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Brands-To-Retail 22-03-2022

Express's DTC brand UpWest, forays into activewear

22 March 2022, Mumbai:

Go! UpWest, Express's direct-to-consumer (DTC) brand, has introduced a new activewear collection called UpWest.

For ladies, the new collection includes an open-back tank top and a bike short, as well as a stunning colorblock T-shirt and a full-zip jacket for males.

The apparel range, according to reports, was created with wicking characteristics, four-way stretch materials, no tags, and mesh. In addition to engaging client experiences, the garment features QR codes that unlock yoga sessions and meditations.

ALSO READ D2C market is driven by Gen Next entrepreneurs

Go was created to motivate and inspire good for everyone, including the world, according to Kelsey Vitullo, UpWest's Design Director.

"It all came from the objective of giving comfort, adaptability, and sustainability for our consumers' fast-paced, hybrid lives," Kelsey continued.

Offering wear-all-day, adaptable pieces that were formed from the notion of loungewear influenced by performance wear, according to the Design Director, is the appropriate complement to the UpWest line.

Express introduced UpWest in 2019.

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CREDITS: Apparel Resources.

Brands-To-Retail 22-03-2022

Gianfilippo Testa appointed CEO of Alexander McQueen

22 March 2022, Mumbai:

Kering is announcing the appointment of Gianfilippo Testa as CEO of Alexander McQueen, effective May 2022.

He will report to François-Henri Pinault. He succeeds Emmanuel Gintzburger, who has decided to leave the Group to pursue new professional challenges outside Kering.

Gianfilippo Testa is an Italian national with a long track record in the luxury industry in Europe and Asia.

ALSO READ LVMH & Kering: PETA takes aim at luxury industry

He started his career at TAG Heuer in 2002 and went on to hold a range of roles at LVMH, specifically at Fendi in Italy, Japan and Hong Kong.

He joined Kering in 2016 as Gucci President Greater China and since 2019, he has been President of EMEA and VP Global Retail at Gucci. As CEO of Alexander McQueen, Gianfilippo Testa’s mission will aim at accelerating the expansion of the British luxury House to tap its full potential.

About Gianfilippo

Testa An Italian national, Gianfilippo Testa started his career at TAG Heuer in 2002 and went on to hold a range of roles at LVMH, specifically at Fendi in Italy, Japan and Hong Kong.

About Kering

A global Luxury group, Kering manages the development of a series of renowned Houses in Fashion, Leather Goods and Jewelry: Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, Brioni, Boucheron, Pomellato, DoDo, Qeelin, as well as Kering Eyewear.

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Brands-To-Retail 22-03-2022

Gianfilippo Testa appointed CEO of Alexander McQueen

Reliance Retail Ventures: Acquires Majority Equity Stake In Clovia

21 March 2022, Mumbai:

CLOVIA, POSITIONED AS IN "THE BRIDGE-TO-PREMIUM INTIMATE WEAR CATEGORY".

RRVL acquires 89% equity stake in Purple Panda Fashions Private Limited, which owns and operates the Clovia business Founding team to continue to drive the business in the next phase of growth.

Reliance Retail Ventures Limited (RRVL) announced acquisition of 89% equity stake in Purple Panda Fashions Private Limited, which owns and operates the Clovia business, with an investment of Rs 950 crore through a combination of secondary stake purchase and primary investment.

The Founding team and management will own the balance stake in the Company.

ALSO READ Clovia forays into new Tier II and III markets

Launched in 2013 by Pankaj Vermani, Neha Kant & Suman Choudhary, Clovia is India’s leading bridge-to-premium D2C brand democratizing aspirational innerwear and loungewear for millennial women.

Clovia’s offerings include 3,500+ product styles, based on its feedback led design approach and backed by its proprietary “Clovia Curve Fit Test”.

Speaking on the investment, Isha Ambani, Director, Reliance Retail Ventures Limited, said, “Reliance has always been at the forefront of enhancing choices and offering best value proposition to consumers.

Pankaj Vermani, Founder & CEO of Clovia, said, “Clovia is excited to become a part of the Reliance Retail family.

With this acquisition, RRVL will further strengthen its portfolio in the innerwear segment, having already acquired Zivame and Amante brands.

BDA Partners acted as exclusive financial advisor to Clovia, while Shardul Amarchand Mangaldas acted as legal counsel and Deloitte, Haskins & Sells LLP provided due diligence services for the transaction.

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Brands-To-Retail 21-03-2022

Reliance Retail Ventures: Acquires Majority Equity Stake In Clovia

ABFRL: Van Heusen launches sub-brand “Flex”

18 March 2022, Mumbai:

India’s leading power dressing brand from Aditya Birla Fashion and Retail (ABFRL), Van Heusen has launched a new sub-brand “Flex”.

Van Heusen Flex i for modern-day professionals who seamlessly shift between work and play.

The brand has also launched a distinctive campaign ‘Fashion meets performance’ to announce its entry into the activewear category.

ALSO READ ABFRL partners with Accenture for digital transformation

Targeted at young professionals, the Van Heusen Flex range is designed to look sharp and engineered to provide true freedom of movement and is infused with superb style and comfort.

The international brand stands for fashion and functionality, with each item of clothing a perfect blend of comfort and performance. Van Heusen Flex offers an entire range of t-shirts, jackets, sweatshirts, shorts, and track pants for men.

The collection uses anti-microbial technology to keep odor out, Easy Dry Technology with quick-drying fabric, ergonomic design, high stretchability, and durability. It also has an innovative “reflect technology” with reflective elements that look normal during the day but glow in the dark.

The brand’s new campaign is live across its social media pages, including Facebook, Instagram, and YouTube.

The highlights of the campaign were also featured in the recent India-South Africa cricket series, which was live on Disney Hotstar.

The campaign was also visible through high-impact properties like live squeeze-ups and branded cards during the Test and ODI matches.

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Brands-To-Retail 19-03-2022

RMG bookings in Indore surge significantly

21 March 2022, Mumbai:

Bookings for the upcoming wedding season for readymade garment manufacturers in Indore have surged by over 50 percent.

The decline in COVID-19 cases and ease in pandemic-related restrictions has allowed people to hold extended wedding ceremonies thus pushing demand for garments.

Most garment manufacturers are booked for at least two months in advance ahead of the wedding season that will extend until July 1st week.

ALSO READ 'Global Ethnicwear Market' register 6% annual growth

Ashish Nigam, President, Indore Readymade Textile Dealers Association says, after a long time, we have seen such an encouraging jump ahead of weddings from our traditional markets.

Indore is a major trade center for clothes and readymade supplies across the country with Tamil Nadu, Kerala, and Andhra Pradesh as major markets sharing over 60 percent of the market share.

There are around 1,200 readymade garment manufacturers in Indore. Readymade complex in Pardeshipura is a hub for garment manufacturers housing around 125 units.

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Brands-To-Retail 21-03-2022

RMG bookings in Indore surge significantly

Ekaya launches latest fusion wear collection digitally

19 March 2022, Mumbai:

Luxury womenswear brand Ekaya launched its latest fusion wear collection ‘Ambush’ digitally.

A mix of handloom weaves with corseting, metalics and high-octane volume, the new collection is combination of the brand’s textiles rooted in timeless craftsmanship with a modern reinterpretation of the age-old wildlife-inspired design form’Shikargarh’ Drawing from the myriad textures of animal skins, Ambush redefines the rich vocabulary of Shikargah in the form of striking motifs.

ALSO READ Ekaya, womenswear brand launches festive 2022 collection online

This exclusive collection includes handcrafted saris and lehengas steeped in heritage but contemporary in their appeal A notable look from the collection is a handwoven indigo saree with a metallic woven zebra pattern.

The silk set featuring cutwork took 180 hours of handloom work, according to the brand.

Ekaya’s digital launch for the collection was photographed by Dakpa Dakpa with creative direction by Nikhil DX and makeup by Kriti Kagill.

The launch featured Ekaya’s new designs styled with jewellery by Eina Ahluwalia.

The collection has launched online on Ekaya’s dedicated e-commerce store and in the brand’s flagship store in New Delhi.

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Brands-To-Retail 19-03-2022

Ekaya launches latest fusion wear collection digitally

Biba: Taproot Dentsu, bags the creative duties

17 March 2022, Mumbai:

Taproot Dentsu has bagged the creative duties for Biba, an Indian ethnic wear brand. The agency will be responsible for conceptualising campaigns for Biba's spring-summer collection 2022.

This account was won post a multi-agency pitch and will be serviced by Taproot Dentsu's Gurugram office.

ALSO READ Biba plans contest offering education opportunities to women

Taproot Dentsu has bagged the creative duties for Biba, an Indian ethnic wear brand.

The agency will be responsible for conceptualising campaigns for Biba's spring-summer collection 2022. This account was won post a multi-agency pitch and will be serviced by Taproot Dentsu's Gurugram office.

The focus will be on the brand’s fresh perspective on today’s woman and its commitment to providing her ample choice in terms of outfits, irrespective of the occasion.

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CREDITS: Brand Equity Campaign India Financial Express (The news article has not been edited by DFU Publications staff).

Brands-To-Retail 18-03-2022

Biba: Taproot Dentsu, bags the creative duties

Four upcoming brands to showcase at FDCI X Lakme Fashion Week

21 March 2022, Mumbai:

Four up-and-coming brands will be presented by Designer incubator 6Degree Studio at the upcoming seasonless edition of FDCI × Lakme Fashion Week on March 27.

The designers selected this season are: Romaa, Varun Chakkilam, Sejal Kamdar Designs, and Keerthi Kadire.

They will return to the physical runway for the first time following the pandemic and showcase their designs to buyers, editors, and the industry at large.

ALSO READ Suneet Verma to unveil collection at FDCI X Lakme Fashion Week

Known for brightly hued ethnic style women’s wear with embellished kurtas and feminine silhouettes, designers Romaa and Sejal Kamdar Designs will create fusion style womenswear with sculptural tailoring and ethereal neutrals.

Designer Varun Chakkilam will showcase a range of sleek menswear and womenswear while Keerthi Kadire will present a flurry of pastel-hued lehengas with floral details and delicate embellishments.

To be held from March 23-27, 2022, the upcoming joint edition of FDCI X Lakmé Fashion Week will strictly adhere to the health and safety standards as per local regulations.

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Brands-To-Retail 21-03-2022

Four upcoming brands to showcase at FDCI X Lakme Fashion Week

ASAHI KASEI: Introduces JAMÉ, 'FLUID-WEAR COLLECTION'

18 March 2022, Mumbai:

INTRODUCING JAMÉ, THE FIRST-EVER FLUID-WEAR COLLECTION, MADE WITH BEMBERG™ BY ASAHI KASEI.

Jamé’s concept.

Let’s start with the origin of the brand name. Jamé is inspired by the ancient Pay-Jamé: a piece of clothing that a woman or a man used to wear for fluid wellbeing 24/7 regardless of the activity, or the location, or duration time it is needed for.

It’s a comfy refined outfit to make people feel free.

ALSO READ Bemberg™ by Asahi Kasei toasts to 90 years of smart style and new “Crafted Elegance” at Première Vision

Jamè’s values.

A revolutionary line of new-generation clothing, Jamé is designed and made in Italy, digitally printed and created to deliver wellness, style, and 24/7 comfort.

Environmental responsibility.

Every Jamé clothing is 100% recyclable and manufactured following a very contemporary and responsible made-to-order business model.

RELATED NEWS Sarah Borghi's Green Collection is back

Behind Jamé.

The original Jamé concept was created about a year ago by Patrizia Marforio and Niccolò Zucchi Frua, who - among other things - are design and material experts with an extensive background in the field of top-end home decoration.

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Brands-To-Retail 19-03-2022

ASAHI KASEI: Introduces JAMÉ, 'FLUID-WEAR COLLECTION'

Sarah Borghi's Green Collection is back

17 March 2022, Mumbai:

Sarah Borghi's Green Collection is back with an evolved product and color range of sustainable tights and stockings, mixing feminine flair with smart innovation and eco-consciousness.

Environmental responsibility and cutting-edge technology take up new forms and colors in the second edition of the Green Collection, made for women who cannot compromise on style and sustainability.

Over the years Sarah Borghi has established itself as a leader in its market, thanks to a heritage of over 40 years in the selection of the finest yarns and in the application of cutting-edge process skills.

RELEVANT ARTICLE Bemberg™ by Asahi Kasei toasts to 90 years of smart style and new “Crafted Elegance” at Première Vision

The evolution of the Green Collection, the sustainable hosiery collection first launched in 2020, confirms the efforts of the brand in promoting a new generation of attractive fashion and design which actively encourages and supports a responsible change in culture and smart products offer.

ALSO READ

For its 2021 Green Collection, the Italian luxury hosiery brand Sarah Borghi presents a broadened product offer in terms of colors and categories, meeting the needs of a stylish, yet sustainable consumer.

A commitment of responsibility and transparency on a path that has been carried on for years and that, today more than ever, becomes of the utmost importance, as stated by Luca Marzocchi, CEO of Gizeta Calze.

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CREDITS: Retail Gazette The Industry fashion & Apparel Resources.

Brands-To-Retail 18-03-2022

Harbour 9 launches women’s wear line

21 March 2022, Mumbai:

Harbour 9, a homegrown weekend-wear brand, recently unveiled its mindfully designed range of women's apparel lines.

Effortlessly elegant, affable, and approachable, the new line of apparel is an ideal fit for all the ladies who love to present their tastefully styled, gracefully groomed, naturally charming, and confident personalities every day.

Ensuring a perfect balance between fun and classics, high-quality, attractive, and comfortable.

ALSO READ Karmatex Apparels launches Men's Weekend Brand 'Harbour 9' to expand its business

Harbour 9 manufactures the clothes completely in India, right from sourcing the materials to the final product.

Be it attending a meeting or readying for an adventure, the Harbour 9 woman glides effortlessly between street and club, country and town, hills and beach, and deck and ports. Real, relatable, and relaxed at all times, the expansive range from Harbour 9 is ideal for both outdoors and indoors.

Holding comfort at the core of the philosophy – the new apparel line meets the contemporary lifestyle trend of women.

The products are priced consciously. Harbour 9 also believes in reducing the negative impact on the environment through their eco-friendly practices.

RELATED NEWS

Speaking on the launch of Harbour 9 women, Manoj Jain, Director, Harbour 9, said, “The thoughtfully curated range of woman clothing from Harbour 9 is here.

We started humbly with Harbour 9 man. Having witnessed unfathomed success, we decide to roll out the brand-new exclusive line of women’s apparel.

Custom-made to fit across sizes, Harbour 9 woman is in line with the contemporary lifestyle taste of modern women.

Move Easy with a Harbor 9 woman.”

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Brands-To-Retail 21-03-2022

VF Corporation Appoints Kevin Bailey as Global Brand President, Vans®

18 March 2022, Mumbai:

VF Corporation (NYSE: VFC), a global leader in branded lifestyle apparel, footwear, and accessories, today announced that it has appointed VF’s Kevin Bailey to the position of Global Brand President, Vans®.

Bailey will continue reporting to VF’s Chairman, President, and CEO, Steve Rendle, and serving on the company’s Executive Leadership Team.

This appointment marks Bailey’s return to the Vans® brand after holding several enterprise leadership roles at VF.

ALSO READ VF CORPORATION: Recognised globally 'One Of The Most Ethical Co' 6th Consecutive Yr

Bailey was Vice President of Retail for Vans® when the brand was acquired by VF in 2004. He was later appointed as President of Vans®, a role he held from 2009 to 2016. Under Bailey’s leadership, revenue for the brand more than doubled to $2.2 billion.

“Kevin brings a deep level of knowledge and understanding of the Vans® brand, its consumer, and the global business to this role,” said Rendle.

RELATED NEWS PVH Corp, to close its stores in Russia

“He will work closely with the Vans® leadership team and our enterprise functions as we focus on re-energizing the brand’s global growth.”

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Brands-To-Retail 19-03-2022

Modernik Lifestyle unveils new brand identity for Dixcy Scott

17 March 2022, Mumbai:

Modenik Lifestyle has introduced a new brand identity for men’s essential clothing brand Dixcy Scott.

The new identity was unveiled shortly after the launch of Modenik Lifestyle formed by merging Dixcy Textiles and Gokaldas Intimatewear the parent company of brand Enamor.

Complemented by innovations in both product and packaging, the new brand identity aims to capture new age consumers across economy, mainstream, and premium segments.

ALSO READ Gokaldas Intimatewear x Dixcy Textiles to 2x turnover in two years: Sunil Sethi, Modenik Lifestyle

With this, the Dixcy Scott brand now features three distinct sub-brands: Dixcy Scott Maximus, Dixcy Scott Originals & Josh by Dixcy Scott for the Premium, Mainstream Premium, and Economy segments respectively.

Catering to the modern-day consumer, the Dixcy Scott Maximus range integrates high-end fashion and heightened-consumer experience through comfi-fit, cleantech, and maxi-dry features.

The Dixcy Scott Originals range improves product performance by focusing on the fit, finish, comfort, and quality with comfi-fit, duratech, and softech features.

The enhanced product range in the Josh by Dixcy Scottline captures and upgrades the unorganized consumer segment into choosing a brand as a lifestyle choice Sunil Sethi, Executive Chairman, Modenik Lifestyle says Dixcy Scott’s new brand identity will be amplified through a communication campaign aimed at establishing its role as a catalyst in the evolution journey of Indian men by providing comfortable and fashionable essential clothing.

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Brands-To-Retail 17-03-2022