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Brands-To-Retail 04-09-2021

Jockey launches new campaign for 'Jockey Woman range'

4th September 2021, Mumbai:

Apparel brand Jockey has launched a campaign to advertise its Jockey Woman range. The campaign includes nine ad videos, and will be deployed across TV and digital. In addition to this, the brand will use hyperlocal touchpoints through print, and out of home advertising.

Jockey Woman is a sub-brand under the Jockey stable that focuses on the women’s intimate wear portfolio. It was launched in 2018, and is one of the youngest players, taking on Indian and international brands already established in the segment. The new campaign marries this brand philosophy with the insight that women do not like being boxed into one category. The campaign tagline reads “Bras as versatile as I am,” alluding to the variety of products Jockey Woman has to offer.

For this campaign, the brand will focus on Hindi movies, music and youth, and infotainment genres, Unlike most brands, Jockey Woman will not go after the Hindi general entertainment channels, or sports channels, despite the high visibility and female viewership among the former, and tentpole properties like the Indian Premier League, and the ICC T20 World Cup coming up in the latter. This is to avoid being a part of a cluttered ad environment.

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Brands-To-Retail 04-09-2021

Jockey launches new campaign for 'Jockey Woman range'

Go Fashion India (Go Colors) to use IPO funds to open new EBOs

03 September 2021, Mumbai:

Womenswear brand Go Colors’ operator Go Fashion India plans to use the proceeds from its latest IPO to fund the opening of 120 exclusive brand outlets.

As per Fashion Network, the brand will also use the funds to meet its working capital requirements and fund general corporate projects.

Go Colors retails a range of women’s ethnic wear, fusion wear, and casual wear. The brand’s USP is that it offers its styles in over 120 colours and focuses on leggings, palazzos, and jeggings among other bottoms. Shoppers can match the brand’s bottoms to their clothing of choice thanks to its wide colour selection.

The IPO includes a fresh issue of shares for Rs 125 crore ($18.8 million) as well as an offer for sale by various promoters and investors. The business is backed by Sequoia and ICICI Venture and filed its draft red herring prospectus with the Securities and Exchange Board of India.

Go Colors, Kodambakkam - Legging Retailers in Chennai - Justdial

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Brands-To-Retail 03-09-2021

Go Fashion India (Go Colors) to use IPO funds to open new EBOs

Ajay Kumar Patodia is the new CFO of 'Dollar Industries'

01 September 2021, Mumbai:

Ajay Kumar Patodia has been appointed new Chief Financial Officer (CFO) of Dollar Industries. He will monitor the company's financial and operational activities besides contributing to its growth plan and assisting all strategic and operational efforts across the country.

Prior to Dollar Industries, Patodia was with Lux Industries as its CFO for 18 years. He has an extensive knowledge and experience in corporate financing, accounting, investor relations, financial planning, taxation, and risk management. A qualified Chartered Accountant, Cost & Management Accountant and a certified FI Consultant of SAP ERP, Patodia was also associated with MV Cotspin, a 100 per cent EOU yarn manufacturing company in the early part of his career. His appointment will help Dollar industries meet the tremendous market demand and develop into an aspirational brand, says Vinod Kumar Gupta, Managing Director, Dollar Industries.

Ajay Kumar Patodia joins Dollar Industries Limited as Chief Financial Office | hrnxt.com

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Brands-To-Retail 01-09-2021

Ajay Kumar Patodia is the new CFO of 'Dollar Industries'

At India Couture Week, Ashima Leena showcases ageless femininity

28th August 2021, Mumbai:

On Thursday during India Couture Week, Ashima Leena debuted her latest women's couture collection, 'Nazm-e-Mahal,' which honoured classic Desi femininity and traditional craft processes with a variety of rich-hued sarees.

Ashima Leena's latest couture offering was an homage to the maharanis of the Mughal Empire, combining delicate hand embroidery with jewel tones and handloom textiles. Classic colour pairings included bright red and gold bridal sarees and champagne lehengas, while emerald greens, royal purples, and deep magentas brought vitality.

The designer's poetic approach was pulled together by mixed patterns, extensive ornamentation, and lavish accessories. In a cloud of incense smoke and a sea of petals, a group of regal women carried out all of the typical festival preparations. Archana Aggarwal Timeless Jewellery, the official jewellery partner for the fashion week, produced spectacular pieces with dazzling gemstones. Hair was worn in loose curls or tied in a low bun with fresh flowers for decoration, and makeup was kept classic with black kajal for the eyes and hair worn in loose curls or tied in a low bun with fresh flowers for decoration. This season marks the second digital edition of India Couture Week, which brought together 19 brands under the auspices of the Fashion Design Council of India. The online fashion week will run through August 29.

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Brands-To-Retail 28-08-2021

At India Couture Week, Ashima Leena showcases ageless femininity

Sneaker brand 'Thaely' to launch new apparel line

02 September 2021, Mumbai:

Launched by entrepreneur Ashey Bhave, with a dedicated e-commerce store and stores abroad, sustainable sneaker brand Thaely plans to expand into apparel. Thaely is currently available at Level Shoes in Dubai Mall, Dubai. It also ships worldwide through its dedicated e-commerce store.

Besides a garment range, the brand also plans to expand its classic sneakers collections in new colors and its range of high top sneakers. Thaely uses discarded plastic to create its vegan sneakers. The brand uses ThaelyTex for the upper part of a boot or shoe above the sole and rPET made from plastic bottles for the upper and shoelaces, recycled rubber for the sole, and vegan glue. The shoe box is plantable- it’s made from recycled paper, dyed with waste coffee grounds and has basil seeds embedded in it.

Since its production began at the start of 2021, Thaely has recycled around 36,000 plastic bags and 25,000 plastic bottles. The brand turns the waste plastic into its own material ‘ThaelyRex’, which is similar in appearance to leather, and uses this to create its sneakers.

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Brands-To-Retail 02-09-2021

For an occasionwear collection, Biba collaborated with Rohit Bal

1st Sep 2021, Mumbai:

Biba, a women's ethnic wear and lifestyle brand, has partnered on a line of occasion wear with renowned traditional wear designer Rohit Bal, which will be available on Biba's e-commerce store.

The Biba x Rohit Bal ‘Ghewar Collection' for autumn/ winter 2021 will debut on September 1, bringing Rohit Bal's exquisite traditional attire to a wider audience.

Only teasers, including a red and gold blouse and shawl set and a black and gold high-neck dress, have been shared on Biba's Facebook page so far. The debut of the collection ahead of the holiday season promises a wide selection of possibilities for upcoming events. “We can't contain our enthusiasm as we get closer to the launch of Ghewar Collection - A Biba and Rohit Bal collaboration,” Biba wrote on its Facebook page, providing a sneak peek of the upcoming collection.

From his namesake brand's e-commerce site, Rohit Bal sells couture, menswear, womenswear, denim, and a more affordable line of event dress called "Balance by Rohit Bal." Bal, who hails from Srinagar in Jammu and Kashmir, founded his first fashion label in 1990 and is noted for his flamboyant, extravagant aesthetic. Rolls Royce, Reid & Taylor, Omega, Tag Heuer, Mitsubishi for Outlander, Ege Carpets of Denmark, Oriflame, and Aditya Birla Group Linen Club are among the brands with which the designer has previously cooperated. Biba sells womenswear, children's clothes, accessories, and lifestyle items through its dedicated e-commerce store and brick-and-mortar locations in India and abroad. Anju Modi, an Indian couturier, has collaborated with the company on a range.

Shop for Designer Saree & Lehenga by Rohit Bal | Carma Online Shop

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Brands-To-Retail 01-09-2021

For an occasionwear collection, Biba collaborated with Rohit Bal

As customers return to 'embrace summer,' Gap is ready to shine

28th August 2021, Mumbai:

Gap Inc upped its full-year net sales forecast for the second time on Thursday, anticipating strong demand for its Old Navy and Athleta clothing brands as flu restrictions are eased.

Gap's annual profit projection was also raised, sending shares up 7% afterwards as both forecasts topped market expectations amid a good earnings season for retailers including Macy's, Kohl's, and discounter T.J. Maxx.

On an earnings call, Gap Chief Executive Officer Sonia Syngal remarked, "Our customers embraced summer with optimism, hungry for mood-boosting clothes as trips and reunions became a reality."

Old Navy's net sales increased by 21% in the second quarter compared to pre-pandemic levels two years ago, while Athleta's increased by 35%. 75 percent of pre-orders for the Yeezy-Gap jacket came from fresh new customers, thanks to the retailer's collaboration with musician Kanye West.

The Banana Republic company has also been investing more in its digital business in order to capitalise on the rise in online shopping, and earlier today announced the acquisition of Drapr, a startup that allows shoppers to digitally try on garments.

Gap anticipates net sales growth of around 30% in fiscal 2021, compared to a previous prediction of low-to-mid 20%. According to Refinitiv statistics, analysts predicted a 24.3 percent increase. The company, which has been focusing on marketing and inclusion, expects annual adjusted earnings of $2.10 to $2.25 per share, up from $1.60 to $1.75 previously. The consensus among analysts was $1.80.

Net sales of $4.2 billion were the highest in the second quarter in almost a decade, increasing by 29% to above expectations. Gap, on the other hand, said it is investing in air freight to deal with delayed inventory deliveries caused by shipping delays and pandemic-related manufacturing closures in countries where it imports, echoing rival Abercrombie & Fitch's statements.

A Summer Weekend | Fresh Exchange

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Brands-To-Retail 28-08-2021

As customers return to 'embrace summer,' Gap is ready to shine

Soch Group launches 'Not So Pink' women’s workwear label

02 September 2021, Mumbai:

Startup management business Soch Group has launched women’s workwear label Not So Pink with an investment of Rs 4 crore ($601,000).

As per Fashion Network, the brand retails garments tailored to fit Indian body types and sizes. It was aunched with a dedicated e-commerce store and maiden collection of western wear in sizes ranging from XS to XXXL Items are priced from Rs 1,499 and products include tailored trousers and bold-hued blouses. The brand also plans to launch on a number of multi-brand e-commerce stores to expand its distribution network.

Rohit Mohan Pugalia and Purvit Rohit Pugalia, Co-founders of the brand run a number of business though their company Soch Group. Their other businesses are premium granola brand Munchilicious, multi-brand start-up platform This Or That, and pre-workout meal brand The Rooted Co.

Soch, Fusing Its Way Into India's Ethnicwear Industry | Apparel Resources

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Brands-To-Retail 02-09-2021

Soch Group launches 'Not So Pink' women’s workwear label

'Khadim India’ Q1 revenues rise 46%

31th August 2021, Mumbai:

Footwear major Khadim India’s net revenues during the first quarter ended June 2021 rose by 46 per cent to 88 per cent as against Rs 60 crore it reported during the corresponding period of the previous fiscal year. The company’s net loss during the quarter narrowed to Rs 11 crore as against a net loss of Rs 28 crore in the year-ago period. It witnessed store closures across many states due to lockdown and gradual reopening started from June 2021. However, the revenue decline narrowed during the quarter while gross margins improved substantially year-on-year in both retail and distribution verticals.

Khadim manufactures and retails footwear under its flagship brand, Khadim’s. The brand now has over 800 retail outlets across India and sells its products through its e-commerce site and other online platforms.

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Brands-To-Retail 31-08-2021

Dolly J launches latest collection ‘Ah-Lam with a fashion film’ at India Couture Week

27th August 2021, Mumbai:

Dolly J launched her latest womenswear collection ‘Ah-Lam with a fashion film’ at India Couture Week’s digital edition. The collection featured skirts and figure hugging bustier style tops made with a liquid silver textile.

These were embellished with crystal encrusted belts. The collection was inspired by a resurgence of 1990s fashion in thrift shops around New York, It created a modern take on the decade’s signature shimmer.

Watch YouTube: https://www.youtube.com/channel/UCnQ6v9wBHyOlRPSDgJMsJaA

Occasionwear label Dolly J is marked by meticulous craftsmanship on modern-Indian silhouettes. The brand’s ethereal eveningwear pieces beautifully juxtapose traditional hand-embroideries such as Lucknowi chikankari and zari work against delicate fabrics. Organized by the FDCI in association with the Hindustan Times, India Couture Week runs until August 29 online. This digital edition is second to date, after going online due to the pandemic.

PFW: DAWEI Spring Summer 2020 Womenswear Collection

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Brands-To-Retail 27-08-2021

Dolly J launches latest collection ‘Ah-Lam with a fashion film’ at India Couture Week

Biba launches a new collection with Designer 'RohitBal'

01 September 2021, Mumbai:

Women’s ethnic wear and lifestyle brand Biba has launched its latest occasion wear collection titled ‘Ghewar’ in collaboration with famed traditional wear designer RohitBal.

As per Fashion Network, the Biba x RohitBal ‘Ghewar Collection’ for autumn/ winter 2021 will bring RohitBal’s luxury traditional wear to a wider audience. Bal runs numerous labels from his eponymous brand’s e-commerce site for couture, menswear, womenswear, jeans, and ‘Balance by RohitBal’, a more affordable line of occasion wear. Bal, originally from Srinagar in Jammu and Kashmir, set up his first brand in 1990 and has become known for his flamboyant, opulent style. The designer has previously collaborated with brands including Rolls Royce, Reid & Taylor, Omega, Tag Heuer, Mitsubishi for Outlander, Ege Carpets of Denmark, Oriflame and Aditya Birla Group, etc

Biba retails its range of womenswear, children’s wear, accessories, and lifestyle items from its dedicated e-commerce store and brick-and-mortar outlets across India and internationally. The brand also has a collaborative line with Indian couturier AnjuModi.

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Brands-To-Retail 01-09-2021

Biba launches a new collection with Designer 'RohitBal'

Indian Terrain Fashions (ITFL) to expand EBO portfolio to 400 by FY24

31th August 2021, Mumbai:

Venkatesh Rajagopal, Executive Chairman, Indian Terrain Fashions (ITFL) says, the company plans to expand its portfolio of exclusive brand stores to 400 from the present 200 by FY24 reports The Hindu. It operated 108 franchisee owned stores in FY21. ITFL has realigned its business model and started focusing on digitalization, e-commerce, children’s wear and sustainability to deal with the effects of second COVID-19 wave.

The company has unveiled a direct-to consumer (D2C) business through its website, besides building new partnerships with leading marketplaces such as Amazon, Flipkart and Myntra.

It is also making new investments in technology, people, digital and social media marketing and customer services, Rajagopal adds. This would not only boost the company’s revenue growth but also improve its profitability, in turn, creating value for shareholders.

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Brands-To-Retail 31-08-2021

Indian Terrain Fashions (ITFL) to expand EBO portfolio to 400 by FY24

Pause ties up with garment business 'Tomorrowland Apparel' part of Bombay Shirt Co.

26th August 2021, Mumbai:

Clothing brand Pause has tied up with garment business Tommorrowland Apparel, the owner of Bombay Shirt Company to re-launch on the company’s e-commerce store.

Pause has launched a range of made-to-order ‘conscious clothing’ for women on the store. By retailing its selection of loose fit dresses, casual sets, and denim on Bombay Shirt Company’s e-commerce store, It is being supported by Tomorrowland Apparels, a business which counts venture capital firm Lightbox as an investor

Bombay Shirt Company has built a platform for made-to-order clothes with great quality and craftsmanship. The company includes responsibly made clothes on the site that can be personalized for the wearer. It encapsulates the essence of the city; modern and fast paced, and buttressed with old world charm. It provides design options that are curated to reflect the latest sartorial trends. It constantly innovates with fabrics and refining designs to ensure the perfect blend of contemporary design and classic tailoring.

Watch YouTube: https://www.youtube.com/channel/UCnQ6v9wBHyOlRPSDgJMsJaA

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