store at Sarath City Capital Mall, Gachibowli – Miyapur Rd, Whitefields, Telangana, just a few weeks ago.

Turtle Ltd. was established in 1993, caters to men aged between 22-45 years and offers a complete range of menswear, including shirts, trousers, jackets, suits, socks, shoes, and accessories. The brand serves customers across A+, A, and B sections in tier 1, 2, and 3 cities and is available on leading e-commerce sites such as Flipkart, Myntra, and Amazon.

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Brands-To-Retail 28-03-2023