01 October 2021, Mumbai:

American denim brand Seven For All Mankind has launched a new ready-to-wear and denim collection backed by the FiberTrace Technology.

Fully traceable, the capsule collection introduces a new style, the Peggi In Plymouth, a high-rise tapered fit that is woven with a subtle stretch, dyed in a vintage blue wash and features a brushed finish, contrast threading and sustainable nickel hardware. Another standout is its Slim Illusion Skinny In Kent, which offers a sculpted fit and finish in a medium blue wash with light whiskering.

As part of its Sustainable For All Mankind platform, Seven For All Mankind aims for 80 percent of its product to have sustainable properties by 2023, as per a Women’s Wear Daily report. The brand will continue to introduce new initiatives to their global platform and track progress within the brand’s sustainability pillars of materials, manufacturing — and mankind.

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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28th September 2021, Mumbai:

Butt Chique, the new shapewear brand by designer Kamakshi Agarwala has launched a range of seamless shape-wear, body tapes, and nipple pasties, etc. The range accentuates the curves of a woman and gives her the confidence to wear any outfit by providing a smooth base underneath.

As a part of R&D for the brand, Agarwala conducted door-to-door survey on women of various sizes to try on the brand’s shape-wear. Urging 150 women to try on every different size of shape-wear, she discovered that a women with a ‘L’ type body shape could also wear size ‘M.’ This process helped her standardize shape wear and give it a size chart. All products offered by Butt-Chique are free from labels/tags with full disclosure at the back. The brand uses zero plastic in its packaging and keeps the packaging box minimalistic and free from any fancy laminations.

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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27th September 2021, Mumbai:

Strengthening its retail presence in India, Sportswear major Nike has added a new store in the national capital region of Noida. As per Fashion Network, the new two-story, 743-square-meter store is located at DLF Mall of India offering an extensive range of Nike merchandise in the region for men, women, and kids.

Tarundeep Singh, Senior Director, Nike India, says, the brick-and-mortar spaces remain integral for consumers to achieve the best brand experience. With the opening of Nike at Mall of India, the brand is set to propel its consumer-direct strategy through the integration of digital and physical retail.

The best Nike products and offerings have been carefully selected for this community, and the store has been conceptualized with multiple touchpoints for a fully immersive and seamless Nike experience that is personalized and unique, he adds.

Despite the disruptions caused by the pandemic, Nike continues to strengthen its retail and digital presence as it sees huge growth potential in the Indian market in the next few years.

TOP 5:

1. 'CMAI' urges government to review GST rates increase on fabrics and garments

2. Raymond launches new collection with designer 'Suket Dhir'

3. Amitabh Bachchan roped in as 'VKC Group’ new brand ambassador

4. 'Manyavar-Mohey' receives flak for advertisement featuring Alia Bhatt

5. GOVERNOR OF MAHARASHTRA HONOURS KAPIL PATHARE WITH BUSINESS EXCELLENCE AND VIP INNERWEAR AS BEST BRAND 2021-22

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01 October 2021, Mumbai:

Casual wear brand Jack & Jones India has launched a limited-edition menswear collection featuring vintage style branding in partnership with Coca-Cola.

As per a Fashion Network report, Jack & Jones has reimagined the classic Coca Cola branding for this collection. The brand launched the collection on its dedicated e-commerce store as well as in exclusive retail outlets and shop-in-shops across the country.

The collection is priced beginning at Rs 1,499 ($20.17) and garments include t-shirts, shirts, and hooded t-shirts in the classic Coca-Cola colours of red, white, and black. The line is designed to appeal to a sense of nostalgia mixed with modern style cuts.

Jack & Jones currently has 75 stores and 417 shop-in-shops across India. The brand is run by Bestseller India which also markets five other brands including Only, Vero Moda, Selected Homme, Junarose, and Only & Sons.

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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28th September 2021, Mumbai:

The Advertising Standards Council of India (ASCI) has overruled the complaint filed by innerwear brand Amul Macho against Lux Cozi on its latest advertisement starring actor Varun Dhawan.

Earlier this month, Amul Macho had accused Lux Cozi of copying its 'Toing' ad from 2007 and subsequently approached ASCI to intervene. However, after inspection, the ASCI dismissed Amul Macho’s accusation of plagiarism against Lux Cozi as ‘baseless’.

Consumer Complaints Council (CCC) also dismissed claims of similarity between the Lux Cozi’ and Amul Macho advertisemnts in terms of general layout, copy, slogans, visual presentations, music, or sound effects, to suggest plagiarism.

The CCC further concluded that Lux's advertisement was not in contravention of chapter four of the ASCI Code related to fairness in competition and rejected Amul Macho's complaint.

The win reiterates Lux’s brand equity over baseless claims by Amul Macho, says Saket Todi, Executive Director, Lux Industries.

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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25th September 2021, Mumbai:

India’s biggest sportswear brand by revenue, Puma has roped in cricketer KL Rahul to roll out 1DER, an affordable range of athleisure brand. Priced to woo masses—from Rs 1,499 to Rs 4,999—1DER includes a wide array of footwear and apparel for men, and would be rolled out on Flipkart.

The launch also marks a decade of partnership between the homegrown ecommerce player and Puma.

For Flipkart, an affordable and stylish athleisure brand makes immense business sense as it will help the company to bridge the gap between metros and Tier II and beyond, where people seek the best of current fashion trends but have limited access from a selection, range and affordability perspective.

As a category, sportswear and athleisure have seen phenomenal growth on Flipkart, close to 60 per cent over last year. While the pandemic forced people to work from home and prioritise their health and fitness, athleisure fashion made most of the tailwinds.

1DER aims to cater to the needs of young working professionals and college students, says Abhishek Ganguly, Managing Director, Puma India.

TOP 5:

1. 'CMAI' urges government to review GST rates increase on fabrics and garments

2. Raymond launches new collection with designer 'Suket Dhir'

3. Amitabh Bachchan roped in as 'VKC Group’ new brand ambassador

4. 'Manyavar-Mohey' receives flak for advertisement featuring Alia Bhatt

5. GOVERNOR OF MAHARASHTRA HONOURS KAPIL PATHARE WITH BUSINESS EXCELLENCE AND VIP INNERWEAR AS BEST BRAND 2021-22

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29th September 2021, Mumbai:

Aks Clothings plans to launch a new campaign for its latest range of maternity-cum-nursing wear collection. Bollywood actor Neha Dhupia has been roped in as the new brand ambassador. Along with Aks, Dhupia will also run the campaign on all social and digital platforms.

The campaign will highlights how Aks makes the experience of motherhood memorable with style and comfort. Aks envisions to emphasize on comfortable, exquisite and stylish attires for mothers-to-be.

The new maternity-cum-nursing wear collection will help mothers-to-be retain their fashion sensibilities as they welcome their humans into this world, says Nidhi Yadav, Founder, Aks.

Founded in 2014, AKS Clothing is known for its exquisite taste in design and long lasting material quality and pricing. Its clothing line is made of the finest and the most trending fashion in the market. The company offers a plethora of women’s wear for every season and every day.

It offers original and comfortable styles with flattering patterns.

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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28th September 2021, Mumbai:

Levi Strauss & Co (LS&Co.) has released its 2020 sustainability report, which covers the business's environmental, social, and governance (ESG) performance as well as relevant events affecting the company and stakeholders during the year.

“Our sustainability approach centers on three key pillars - climate, consumption, and community – that include where we are investing our energy and how we perceive our duties in and beyond this moment,” said Chip Bergh, the company's CEO.

To realize our goals, we will continue to strengthen each pillar, working with humility and honesty to make substantial progress while changing our efforts to guarantee that our company becomes more sustainable day by day.”

This is the company's first comprehensive sustainability report, with a comprehensive set of disclosures tailored to suit the demands of all stakeholders.

By 2025, the business says it will have met its science-based objectives for lowering GHG emissions in its owned-and-operated facilities and worldwide supply chain, as well as fulfilling its renewable power ambitions.

By 2020, 83% of its cotton (the most often used raw material) would have come from more sustainable sources, and the denim behemoth would have increased its efforts toward a circular economy.

Suppliers had active worker well-being services at 118 sites with over 195,400 workers by the end of 2020, encouraging gains in engagement, satisfaction, and absenteeism.

In India, nine plants in the LS&Co. supply chain have received the Zero Liquid Discharge (ZLD) certification.

The firm also operates retail locations in India, and a recent breakthrough, pre-fabricated fitting room walls, allowing the company to carry the walls with it if it moves to a new site, avoiding the waste involved with disposing of the old ones and utilizing resources to construct new ones.

This is being done in the company's stores in India as of mid-2021, with plans to spread the usage of pre-fabricated fitting room walls to additional areas in 2022. The firm has 484 clothing factories and 75 mills across the world.

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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24th September 2021, Mumbai:

On Thursday, French Connection announced it had received a buyout offer from a consortium of buyers that included its second-largest shareholder, pushing the ailing UK fashion retailer's London-listed shares up 15%.

According to Reuters estimates, the offer of 30 penny shares from a consortium including Apinder Singh Ghura, Amarjit Singh Grewal, and KJR Brothers Ltd puts the formerly dominating player in British fashion at around 29 million pounds ($39.6 million).

The offer price is 30% more than French Connection's closing price on Wednesday.

According to Refinitiv statistics, Ghura is the company's second-biggest stakeholder with a 24.95 percent interest, while founder and CEO Stephen Marks remains the company's largest shareholder with a 41.5 percent stake.

The consortium is still being talked to, according to French Connection. After investment companies Spotlight Brands and Gordon Brothers withdrew out of early discussions to buy the company, it began looking for new bidders earlier this year.

French Connection, previously famed for its daring "FCUK" apparel line, has not been profitable in a decade, and the COVID-19 epidemic has further exacerbated sales.

TOP 5:

1. 'CMAI' urges government to review GST rates increase on fabrics and garments

2. Raymond launches new collection with designer 'Suket Dhir'

3. Amitabh Bachchan roped in as 'VKC Group’ new brand ambassador

4. 'Manyavar-Mohey' receives flak for advertisement featuring Alia Bhatt

5. GOVERNOR OF MAHARASHTRA HONOURS KAPIL PATHARE WITH BUSINESS EXCELLENCE AND VIP INNERWEAR AS BEST BRAND 2021-22

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27th September 2021, Mumbai:

VIP Innerwear was named the best innerwear brand for 2021-22 by the government of Maharashtra at an event hosted by the Global India Business Forum on September 23, 2021. Kapil Pathare, Director, VIP Clothing was felicitated with the ‘Business Excellence and National Achievers Award.

He was honored for leading an impressive transformation of VIP Clothing and infusing dynamism in the company since taking over in 2001.

From a traditional manufacturer-marketer-distributor of innerwear, he transformed the company into a modern and market-savvy organization. The robust infrastructure, dedicated team, able leadership, and right attitude helped the company succeed and excel.

Engaged in manufacturing and marketing innerwear, lingerie, readymade garments, socks, and other accessories, VIP helps brands grow from mass brands to premium brands. VIP Clothing is present throughout the spectrum of the innerwear industry, with VIP innerwear in budget and economy segment straddling across all demographic segments.

Frenchie is the generic brand in briefs that owns the crown of transformation of the traditionally conservative innerwear market. Frenchie X is present in the premium segment for youth where most of the action is seen a lot of international brands are trying to enter.

The group has a dealer network of 550 and 110,000 retail outlets in India alone with scope for further growth, which the group is intent on exploiting. VIP Clothing today boasts of six regional offices with a sales force of over 150 highly motivated individuals marketing our products throughout the major towns.

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TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

Return to homepage