30 April 2022, Mumbai:

Indian fast fashion ethnic wear brand Libas plans to set up 50 new offline stores in Tier II and III cities by the end of 2023. In the last six months, the company has opened three brick-and-mortar stores in Delhi.

Currently, present offline only in Delhi, the company plans to launch nearly five to six stores in metro cities such as Delhi, Mumbai, and Bengaluru over the next three to four months.

ALSO READ Sara Ali Khan onboarded by Libas

The brand is expanding within metro cities due to the economic and e-commerce data it has.

The brand’s gross revenue grew by around 40-45 percent during FY22. The company claims it has set an 80-85 percent growth rate for all its major channels including retail stores, and D2C channels, among others.

The brand’s offline stores account for about 10-12 percent of the overall business, while the remaining 90 percent comes from online platforms.

Furthermore, online, e-commerce marketplaces such as Amazon, and Flipkart, among others account for 75-80 percent of the revenue, while the rest 20 percent comes from the company’s website.

RELEVANT NEWS Ethnic wear brand Libas to organize flagship sale event

By the next two years, the brand expects the revenue split between marketplaces and offline channels to be equal.

The plans to launch its first campaign on digital platforms such as social media and OTT channels including Hotstar and Voot.

It recently launched a Spring Summer 2022 campaign #TheresAlwaysALibas with actress Sara Ali Khan. “

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25 April 2022, Mumbai:

Retail business Centro Brands plans to target Gen Z shoppers by launching the US-based footwear brand Toms in India.

The launch will begin with the unveiling of the brand’s Spring/ Summer 2022 collection. Centro Brands will launch licensed Toms footwear in the Indian market.

ALSO READ Future Market Insights Research Report On Women’s Luxury Footwear Market

It will also open around 20 Toms stores across India in the next three years. Simultaneously, it will retail on online multi-brand stores, and offline stores including Tata CLiQ, Tata CLiQ, Myntra, Ajio Gold, and Nykaa.

Madhav Bollam, Director, Centro Brands points out, that besides being trendy and comfortable, Toms shoes are also socially responsible and purpose-driven.

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Its Earthwise range offers ecological and vegan sneakers manufactured from recycled and recyclable materials that appeal to Gen Z. Toms’ signature shoe is a versatile slide-on sneaker-like shoe made with a blend of materials including recycled cotton canvas.

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 23 April 2022, Mumbai:

On April 21, ready-to-wear brand Lovebirds opened its new flagship store in Colaba.

The new store is found within the side extension of the Church, and its interior was designed by SaurabhDakshini of Studio Organon.

The store displays Lovebirds’ new Spring/ Summer 2022 collection in the form of an art installation to create a thoughtful atmosphere.

ALSO READ Lovebirds, clothing brand to promote a sustainable approach to fashion

The main island display of the store is inspired by ikebana diagrams and made with Deodar and patinated brass.

The original terracotta tiled floor of the building from the 1890s forms a perfect backdrop to this display.

The open plan layout is like a landscape.

RELEVANT NEWS Lovebirds, Smokewear launch new upcycled collection

A system of dispersed pieces of furniture like Folies emphasizes movement through a park.”

The store launch was accompanied by the launch of an in-store exhibition named ‘For Love’.

The photo exhibit was a collaboration between photographer Ashish Shah and Kankaria and features introspective portraits exploring the theme of love.

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CREDITS: Fashion Network report.

29 April 2022, Mumbai:

Amidst the growing pandemic spread in China and the Ukraine-Russia war, Puma India plans to focus on gaining market share and increasing bottom lines over mid-tern rather than focusing on short-term gains that increase operating expenses and impact .profit margins, he adds.

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Puma India sold over products in all categories during its first quarter with most growth in running, football, basketball and golf apparel, informs Bjorn Gulden, CEO, However, the brand has decided to stick to its initial outlook for the year given the increased uncertainty in the world currently.

Benefitting from investments in innovation and marketing, the earnings before interest and taxes of Puma increased 27 percent to €196 million ($208.62 million) in the first three months of 2022, compared to analysts' average forecast for EBIT of €181.5 million.

RELEVANT NEWS Despite supply chain issues, Puma outperforms quarterly predictions

Puma India is one of the country’s leading sports brands, designing, developing, selling, and marketing footwear, apparel, and accessories.

The German-headquartered brand forayed into India in 2006 and has since relentlessly pushed sport and culture forward through its performance and sport-inspired lifestyle products through a wide roster of brand ambassadors across disciplines such as Cricket, Football, Running and Training, Motorsports, Golf, and Basketball. The brand has top faces of India such as cricketers Virat Kohli and KL Rahul, Bollywood actors.

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25 April 2022, Mumbai:

Bhumika Group plans to launch a ‘Lifestyle’ store inside its commercial project, Urban Square Mall, Udaipur.

The store will span 22,000 sq ft. across the mall and will be accompanied by over 55 global brands along with the anchors' stores such as Reliance Trends, Pantaloons, Shoppers Stop, United Colors of Benetton, Levis, Puma, X-Step, Adidas, etc.

ALSO READ Bhumika Group to launch ‘Lifestyle’ store in Udaipur

A part of Dubai-based retail and hospitality conglomerate, Landmark Group, Lifestyle is India’s prominent shopping destination for men, women, and children like apparel, footwear, handbags, fashion accessories, and beauty.

It offers a range of leading national and international brands, giving shoppers a complete shopping experience.

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On the other hand, Bhumika Group is a trusted and bankable name in the real estate sector.

The group launched Urban Square Galleria Mall in a Joint venture with Trehan developers.

Spread across 1 lakh sq ft in Alwar, the project includes retail shops, a food court, restaurants, a multiplex, and an entertainment zone.

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CREDITS: TDPel report.

22 April 2022, Mumbai:

More and more consumers of Reliance Brands are moving towards affordable luxury, making first-time luxury purchases post-pandemic.

This trend for affordable luxury purchases concurs with Reliance Brands’ move to acquire stakes in luxury fashion houses and launch more affordable lines.

ALSO READ Reliance Brands: 6th ‘Designer Brand’ acquisition & counting

The business has acquired stakes in Manish Malhotra and Abu Jani Sandeep Khosla. Though inflation has risen swiftly this year due to global challenges, Reliance Brands has not been affected, says Darshan Mehta, President, and CEO.

There have been stronger traction across the company’s portfolio brands in the last six weeks, adds Mehta.

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It is one of the strongest demand patterns consistent with not just long weekends but across regular weekends and normal weekdays, which indicates the strength of the demand patterns, adds Mehta.

Demand in a few categories like luxury has surpassed pre-pandemic 2019 figures. However, demand for others like footwear and formal men’s tailored clothing continues to be slow, adds Mehta.

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CREDITS: Fashion Network report. 

28 April 2022, Mumbai:

Ethnic wear and lifestyle brand Fabindia plans to offer in-store deals on purchases made on Citibank cards until May 16 and the brand has also launched a family and friends referral scheme.

FabIndia has launched a partnership with Citi India to promote both its brand and the bank’s cards, FabIndia announced on Facebook.

ALSO READ Fabindia to build new product portfolio for new international markets

The offer gives shoppers making purchases on Citibank cards 10% off their purchases over Rs 5,000 with savings of up to Rs 1,000.

The business has also launched a ‘FabFamily’ rewards scheme which enables shoppers to refer five friends and family members to shop at FabIndia in return for points.

The points can later be exchanged for discounts.

RELEVANT NEWS Fabindia and Hidesign opened their first joint location store in Chennai.

The scheme runs until May 9 and aims to bring more customers into its brick-and-mortar stores.

FabIndia also recently launched its latest collection for its new womenswear brand FabNu.

The fusion-style line features summer dresses, matching separates, tops, and accessories in tropical prints with bohemian style details.

The youthful line shows FabIndia’s increased focus on Millennial and Gen Z customers as it continues to reach out to new demographics.

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22 April 2022, Mumbai:

Newly launched e-commerce store of Soch Group- ‘This or That’ will help start-ups targeting millennials and Generation Z exclusively to sell their products on the platform.

The store will stock all product segments including fashion, lifestyle, beauty, wellness, home décor, etc.

ALSO READ Soch Apparels witnesses strong online growth amid COVID-19 crisis

The platform will help start-ups expand business by creating a fair playing field to construct a sustainable ecosystem.

The new store will also provide start-ups an opportunity to be funded by Soch Group. Rohit Pugalia, Founder says, it will support and facilitate the ambitions of carefully selected start-ups and provide customers a unique shopping experience by offering the latest and verified products.

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Founded by husband-wife duo Purvi and Rohit Pugalia, ‘This or That’ claims to be India's first-ever e-tailer exclusively for start-up products.

It is the world’s first-ever phygital retail platform that handpicks interesting, unique, and innovative startup brands from across India.

Its unique services and offerings from the very best start-ups across the country are set to revolutionize the shopping world and make the latest and most exciting products more accessible to customers.

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23 April 2022, Mumbai:

Forever New’s latest spring-summer campaign, ‘Feel Fresh’ has been launched with brand ambassador, Diana Penty.

The campaign depicts the summer months and brings forth this sentiment through a picturesque backdrop, inspiring the feeling of vibrancy and freshness within a Forever New woman.

ALSO READ Shivani Goel joins Forever New as VP-Marketing

Forever New is known for mixing modern or contemporary feminine trends with flattering silhouettes and styles.

The brand’s latest collection aims to add a twist to everyday looks with statement styles, ready to take one from a work meeting to dinner.

Headquartered in Melbourne, Australia, Forever New is a fashion high-end brand that manufactures western wear for women.

RELEVANT NEWS Forever New launches new Autumn/ Winter range

Founded in 2006, the brand’s vision is to establish Forever New as a global women’s fashion brand that creates collections designed to elevate and add to her own personal style.

Forever New India is an inclusive company with women comprising 56 percent of the company employee count and 60 percent of women as leaders across verticals in the organization.

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22 April 2022, Mumbai:

Retailers and apparel brands including Lifestyle, Reliance, Raymond, and Woodland have decided to either hold product prices or opt for only marginal hikes, despite a sharp rise in inputs costs.

Devajaran Iyer, the CEO, of Lifestyle International, says, the company does not plan to hike product prices for six months at least as it could affect the current positive consumption trend.

ALSO READ January retail sales restricted to 91 per cent of pre-pandemic levels: RAI

Retailers fear any significant hike in prices may impact demand. India's largest retailer, Reliance Retail, says, a price hike may jeopardize demand generation when the market is improving.

Anil Agarwal, Group CFO, Raymond informs, that his brand will look at cost efficiencies and reducing discounting instead of direct price hikes.

The profitability of the branded apparel segment has been under pressure for over a year due to a sharp rise in raw material costs, container shortages, and a significant increase in cotton prices.

RELATED NEWS Retailers across India on an expansion drive as sales surpass pre-COVID levels

While most FMCGs and quick service restaurants have increased prices, clothing and lifestyle firms adopted a more cautious approach.

For instance, Harikirat Singh, Managing Director, Woodland, says, his brand does not plan to increase prices for the next few months despite raw material prices surging by almost 25 percent in the last 3-4 months.

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