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Brands-To-Retail 07-04-2022

Cifra selects ROICA™ for a new generation of sportswear

07 April 2022, Mumbai:

Cifra selects ROICA™ for a new generation of sportswear in the name of wellness and sustainability.

Cifra, a leading Italian company in Warp Knit Seamless, has chosen ROICA™ by Asahi Kasei, an international reference for premium and smart stretch, for a new generation of clothing dedicated to wellbeing, travelwear and athleisure, made with Cifra exclusive and patented technology in the name of uniqueness and sustainability.

ALSO READ Cifra’s green commitment: technology and sustainability

Innovative garments for men and women that combine fashion and function, guaranteeing optimal comfort at any time of the day. Base layers, tops, leggings, jumpsuits made with natural yarns, or recycled pre and post-consumer yarns in combination with ROICA™ EF, the first recycled stretch yarn certified Global Recycled Standard (GRS) able to complete proposals that offer design, performance and responsibility.

"We firmly believe in the new generation of companies oriented towards the creation and supply of valuable products, fully respecting people and the environment, while meeting the performance required by contemporary lifestyles," says Shinichiro Haga, Senior Executive Manager of the ROICA™ Division.

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Brands-To-Retail 07-04-2022

Cifra selects ROICA™ for a new generation of sportswear

Westside: 200th shop opened

07 April 2022, Mumbai:

Trent Ltd., a Tata Group company, has opened the 200th Westside shop in India, marking a significant milestone.

The shop, which is located in Borivali West, Mumbai, is 28,000 square feet and will include Trent's newest brands, such as 'Zudio' and 'Star Bazaar.' In the following months, the firm intends to continue its development goals by opening more locations around the country.

Men's, women's, and children's clothing, as well as home furnishings, are all available at Westside.

ALSO READ Westside: Super App to grow reach by 10x

Max Fashion recently celebrated a similar milestone with the opening of its 400th store in India. In addition, numerous more brands and merchants are expanding their store locations.

In addition, Biba, a prominent fashion and lifestyle brand, just opened a store in Tokyo's Nishikasai neighborhood (Japan).

"We are happy to inaugurate the 200th Westside shop today," Noel Tata, Chairman of Trent Ltd., said in a statement.

Trent will continue to push for a rapid store growth program, despite the fact that the Indian contemporary retail sector is still largely unexplored.

I am confident in the brand's ability to explore market possibilities with an integrated back end and distinct customer offers, as well as the drive to do so.

"Over time, Westside has grown into a fashion brand with a distinct fashion proposition. By growing the brand's reach through shops and digital channels, we remain dedicated to providing an ideal lifestyle experience.

"I am personally really delighted and eager to witness the love for Westside develop in the hearts of every Indian with whom we come into contact," he continued.

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Brands-To-Retail 07-04-2022

Kiara Advani named as brand ambassador by Softline Womenswear

05 April 2022, Mumbai:

Rupa & Company’s in-house brand Softline Womenswear has signed up Kiara Advani as its brand ambassador.

Advani will feature in several online and offline campaigns and endorse its women’s wear product range including leggings, palazzos, pants, etc.

ALSO READ Rupa & Company's Prahlad Rai Agarwala has been awarded the Padma Shri Award

The partnership will widen the brand’s reach and help it attract younger consumers, says Vikash Agarwal, President, Rupa & Co.

Its unique designs and comfort help strike a chord with people pan India, he adds.

RELATED NEWS Rupa & Co posts Q3 FY22 earnings

Knitwear innerwear product company, Rupa & Company offers products such as innerwear, casual wear, thermal wear, and sleepwear for men, women and kids.

The company also has exclusive licenses for international brands such as Fcuk and Fotl in India. Incepted in 1968, Rupa has evolved to become the frontrunner in India and a leading player in global markets with far-reaching footprints and millions of satisfied customers.

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Brands-To-Retail 05-04-2022

Nautica, returns to the UK & Europe

02 April 2022, Mumbai:

The American fashion brand Nautica has announced its return to the UK and Europe. The label's relaunch is a fantastic combination of fashion and traditional elements.

However, the revival of the younger Nautica Competition label is significant. Head of Design Tim Peck has given both Nautica and Nautica Competition a new look.

ALSO READ Markets and research report: Apparels & fashion were the most popular categories for Europe’s online shopping in 2020

"We pride ourselves on giving our customers trend-led products at an affordable price range," Jennie Bianco, Head of Marketing, Focus, said of the launch.

Nautica's reappearance in the UK is being managed by Focus.

The new lines are modern, functional, and elegant, in addition to a new website.

Prices start at £22, and both brands are now available on their own websites, Nautica.com.eu and Nauticacompetition.eu, as well as on Asos. Authentic Brands Group's Nautica is an American apparel company that primarily sells men's, women's, and children's garments and accessories.

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CREDITS: Apparel Resources.

Brands-To-Retail 04-04-2022

Popees to open first international showroom in London

06 April 2022, Mumbai:

Leading children’s clothing brand Popees will open its first overseas showroom in London this month.

The company will stock the trendiest collections and expand its network to GCC countries this year, says Shaju Thomas, Managing Director, Popees Baby Care Products.

ALSO READ Popees kidswear brand to add 100 new stores across India

With manufacturing facilities in Malappuram, Bengaluru, and Tirupur, the company plans to open at least 100 showrooms in FY23.

It has already opened five new outlets across Kerala taking the total count to 42.

The retail expansion will be based on the franchisee model, says Thomas.

The company has already drawn up various big and small franchisee models with attractive return options in view of the sizes and characteristics of locations.

They also plan to expand the product range by adding baby care products like diapers, power, mother-baby floating soap, and glycerin soap which are expected to be launched during April-May.

In FY23, Popees expects sales to cross Rs 200 crore and Rs 1,000-crore in five years.

The brand plans to transform its business model by strengthening e-commerce presence.

It will soon launch omni-channel model.

Popees already has a growing presence on e-commerce platforms such as Amazon, Flipkart, and Ajio.

With a capacity to produce five lakh garments monthly, the company also plans to add toys and accessories to its range in the coming years, he adds.

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Brands-To-Retail 06-04-2022

Popees to open first international showroom in London

Go Fashion, Ecstatic Achievement: 500th store in Pune

05 April 2022, Mumbai:

"Achieving the milestone of having 500 stores is a 5-year-old dream come true".

It is thrilling to have our milestone store in the vibrant and youthful city of Pune and wants to increase its footprint by bringing its offering closer to its customers.

ALSO READ Go Fashion to invest in omnichannel steadily

CEO's, Gautam Saraogi, Desk
I want to take this opportunity to thank our store staff, employees & business associates for standing united with us through these illustrious years.

Together, we look forward to continuing our innovative and creative approach to launching more designs while providing more brand destinations for our consumers and achieving many such milestones in the years to come!"

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CREDITS: From Go Fashion, CEO's, Gautam Saraogi, desk Go Fashion (The news article has not been edited by DFU Publications staff)

Brands-To-Retail 05-04-2022

Go Fashion, Ecstatic Achievement: 500th store in Pune

True Religion, hires a Columbia Sportswear veteran

02 April 2022, Mumbai:

True Religion has named Scott McCabe, a Columbia Sportswear veteran, as Senior Vice President of the company's e-commerce segment.

Scott has 25 years of expertise working with prestigious worldwide brands and stores such as Columbia Sportswear, Macy's, Gap, Banana Republic, and Tailored Brands.

ALSO READ Sportswear Giants are Racing into the Metaverse

Michael Buckley, CEO of True Religion, expressed his delight at the appointment, saying that Scott's skills will help the company triple its e-commerce revenue and attain 50% e-commerce sales penetration by 2025.

True Religion's restructuring plan helped the company minimize operational costs, reduce debt, and become profitable once it exited Chapter 11 in 2020, according to the CEO.

RELATED NEWS Global Athleisure Market (2021-2026)

True Religion is currently focusing on following a digital-led strategy in 2022, despite all of the hurdles. True Religion's expectations of Scott are reasonable, given that Columbia Sportswear tripled online sales and had double-digit year-over-year revenue growth during Scott's stint there.

True Religion Brand Jeans was founded in 2002 and uses premium denim, part of which is made in the United States.

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CREDITS: The Industry Fashion & Apparel Resources.

Brands-To-Retail 04-04-2022

True Religion, hires a Columbia Sportswear veteran

EUROJERSEY presents AW'23 Activewear with Sensitive(R) Fabrics

06 April 2022, Mumbai:

EUROJERSEY introduces the new collection AW 2023 Activewear with Sensitive(R) Fabrics powered by LYCRA(R) SPORT Technology.

THE REAL BOOST, the new Activewear AW2023 collection with Sensitive® Fabrics by EUROJERSEY certified with the innovative LYCRA® SPORT Technology, offers an alternative style full of imagination and creativity, modern but also comfortable and elegant.

ALSO READ EUROJERSEY a successful start to 2022. Increasing turnover and preparing for new investments

“THE REAL BOOST”: not a simple collection but a new, ultra-contemporary vision of luxury fashion that perfectly embodies one of the latest key trends in current lifestyle.

An innovative collection for which has been conceived a precise concept in order to underline the perfect mix of iconic aesthetic and high-performing activewear.

Thanks to avant-garde LYCRA® SPORT Technology certification, Sensitive® Fabrics carry a detailed identikit of their advantages, enabling precise identification of the suitable fabrics for manufacturing every type of sports garment.

Based on the Power, Comfort, and Energy (PCETM) system of patented indexes, certification measures the performance of each and every fabric as well as accurately defines its performing features.

No more compromises between looks and performance.

LYCRA® SPORT technology makes it possible to identify the best fabric choices, using the special characteristics expected from each garment to create the desired benefits.

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Brands-To-Retail 06-04-2022

EUROJERSEY presents AW'23 Activewear with Sensitive(R) Fabrics

DaMENSCH eyes itself as a lifestyle brand

04 April 2022, Mumbai:

Men's innerwear brand DaMENSCH aims to emerge as a lifestyle brand and become an integral part of every global Indian’s wardrobe.

The brand aims to drive culture by being the thought leader and driving conversations around body positivity, and gender equality while being the torchbearer of healthy masculinity, says Anurag Saboo, Co-Founder.

ALSO READ DaMENSCH Apparel raises funds in the US

The brand’s marketing strategy is to inspire and acknowledge men who live the DaMENSCH philosophy of striving for excellence and innovation.

It currently spends an average of 30-40 percent of the revenue on marketing, which varies according to the categories.

Currently, an online-only brand, DaMENSCH sells through its website and e-commerce channels including Amazon, Flipkart, Myntra, Tata CLiQ, etc.

The men’s innerwear segment is now booming with innovation and sustainability at its core values.

The global men’s underwear market is expected to register a CAGR of 5.3 percent from 2019 to 2025.

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CREDITS: Grand View Research.

Brands-To-Retail 04-04-2022

Cadicagroup acquires Varcotex

02 April 2022, Mumbai:

Cadicagroup, an Italian label, and hangtag manufacturer have just completed its fourth purchase in three years.

Varcotex, a Capri-based trimmings manufacturer, has been bought by the firm.

Varcotex specializes in the development, design, and production of labeling, hangtags, packaging, and brand protection.

ALSO READ Iluna Group attends Première Vision with its "Smart Lace System" based on high-tech finishing, responsible materials and certified partnerships

I'm thrilled to be a part of Cadicagroup.

Varcotex CEO Paolo Munari expressed his delight at the opportunity to apply his technological expertise to one of the major organizations in the fashion accessories sector for the luxury category.

Cadicagroup will become the first group in Europe to offer research excellence and 'Made in Italy' production services to its customers, according to the CEO, thanks to its investment in research, design, and product innovation.

RELATED NEWS Oster launches Warmos EverNu, knitwear

The union will also give additional momentum to the objective of providing a trustworthy and competitive partner in terms of pricing, responsiveness, and services to the Italian and worldwide fashion sectors.

Etichetta 2000, a woven and printed labels company that specializes in the distribution of anti-counterfeiting products and services, was one of Cadicagroup's recent acquisitions.

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CREDITS: Sourcing Journal & Apparel Resources.

Brands-To-Retail 04-04-2022

KL Rahul to be brand ambassador for XYXX

05 April 2022, Mumbai:

Men’s innerwear and comfort wear brand XYXX has on-boarded Indian cricketer KL Rahul as its first-ever ambassador for the innerwear and loungewear category.

The brand’s aim behind this association is to leverage Rahul’s fan following for customer acquisition, strengthen its online presence, and geographically expand in previously untapped markets.

ALSO READ XYXX Unveils Hype and Code, making #EverydayElevated Athleisure

XYXX wants to establish itself as a trustworthy brand. Yogesh Kabra, founder - XYXX, said, “KL Rahul is an Indian cricket sensation, who has always let his hard work and achievements do the talking.

He exemplifies the brand belief of trusting your instinct.

In addition to being a world-class sportsman, KL Rahul is also the perfect embodiment of the young, discerning Indian man, who keeps it real, both on and off the pitch.

We could not have found a more ideal person as our first-ever brand ambassador.

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CREDITS: Brand Equity (The news article has not been edited by DFU publications staff).

Brands-To-Retail 05-04-2022

Go Fashion to invest in omnichannel steadily

04 April 2022, Mumbai:

The brand, which sells women's bottom-wear clothing under Go Colors, is boosting omnichannel engagements for a seamless consumer experience, building on a technology-driven growth strategy to reach consumers in Tier-I to Tier-III cities, and realizing its expansion plans for current and emerging markets, it said in a statement after opening its 500th exclusive brand outlet in India.

ALSO READ Retailers to centralise omnichannel operations in 2022: Study reports

Go Fashion to open 120-130 stores year on year.

“Achieving the milestone of building 500 stores is a 5-year dream come true for us.

We look forward to launching more designs while providing more brand destinations for our consumers and achieving more such milestones.” We look forward to continuing our innovative and creative approach in the coming years,” said GoFashion India CEO Gautam Saraogi after opening the store in Pune.

The company was founded in 2010 and has an 8% market share in the branded women's bottom wear market.

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CREDITS: ET yadabuzz Pen18 Urall News (The news article has not been edited by DFU Publications staff).

Brands-To-Retail 04-04-2022

Go Fashion to invest in omnichannel steadily

Biba to launch IPO

02 April 2022, Mumbai:

Fashion and lifestyle brand Biba aims to launch a Rs 1,500 crore IPO this year, Besides, Biba is also increasing its store count across India.

The brand reached an India store count of 300 in December 2021 and will continue to open in new locations.

READ MORE

It recently opened a brick-and-mortar store in Japan in Nishikasai in Tokyo’s Edogawa-Ku to house its selection of Indian ethnic and fusion wear.

The new store houses Biba’s selection of kurtas, dresses, sets, and fusion style ensembles in bright patterns featuring traditional motifs.

The space gives Tokyo’s shoppers their first chance to browse Biba’s products in person and experience the world of Biba.

RELATED NEWS

Biba has also launched a dedicated Instagram account for its Tokyo store named ‘Biba Japan’ to reach more customers in the city.

The store has launched Biba’s latest mini-collection named ‘Outfit of the New Year’ designed for upcoming New Year celebrations and featuring printed cotton kurtas and sets in sunflower yellow and navy blue.

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Brands-To-Retail 02-04-2022