22 March 2022, Mumbai:

Social commerce platform Meesho, largely known for selling unbranded products is looking to enter the branded products category as it expands its direct-to-consumer e-commerce business According to sources familiar with the company about 80% of Meesho's users and 65% of transacting users are from its direct selling business.

ALSO READ Meesho tweaks seller policy to take on competition

Now, it is looking to capture a larger wallet share by going after "affordable brands" in categories like beauty and electronics, sources aware of the matter said.

RELATED NEWS Meesho digitized 4 lakh vendors

The category is being called Meesho Brands.

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CREDITS: ET dated 22-03-2022 (The news article has not been edited by DFU Publications staff).

16 March 2022, Mumbai:

Brand Jisora, has launched its e-commerce venture of the same name.

Jisora has been soulfully launched to unite women of different age groups with the idea of fashion.

The brand aims to meet the need for comfort and modern attire of Indian women in the age group of 18 to 60 years old.

ALSO READ: Markets and research report: Apparels & fashion were the most popular categories for Europe’s online shopping in 2020

Its clothes blend comfort, style, and affordability in its products.

Jisora has entered the e-com retail market with a specific line of modern attires with a fine touch of traditional craft.

Its clothing range includes Kaftan, Loungewear, Western wear, and Co-ord set. The USP of the brand is the incredible, beautiful Jaipuri prints that they use.

RELATED NEWS: Tata CLiQ focuses on online business

Innovation is the key motivation of the company, which drives them hard to bring fresh styles to the portal. The brand aims to provide comfortable and stylish attire at an affordable, and genuine price.

It has successfully pulled out a turnover of 10 crore to date.

The brilliant team effort ensures the quality of the products is well maintained and provides a better assessment in customer service and smart marketing campaign.

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11 March 2022, Mumbai:

Leading business media to brand Fast Company has named Reliance Retail and Reliance-backed Shopsense Retail Technologies firm Fynd amongst the top 10 most innovative companies in Asia-Pacific.

Reliance Retail has been ranked third for its new commerce initiative, JioMart, and its innovative integration with WhatsApp.

The company growth has triggered a large socio-economic transformation on an extraordinary scale in India.

Reliance Retail’s operating model reflects the aspirational energy of new, resurgent India.

Its guiding philosophy is based on the philosophy of inclusion, growth and building sustainable societal value for millions of Indians.

ALSO READ: Reliance Retail Ventures invests in Abraham & Thakore

Through JioMart, Reliance Retail’s aim to transform and grow the small merchant ecosystem to help merchant partners prosper serve their customers better.

Fynd has been listed at number 9 for its innovative retail technology solution that helped store owners with no online presence sell goods remotely when they had to shut due to the pandemic.

A Reliance-owned startup, Fynd helps retail businesses accelerate growth. It enables small and medium-sized businesses to go online by helping them list their inventory on multiple e-commerce platforms and sell to consumers.

It also helps these small businesses with last-mile logistics delivery.

The startup optimizes delivery time by sourcing products from the outlets nearest to the customer. The World’s Most Innovative Companies

RELATED ARTICLE Reliance Retail, The fashion and lifestyle division: Achieves its greatest quarterly revenue ever

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21 March 2022, Mumbai:

About Company

Pooja Apte-Badamikar who has done her postgraduation in renewable energy from Teri - The Energy and Resources Institute is a founder accomplished woman entrepreneur.

"A step towards greener earth"

"A step towards greener earth" We’re here to create a community of like-minded people with a passion for the environment and to change the fashion trends in the industry.

ALSO READ: Falguni Nayar named in M3M Harun Global Rich List 2022

Its products are 100% environment-friendly as we are making the footwear from waste tyres and avoiding plastic & leather use.

Million tons of scrap tyres are generated in the world annually. Tyres cannot be decomposed easily so they are nothing but dangerous addition to our landfills. We are using these scrap tyres to manufacture footwear.

Milestone

In October 2018, It presented two prototypes of Nemital footwear at 'Startup Yatra' organised by Startup India in association with the Maharashtra State Innovation Society and won the Upcoming Woman Entrepreneur award.

RELATED ARTICLE ICRA: Footwear industry revenues to keep growing till 2023

Leaving a stable job in the information technology industry, 27-year-old Puneite Pooja Apte-Badamikar set out a year ago to pursue her passion in recyclable energy and upcycling.

“The scrap tyres cannot be used for vehicles again due to the Government of India policy.

Tyres do not decompose easily so they are a dangerous addition to our landfills, So she thought of making footwear out of such tyres,”.

Thus she started the brand Blink Green in November 2018.

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CREDITS: Nemital TOI HT.

15 March 2022, Mumbai:

Will offer over 20,000 styles from more than 100 domestic and international brands, specific to teen fashion Key categories include Athleisure, Denim wear, Innerwear, Casual wear, Party wear, Ethnic wear, Footwear and Accessory Brands on the ‘Teens Store’ include renowned names like UTH by Roadster Life & Co., Justice, H&M, HRX, Nike, CK, Adidas, and Mango teens, offering the latest fashion trends, styling tips, and ensembled looks.

ALSO READ Myntra: ‘’Myntra For Her’' Event

Walmart-owned online fashion retailer Myntra has launched a one-of-its-kind, dedicated shopping alley for teenagers on its platform called ‘Teens Store’.

“As a platform that holistically caters to the fashion needs of all, Myntra is pleased to pioneer the creation of a unique teen-specific offering, solving for a gaping need for teens, a fashion-forward discerning cohort and meaningfully engaging them early in their life cycle,” said Jubi Samuel, senior director, category management, Myntra.

“We are dedicated to working with existing and prospective brands on our platform to create unique experiences for teenagers by truly understanding and catering to their varied needs.”

The new ‘Teens Store’ will be promoted through an array of avenues including influencer marketing and social commerce. Myntra Studio and M-Live will also play a major role in amplifying visibility for the proposition.

RELATED ARTICLE Myntra to hold women’s fashion event on Mar 05-08

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CREDITS: APN news Business Standard Indian Retailer (The news article has not been edited by DFU Publications staff).

11 March 2022, Mumbai:

About Rack37

It is a first-ever recognized B2B stock liquidation platform in India.

From apparel, fashion accessories to gadgets, appliances, and cosmetics. Rack37 offers support in analyzing the product quality, manifestation of stocks, distribution, and produces tangible results for clients by liquefying the excess, unsold, or dead stocks.

ALSO READ Start-ups: Good chance for recognition & financial assistance

It makes the process of sourcing & buying bulk inventories easiest, transparent, reliable, and hassle-free. Buying & selling stock lots became simple right away with just a click.

Liquidation Generally Refers To The Process Of Selling Off a Company's Inventory, Typically At a Big Discount, To Generate Cash.

In The Accounting World, Liquidation Refers To The Process Of Selling All Of a Company's Assets To Generate Cash To Pay off Creditors, Or Anyone The Company Owes Money To.

RELATED ARTICLE Mamaearth: Samantha Ruth Prabhu new brand ambassador

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CREDITS: Rack37.

19 March 2022, Mumbai:

With $7.6 billion wealth, Falguni Nayar, Founder , Nykaa has named in the M3M Hurun Global Rich List 2022.

The Hurun Report is widely recognized world-over for its comprehensive evaluation of the wealthiest individuals across the globe.

The report is the largest compiler of the rich list globally.

ALSO READ Nykaa aims at 3x retail store count to build its offline presence: CEO Falguni Nayar

Nayar along with her husband Sanjay Nayar, featured in the list of top 10 new entrants in the 2022 Hurun Global Rich List, according to the list.

Nayar’s entry in this coveted list is backed by the success of the Nykaa IPO, which had received a bumper response from the investors.

Former head of an Indian investment bank, Nayar founded Nykaa in 2012 at the age of 50.

RELATED NEWS NYKAA: India set to become 5th largest beauty market

The unicorn offers 4,000 beauty, personal care, and fashion brands through its website, app, and 80-odd brick-and-mortar stores. A graduate from IIM Ahmedabad, Falguni started her career in consulting.

She then spent 18 years at the Kotak Mahindra Bank, helming several businesses, and was the Managing Director of Kotak Mahindra Investment Bank, and was director at Kotak Securities – the bank’s institutional equities division.

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CREDITS: The Hurun Report.

14 March 2022, Mumbai:

Every crisis can be converted into an opportunity like that of Covid-19. Covid-19 is a big crisis and the ‘biggest of the century’ crisis was converted into an opportunity, wherein many of our boys and girls came up with innovative solutions to the problems, said Piyush Goyal, Union Minister of Commerce & Industry, Consumer Affairs, Food & Public Distribution and Textiles, at the ET Startup awards in Bengaluru.

Shri Goyal said one can find many opportunities, like even in the current war crisis. The present Ukraine-Russia crisis is a wake-up call for all of us, not to be dependent on crude oil and defence equipment.

He asked Startups to help India become self-reliant in energy needs.

ALSO READ: START-UP India Innovation Week 2022: 10-16, January Virtual Form

Some of the Startups are looking for innovative ways for indigenization of defence equipments.

He also said that the present situation fits in so beautifully in the Make in India programme launched 8 years ago, - the Atmanirbhar Bharat initiative, and the outcome of Covid-19, everything collectively is helping India’s growth trajectory.

During his interaction with ET's Executive Editor Shri Bodhisattva Ganguli , Goyal listed several illustrations where the Startups could provide solutions to resolve problems.

The Minister assured the Startups that government was listening to their needs, and that its doors are open 24×7. While referring to the traffic problem in Bengaluru, Shri Goyal asked Startups to find solutions to ease the traffic.

Prior to the interaction session during the ceremony last night, Railway Minster Shri Ashwini Vaishnav presented the awards and addressed the elite gathering.

He said that the Semiconductor policy provides support to Startups. Economic Times Startup Awards were presented in nine categories, - Startup of the year, Midas Touch, Women Ahead, Comeback Kid, Best on Campus, Social Enterprise, Top Innovator, Boots Trap Champ and Covid-led Business Transformation.

RELATED ARTICLE Mamaearth parent co: Wow! 1st unicorn of Indian Start Up universe in '22

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CREDITS: PBI.

11 March 2022, Mumbai:

*Nykaa to invest Rs 100 crore over 2-3 years to expand retail footprint, fulfilment centres: CFO

Nykaa’s Group CFO Arvind Agarwal in an interview with ETCFO shared how the business is looking at expansion and investment plans post their blockbuster initial public offering in October when the company debuted on the stock market with a value of almost $14 billion.

ALSO READ: Nykaa Fashion adds new bags & footwear label

“We don't take a short-term view on discount led growth or equity led hyper-growth, we believe in a sustainable business model and that comes because we have arms-length level paying between various entities internally.

RELATED ARTICLE NYKAA: India set to become 5th largest beauty market

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CREDITS: ET The news article has not been edited by DFU Publications staff.

19 March 2022, Mumbai:

Unlike traditional e-commerce platforms, Snapdeal plans to focus only on the value shoppers.

The e-commerce platform has customized its assortment, pricing, and shopping journey to the needs of such shoppers.

Over 86 percent of its orders are from outside the metro cities, with more than 72 percent of the orders flowing from buyers living in smaller cities and towns.

ALSO READ Snapdeal will offer RuPay cards in collaboration with BoB Financial and NPCI

With an exclusive focus on value, more than 95% of the products sold on Snapdeal are priced below Rs. 1000.

Snapdeal’s full-stack value playbook follows a six-point quality management system that seeks to improve the quality of products offered by sellers for better customer experience through multiple interventions, including analysis of feedback from customers, sample quality checks through mystery shopping, screening of products at source, and curation of assortment in partnership with sellers.

Snapdeal has also launched a 'Power Brands' program, where 13 brands across popular categories like apparel, fashion accessories, footwear, home and kitchen, health and wellness, personal grooming, etc, serve the needs of value-conscious users.

RELATED NEWS Snapdeal to issue RuPay credit cards in partnership with BOB Financial and NPCI

The brands are owned by Snapdeal and licensed to third-party, quality-focused suppliers/sellers, who own and manage the inventory on their own.

Snapdeal is also executing its omnichannel strategy, where it is following a distribution- led approach, partnering with existing neighbourhood stores and new franchisees to establish a physical footprint with a focus on value catchments.

According to a recent RedSeer report commissioned by Snapdeal, mid-income buyers from India's Tier-II cities and towns, covering more than 80 percent of India's population, will triple in size in five years, from approx 78 million in 2021 to nearly 256 million by 2026.

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CREDITS: RedSeer report.