08 March 2022, Mumbai:

The brand identified and shortlisted four female shoppers of varying body types to participate in the initiative, wherein mannequin molds were created as per their exact measurements.

Sports brand PUMA India took a significant step this Women’s Day by adding diverse mannequins at its stores across the country.

As part of this initiative, the brand also created a tribute mannequin of gold medalist rifle shooter and PUMA athlete Avani Lekhara to celebrate her achievements.

ALSO READ: PUMA EXTENDS W SERIES PARTNERSHIP AND SIGNS EMMA KIMILÄINEN FOR 2022 SEASON

The brand identified and shortlisted four female shoppers of varying body types to participate in the initiative, wherein mannequin moulds were created as per their exact measurements.

Historically in retail, mannequins have always been tailored to look a particular way and this move by PUMA aims to shatter society’s rigid beauty standards and ideal body expectations.

Sharing his views on the campaign, Abhishek Ganguly, Managing Director, Puma India & Southeast Asia said, “Our mannequins are a representation of PUMA’s belief in breaking stereotypes, boosting sports and health, and creating a culture of liberation. As a brand, PUMA wants to stand for everyone.

Our apparel in both performance and lifestyle adapts to women of all shapes and makes them feel good. I am positive that this initiative will kickstart a perception-change in the country.”

He added, "We are honoured to create a tribute mannequin for PUMA Athlete Avani Lekhara.

She is an inspiration and a role model for young women of the country, and this is our way of celebrating her achievements."

RELATED ARTICLE Despite supply chain issues, Puma outperforms quarterly predictions

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CREDITS: everything experiential. 

08 March 2022, Mumbai:

Zalando, the German fashion e-tailer, has stated that sales growth would be slower in 2022 following a strong year in 2021. The e-sales tailer's have increased by 30 percent by 2021.

In addition, throughout the year, the gross merchandise value (GMV) increased by 34.1 percent to £11.9 billion, owing to strong consumer demand and increased partner usage of its platform services.

Notably, revenue for the online fashion store increased by 29.7% to £8.7 billion, with an adjusted EBIT of £391 million.

ALSO READ Wrangler: Fourth Quarter 2021 Income Statement Review

Moving forward, Zalando aims to attain a GMV of over £25 billion by 2025, and it's worth noting that the e-tailer is allegedly on schedule to accomplish so.

Importantly, throughout the financial year, Zalando added over 10 million new consumers, bringing its total active customer base to over 48 million across 23 regions.

Zalando, established in Berlin, has offices (tech hubs) in Dublin, Ireland, Dortmund, Germany, and Helsinki, Finland. It was founded in 2008.

RELATED ARTICLE Hermès reports results

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CREDITS: retail.economictimes.com & Apparel Resources. 

05 March 2022, Mumbai:

Nike Inc said on Thursday it would temporarily close all its stores in Russia, joining a slew of Western brands that have suspended their businesses in the country following Moscow's invasion of Ukraine.

The U.S. sportswear maker had made merchandise purchases on its website and app unavailable in Russia earlier this week and directed its customers in the country to brick-and-mortar stores instead.

The latest decision covers both Nike-owned and -operated stores.

ALSO READ: Lucy Rouse has been named the new leader of Nike's SNKRS program

The company also said its foundation would be donating $1 million to the United Nations Children's Fund and the International Rescue Committee to support relief efforts.

Earlier in the day, U.S. off-price chain TJX Cos Inc (TJX.N) said it would sell its 25% stake in Russian low-cost apparel retailer Familia, with two of its executives also resigning from their director and observer positions.

RELATED ARTICLE Nike & Hermès File Lawsuits for Trademark Infringement: non-fungible tokens (NFTs)

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CREDITS:Reuters.

07 March 2022, Mumbai:

On the strength of strong winter season sales, Woodland, the top footwear and performance gear brand, expects sales to recover in the current fiscal year.

About Brand

Woodland is a premium brand of outdoor shoes and apparel in India with a network of 500 exclusive stores worldwide, the ultimate showcase for all Woodland collections, the stores offer unparalleled customer service.

The brand has a presence in more than 4800 multi-brand outlets globally.

*Harkirat Singh, MD, Aero Club Expects 8-10 percent growth in business in the second quarter of next fiscal.

ALSO READ: Woodland, a global footwear and clothing company, aims to reach Rs. 2,500 crore in sales by 2025

The company, which had posted sales of around ₹1,250 crore in FY-20, saw revenues dropping to ₹700 crore in FY-21. However, things are expected to be better this year and the company is hopeful of closing the current financial year at around ₹1,000 crores.

RELATED ARTICLE Woodland to add new stores this fiscal

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CREDITS: Business Line. 

04 March 2022, Mumbai:

Available across most popular e-commerce platforms, Cloth Haus has been created with a vision to deliver apparel designed for the Indian sensibility, of superlative quality, and in a reasonable price range.

Aloka Exports, the 35-year old textile manufacturer, launched its maiden venture in the domestic apparel space with a sustainable brand, Cloth Haus.

ALSO READ: Kitex Apparel Parks Limited is a new subsidiary of Kitex Garments, an Indian company

Available across most popular e-commerce platforms, Cloth Haus has been created with a vision to deliver apparel designed for the Indian sensibility, of superlative quality, and in a reasonable price range.

Cloth Haus will be launching collections that rest on digital printing, pleating, burnouts, printing on non-conventional fabrics, woven jacquards, embossing, and styling.

The brand is, thus, all set to present the modern face of the Indian textile industry before the world.

Aditya Agarwal, Director of Cloth Haus said, “Cloth Haus is our tribute to the rich textile legacy of India.

Through our robust experience of working with various global brands, we have developed an in-depth understanding of the Indian buyer’s mind and technology.

RELATED ARTICLE: Texport Inds looks at investing in Sircilla Apparel park

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CREDITS: Indian Retailer.

08 March 2022, Mumbai:

After weeks of rumors swirling around social media, Burberry and Supreme finally confirmed the news of their collaboration for Spring 2022 today.

And judging by the sneak peak, the pieces—which include both men's and women's styles—will make for a stylish addition to anyone's spring wardrobes.

The world-famous fashion house and street style brand shared some first looks of the capsule on Instagram, which features a matching denim jacket and trousers in Burberry’s signature check pattern with both brands’ logos on the back, as well as a trench coat and hooded sweatshirt.

ALSO READ: London Fashion Week A/W22: Best collections

Additionally, the upcoming collection—also featured a down puffer jacket, denim shorts, and T-shirt, along with accessories like a crusher hat, six-panel cap, and skateboard. Most of the Supreme x Burberry collection will drop exclusively on Supreme's website on Thursday, March 10 in the U.S., U.K., and Europe.

All other markets will be able to buy the looks beginning on Saturday, March 12. Select pieces—including a funnel-neck jacket, jogging pants, and a silk pajama set—will only be available for purchase from Burberry stores.

Burberry also noted that the cobranded six-panel cap and crusher hat will be available at a later date.

RELATED ARTICLE Burberry launches Rodeo Drive takeover

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CREDITS: news.yahoo.com. 

07 March 2022, Mumbai:

Team Tommy is made up of eight hand-picked gamers from across the U.S., Europe, and APAC, to represent the diverse gaming community.

Tommy Hilfiger, which is owned by PVH Corp., has introduced Team Tommy, a new community-led initiative designed to recognize the gaming world. “We’ve never done anything like this before,” said Hilfiger.

“We’ve never done anything like this before,” stated Hilfiger.

ALSO READ: Tommy Hilfiger announces the Fashion Frontier Challenge winners

“Not only is this an exciting step for us as we enter the metaverse, but we’re connecting with and building relationships with a whole new group of fans and customers. I’m excited to learn from these creative individuals and explore more of their intricate gaming world.”

As a part of Workforce Tommy, the avid gamers will participate in weekly streams throughout numerous social platforms utilizing Twitch and YouTube Stay; month-to-month regionally streamed “Get-Togethers;” in person-appearances all year long, and in-store activations of their native markets.

The eight Workforce Tommy members are Luminum (Australia), Sunsup (France), HoneyPuu (Germany), Nana (Korea), OwengeJuice TV (U.Okay.), Blaustoise (U.S.), Dish (U.S,), and Dom2k (U.S.).

RELATED ARTICLE 'Tommy Hilfiger Fashion Frontier Challenge 2021' outlines six finalists

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CREDITS: wwd.com fooshya.com voiceoftime.online. 

08 March 2022, Mumbai:

PVH Corp., a worldwide recognised American apparel behemoth, has announced that its stores in Russia and Belarus would close as of today (7 March).

Following Russia's invasion of Ukraine, the company's e-commerce sites in Russia were shut down on February 28. PVH's main concern in the last ten days has been for all persons affected by the fighting in Ukraine and the rising humanitarian situation.

As a result, the owner of Calvin Klein and Tommy Hilfiger is dedicated to offering complete financial, operational, and spiritual assistance to all impacted workers and loved ones. Notably, the retail company has said that all employees would continue to receive their wages and benefits.

ALSO READ Russia at war: Zara closes stores & online platform in Russia

"Through a corporate gift to the Red Cross and assistance of relief organizations in the region working to send critical supplies to those in need in badly hit parts of Ukraine and along its borders, PVH is continuing our charitable efforts."

In a LinkedIn post, PVH wrote, "Our employees continue to give to organizations in Europe through Global Giving's Ukraine Crisis Relief Fund, where their donations are double matched."

PVH, which was founded in 1881, is one of the world's most well-known and renowned fashion houses, having customers in more than 40 countries. Calvin Klein and Tommy Hilfiger are two of the company's most well-known brands.

RELATED ARTICLE Russia at war: Hermès to Shut Russian Stores

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CREDITS: PVH & Apparel Resources. 

05 March 2022, Mumbai:

The 35-year old textile manufacturer, Aloka Exports has launched a sustainable apparel brand Cloth Haus.

Available across most popular e-commerce platforms, Cloth Haus aims to deliver apparel designed for the Indian sensibility, of superlative quality, and in a reasonable price range.

The brand will launch collections resting on digital printing, pleating, burnouts, printing on non-conventional fabrics, woven jacquards, embossing, and styling.

Cloth Haus will house a range of reasonably priced apparel from Kurtis, Kimonos, Ponchos, Kaftans, easy jackets, scarves to other easy wear.

ALSO READ: India’s apparel export revenues surged in 2021 over 2020

In addition to their single-brand outlet at Kemp’s Corner in Mumbai, the brand is currently available across platforms such as Amazon, Ajio, Myntra, Flipkart, Meesho, and Limeroad.

The plan is to have a presence in established and emerging metros across the country including Mumbai, New Delhi, Bengaluru, Pune, Hyderabad, Ahmedabad, and Lucknow.

Aloka Exports is a 35-year-old export house that has worked with brands such as H&M, Zara, Marc O Polo, Abercrombie and Fitch, Ann Taylor, J.Jill, Marks and Spencer, Monsoon/Accessorize, Esprit, Benetton, Oliver Bonas, Next among many others.

It successfully executed production and export for the 2008 Olympic Scarf branded by Next and adidas.

RELATED ARTICLE India's (T&A) Textile & Apparel exports outnumber pre-Covid era numbers

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