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Brands-To-Retail 28-03-2022

Bodycare Creations: Official Partners Of 'Punjab Kings'

28 March 2022, Mumbai:

Bodycare Creations

Driven by the values of trust, quality, and excellence, Bodycare International has emerged as a top player in the innerwear market. Incepted in 1992, the company today enjoys the distinction of being the country's leading manufacturer and supplier of undergarments, infant wear, thermals, and loungewear for the complete family.

Sanjay Davar, Managing Director is steering the company with a vision to grow as in leader of the pack within its product line category.

ALSO READ Bodycare International plans to expand in the premium segment

Bodycare Creations, the Indian innerwear brand, announced today that they will be continuing as one of the Official Sponsors of the Punjab Kings franchise in the upcoming season of the Indian Premier League (IPL) which begins in India on March 26.

The association is a continuation of the deal signed at the start of the last season with the Punjab Kings and will be Bodycare’s third year in the IPL.

Commenting on the association, Sanjay Dawar, managing director of Bodycare Creations Ltd in a statement said, “The association with a league such as IPL is always a boost for us. IPL is the premium sporting event in the country with a very huge viewership and provides us with the perfect platform to connect with millions of young and vibrant sports enthusiasts. With this exciting association continuing, we are set and ready to bat along with the Kings, helping each other to garner the maximum visibility and viewership for both the brand.”

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CREDITS: The Print Fashion Network (The news article has not been edited by DFU Publications staff).

Brands-To-Retail 28-03-2022

Bodycare Creations: Official Partners Of 'Punjab Kings'

Guess opens new store in Mumbai

26 March 2022, Mumbai:

Global fashion brand Guess has opened its fifth Indian store in Mumbai Located at the Kurla Phoenix Mall, the store houses a range of apparel, handbags, accessories and more.

The brand is targeting metros to fuel its growth in India and plans to open stores in metros this year. Guess plans to further strengthen its retail presence across India with the addition of 50 new stores and is eyeing revenue of Rs 300 crore ($40.5 million) by 2026.

An American clothing brand and retailer, Guess produces clothing for men and women.

ALSO READ With the opening of a new store in Mumbai, Guess is expanding its retail reach

The brand markets other fashion accessories such as watches, jewelry, perfumes, bags and shoes. It began in 1981 as a book of styles started by Georges, Maurice, Armand, and Paul Marciano.

The brothers switched to selling jeans, with a light, form-fitting denim. Guess’s denim jeans products were officially launched in late 1981.

In 1984, Guess introduced its new line of watches known as ‘Guess’, ‘Guess Steel’, and the ‘Guess Collection.’ In 1984, they also introduced a line of baby's clothes, called ‘Baby Guess.’

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Brands-To-Retail 26-03-2022

PDS Limited appoints Saurabh Saxena as Group CIO

25 March 2022, Mumbai:

PDS Limited has recruited Saurabh Saxena as Group Chief Information Officer (CIO). PDS' commitment to its "Digital" pillar and a future-ready PDS platform is strengthened with the hiring of Saurabh Saxena.

PDS Limited (formerly PDS Multinational Fashions Limited) is a global design-led platform that provides big brands and retailers with product creation, sourcing, virtual production, and distribution.

PDS has a global network of 50 offices in 22 countries, with more than 3,300 employees and 5,800 associates and industrial workers.

ALSO READ PDS is preparing to bring more value by moving in multiple directions

Saurabh has over two decades of expertise as a seasoned professional.

Saurabh formerly worked for IBM Cloud (Data & AI, Automation, and Security) in the Middle East and Africa as the Head of Analytics, Strategy, Insights & Operations (ASIO).

He has a B.E. in Computer Science & Engineering and an MBA in Information Systems, Strategy, and Marketing. He has received numerous awards and recognitions, including IBM BTLT (Business, Technology, and Leadership Talent) and IBM Service Corps alumni – some of IBM's highest levels of leadership recognition.

He has substantial expertise in management consulting and advice, P&L ownership, operational leadership, and a variety of disciplines such as data analytics and insights, project management, sales and business operations, enterprise solutions, and product management. He has also provided data and AI solutions to CXOs and startups.

Vice Chairman of PDS Limited, Pallak Seth "As a design-led sourcing and manufacturing firm, we operate in a synchronized manner across geographies and skill sets."

Because the rate of technical breakthroughs will be critical in sketching out the company's growth story, an agile and creative corporation like ours places a high focus on foresight.

It's fantastic to have Saurabh join PDS to help us with our digital transformation."

"PDS' Digital and IT Transformation Agenda is centered on integrated business processes that enable cooperation for our customers and suppliers alike," said Sanjay Jain, Group CEO of PDS Limited.

Improved visibility, smart product design and development, and better decisions will lead to operational excellence, thanks to data analytics and insights from our worldwide operations."

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CREDITS: ET India infoline & Apparel Resources.

Brands-To-Retail 25-03-2022

PDS Limited appoints Saurabh Saxena as Group CIO

WROGN x Popeye come with new Clothing Collection

24 March 2022, Mumbai:

Popeye the Sailor Man is teaming up with Indian cricket star Virat Kohli for a new Popeye x WROGN men’s apparel line, available now in India.

WROGN is an Indian youth fashion and apparel brand for men co-created by Kohli. Available now in India, the Popeye x WROGN collection includes a range of 28 T-shirts featuring classic poses of the spinach-eating sailor paired with the graphic WROGN logo.

Some designs include tie-dye detail, an oversized WROGN logo, and more.

ALSO READ Virat Kohli Foundation (VKF) collaborates with 'Wrogn' for limited edition Tshirts

The graphic tees will be available on Shoppers Stop, Pantaloons, Myntra, and WROGN’s exclusive brand outlets.

Popeye is owned by King Features Syndicate, a unit of Hearst and home to some of the world’s most popular entertainment characters.

Black White Orange, King Features’ agent in the territory, brokered the collaboration deal out of India.

“Popeye has an incredibly engaged fanbase in India and this partnership with WROGN brings those fans a fresh line of unique, on-trend merchandise celebrating his ‘strong to the finish’ lifestyle,” says Carla Silva, vice president, general manager, global head, licensing, King Features.

“Virat Kohli is the biggest name in Indian sports and a true global icon, just like Popeye, and we can’t imagine a better partner than WROGN to debut this new collaboration.”

“We are excited about this collaboration between India’s leading youth fashion brand and the iconic character, Popeye,” says Anjana Reddy, chief executive officer, Universal Sportsbiz, owner of WROGN.

“This collaboration gives us the perfect opportunity to present our fun and quirky renditions to our customers. We have thoroughly enjoyed designing this collection and we are certain that this playful and stylish range will be well received by our target audience.”

“We’ve had a fabulous working relationship with USPL, they've been a key partner for us the past few years,” says Mitali Desai, co-founder, chief operating officer, Black White Orange.

“Popeye is one of our favorite brands and we're super excited to see the WROGN x Popeye range come to life through some fantastic designs. Fans are going to love this collection.”

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CREDITS: License Global (The news article has not been edited by DFU Publications staff).

Brands-To-Retail 24-03-2022

WROGN x Popeye come with new Clothing Collection

Puma: circularity and sustainability weigh its strategy

26 March 2022, Mumbai:

Puma bets on circularity and recycles old soccer jerseys.

Puma will experiment with an innovative manufacturing process that uses existing soccer jerseys to produce new ones. This initiative - called Re:Jersey - aims to reduce waste and paves the way for more circular production models in the future.

ALSO READ PUMA EXTENDS W SERIES PARTNERSHIP AND SIGNS EMMA KIMILÄINEN FOR 2022 SEASON

The process used in RE:JERSEY means that old garments that feature logos, embroideries and club badges, which previously hindered recycling efforts to turn old garments into new ones, can now be used. The RE:JERSEY project takes football kits as the major ingredient to create yarn for new jerseys.

Sports company PUMA will pilot an innovative production process to use existing football jerseys to produce new ones.

Puma launches Re:Jersey, repurposing the yarns in old soccer jerseys to make new ones as part of its circularity program.

While PUMA’s football kits on the market today are already made from 100% recycled polyester, RE:JERSEY kits are made with 75% repurposed football jerseys. The remaining 25% comes from SEAQUAL ® MARINE PLASTIC1.

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CREDITS: The Spin Off Business Wire Financial Post News Break (The news article has not been edited by DFU Publications staff).

Brands-To-Retail 26-03-2022

Puma: circularity and sustainability weigh its strategy

Pepe Jeans seamless D2C interactions using Salesforce

25 March 2022, Mumbai:

Fashion retailer Pepe Jeans has decided to foray into the D2C space. The brand uses ‘Commerce Cloud’ to deliver seamless e-commerce experiences, as per an Indian Retailer report.

The software enables customers to filter products on the brand’s website, find what they need, fill their carts, and enjoy a quick checkout process, says Manish Kapoor, Managing Director & CEO, Pepe Jeans India.

For the Commerce Cloud operations, the company relies on the support of cloud-based software company Salesforce.

ALSO READ Pepe Jeans forays into the D2C space

*Weaving personal customer connections through D2C commerce

For about 30 years, the Indian subsidiary of Pepe Jeans relied largely on partners and intermediaries to reach consumers.

But now, with the aim of building a truly customer-centric business, the brand is going down the D2C route.

“We want to cultivate a personal relationship with consumers, and communicate directly with them,” says Kapoor.

“So, in 2021, we launched our own website - pepejeans.in.”

Pepping up shopping experiences through engaging and user-friendly ecommerce

Today, Pepe Jeans uses Commerce Cloud to deliver seamless e-commerce experiences.

Customers visiting the brand’s website can easily filter products, find what they need, fill their carts, and enjoy a quick checkout process.

They’re also shown useful outfit recommendations based on about 30 pre-defined styles curated on Salesforce.

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CREDITS: Sales Force.

Brands-To-Retail 25-03-2022

Pepe Jeans seamless D2C interactions using Salesforce

Reliance Brands acquires Sunglass Hut India stores' franchisee rights

24 March 2022, Mumbai:

Reliance Brands has acquired the India franchisee rights and the existing network of stores of Sunglass Hut from DLF Brands, according to two people familiar with the development.

Sunglass Hut, owned by Italy's Luxottica Group, retails multi-brand premium eyewear products from Ray-Ban, Prada, Burberry, Dolce & Gabbana and Oakley, among various other labels.

ALSO READ Reliance Brands: Shopping Spree Continues As It Forms JV with Designer Rahul Mishra

Sunglass Hut entered India in 2013 and at the moment the corporate had stated DLF would open around 100 stores over time.

There are about 85 Sunglass Hut retailers within the nation allows us to become from day one a key player in one of the most promising retail markets for premium and luxury brands working side by side with the leading real estate company in the market, Andrea Guerra, then CEO of Lutica Group had stated.

Sunglass Hut is the second international model Reliance has acquired from DLF after its buyout of the UK’s Mothercare model in 2018.

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CREDITS: ET UR ALL NEWS pehal news (The news article has not been edited by DFU Publications staff).

Brands-To-Retail 24-03-2022

Reliance Brands acquires Sunglass Hut India stores' franchisee rights

Levi’s® Enters 300 More Target Stores

26 March 2022, Mumbai:

Today, we’re excited to share that we’re deepening our partnership with Target. Starting this spring, Levi’s® products will be available in 300 additional Target stores, totaling 800 stores across the United States.

After nearly a decade, our partnership with Target is stronger than ever.

Not only do our brands share a common goal to always delight and inspire fans, but we also have a shared commitment to creating quality and timeless designs for all.

ALSO READ Levi Strauss & Co.: Brand president, Jennifer Sey resigns

“Levi’s® remains a leader in denim and casual lifestyle apparel because of our ability to create deep connections with consumers and a frictionless shopping experience that fits with their everyday lives,” said Seth Ellison, EVP, chief commercial officer and interim Levi’s® brand president.

“Through our evolving partnership with Target, we’re bringing more consumers closer to the Levi’s® brand they love.”

“Our partnership with Target enables us to attract a broader consumer audience that’s interested in quality products at all price points from premium to value,” said Sanjeev Mohanty, SVP and managing director of U.S. and Canada at LS&Co.

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CREDITS: Levi's (The news article has not been edited by DFU Publications staff).

Brands-To-Retail 26-03-2022

Saundh Opens its Maiden Retail Space in Bangalore

25 March 2022, Mumbai:

The Saundh (luxury wear label for women) division of Gujarat-based textile and textiles behemoth Sahiba Ltd. is gearing up to expand its retail footprint.

For its expansion, the brand will concentrate on metros, Tier-I, and Tier-II cities.

Having an omnichannel presence and great vertical integration, in addition to a rising retail presence, adds to the expansion of our brand."

ALSO READ Saundh, a subsidiary of Sahiba Ltd., is preparing to expand its retail footprint with the goal of more than doubling income

*Sahiba Ltd owned apparel brand for women ‘’Saundh’’ has strengthened its retail presence with the opening of its first brick-and-mortar store in the IT Hub of India – Bangalore.

Spread across 750 sq ft, the new store lifts the curtain on an exquisite collection in the form of five capsules, ‘Ganjifa’, ‘Cheriyal’, ‘Gond’, ‘theyyam’ and ‘Khaas’ and will house designer-wear clothing that includes kurtis, kaftans, lehengas, tops, and indo-fusion sets.

Ecstatic with the new store launch, Sarabjeet Saluja, Founder & CEO, Saundh, says, “Saundh was launched with an aim to create a niche wherein the gap between designer clothing, aesthetics and affordability minimizes.

Strong product development, powerful manufacturing & distribution capacities, and striking price points elucidate it.

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CREDITS: Bold Outline & English Sakshi.

Brands-To-Retail 25-03-2022

Saundh Opens its Maiden Retail Space in Bangalore

'Swatantra' launches men’s casual wear brand Sundarbanns

23 March 2022, Mumbai:

A fast emerging group of digital-first brands launched in 2019, Swtantra Brands has launched a casual men's wear brand-Sundarbanns.

Sundarbanns targets the fast-growing, design-conscious urban population seeking unique and differentiated products.

The brand taps quality fabrics, unique colors, differentiated trims and accessories for the social media powered generation.

ALSO READ Casualwear next growth driver for Arvind Fashions as it scales digital capabilities

Aditya Ranjan Sinha Roy, CEO & Co-Founder, Swtantra Brands says, Sundarbanns concentrates solely on these pain points to deliver a product significantly superior than its competitors.

The brand adds unique trims and new colors to men’s wardrobes.

It also experiments with new fabrics that enable it to stand out amongst a plethora of brands. As a part of its expansion plans, Swatantra Brands recently launched its own website and is collaborating with large marketplaces to launch the brand in upcoming months.

The company aims to penetrate the western wear market from its existing established brands in the ethnic space, Swtantra & Triyah. It also plans to launch a new women’s wear brand Cleorra soon.

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Brands-To-Retail 23-03-2022

Michael Calbert Joins PVH Corp. Board of Directors

26 March 2022, Mumbai:

Calbert expected to succeed Mr. Nasella as non-executive Chair NEW YORK (BUSINESS WIRE)-Mar 23, 2022-PVH Corp:

ALSO READ PVH Corp, to close its stores in Russia

[NYSE: PVH] announced today that Michael Calbert, Chainman of the Board of Dollar General Corporation, will join its Board of Directors, effective May 2, 2022.

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CREDITS: PVH (The news article has not been edited by DFU Publications staff).

Brands-To-Retail 26-03-2022

Michael Calbert Joins PVH Corp. Board of Directors

Swiss fashion brand On's Q4 net revenues reported

24 March 2022, Mumbai:

On the other hand, owing to strong DTC and wholesale performance, the Swiss running brand had its Q4 net sales increase by more than 50%, while the same for the year increased by a massive 70%.

While the brand's direct-to-consumer (DTC) business expanded by 76.7 percent in Q4, the wholesale business rose by 39.3 percent.

However, the net loss for the fourth quarter increased by 7,195 percent, and the same for the entire year increased by more than 500 percent.

ALSO READ Aditya Birla Fashion and Retail (ABFRL): To consolidate D2C play eyes at multiple digitally native brands

These losses were mostly attributable to stock compensation related to the company's first public offering (IPO). It also improved its 2022 projection due to higher-than-expected revenue, gross margin, and EBITDA.

Thanks to the positive sales results, the company plans to expand its product offerings in the running, outdoor, and lifestyle sectors in 2022, including new clothes, shoe designs, and accessories.

In addition, this year, On wants to extend its Nordstrom shop-in-shops as well as its relationships with fashion stores such as JD Sports and Foot Locker.

There are also rumors that Dick's will become a wholesale partner. It was founded in 2010 and now operates in over 60 countries across the world.

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CREDITS: Apparel Resources.

Brands-To-Retail 24-03-2022

Puma launches digitally-enabled store in Bengaluru

22 March 2022, Mumbai:

Strengthening its retail presence, sportswear brand Puma launched a digitally-enabled experiential store at Orion Mall in Bengaluru.

Puma’s largest store in South India brings technology, sports, and experiential retail under one roof. It has state-of-the-art offerings including F1 Simulators and interactive retail screens.

Abhishek Ganguly, Managing Director, Puma India, and Southeast Asia says, along with premium products, Indian consumers today also seek a smart shopping environment.

ALSO READ Experiential Store opened in South India

Puma’s second experiential store in Bengaluru reflects its commitment towards promoting sporting culture and meeting the promising demand for activewear and athleisure in the region.

Puma has around 360 stores across 120 cities and is present across e-commerce platforms in India.