18 December 2021, Mumbai:

Ekta Saran is VP brand head StyleUp at Aditya Birla Fashion and Retail (ABFRL).

She is a retail professional with expertise in turnarounds and transformations of businesses.Saran joins Aditya Birla Fashion from the Tata Group-owned Trent where she spent over two decades in various roles.

With revenue of Rs 5,249 crores and spanning a retail space of 8.4 million square feet, Aditya Birla Fashion and Retail (ABFRL) is India’s first billion-dollar pure-play fashion powerhouse with an elegant bouquet of leading fashion brands and retail formats.

It brings together the learnings and businesses of two renowned Indian fashion icons, Madura Fashion and Lifestyle and Pantaloons, creating a synergistic core that act as the nucleus of the fashion businesses of the Aditya Birla Group.

As a fashion conglomerate, the group has a strong network of 3,212 brand stores across the country. It is present across 31,000 multi-brand outlets and 6,800 point of sales in department stores across India.

It has a repertoire of leading brands such as Louis Philippe, Van Heusen, Allen Solly and Peter England.Pantaloons is one of India's largest fast fashion store brands.The company also holds exclusive online and offline rights to the India network of the American fast fashion brand Forever 21.

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09 December 2021, Mumbai:

PDS Multinational Fashions Limited is preparing for the next phase of expansion, which will be fueled by expanding its regional reach, catering to new categories, and gaining wallet share via smart sourcing agreements.

PDS and its significant subsidiaries are taking initiatives to further develop their brand positioning and improve corporate governance. PDS and its major businesses can benefit from a diversified and highly experienced Board of Directors thanks to such a strong governance system.

The company's name has been changed to "PDS Limited" in order to represent simplicity and agility (subject to required regulatory approvals). The new name, 'PDS Limited,' stands for integrity, transparency, and customer-centricity, and portrays the company as a worldwide, collaborative, digital, and ethical platform.

PDS prioritizes digitization to enable innovation, efficiency, and the creation of multi-channel business prospects on both the horizontal and vertical levels. As a result, PDS's new logo includes the word "Digital." The company's website was also recently updated to reflect its new and modern approach.

Two new directors have been added to the company's board of directors. PDS currently has five new Board of Directors as a result of this addition. The new Board of Directors will guide PDS into its next phase of expansion with its variety, experience, and worldwide perspectives.

PDS's Advisory Board includes Tarun Khanna, a Jorge Paulo Lemann Professor at Harvard Business School, and Faiza Seth, co-founder of PDS Multinational and ex-Lehman Brothers with an MBA from Stanford University's Graduate School of Business.

Sunil Srivastav, an ex-Dy. Managing Director of the State Bank of India's Corporate Accounts Group has joined the Board of Directors of Techno Design (HK), a key subsidiary of PDS. "While we retain our essential beliefs, the new name symbolizes our evolution." For customers across locations and categories, we deliver an agile, adaptable, and globally scaled platform.

"I'd also want to give a warm welcome to our newly appointed directors, who bring significant global and cross-functional knowledge to the PDS board and support our value creation path for our stakeholders," said Pallak Seth, the company's Vice Chairman.

"We have changed as our clients' businesses have grown over the years," Sanjay Jain, Group CEO, continued. We've evolved and adjusted our service offerings to their specific needs. Our goal has always been to provide end-to-end solutions to our clients.

PDS is allowing retailers and brands throughout the world to cater to the fast-evolving tastes and preferences of consumers thanks to its acute design sense, considerable industry knowledge, and adoption of cutting-edge technologies."

Dear Reader, we at DFU Publications are committed to providing the latest news updates on trade development and insights, to keep our readers informed. Stay tuned. Subscribe to our newsletter.

DAILY NEWS:

• Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

• Consumers will determine growth of sustainable fashion e-comm in India

• Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

• Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

• Nike strengthens retail presences with new store at DLF Mall of India,Noida

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16 December 2021, Mumbai:

Indian Terrain was one of the first brands to tap the semi-formal category. The trend took over thanks to the IT boom and office wear started to change. Indian Terrain has now become a workwear brand. Based in Chennai, Indian Terrain was founded with the aim of providing men in India with premium smart casual clothing.

It opened its first store in 2000. Two decades later, products are available at over 1000 multi-brand outlets, over 400 doors of large format stores, 200 exclusive brand outlets, and as well as key e-commerce platforms. It has not only become a pan-India brand but has also been a leader when it comes to sustainability.

Indian Terrain was the first Indian high street brand to get the Fairtrade Label certification. It is a pan India player now and the percentage of sales between the rest of the country and the south is even. In certain product categories, the northern, western, and eastern regions are stronger. The brand gets a balanced reception from customers across the country to its overall portfolio. There is significant traction in Bihar.

Though Uttar Pradesh has always been a strong market, the east, northeast, central India are also doing good business.

In Q2 20 percent of the brands, sales were from e-commerce as against 5 percent pre-pandemic. Last year, during the pandemic, the brand invested to strengthen its web store. Today, Indianterrain.com generates 10 per cent of all online sales. Our products are also there on sites like Flipkart, Amazon, and Myntra.

Dear Reader, we at DFU Publications are committed to providing the latest news updates on trade development and insights, to keep our readers informed. Stay tuned. Subscribe to our newsletter.

DAILY NEWS:

• Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

• Consumers will determine growth of sustainable fashion e-comm in India

• Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

• Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

• Nike strengthens retail presences with new store at DLF Mall of India,Noida

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13 December 2021, Mumbai:

Mensa Brands has acquired LilPicks, a digital-first fashion brand LilPicks in the kids wear segment.

LilPicks, which offers trendy, quality, designer, and affordable clothing, and accessories for kids, has expanded in markets such as Malaysia, Singapore, Nepal and other Asian countries. The brand also has an online presence.

LilPicks was founded by Riya Gupta in 2017 with a small seed fund and is growing at 3X of last year’s sales, said the company. The company aims to clock a gross turnover of Rs 500 crore within the next four years.

Ananth Narayanan, Founder and CEO of Mensa Brands, said, “The kids wear segment is emerging with a lot of white spaces, giving us the perfect opportunity to grow the brand with the right product mix and distribution. We are highly impressed with Riya’s depth of knowledge of this category and her desire to provide the best customer experience.”

Mensa Brands, founded by former Myntra CEO Ananth Narayanan, acquires digital-first brands operating in different categories and help them achieve scale. So far, the six-month-old unicorn has acquired 13 brands including categories such as designer sarees, jewellery, men’s wear, smart devices and personal care. Most of these brands are growing 100 percent year-on-year since the time of acquisition, the company said.

Riya Gupta, Founder of LilPicks, said, “Being part of Mensa Brands will help skyrocket Lilpicks’ journey. With Mensa’s team and their systematic approach to scaling, I believe we can realise the brand’s immense potential across domestic and international markets. We have set ourselves a target of achieving a Rs 500-crore turnover for LilPicks within the next four years, making it a mass premium kidswear brand, while also venturing into some interesting emerging categories.”

MONEYCONTROL NEWS (The news article has not been edited by DFU Publications staff)

09 December 2021, Mumbai:

This is the first time the brand will have an Indian ambassador. The new campaign focuses on twinning, which is a fun and fashion-forward concept that captures the pure, emotional bond fathers share with their children.

As a part of its expansion plan, the brand will release the new campaign featuring Arjun Rampal and also unveil a new brand look across its 392 stores in India.

The new stores will have an all-white interior with the U.S. Polo Assn. brand colors. The signature red, blue, and white stripes will welcome customers at the entrance.

Wood, metal, and concrete detailing will further add to the overall look. Each store has a polo wall that embodies the spirit of the game. Through this new campaign, the brand is focused on expanding its reach to the offline and online customer base.

The campaign showcases Rampal twinning with his onscreen child in the new autumn/winter range. Staying true to the brand spirit, the campaign was shot in the authentic world of polo with a field full of barns, horses, and equipment.

U.S. Polo Assn. is retailed in India by Arvind Fashions. U.S. Polo Assn. is known for its sport-inspired, classic American style and each season the brand takes it a notch higher.

Dear Reader, we at DFU Publications are committed to providing the latest news updates on trade development and insights, to keep our readers informed. Stay tuned. Subscribe to our newsletter.

DAILY NEWS:

• Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

• Consumers will determine growth of sustainable fashion e-comm in India

• Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

• Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

• Nike strengthens retail presences with new store at DLF Mall of India,Noida

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15 December 2021, Mumbai:

E-tailor, The Pant Project, just launched their new campaign called ‘Ridiculously Comfortable’ with ace cricketer Rishabh Pant, their brand ambassador. The campaign revolves around the concept of being ‘Ridiculously Comfortable’ when it comes to dressing up every day, whether it is a casual or a formal occasion.

Pant said, “As the brand ambassador for The Pant Project, I am happy to find pants that fit me well and feel comfortable. Style and comfort can now be part of every one of my outfits and I am excited to be part of this new campaign by The Pant Project. Their pants are truly well crafted and suited for everybody's type and activity.”

Dhruv Toshniwal, founder and chief executive officer, The Pant Project said, “Our latest campaign with Rishabh Pant has us all very excited. When it comes to dressing up every day, comfort is a must.

Our brand offers premium custom-made pants that take one from casual to formal in complete comfort and effortless style. We stay away from the one-size-fits-all approach and believe that everybody is unique. Flexibility plays a major role in clothing that is used for all-day wear, and most of our pants offer a generous stretch for complete comfort.

We are glad to cater to customers that are willing to go the extra mile for custom-made comfort and premium quality, whether it is to work, play, formal events, or simply while on the go!”

The campaign was released on their social media platforms.

Brand Equity ET (The news article has not been edited by DFU Publications staff)

Dear Reader, we at DFU Publications are committed to providing the latest news updates on trade development and insights, to keep our readers informed. Stay tuned. Subscribe to our newsletter.

DAILY NEWS:

• Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

• Consumers will determine growth of sustainable fashion e-comm in India

• Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

• Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

• Nike strengthens retail presences with new store at DLF Mall of India,Noida

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11 December 2021, Mumbai:

Tarun Tahiliani, a couturier, and the Aditya Birla Group (ABFRL) have teamed together to develop 'TasvaFashion,' a men's traditional wear brand inspired by India's culture and heritage that will soon open stores across the country.

Aditya Birla Group has teamed with Tarun Tahiliani to create a men's ready-to-wear range less than a year after announcing its investment in his business. The new brand debuted on social media, including Facebook, on Thursday, but no information on where the designs will be sold has been disclosed.

On December 9, Tasva declared on its new Facebook page that "Benaras is a confluence of brilliant colors and hues, artistically at play on the banks of the Ganges." "It never fails to provoke a proud reflection on the rich culture we inherited and the history we continue to carry forward."

We present you Tasva, a brainchild of Tarun Tahiliani and Aditya Birla Group, which weaves such narratives of Indian history into easy-flowing, comfortable attire for men."

Tarun Tahiliani is recognized for his sumptuous traditional attire for men and women, which he sells under his own name, as well as his bridal couture.

Tasva's ready-to-wear line appears to incorporate the same refined yet heavily detailed and luxurious aesthetic and craftsmanship that Tahiliani has become known for, but paired down to retail at a more accessible price-point, according to sneak peeks of the brand's debut collection posted on Facebook.

According to the Indo-Asian News Service, the Aditya Birla Group has ambitious retail development ambitions for Tasva, with the company aiming to establish between 50 and 70 brick-and-mortar locations across India in a year.

"Tasva is here to fill a void in Indian menswear," Tahiliani added, according to IANS. "It's a high-end, high-quality, and well-designed menswear label."

At the TT studio, the fit has always been paramount, and now, with ABFRL's experience in textiles, factories, distribution, and production, it's time for us to dress India in quality at an accessible price."

08 December 2021,  Mumbai:

Shirt Theory is the perfect blend of luxury and comfort. The premium luxe fashion brand for men offers casual shirts, evening wear, formal shirts, polos, and tees. Its latest collection Moonlight symbolizes the freshness and purity of the brand.

Shirt Theory also offers a denim collection and a luxury collection. A shirt can be paired with a woolen jumper for the chilly winter months or worn on its own for easy, breezy comfort during the summer. The range of apparel is versatile and wide.

There are shirts for a business meeting, date night, or a day at the beach.

Customers can discover endless options for premium year-round staples, conveniently designed to be worn through every season. There is free shipping on every purchase made. The brand puts its customers first.

Shirt Theory is banking on its affordable pricing to make deeper inroads into the segment. The brand based out of New Delhi sells products through its own website. Shirt Theory is a one-stop-shop for affordable but opulent menswear.

The brand believes that luxurious fashion should be within everyone’s reach. The premium shirts for men are durable, true-to-size, and most importantly stylish.

Dear Reader, we at DFU Publications are committed to providing the latest news updates on trade development and insights, to keep our readers informed. Stay tuned. Subscribe to our newsletter.

DAILY NEWS:

• Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

• Consumers will determine growth of sustainable fashion e-comm in India

• Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

• Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

• Nike strengthens retail presences with new store at DLF Mall of India,Noida

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