09 March 2022, Mumbai:

Expanding its product portfolio, TCNS Clothing-owned brand W has added footwear, jewelry, and cosmetics categories to its platform.

The brand has also launched its first influencer-led digital forward campaign ‘W is More’.

It has launched W Beauty with a wide range of products across categories while W Jewel has been launched with earrings, neckpieces, bracelets, and rings.

Anant Daga, Managing Director, TCNS Clothing Co says, W curates products thoughtfully, keeping Indian and Western sensibilities in mind.

ALSO READ: W, TCNS Ltd- 'W is More'

The addition of new categories on the platform will offer consumers complete head-to-toe looks under one roof. The new categories are exclusively available at select W stores, websites, and e-commerce platform Myntra.

W is a part of the fashion conglomerate TCNS Clothing Co which has successfully launched and scaled up many brands and product innovations for Indian women.

A premium fusion wears brand, W merges Indian and western sensibilities with an emphasis on distinctive design and styling.

The brand caters primarily to the work and casual wear requirements of modern Indian women who have an independent mindset.

W believes its data-centric approach, supported by an innovative and institutionalized design process and experienced design team, allows it to develop new and differentiated trends in the market.

RELATED ARTICLE 'W' TCNS Clothing brand forays in beauty segment

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09 March 2022, Mumbai:

The company celio

Founded in 1985, Celio has become, in less than 30 years, the leading men's ready-to-wear brand in France and a must-see internationally.

DIGITAS India

Digitas is a global marketing and technology agency that transforms businesses for the digital age.

*French fashion brand, Celio Future Fashion, has appointed Digitas India as its agency of record for building the brand on digital.

The mandate includes digital communications including media.

ALSO READ: New winter collection from Celio offers effortless style for men

Digitas India won the business after a multi-agency pitch and will play a significant role in promoting the brand ethos and product offerings of the fashion entity as it seeks to gain a rapid foothold across the Indian market, the agency said in a press statement.

Suparna Bose, senior marketing manager, Celio Future Fashion said, “With digital-led creative communication being the key focus area for Celio, we’re delighted to partner with Digitas to further elevate the brand’s digital presence and forge a deeper connection with discerning consumers.

The agency’s creative thought process resonates with Celio’s ideology and together, we’re confident of scaling up the brand’s media footprint using clutter-breaking strategy in this competitive industry.”

RELATED ARTICLE Celio’s nature inspired A/W ’21 collection focuses on innovations

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CREDITS: brandequity.economictimes. 

08 March 2022, Mumbai:

After weeks of rumors swirling around social media, Burberry and Supreme finally confirmed the news of their collaboration for Spring 2022 today.

And judging by the sneak peak, the pieces—which include both men's and women's styles—will make for a stylish addition to anyone's spring wardrobes.

The world-famous fashion house and street style brand shared some first looks of the capsule on Instagram, which features a matching denim jacket and trousers in Burberry’s signature check pattern with both brands’ logos on the back, as well as a trench coat and hooded sweatshirt.

ALSO READ: London Fashion Week A/W22: Best collections

Additionally, the upcoming collection—also featured a down puffer jacket, denim shorts, and T-shirt, along with accessories like a crusher hat, six-panel cap, and skateboard. Most of the Supreme x Burberry collection will drop exclusively on Supreme's website on Thursday, March 10 in the U.S., U.K., and Europe.

All other markets will be able to buy the looks beginning on Saturday, March 12. Select pieces—including a funnel-neck jacket, jogging pants, and a silk pajama set—will only be available for purchase from Burberry stores.

Burberry also noted that the cobranded six-panel cap and crusher hat will be available at a later date.

RELATED ARTICLE Burberry launches Rodeo Drive takeover

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CREDITS: news.yahoo.com. 

09 March 2022, Mumbai:

Sustainable fashion brand Kahani Lush has launched its maiden collection ‘Umang; in India. Designed to create Indo-Western fashion for women, the festive wear collection will benefit from the huge growth potential in Indian market.

Ekta and Vipul, Founders say, the brand aims to create a unique blend of wearable indo-western garments for every occasion. It will create breathable and comfortable clothes for modern women which will also make a style statement.

Garments launched by Kahani Lush have simple, sober designs, reflecting the Indian heritage.

ALSO READ: Online personal styling service Stitch Fix report: US Consumers’ spending on apparel and footwear exceeded pre-pandemic levels

Kahani Lush sells its product through its website and e-commerce platforms like Amazon, Flipkart, Ajio, etc. 

A sustainable homegrown label, Kahani Lush’s designs are a confluence of Indian heritage and contemporary influences of minimalism, detail, and quality-oriented craftsmanship.

The brand offers carefully crafted ensembles for the entire family. Its embroideries are inspired by blooming flowers. Combined with intricate detailing, sequins, signature gota, block-printing and thread work, they look spectacular.

RELATED ARTICLE Flirtatious, swimwear brand celebrates launches new logo

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08 March 2022, Mumbai:

PVH Corp., a worldwide recognised American apparel behemoth, has announced that its stores in Russia and Belarus would close as of today (7 March).

Following Russia's invasion of Ukraine, the company's e-commerce sites in Russia were shut down on February 28. PVH's main concern in the last ten days has been for all persons affected by the fighting in Ukraine and the rising humanitarian situation.

As a result, the owner of Calvin Klein and Tommy Hilfiger is dedicated to offering complete financial, operational, and spiritual assistance to all impacted workers and loved ones. Notably, the retail company has said that all employees would continue to receive their wages and benefits.

ALSO READ Russia at war: Zara closes stores & online platform in Russia

"Through a corporate gift to the Red Cross and assistance of relief organizations in the region working to send critical supplies to those in need in badly hit parts of Ukraine and along its borders, PVH is continuing our charitable efforts."

In a LinkedIn post, PVH wrote, "Our employees continue to give to organizations in Europe through Global Giving's Ukraine Crisis Relief Fund, where their donations are double matched."

PVH, which was founded in 1881, is one of the world's most well-known and renowned fashion houses, having customers in more than 40 countries. Calvin Klein and Tommy Hilfiger are two of the company's most well-known brands.

RELATED ARTICLE Russia at war: Hermès to Shut Russian Stores

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CREDITS: PVH & Apparel Resources. 

09 March 2022, Mumbai:

Bollywood celebrity Sara Ali Khan has acquired a stake in men’s and women’s apparel brand The Souled Store plans to expand its online and offline operations.

Currently retailing its licensed apparel and casual wear online and at its five brick-and-mortar stores, The Souled Store plans to open more offline retail outlets in the future. The brand raised Rs 75 crore through a Series B funding round in 2021 from a group of investors led by Elevation Capital.

ALSO READ: Sara Ali Khan onboarded by Libas

The Souled Store retails a wide range of licensed apparel and accessories with recent collections featuring the logos for the new ‘The Batman’ movie, television series Friends, and cartoon series Powerpuff Girls.

The brand holds 180 licenses from businesses including Disney and WWE enabling it to use the businesses’ logos on its products.

RELATED ARTICLE The Souled Store to launch a new collection with cricketer Ravindra Jadeja

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08 March 2022, Mumbai:

The brand identified and shortlisted four female shoppers of varying body types to participate in the initiative, wherein mannequin molds were created as per their exact measurements.

Sports brand PUMA India took a significant step this Women’s Day by adding diverse mannequins at its stores across the country.

As part of this initiative, the brand also created a tribute mannequin of gold medalist rifle shooter and PUMA athlete Avani Lekhara to celebrate her achievements.

ALSO READ: PUMA EXTENDS W SERIES PARTNERSHIP AND SIGNS EMMA KIMILÄINEN FOR 2022 SEASON

The brand identified and shortlisted four female shoppers of varying body types to participate in the initiative, wherein mannequin moulds were created as per their exact measurements.

Historically in retail, mannequins have always been tailored to look a particular way and this move by PUMA aims to shatter society’s rigid beauty standards and ideal body expectations.

Sharing his views on the campaign, Abhishek Ganguly, Managing Director, Puma India & Southeast Asia said, “Our mannequins are a representation of PUMA’s belief in breaking stereotypes, boosting sports and health, and creating a culture of liberation. As a brand, PUMA wants to stand for everyone.

Our apparel in both performance and lifestyle adapts to women of all shapes and makes them feel good. I am positive that this initiative will kickstart a perception-change in the country.”

He added, "We are honoured to create a tribute mannequin for PUMA Athlete Avani Lekhara.

She is an inspiration and a role model for young women of the country, and this is our way of celebrating her achievements."

RELATED ARTICLE Despite supply chain issues, Puma outperforms quarterly predictions

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CREDITS: everything experiential. 

08 March 2022, Mumbai:

Zalando, the German fashion e-tailer, has stated that sales growth would be slower in 2022 following a strong year in 2021. The e-sales tailer's have increased by 30 percent by 2021.

In addition, throughout the year, the gross merchandise value (GMV) increased by 34.1 percent to £11.9 billion, owing to strong consumer demand and increased partner usage of its platform services.

Notably, revenue for the online fashion store increased by 29.7% to £8.7 billion, with an adjusted EBIT of £391 million.

ALSO READ Wrangler: Fourth Quarter 2021 Income Statement Review

Moving forward, Zalando aims to attain a GMV of over £25 billion by 2025, and it's worth noting that the e-tailer is allegedly on schedule to accomplish so.

Importantly, throughout the financial year, Zalando added over 10 million new consumers, bringing its total active customer base to over 48 million across 23 regions.

Zalando, established in Berlin, has offices (tech hubs) in Dublin, Ireland, Dortmund, Germany, and Helsinki, Finland. It was founded in 2008.

RELATED ARTICLE Hermès reports results

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CREDITS: retail.economictimes.com & Apparel Resources. 

09 March 2022, Mumbai:

Dollar Industries Ltd, is a knitwear manufacturer situated in Kolkata.

Dollar industries Ltd on Tuesday announced its ties up with Rajasthan Royals, as the principal sponsors for the 15th edition of Indian Premier League (IPL), the annual cricketing extravaganza.

As part of the multi-year partnership, the Royals will sport the Dollar logo in the top right chest position of the official Rajasthan Royais team clothing.

ALSO READ: Dollar Industries' net profit for the Q3 FY22 reported

Being one of the key players in the hosiery market, Dollar Industries Limited is spread across the country, with Rajasthan particularly being identified as a priority market in terms of business Meanwhile, the company's recent brand addition-Athleisure is also set to complement this significant association with the Royals.

"We have been impressed and excited by the brand transformation at Dollar Industries Limited and are pleased to have them associate with the franchise Being a brand that serves millions of consumers across the country, with a large focus on our home state of Rajasthan, we felt there is a strong alignment and we're looking forward to supporting their growth RR CEO Jake tush McCrum said UNI PC RN.

RELATED ARTICLE Dollar Industries, GOAT stitch 'Pepe deal'

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CREDITS: UNI. 

07 March 2022, Mumbai:

On the strength of strong winter season sales, Woodland, the top footwear and performance gear brand, expects sales to recover in the current fiscal year.

About Brand

Woodland is a premium brand of outdoor shoes and apparel in India with a network of 500 exclusive stores worldwide, the ultimate showcase for all Woodland collections, the stores offer unparalleled customer service.

The brand has a presence in more than 4800 multi-brand outlets globally.

*Harkirat Singh, MD, Aero Club Expects 8-10 percent growth in business in the second quarter of next fiscal.

ALSO READ: Woodland, a global footwear and clothing company, aims to reach Rs. 2,500 crore in sales by 2025

The company, which had posted sales of around ₹1,250 crore in FY-20, saw revenues dropping to ₹700 crore in FY-21. However, things are expected to be better this year and the company is hopeful of closing the current financial year at around ₹1,000 crores.

RELATED ARTICLE Woodland to add new stores this fiscal

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CREDITS: Business Line.