17 November 2021, Mumbai:

Oster has launched Warmos EverNu, a new range of knitwear. In addition to thermal comfort, Warmos EverNu assures better pilling resistance and a newer and fresher look, even after repeated washes.

Ludhiana-based Oster is an integrated textile manufacturer in India specializing in spinning, knitting, weaving to dyeing, printing and cutting, stitching and packaging. Not only does it keep up with fashion trends to provide trendy styles with a range of classic colors and versatility, it also provides affordability and quality in its entire product range. The range is made from a special conjugate bi-component fiber from TAF which has a coiled-crimped structure that is said to provide excellent bulk, resilience, comfort and soft feel of wool; an ideal fiber for winter wear. Warmos EverNu is available in a wide range of classic colors and many trendy designs.

The Warmos certification is provided by Aditya Birla. With Warmos certification in the form of Warmos hangtags, consumers are assured that the garments will provide enough warmth that is required to protect them from cold weather. Adiya Birla tested the fabrics for their thermal insulation before giving the Warmos certificate and Oster’s fabrics not only passed the insulation test but also showed excellent pilling resistance.

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UK-based fashion brand Missguided will retail on Myntra. The brand has a super-trendy and collection for women 16 to 25 years. Its key products include figure-hugging dresses, hot crop tops, snazzy jumpsuits, casual party wear, and comfy nightwear, in both knitted and woven segments, among others.

With this collaboration, Missguided is targeting young women, who are typically urban trailblazers seeking the latest and trendiest in designs and styles across categories in the premium segment.

Missguided is popularly known for its smart play with silhouettes, progressive styles, and design-led tailoring across verticals.

Myntra will showcase 350 styles from the brand, to begin with, and will be adding new styles every week directly from the UK. Missguided believes in empowering women globally to be confident and own their narrative.

The brand has been created by drawing inspiration from this generation of fearless, real women, who are strong-willed, straight talkers, dreamers, and forward thinkers. Missguided’s designs are hand-picked from leading social media, street style, and popular culture trends, creating a brand that delivers everything a woman on the go needs to be unstoppable in the world today.

The brand will also have its own official brand store on the Myntra app, helping shoppers explore the brand and its proposition with much ease.

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17 November 2021, Mumbai:

W, the women’s fashion brand from TCNS Clothing, has now ventured into the cosmetics category with the launch of ‘W Beauty’, a vegan make-up range that is cruelty free.

W’s foray into the beauty segment is in line with its vision to be a one-stop shop for today’s woman. With the unveiling of ‘W Beauty’, the brand aims to meet the head-to-toe fashion needs of its consumer.

“At W, we have always endeavoured to provide a complete wardrobe solution to the ever-evolving Indian woman. After successful expansion into footwear and accessories, the launch of W Beauty is another step in that direction. Our well-curated product range addresses the latent need of our consumer who is looking for an amalgamation of fashion & functionality with the goodness of skincare.”

W Beauty has 100+ SKUs that have lip, eye, nail and face products. The face palettes include a combination of bronzer, highlighter and blush.

The lip category consists of four ranges of products – creamy matte lipstick, liquid lipstick, long-wearing lipstick and lip crayon. In the eye range, there are crayons and palettes that come in a pack of four. Both face and eye palettes are customisable at W stores. Furthermore, there are a wide range of quick-dry and long-lasting nail enamels.

The entire collection is exclusively available at select W stores, wforwoman.com and www.myntra.com with a starting price of Rs199 for nail enamels and Rs499 for products in the face, lip and eye category. IndiaRetailing

(The news article has not been edited by DFU Publications staff)

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15 November 2021, Mumbai:

Biba plans on having 200 more stores over the next three years. Of these 200 stores, 40 percent would be flagship stores, around 3,000 to 5,000 sq ft in size.

These stores would have a different experience for customers. The trial rooms, for instance, would have special lighting techniques that allow customers to see how a dress would look in the afternoon or in the evening.

The brand is currently at 296 stores. About 20 percent of these are franchise-owned. Biba’s share of e-commerce sales has gone up 20 to 25 percent. The brand has sharpened its focus on e-commerce as it provides the convenience of contactless delivery. Apart from its own website, Biba has also expanded its presence across marketplaces like Amazon and Myntra.

The brand’s ethnic wear sales fell by nearly half because of lockdowns, and there were no social functions like weddings and events taking place. Biba closed almost 30 stores across the country last year.

So Biba struck a revenue-sharing deal with malls and high-street partners. Since September 2021, the brand has been observing good traction and expects offline to be close to 100 percent of 2019 numbers.

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11 November 2021, Mumbai:

For the second quarter, Monte Carlo Fashions had a 665 percent rise in its net profit. The company’s revenue for the quarter rose by 142 percent.

Monte Carlo is focusing on a diversification strategy, emphasising more on the cotton segment than the woolens. Cotton added over 50 percent share of total fiscal ’21 revenues. Monte Carlo has 300 exclusive brand outlets, 2,500 multi-brand outlets, and 321 national chain stores. It also sells online through e-commerce firms like Flipkart, Amazon, Myntra, among others.

The brand’s collection caters to men, women, and tweens and includes a huge category of shirts, tops, T-shirts, tunics, shorts, jeans, trousers, dresses, tracksuits, and more. The range for men features varied options in formal and casual wear including T-shirts, shirts, trousers, linen shirts, lowers, tracksuits and Bermudas. Women’s western wear includes crop tops, shorts, shrugs, denim dresses, linen tops, and more.

Formal wear includes tops and shirts in millennial shades that can be easily paired with pencil skirts and trousers. The fusion wear range comprises tunics, leggings, etc. The latest trends and styles Monte Carlo is offering this season include polo T-shirts in striped, microprint, patchwork patterns. The company’s large variety of winter wear contributes around 75 percent of its sales.

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11 November 2021, Mumbai:

Monte Carlo Fashions Ltd net profit increased by 665 percent to Rs 34 crore ($4.7 million) in the quarter ending September 2021, compared to Rs 4 crore the previous year.

The company's revenue for the quarter increased by 142% to Rs 238 crore, compared to a net profit of Rs 98 crore in the previous fiscal year's similar period.

The business ascribed the increase in earnings and sales to the economy opening up as a result of a decrease in Covid-19 cases and the removal of lockdown limitations in most locations.

"With the introduction of malls and marketplaces, we're witnessing a surge in demand across all shop types, including EBOs and MBOs."

The corporation is concentrating on its diversification strategy, with a particular emphasis on the cotton industry. Cotton's proportion of overall FY21 revenue remained above 50%, indicating a trend away from the woollen category, according to Monte Carlo's financial statement.

There are 300 exclusive-brand stores, 2,500 multi-brand businesses, and 321 national chain stores in Monte Carlo. It also sells on e-commerce platforms such as Flipkart, Amazon, and Myntra, among others.

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