Brands-To-Retail

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Brands-To-Retail 30-10-2021

Alia Bhatt for her brand 'Ed-a-Mamma' kidwear brand expands range

30th October 2021, Mumbai:

For autumn/winter children’s clothing brand Ed-a-Mamma has 100 percent cotton sweaters, green denim, and a very wearable festive collection.

It will soon announce the launch of innerwear and sleepwear for children before the season is out.

This brand is run by star Alia Bhatt and is less than a year old. Ed-a-Mamma caters to children in the age group of 2 to 14 years and seeks to nurture a love of nature among children through its choice of themes, fabrics, and ethos.

Operating on an exclusively D2C business model, the brand which launched with 150 styles now has 800 options live on its website.

While the business is entirely self-funded, investors in a Series A round are valuing the company at Rs 150 crores, which sets a new benchmark for children’s clothing in India. The next focus is to ramp up production and bring consumers a bigger, even better spring/summer collection next year.

The products are made with completely natural fibers. This is a completely vegan-compliant brand.

Sustainable clothing for children at an affordable price point will continue to be the cornerstone of the brand, while driving the overall brand goal, to get children and their parents to love and look after their planet.

Alia Bhatt launches her own 'totally vocal for local' label of kids clothing

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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Brands-To-Retail 30-10-2021

Forever New launches new Autumn/ Winter range

27th October 2021, Mumbai:

Forever New has launched a campaign with brand ambassador Diana Penty to promote its autumn/winter collection. The campaign shot at the Royal Opera House, the only opera house in India features styles for every occasion and the brand expects strong sales during the ongoing festive and wedding season in India.

The collection is an embodiment of luxe and glamour. The target customer is stepping out for events, resurgent nightlife, occasional get-togethers, festivities, and weddings. It is seen as the time for her to be joyful, social, and embrace life, once again.

Forever New is a premium fashion brand based in Australia with over 250 stores in 12 countries. The brand aims at closing the year with high double-digit growth on the back of strong festive season sales. The brand’s core business dresses, which comprise 40 percent of its revenue, followed by tops and accessories.

Forever New also sells through e-commerce platforms such as Nykaa, Myntra, and TataCliq, along with its website. Forever New was established in 2006. It came to India in 2008 and targets women aged between 18 and 35 years. It designs clothes that suit an Indian woman’s body type and that are long-lasting.

Autumn And Winter New Clothing Range Arrivals Sign In Retail Shop Window Stock Photo, Picture And Royalty Free Image. Image 84306089.

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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Brands-To-Retail 27-10-2021

Forever New launches new Autumn/ Winter range

Adidas India names Deepika Padukone as new 'brand ambassador'

22nd October 2021, Mumbai:

Adidas India has roped in global superstar and youth icon Deepika Padukone as the brand ambassador to work closely on the brand’s commitment towards fitness; both physical and emotional. The partnership will focus on breaking barriers and exploring limitless possibilities.

Together, Padukone and Adidas aim to create a powerful synergy as the two share similar values. With her collaboration, Adidas will strengthen its focus on democratizing and diversifying sport for women through inspiring personalities.

As a global youth icon and someone who champions mental well-being and personal betterment, Padukone fits in beautifully with the brand’s ambition of creating positive change through sports and movement. With her association, Adidas hopes to inspire more women to see and realize their possibilities, says Sunil Gupta, Senior Director, Adidas, India.

Adidas: Adidas India confiscates goods from warehouses - The Economic Times

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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Brands-To-Retail 22-10-2021

aLL: The Plus Size store launches new 'limited edition festive collection'

19th October 2021, Mumbai:

aLL: The Plus Size store from the Future Group has launched a limited-edition festive season collection for plus-size men and women across the country.

The brand has launched a campaign with two body-positive influencers reveling in the festive glory to promote its latest collection.

The collection has Zari embroidered kurtas or royal foil print flowy dresses for women, while for men it has kurtas, jackets, shirts, and more.

Established in 2005, ‘aLL: A Little Larger’ is a fashion clothing brand that celebrates beauty beyond size with an exquisite collection dedicated to providing apparel and accessories for plus-size clothing for men and women. Being the first Indian brand to enter this category, aLL: The Plus Size Store caters to a niche segment and gives one every reason to be what they are and the freedom to choose what they want to be. It offers a wide range of trendy and stylish collections ranging from classic styles to unconventional designs so that one does not have to compromise on fashion, size, or fit.

Come and Grab the Latest Festive Collection!! - M Baazar - The Fashion Store

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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Brands-To-Retail 19-10-2021

aLL: The Plus Size store launches new 'limited edition festive collection'

Levi Strauss’ Sanjeev Mohanty to head US, Canada

26th October 2021, Mumbai:

Levi Strauss & Co. has promoted Sanjeev Mohanty, who has been heading the denim brand, in India and South Asia-Middle East and Africa, as its commercial operations head in its largest markets, the US and Canada.

Mohanty will be the first Indian executive in the fashion industry to bag this global role, joining a growing number of Indians in tech and consumer sectors who are leading operations globally. During his tenure with the company, he has proven to be a dynamic and growth-minded leader. He has strengthened the business and the teams in South Asia, where some of its most important markets are located, to deliver industry-leading results.

Levi’s is present in more than 110 countries worldwide through a combination of chain retailers, department stores, and online sites, and it has a global footprint of about 3,000 brand-dedicated stores and shop-in-shops. Nearly half of the company’s business comes from the US and Canada.

Mohanty, who hails from Odisha, joined Levi's first in 1999 as a product manager. In his latest stint, Mohanty has also been given responsibility for other markets of the San Francisco-headquartered firm over the past few years.

Levi Strauss stock soars after first post-IPO earnings report. | Barron's

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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Brands-To-Retail 26-10-2021

Levi Strauss’ Sanjeev Mohanty to head US, Canada

Allen Solly launches size-inclusive denim range with new campaign

22nd October 2021, Mumbai:

Allen Solly has launched a new denim range for women of diverse sizes. As per a Business Insider report, the range has been launched with a new campaign titled ‘Own Your Shape’ that addresses the growing concerns– ‘one-size-fits-all’, as women struggle to find the perfect fit denim.

Conceptualized by Ogilvy India, the campaign includes a new film featuring three girls of different body types, trying different styles. The denim fit each of their body types equally well.

They are seen admiring each other’s styles and the way the denim complements their body shapes. They raise a toast for having the freedom to choose more from multiple styles that fits their body perfectly and not the other way around, thanks to Allen Solly

The idea behind the ‘Own Your Shape’ campaign is to break away from the stereotype of clothing or the notion of specific styles for certain body shapes and address the diverse sizes of Indian women.

New Look launches new demin range with shapes to flatter every body type

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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Brands-To-Retail 22-10-2021

Allen Solly launches size-inclusive denim range with new campaign

The Pant Project saw a 30% increase in sales in its first year, selling over 10,000 trousers

19th October 2021, Mumbai:

The Pant Project, a bespoke e-tailor company, had a 30 percent increase in sales month over month in its first year, selling over 10,000 trousers throughout the country.

The brand sees a lot of room for development in the future years, with a goal of 1 million consumers and a revenue target of Rs 100 crore ($13.2 million) in the next three years.

To meet its goals, the Pant Project intends to expand its online presence while also creating physical storefronts and pop-up shops.

Dhruv Toshnniwal, the company's founder and CEO, stated in a statement on the company's development and expansion plans, "The last year has been an amazing adventure for us."

We want to expand our existing product offering and create a range of women's apparel in response to the overwhelmingly positive reaction to our custom-made pants.”

“We aim to be acknowledged as India's #1 D2C apparel brand, proudly serving and having altered the face of direct-to-consumer shopping and given the tailoring business a new push by digitizing the entire experience,” he said.

During the Covid-19 epidemic in India in October 2020, The Pant Project created a full-service e-tailor solution for custom-made trousers for men around the country.

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

Return to homepage

Brands-To-Retail 19-10-2021

The Pant Project saw a 30% increase in sales in its first year, selling over 10,000 trousers

Reebok India net profit down 93 per cent

26th October 2021, Mumbai:

Reebok India’s net profit is down 93 percent from the year-ago period. The main reason is lower sales. Revenues during the financial year 2020-21 declined 26 percent.

The company’s total expenses for the fiscal stood as Rs 315 crores. The financials reflect the impact of Covid-19 on apparel retail. Frequent lockdowns and restrictions on operating hours of stores impacted sales of clothing and footwear through most of last fiscal. Meanwhile, demand also shrunk as consumers spent less on discretionary goods.

With the pandemic impacting normal business by way of interruption in-store operations of franchise/wholesale partners, supply chain disruption, closure/lockdown of warehousing facilities during the lockdown, the company made detailed assessments of the recoverability and carrying values of its assets comprising property, plant and equipment, inventories, receivables, and other current assets as at the balance sheet date and on the basis of evaluation and concluded that no material adjustments are required in the financial statements.

Earlier this year, German sportswear retailer Adidas announced it has entered into a definitive agreement to sell Reebok to Authentic Brands Group (ABG). Adidas had bought Reebok in 2006.

Reebok Logo 2020: Reebok to roll-out a unified brand logo in 2020 - The Financial Express

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

Return to homepage

Brands-To-Retail 26-10-2021

Reebok India net profit down 93 per cent

At the ESG India Leadership Awards, Page Industries (India) received a leadership award for Green Supply Chain

20th October 2021, Mumbai:

Page Industries, India's largest textile manufacturer and the only licensee of Jockey and Speedo in the country was honoured with the ESG India Leadership Award for Green Supply Chain.

The firm was named the winner for its outstanding procedures in acquiring items from ecologically responsible vendors and maintaining an ethical supply chain. The award is organised by ESGRisk.ai, India's first ESG rating business and part of the Acuité Group.

The ESG leadership award recognises different elements of Page's supply chain accomplishments in FY 2019-20. OEKO-TEX certification is one of them: 90 per cent of essential fabric suppliers are OEKO-TEX certified, and the business intends to have all of its vendors and suppliers certified by FY2022.

Furthermore, WRAP certification is held by 78 per cent of the garment outsourcing divisions in order to maintain a responsible supply chain.

“We are pleased to be recognised as an ESG leader for the sustainable measures adopted in our supply chain,”

Ganesh VS, the company's CEO and ED stated. Our aim is to become a leading clothing company by achieving balanced growth while focusing on quality, innovation, and sustainable practices, resulting in long-term value for all of our stakeholders.

It is important that our suppliers embrace our values and vision and increase the sustainability standards in our supply chain in order to realise our mission and assure ethical behaviour."

We seek to interact with environmentally and socially certified suppliers, work with them, and co-create with them in order to achieve joint success and long-term value creation, he continued.

We still have a long way to go on this road of continuous improvement, and we're dedicated to working with our suppliers to get there.

The green supply chain

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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Brands-To-Retail 20-10-2021

At the ESG India Leadership Awards, Page Industries (India) received a leadership award for Green Supply Chain

Kalki Fashion ropes in Pooja Hegde for bridal couture collection at 'BTFW 2021'

18th October 2021, Mumbai:

Ethnic wear brand ‘Kalki Fashion’ roped in Bollywood actor PoojaHegdeas the showstopper for its bridal couture collection at the recently concluded Bombay Times Fashion Week 2021 (BTFW).

As per a Fashion Network report, named Hera, the collection is derived from Greek mythology which means the goddess of marriage.The entire bridal collection is inspired by ancient, age-old architecture, drapes and silhouettes and gives out more of a queenly vibe. It is designed for the eclectic, dynamic brides who think outside of the box, and want to be anything but not ordinary, says Saurabh Gupta, Director, Kalki Fashion.

Kalki Fashion has exclusive stores and a strong digital presence across the country.

Bombay‌ ‌Times‌ ‌Fashion‌ ‌Week‌ ‌2019:‌ ‌The‌ ‌Melange‌ - Archana Kochhar

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

Return to homepage

Brands-To-Retail 18-10-2021

Kalki Fashion ropes in Pooja Hegde for bridal couture collection at 'BTFW 2021'

Manyavar to partner 'ICC Men’s T20 2021 World Cup'

25October 2021, Mumbai:

Manyavar India’s leading Celebration Wear brand has proudly signed on with the 'International Cricket Council (ICC)' earning the official status as an "Indian wear partner of ICC Men’s T20 World Cup 2021".

Historically Manyavar as a brand started its humble journey as a thought in 1999 when Ravi Modi ventured into a family business that revamped the men’s ethnic wear segment nationally. Rest is history, no looking back.

Vedant Fashions owing brand 'Manyavar' retails across Pan-India besides having a material presence in the U.S. and UAE etc.

Given the nuances of the contract, Manyavar gets to have a noticeable presence on-ground as well as on the displayed digital assets of ICC throughout the tournament ensuring a top-of-the-mind recall for the brand in question. Expectedly this shall further consolidate its existing enormous customer base within & outside the country.

India's T20 World Cup Squad 2021, Schedule, Date, Time, And Venue

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

Return to homepage

Brands-To-Retail 26-10-2021

Manyavar to partner 'ICC Men’s T20 2021 World Cup'

Page industries honored at 'ESG India Leadership Awards'

20th October 2021, Mumbai:

Leading apparel manufacturer and exclusive licensee of Jockey and Speedo in India, Page Industries has been honored with the leadership award for Green Supply Chain at ESG India Leadership Awards. The company was awarded for its excellent sourcing practices from environmentally responsible suppliers and an ethical supply chain.

The virtual awards were organized by ESGRisk.ai, India's first ESG rating company which is part of the Acuité Group. The award highlights various aspects of Page’s FY 2019-20 supply chain achievements. These include OEKO-TEX certification – 90 percent of the critical fabric suppliers are OEKO-TEX certified, and the company aims to ensure that all its vendors and suppliers get the same certification by FY 2022.

Another notable point is 78 percent of the garment outsourcing divisions of the company are Worldwide Responsible Accredited Production (WRAP)-certified to maintain a responsible supply chain. Further, procurement from domestic suppliers has increased by 13.6 percent.

Sustainability and ESG practices are embedded in each aspect of Page Industries’ operations and its entire value chain including procurement, designing, manufacturing, and logistics, thereby creating shared long-term value for all stakeholders. The company is committed to responsible sourcing of materials and resource efficiency across all its facilities.

CAPWHN |

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

Return to homepage

Brands-To-Retail 20-10-2021

Page industries honored at 'ESG India Leadership Awards'

Adidas Originals launches 'collection format store' in Mumbai

15th October 2021, Mumbai:

adidas Originals has launched a new collection format store in Bandra, Mumbai. As per Textile Value Chain, the store showcases the latest and finest range of adidas Originals for men, women, and kids.

The store has been curated to provide consumers with an elevated and superior shopping experience.

Spread across 3,057 sqft, the store will be a one-stop destination for all Originals fans. Inspired by the spirit of Mumbai, it will feature multiple elements and artwork celebrating the spirit and essence of Mumbai city. The store is infused with unique elements like a trefoil entrance, multiple neon signs, and a special Aamchi Mumbai sign in its premises.

There are also two lounge areas within the store resonating the look and feel of Mumbai, with the furniture featuring some famous elements from the city like the rock structure from Marine Drive.

The lounge further features antique art pieces and a Bollywood gallery wall that exhibits the artwork inspired by Bollywood posters, a very common sight in Mumbai streets. The store translates the brand’s vision of creating an interactive experience for its customers in the city through these unique elements.

adidas originals Face Cover 3 Units buy and offers on Dressinn