23 December 2021, Mumbai:

Chromozome is focusing on the extension of product categories. It also aims at building new channels and expanding into new geographies. The industry is expected to grow in double digits with online channels leading new adoption, which is the platform that the company intends to focus on.

The company is focused on the mid-level and premium segments of the industry which account for about 46 per cent of the men’s innerwear market.

Chromozome competes against the likes of Page, Dollar, Lux and Rupa. Founded in 2001, the company manufactures, distributes, and markets men’s everyday wear products under the brand Chromozome. It sells its products both through offline stores and online marketplaces. Chromozome has gone in for a round of fundraising.

The apparel sector has witnessed an increase in fund flow, more so with sector players turning to the D2C space.

In July, Surat-based men’s apparel brand XYXX raised Rs 30 crores. Mumbai-based D2C fashion brand Bewakoof, which specialises in self-expressive merchandise, raised Rs 60 crores in August.

The fashion D2C segment is also attracting significant investor interest. As of April 2021, the segment raised the highest funding among all D2C segments in India, and the boom has brought hundreds of brands to the market.

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DAILY NEWS:

• Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

• Consumers will determine growth of sustainable fashion e-comm in India

• Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

• Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

• Nike strengthens retail presences with new store at DLF Mall of India,Noida

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21 December 2021, Mumbai:

MoonRay is a conscious fashion brand that tells the story of young artists everywhere through innovation, compassion and craft. This is a women’s wear and accessories brand launched by Jade, a designer and bridal wear brand. The label is designed to be sustainable and textiles used include organic cotton, indigo-dyed denim, GOTS-certified jersey, and Forest Stewardship-certified viscose. Crochet pieces are fabricated from upcycled threads, footwear is made from vegan leather, and industry waste fabrics are used where possible.

Jade makes style statements with its non-conformist bridal designs every season. The brand founded in 2008 is inspired by the heady rush of emotions that engulf the bride during the greatest day of her life. The collection has an outfit for every occasion—from the sangeet to the cocktail party to the wedding reception. It offers a stunning interplay of floral patterns and geometric textures, and a heady contrast of colors. It is for someone with a very unique and eclectic sense of style, who isn’t afraid to experiment or break the rules of conventional dressing for any occasion, someone who is well-travelled, yet rooted at the same time and appreciates art and handcrafted luxury. This in turn pushes the brand to experiment with newer, off-beat palettes, find interesting ways to blend modern and traditional aesthetics.

Dear Reader, we at DFU Publications are committed to providing the latest news updates on trade development and insights, to keep our readers informed. Stay tuned. Subscribe to our newsletter.

DAILY NEWS:

• Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

• Consumers will determine growth of sustainable fashion e-comm in India

• Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

• Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

• Nike strengthens retail presences with new store at DLF Mall of India,Noida

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15 December 2021, Mumbai:

E-tailor, The Pant Project, just launched their new campaign called ‘Ridiculously Comfortable’ with ace cricketer Rishabh Pant, their brand ambassador. The campaign revolves around the concept of being ‘Ridiculously Comfortable’ when it comes to dressing up every day, whether it is a casual or a formal occasion.

Pant said, “As the brand ambassador for The Pant Project, I am happy to find pants that fit me well and feel comfortable. Style and comfort can now be part of every one of my outfits and I am excited to be part of this new campaign by The Pant Project. Their pants are truly well crafted and suited for everybody's type and activity.”

Dhruv Toshniwal, founder and chief executive officer, The Pant Project said, “Our latest campaign with Rishabh Pant has us all very excited. When it comes to dressing up every day, comfort is a must.

Our brand offers premium custom-made pants that take one from casual to formal in complete comfort and effortless style. We stay away from the one-size-fits-all approach and believe that everybody is unique. Flexibility plays a major role in clothing that is used for all-day wear, and most of our pants offer a generous stretch for complete comfort.

We are glad to cater to customers that are willing to go the extra mile for custom-made comfort and premium quality, whether it is to work, play, formal events, or simply while on the go!”

The campaign was released on their social media platforms.

Brand Equity ET (The news article has not been edited by DFU Publications staff)

Dear Reader, we at DFU Publications are committed to providing the latest news updates on trade development and insights, to keep our readers informed. Stay tuned. Subscribe to our newsletter.

DAILY NEWS:

• Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

• Consumers will determine growth of sustainable fashion e-comm in India

• Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

• Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

• Nike strengthens retail presences with new store at DLF Mall of India,Noida

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22 December 2021, Mumbai:

Following the success of its existing online platform, and its parental offline store in Jalandhar, Punjab, the brand has launched its second luxury lifestyle store in the capital.

Brune & Bareskin has forayed into Delhi with the launch of its second brick-and-mortar store in Ambience Mall, New Delhi. Following the success of its existing online platform, and its parental offline store in Jalandhar, Punjab, the brand has launched its second luxury lifestyle store in the capital to showcase the exhaustive collection of leather fashion accessories.

Brune & Bareskin collection features leather goods in multiple hues and focuses on bold and striking colors with the brand’s signature lion’s head logo. The brand is known for accessories such as men's and women’s shoes, boots, jackets, wallets, bags, pouches, travel and work accessories, coupled with phone cases and key covers.

Tabby Bhatia, Founder, Brune & Bareskin said, “It is an immense pleasure to finally launch the store in the capital of the country. Delhi is the epitome of love and luxury and to launch our second store here is to give a piece of my heart to the people of Delhi. After having received great warmth and success for our first store, we unfurl the sails and move forward in our journey to spread across the concept of bespoke, handcrafted first of its kind leather goods and take our brand to new avenues.”

“Producing goods is an art. It requires passion, care, attention to detail, and a lot of finesse. At Brune & Bareskin, the customer gets to take on the role of an artist and gets to personally design, plan and alter according to their choice.

Their preferred shade on the item they have carefully chosen makes an appealing mix. The customer also has the freedom to get footwear personally made as per their size. We believe in providing perfect measurements for a magical fit. Brune & Bareskin is the one-stop destination to plan an overall look with matching footwear and accessories.

This is the place to get your favorite leather products as per your dreams,” he added.

The store is located on the first floor of Ambience Mall, Vasant Kunj, and has a modern-contemporary design following the blue and gold brand theme. The store has a chic display with item-focused lighting and a wide array of products around.

Indian Retailer Bureau (The news article has not been edited by DFU Publications staff)

Dear Reader, we at DFU Publications are committed to providing the latest news updates on trade development and insights, to keep our readers informed. Stay tuned. Subscribe to our newsletter.

DAILY NEWS:

• Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

• Consumers will determine growth of sustainable fashion e-comm in India

• Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

• Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

• Nike strengthens retail presences with new store at DLF Mall of India,Noida

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20 December 2021, Mumbai:

Women’s ethnic wear, casual wear, and lifestyle retailer Biba has reached a brick-and-mortar store count of 300 across India after opening a new flagship store in Jaipur’a Ahinsa Circle.

This year, Biba opened a number of stores across India in Guwahati, Gurugram, Delhi, Tirunelveli, and Bhatinda among other locations. The new wave of store openings followed on from a lull caused by the Covid-19 pandemic in 2020.

Biba also recently launched an online and in-store shopping festival ‘Big Biba Wedding’ for the winter wedding season, the brand announced in a press release. The promotional event has numerous interactive features including video content and contests.

The brand has partnered with influencers including Shivani Sharma Singh for its wedding-themed promotions and Singh has created videos styling Biba’s wedding-themed collection.

The brand has also launched a Beats of Biba Wedding Remix dance challenge to encourage fans to post videos of them dancing to Biba’s song, tapping into the trends of influencer marketing and dance challenges.

FASHION NETWORK (The news article has not been edited by DFU Publications staff)

Dear Reader, we at DFU Publications are committed to providing the latest news updates on trade development and insights, to keep our readers informed. Stay tuned. Subscribe to our newsletter.

DAILY NEWS:

• Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

• Consumers will determine growth of sustainable fashion e-comm in India

• Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

• Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

• Nike strengthens retail presences with new store at DLF Mall of India,Noida

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22 December 2021, Mumbai:

Asics will add 17 new stores across India, mainly in Tier II and III cities. The expansion plans will strategically cater to the demands of consumers both from a performance and personalization point of view.

Asics entered the Indian market in 2015 and has over 55 stores across the country and sells on leading e-commerce platforms.

Asics already has a strong presence in metros. The Japanese sportswear brand has 13 stores in South India alone. One such store is spread over an area of 1100 square feet and houses the brand’s entire running, training collection alongside sports style and performance categories. For Asics, South India is a key strategic market.

For Q3 Asics had a 29.8 per cent sales rise. E-commerce sales during the quarter recorded a 12 per cent rise in North America, 47 per cent in Europe, and 23 per cent in China.

Sales of the performance running category grew 38 per cent due to strong sales in all regions and the core performance sports business jumped 29.7 per cent.

Sports style sales escalated by 19.5 per cent while apparel and equipment sales climbed 18.6 per cent due to strong sales in Japan, North America and Europe.

Dear Reader, we at DFU Publications are committed to providing the latest news updates on trade development and insights, to keep our readers informed. Stay tuned. Subscribe to our newsletter.

DAILY NEWS:

• Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

• Consumers will determine growth of sustainable fashion e-comm in India

• Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

• Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

• Nike strengthens retail presences with new store at DLF Mall of India,Noida

Return to homepage

18 December 2021, Mumbai:

Ekta Saran is VP brand head StyleUp at Aditya Birla Fashion and Retail (ABFRL).

She is a retail professional with expertise in turnarounds and transformations of businesses.Saran joins Aditya Birla Fashion from the Tata Group-owned Trent where she spent over two decades in various roles.

With revenue of Rs 5,249 crores and spanning a retail space of 8.4 million square feet, Aditya Birla Fashion and Retail (ABFRL) is India’s first billion-dollar pure-play fashion powerhouse with an elegant bouquet of leading fashion brands and retail formats.

It brings together the learnings and businesses of two renowned Indian fashion icons, Madura Fashion and Lifestyle and Pantaloons, creating a synergistic core that act as the nucleus of the fashion businesses of the Aditya Birla Group.

As a fashion conglomerate, the group has a strong network of 3,212 brand stores across the country. It is present across 31,000 multi-brand outlets and 6,800 point of sales in department stores across India.

It has a repertoire of leading brands such as Louis Philippe, Van Heusen, Allen Solly and Peter England.Pantaloons is one of India's largest fast fashion store brands.The company also holds exclusive online and offline rights to the India network of the American fast fashion brand Forever 21.

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16 December 2021, Mumbai:

Indian Terrain was one of the first brands to tap the semi-formal category. The trend took over thanks to the IT boom and office wear started to change. Indian Terrain has now become a workwear brand. Based in Chennai, Indian Terrain was founded with the aim of providing men in India with premium smart casual clothing.

It opened its first store in 2000. Two decades later, products are available at over 1000 multi-brand outlets, over 400 doors of large format stores, 200 exclusive brand outlets, and as well as key e-commerce platforms. It has not only become a pan-India brand but has also been a leader when it comes to sustainability.

Indian Terrain was the first Indian high street brand to get the Fairtrade Label certification. It is a pan India player now and the percentage of sales between the rest of the country and the south is even. In certain product categories, the northern, western, and eastern regions are stronger. The brand gets a balanced reception from customers across the country to its overall portfolio. There is significant traction in Bihar.

Though Uttar Pradesh has always been a strong market, the east, northeast, central India are also doing good business.

In Q2 20 percent of the brands, sales were from e-commerce as against 5 percent pre-pandemic. Last year, during the pandemic, the brand invested to strengthen its web store. Today, Indianterrain.com generates 10 per cent of all online sales. Our products are also there on sites like Flipkart, Amazon, and Myntra.

Dear Reader, we at DFU Publications are committed to providing the latest news updates on trade development and insights, to keep our readers informed. Stay tuned. Subscribe to our newsletter.

DAILY NEWS:

• Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

• Consumers will determine growth of sustainable fashion e-comm in India

• Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

• Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

• Nike strengthens retail presences with new store at DLF Mall of India,Noida

Return to homepage

13 December 2021, Mumbai:

Mensa Brands has acquired LilPicks, a digital-first fashion brand LilPicks in the kids wear segment.

LilPicks, which offers trendy, quality, designer, and affordable clothing, and accessories for kids, has expanded in markets such as Malaysia, Singapore, Nepal and other Asian countries. The brand also has an online presence.

LilPicks was founded by Riya Gupta in 2017 with a small seed fund and is growing at 3X of last year’s sales, said the company. The company aims to clock a gross turnover of Rs 500 crore within the next four years.

Ananth Narayanan, Founder and CEO of Mensa Brands, said, “The kids wear segment is emerging with a lot of white spaces, giving us the perfect opportunity to grow the brand with the right product mix and distribution. We are highly impressed with Riya’s depth of knowledge of this category and her desire to provide the best customer experience.”

Mensa Brands, founded by former Myntra CEO Ananth Narayanan, acquires digital-first brands operating in different categories and help them achieve scale. So far, the six-month-old unicorn has acquired 13 brands including categories such as designer sarees, jewellery, men’s wear, smart devices and personal care. Most of these brands are growing 100 percent year-on-year since the time of acquisition, the company said.

Riya Gupta, Founder of LilPicks, said, “Being part of Mensa Brands will help skyrocket Lilpicks’ journey. With Mensa’s team and their systematic approach to scaling, I believe we can realise the brand’s immense potential across domestic and international markets. We have set ourselves a target of achieving a Rs 500-crore turnover for LilPicks within the next four years, making it a mass premium kidswear brand, while also venturing into some interesting emerging categories.”

MONEYCONTROL NEWS (The news article has not been edited by DFU Publications staff)