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Brands-To-Retail 16-03-2022

Puma: Registers historic-high growth in India

16 March 2022, Mumbai:

German sportswear maker Puma garnered more revenue than the combined sales of its rivals - Adidas, Nike, and Reebok – last fiscal year, paced by increasing awareness about fitness and surging demand for ‘athleisure’ wear in the country.

ALSO READ PUMA: Experiential Store opened in South India

With revenues of Rs 2,044 crore during FY21 ended December, Puma surpassed footwear company, Bata, for the first time in sales.

It also outsold sports retailer Decathlon and apparel brands.

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CREDITS: ET (The news article has not been edited by DFU Publications staff).

Brands-To-Retail 16-03-2022

Puma: Registers historic-high growth in India

VF CORPORATION: Recognised globally 'One Of The Most Ethical Co' 6th Consecutive Yr

16 March 2022, Mumbai:

Recognition honors companies demonstrating exceptional leadership and a commitment to business integrity through best-in-class ethics, compliance, and governance practices.

VF Corporation (NYSE: VFC), a global leader in branded lifestyle apparel, footwear and accessories, has been recognized by Ethisphere, a global leader in defining and advancing the standards of ethical business practices, as one of the 2022 World’s Most Ethical Companies.

“We are honored to be recognized for the sixth consecutive year as one of the world’s most ethical companies,” said Laura Meagher, VF’s Executive Vice President, General Counsel, and Secretary.

ALSO READ: PVH Corp, to close its stores in Russia

“Our associates around the world have demonstrated incredible courage during the humbling events of the past year. We are proud of our shared commitment to live out our purpose every day and to always lead with integrity.

Receiving this honor from Ethisphere reinforces our belief that our united efforts to operate with the highest ethical standards will continue to lead us to achieve great things together.”

VF has been recognized for the past six years and is one of only two honorees in the apparel industry to be named this year.

In 2022, 135 honorees were recognized spanning 22 countries and 45 industries.

“Today, business leaders face their greatest mandate yet to be ethical, accountable, and trusted to drive positive change,” said Ethisphere CEO, Timothy Erblich.

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CREDITS: VF Corp (The news article has not been edited by DFU Publications staff).

Brands-To-Retail 16-03-2022

Diesel: Launches NFT platform

14 March 2022, Mumbai:

Italian fashion brand Diesel is expanding its presence in the non-fungible token (NFT) sector through the launch of D:VERSE NFT platform.

It’s looking to launch collections that combine physical and digital items and support a digital community on Discord.

The collections will include digital collectibles of runway pieces, limited edition physical garments, sneakers, and accessories.

ALSO READ: Fashion designers ride on NFT bandwagon

The NFTs will potentially be used as wearables in the metaverse, but no partnership with an existing virtual reality platform was mentioned.

The company is launching a D: VERSE key, which is a token-like asset that can be exchanged for discounted NFT pre-sales, raffles, prizes, and other NFTs.

The first collection will be based on pieces showcased at this year’s Milan fashion week from the Fall/Winter 2022 collection. In total, there will be four different NFTs that will be sold on the D: VERSE platform on a first-come, first-serve basis.

However, no pricing has been released. In addition, there will be one single edition NFT that will be sold through an auction on Rarible’s platform.

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CREDITS: Ledger Insights.

Brands-To-Retail 14-03-2022

EUROJERSEY supports FAI

11 March 2022, Mumbai:

It is from the passion for one’s own area, and consequently the desire to take care of it, that the most effective projects and the best initiatives are born, bringing together different environments and sectors with a common purpose: pooling resources and skills to achieve authentic results and build something that really makes a difference.

ALSO READ: EUROJERSEY a successful start to 2022. Increasing turnover and preparing for new investments

It is with this vision in mind that EUROJERSEY, the Company based in Caronno Pertusella (Varese) that has made a name for itself internationally for its warp-knitted Sensitive® Fabrics made in Italy, today launches a new initiative for its local territory, forging an annual partnership in support of another excellence in the Varese area, Villa e Collezione Panza in Varese, one of the properties of FAI - Fondo per l’Ambiente Italiano (the National Trust for Italy) which has been taking care of it since 2000, opening it to the public and organising exhibitions and cultural activities there.

EUROJERSEY has been developing the SensitivEcoSystem® project since 2007, introducing and adopting responsible production models in its business as an investment not only for itself but for the future of everyone.

EUROJERSEY has named this new partnership with FAI IT CAN, where the verb, in addition to declaring a concrete commitment, also stands for Culture-Art-Nature, which are simultaneously the shared values and content, and the areas where they will engage together.

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Brands-To-Retail 11-03-2022

Benetton India: Launches Digital Store

16 March 2022, Mumbai:

Benetton Group

Respect for the environment and people: social responsibility is intrinsic to Benetton Group and has always been expressed through a way of “doing business” that is based on principles of respect for the environment and people – at all levels – and on communication campaigns defending human rights.

This newly launched strategic initiative will offer consumers access to Benetton products in a new and virtual environment, a seamless and convenient shopping experience that is a complement to existing sales channels.

ALSO READ: Benetton forays into 'Metaverse' opening 1st store

Benetton, one of the most popular fashion brands in the world, unveiled its India e-commerce website. This newly launched strategic initiative will offer consumers access to Benetton products in a new and virtual environment, a seamless and convenient shopping experience that is a complement to existing sales channels.

The technology being applied will bring the convenience of hassle-free shopping - anytime, anywhere: online, in-store, and on social media.

Ramprasad Sridharan, MD and CEO Benetton India Pvt. Ltd, said, “We are pleased to launch the official Benetton India e-commerce platform as a progression to strengthen our omnichannel presence. Benetton has a very strong foothold in the country along with a rich legacy of more than 30 years.

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CREDITS: Indian Retailer.

Brands-To-Retail 16-03-2022

Kiaasa :Stay true to Indian roots and culture

11 March 2022, Mumbai:

About Kiaasa

Kiaasa started as a concept store has today become a unique idea, a known name, as a homegrown fashion brand, it continues to maintain that fine balance between staying true to our Indian roots and culture, yet branching out with new-age, ethnic trends.

KIAASA word glorifies itself with the component of “KIA”- Women as pure Goddess & “ASHA” -as its hidden desire; a Brand with an exclusive discovered taste for the ethnic yet modern Indian woman.

ALSO READ: 'Global Ethnicwear Market' register 6% annual growth

The brand draws its pride in integrating various cultural threads of Indian ethnicity with a blend of ultramodern fusion & confident styling with timely interventions to understand the piquancy of women from time to time.

Commenced in 2018 by Mr. K.G Maheshwari of Krishna Beads Industries, KIAASA Retail LLP was acquired in 2021 by Rugs In Style.

The duo, Om Prakash & Amit Chauhan, a successful new generation entrepreneur, now manages the operation of KIAASA. As per the management what makes the journey interesting is the dedicated efforts and passionate approach towards the desired goal and is seized of what all it takes.

The brand has a deep vision to be a storyteller of every modern-day Indian woman.

*Om Prakash and Amit Chauhan. “When we acquired KIAASA in March 2021, the operational store count was 28, today after 1 year, and successfully facing the heat of 2nd & 3rd Corona Wave, we now operate 103 stores pan India” adds the Director Amit Chauhan.

RELATED ARTICLE Sara Ali Khan onboarded by Libas

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CREDITS: Kiaasa & The India Saga.

Brands-To-Retail 12-03-2022

Kiaasa :Stay true to Indian roots and culture

Mike Ashley's Frasers Group raise stake in Hugo Boss

10 March 2022, Mumbai:

Frasers Group now owns 4.5% of Hugo Boss’s total share capital, and 13.7% of shares via the sale of put options.

The group, comprising of House of Fraser, Flannels, Jack Wills, Sports Direct, USC and Cruise, holds shares worth around £390m in Hugo Boss.

ALSO READ: Hugo Boss revises 2021 outlook as continues to be on a strong wicket

The retailer said its investment reflects its "belief in the Hugo Boss brand, strategy and management team”: "Frasers Group continues to intend to be a supportive stakeholder and create value in the interests of both Frasers Group's and Hugo Boss's shareholders."

The group, formerly known as Sports Direct International, upped its stake in Mulberry, from 29.7% to 36.8% in November 2020.

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CREDITS: drapersonline.

Brands-To-Retail 10-03-2022

Mike Ashley's Frasers Group raise stake in Hugo Boss

Skims forays into swimwear

15 March 2022, Mumbai:

Kim Kardashian's Skims has come a long way since its 2019 debut. In just a few short years, the solution-wear brand has partnered with luxury fashion house Fendi on a sold-out collection, outfitted Team USA for the Olympics, and amassed a loyal legion of cult followers, all while upping the ante of its already coveted designs with each new drop.

It also has a 3.2 billion valuation, according to most recent reports.

ALSO READ: Flirtatious, swimwear brand celebrates launches new logo

After the mother of four started posting a slew of beach and poolside pictures from her trip to the Bahamas earlier this year, fans began to speculate in the comments that Skims swim was on the way.

And, well, they weren't wrong. "I know our customers have been wanting this from us for such a long time," Kardashian said in a press release.

ALSO READ: Alaïa, fashion brand to present swimwear in 2022

First, the trailer for her family’s much-anticipated Hulu show “The Kardashians” dropped; then, she announced the launch of Skims’ new swimwear line.

Kardashian, 41, revealed on Twitter and Instagram that her brand is dropping its first-ever swim line on Friday, March 18, sharing several shots of herself posing in the sexy styles.

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CREDITS: Harpers Bazaar uk.style.yahoo.com Page Six (The news article has not been edited by DFU Publications staff).

Brands-To-Retail 15-03-2022

Triumph International to increase store count by 2023

11 March 2022, Mumbai:

One of world’s leading intimate apparel brands, Triumph International India aims to increase its store count to 15 Triumph and 5 Sloggi stores by 2023.

The brand inaugurated new retail store in Navi Mumbai on March 8. The store was inaugurated by Bollywood actress Tara Sutaria alongiwth Santhosh Sivaramakrishnan , Commercial Director, India & Sri Lanka, Triumph International.

ALSO READ: 'Sloggi' to expand retail presence in India

Thematically designed, with setups and fixtures in brand’s signature colors, the 900 sq. ft. store offers comfortable fitting zones, spacious changing rooms, an uncluttered shopping experience and an extensive choice of premium intimate clothing across various collections.

Consumers can also avail expert fitting advice from their well-trained fit experts. With a presence in 80 cities of India, Triumph International.

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Brands-To-Retail 11-03-2022

Triumph International to increase store count by 2023

TCNS-owned brand W adds new product categories

09 March 2022, Mumbai:

Expanding its product portfolio, TCNS Clothing-owned brand W has added footwear, jewelry, and cosmetics categories to its platform.

The brand has also launched its first influencer-led digital forward campaign ‘W is More’.

It has launched W Beauty with a wide range of products across categories while W Jewel has been launched with earrings, neckpieces, bracelets, and rings.

Anant Daga, Managing Director, TCNS Clothing Co says, W curates products thoughtfully, keeping Indian and Western sensibilities in mind.

ALSO READ: W, TCNS Ltd- 'W is More'

The addition of new categories on the platform will offer consumers complete head-to-toe looks under one roof. The new categories are exclusively available at select W stores, websites, and e-commerce platform Myntra.

W is a part of the fashion conglomerate TCNS Clothing Co which has successfully launched and scaled up many brands and product innovations for Indian women.

A premium fusion wears brand, W merges Indian and western sensibilities with an emphasis on distinctive design and styling.

The brand caters primarily to the work and casual wear requirements of modern Indian women who have an independent mindset.

W believes its data-centric approach, supported by an innovative and institutionalized design process and experienced design team, allows it to develop new and differentiated trends in the market.

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Brands-To-Retail 09-03-2022

Only launches new Minions-inspired collection

14 March 2022, Mumbai:

Apparel brand Only has launched a new collection in collaboration with Illumination’s Minions, the most successful animated film franchise in history.

Inspired by the joyous world of Minions, the Only X Minion collection offers a colorful range of T-shirts, jogger-style trousers, crop tops, dresses for women.

Combining streetwear with comfortable clothing, the range features expressive and relevant prints against modern silhouettes that rightly fit the brand’s ethos, making it part of every millennial girl’s wardrobe.

Launched in March 2022 in partnership with Universal Brand Development and licensing agent, Black White Orange, the new collection is available at stores and its online platform.

ALSO READ: Womenswear brand Tamaraa Tahani by designer 'Tahani Manaquib' will launch its 1st flagship store in Indore

Incepted in 1995 in Denmark Only forayed into India its first store in Mumbai in 2010. Having received an overwhelming response, it has rapidly expanded its style footprint in the country with 53 Exclusive Brand Outlets, and 140 Shop Shops to date.

Only has set the paradigm for ‘denimizing’ the world with its range of runway-inspired and trend-driven collections of high on fashion denim wear for the fun fearless fashionistas.

Incorporating the latest trends, Only curates a unique version of fashion, keeping in mind the exclusive and differentiated fashion moments each girl comes across.

The Only collections of high fashion western wear feature an inimitable, modern identity coupled with attractive styles and international class.

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Brands-To-Retail 14-03-2022

Only launches new Minions-inspired collection

Mango's profit rise

11 March 2022, Mumbai:

Mango has seen profits rise to their highest level in almost a decade as its turnover neared its record 2019 levels.

The fashion retailer reported growth of 21.3% to £1.8 billion, with online sales accounting for 42% of turnover as profits rose to £56 million, trebled from the £17.6 million it saw in 2019.

ALSO READ: Mango ropes in VaaniKapoor as brand ambassador

The retailer also increased its investment by 64% to £37 million, with the majority of these resources spent on accelerating its digital transformation and refurbishing the store network.

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CREDITS: Retail Gazette The article has not been edited by DFU Publications staff.

Brands-To-Retail 11-03-2022

Kahani Lush launches with maiden collection

09 March 2022, Mumbai:

Sustainable fashion brand Kahani Lush has launched its maiden collection ‘Umang; in India. Designed to create Indo-Western fashion for women, the festive wear collection will benefit from the huge growth potential in Indian market.

Ekta and Vipul, Founders say, the brand aims to create a unique blend of wearable indo-western garments for every occasion. It will create breathable and comfortable clothes for modern women which will also make a style statement.

Garments launched by Kahani Lush have simple, sober designs, reflecting the Indian heritage.

ALSO READ: Online personal styling service Stitch Fix report: US Consumers’ spending on apparel and footwear exceeded pre-pandemic levels

Kahani Lush sells its product through its website and e-commerce platforms like Amazon, Flipkart, Ajio, etc.

A sustainable homegrown label, Kahani Lush’s designs are a confluence of Indian heritage and contemporary influences of minimalism, detail, and quality-oriented craftsmanship.

The brand offers carefully crafted ensembles for the entire family. Its embroideries are inspired by blooming flowers. Combined with intricate detailing, sequins, signature gota, block-printing and thread work, they look spectacular.

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Brands-To-Retail 09-03-2022