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Brands-To-Retail 24-02-2022

ABFRL partners with Accenture for digital transformation

24 February 2022, Mumbai:

Aditya Birla Apparel & Retail Limited (ABFRL), India's largest fashion conglomerate, has engaged with Accenture on digital transformation to accelerate growth, boost company agility, and improve operational efficiency.

Accenture is a global professional services firm specializing in information technology consulting and services. According to ABFRL, this is part of a transformation strategy that will assist the fashion retailer in designing, developing, and deploying an enterprise resource planning (ERP) system to streamline company processes and increase data visibility and accessibility.

According to the company, the ERP system would help ABFRL manage different fulfillment channels and combine heterogeneous IT platforms.

ALSO READ: Aditya Birla Fashion & Retail (ABFRL)’s: New age digital brands to contribute constructively to its revenue in 5 years

"To stay ahead in today's fast-changing fashion market, it's crucial to recognize and respond with speed to changes in customer preferences," said Praveen Shrikhande, ABFRL's Chief Digital, and Information Officer.

Even as we expand our operations and integrate new businesses to develop our brands and product portfolio, reach new consumer categories, and expand into new regions, the consolidation and digitalization of our core ERP system will help us enhance agility and responsiveness in a digital-first environment."

"Our collaboration with ABRFL will not only help them build an integrated digital core across manufacturing, wholesale, and retail functions to drive operational efficiencies but also unlock new value for future disruptions and growth," said Manish Gupta, Lead for Accenture's Products industry group in India.

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*Figures mentioned in the above article have been sourced from Mint & Apparel Resources article.

Brands-To-Retail 24-02-2022

ABFRL partners with Accenture for digital transformation

For its 75th anniversary, Wrangler introduces the first-of-its-kind NFT

24 February 2022, Mumbai:

Wrangler, a Kontoor Brands-owned American denim brand, announced the debut of a two-part NFT drop with Grammy Award-winning singing artist Leon Bridges on Tuesday.

The rollout takes off this month with the distribution of 75 digitally generated Icon-Tier NFTs showcasing one of the Bridges' distinctive dancing routines, coinciding with Wrangler's 75th Anniversary celebration and a focus on the brand's next frontier, the metaverse.

Each Icon-Tier NFT grants collectors access to digital communities, virtual Wrangler-branded metaverse gear, and one VIP trip to Bridges' exclusive performance at New York Fashion Week in September 2022.

Wrangler will also unveil and auction a one-of-a-kind Legendary-Tier NFT in September, containing a copy of Bridges' Wrangler bespoke denim jacket and pants ensemble.

ALSO READ: Fashion designers ride on NFT bandwagon

It also contains digital content, giving the auction winner unique access to stuff made specifically for them by Bridges. "We are all influenced by fashion, technology, and music, and I love how Wrangler is bringing all three together on this crazy adventure," Bridges remarked. "I channel my Texas origins and the spirit of who I am through Wrangler, so I'm pleased to help the brand celebrate its history while also writing the future."

"Wrangler has always been inspired by and flourished in the Wild West, and the metaverse is just the next destination for us," said Tom Waldron, Wrangler's global brand president.

"To commemorate 75 years of history, we're pushing towards the future of fashion, gazing over the horizon at what's ahead." We can't wait to share this sequence of surprising physical, digital, and metaverse encounters with Leon Bridges and all of our fans."

This September, Wrangler will also hold Wranglerverse, an inclusive metaverse event.

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*Figures mentioned in the above article have been sourced from Business Wire & Fashion Network article.

Brands-To-Retail 24-02-2022

For its 75th anniversary, Wrangler introduces the first-of-its-kind NFT

Brand Machine Group launches new e-commerce platform

19th February 2022, Mumbai:

Brand Machine Group has launched a new e-commerce platform– Portofino Kids to sell kidswear.

The new platform offers a curated edit of kidswear brands showcasing a complete offer of the Group’s licensed product offer for girls and boys aged in the range between 0 and 16.

Portofino Kids will include over 1,000 products from reputed brands, including the likes of Jack Wills, Ben Sherman, Elle Junior and Juicy Couture and Lyle & Scott, etc.

Brand Machine Europe

ALSO READ: Kunal Rawal launches Boyhood (kidswear collection)

Tom Duncan, Group Brand Director, Brand Machine Group, says retail is a key business driver for the group in the coming three years, and the launch of the digital site proceeds a domestic and international rollout of the omnichannel concept in 2022.

As an international brand specialist with almost 35 years’ experience in the fashion industry, Brand Machine Group is an expert in product development and masters of production with an agile business approach.

The online platform will be followed by bricks-and-mortar stores sometime later this year.

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*Figures mentioned in the above article have been sourced from Apparel Resources article.

Brands-To-Retail 19-02-2022

Aditya Birla Fashion and Retail (ABFRL): To consolidate D2C play eyes at multiple digitally native brands

17 February 2022, Mumbai:

Fashion retail major Aditya Birla Fashion and Retail (ABFRL) plans to acquire 10 digitally-native or direct-to-consumer (D2C) brands in the next 12-14 months while at the same time launch five-six such brands in-house as it tries to grab a share of the rapidly-growing D2C segment, the company’s Managing Director Ashish Dikshit told Moneycontrol.

In the long term, about three-four years, the ABFRL subsidiary that will be created to invest into early-stage brands, will house about 25-30 digital-first brands, he added.

According to Dikshit, the company has set its sight on the channel as it does not want to miss out on consumers of the future.

ALSO READ: Aditya Birla Fashion (ABRFL) to handle Reebok India retail

“While our existing brands will grow and continue to remain relevant and (eventually) become more digitally-savvy, there is a whole bunch of new digital-first brands, which would come up and that's why we decided this strategy,” said Dikshit.

The company, said the MD, is eying 10-15 percent of its revenue coming from its D2C subsidiary in the next five years.

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*Figures mentioned in the above article have been sourced from Money Control article.

Brands-To-Retail 17-02-2022

Aditya Birla Fashion and Retail (ABFRL): To consolidate D2C play eyes at multiple digitally native brands

Soma presents Bodify smart bra

22 February 2022, Mumbai:

Lingerie brand Soma surveyed 1,500 women over the course of 3 years to create what it believes is the smartest bra on the market, the Bodify, launching today.

During an exclusive 2-day pop-up event in NYC, FashionUnited spoke to Holly Wilson, Vice President of Design at Soma Intimates, about common bra-shopping challenges, or “brablems” as the Soma team calls them, as well as the patent-pending technology behind the Bodify, and the evolution of the lingerie market.

“Solutions really became part of our dna very quickly because of the constant conversation with the customer on the problems she was trying to solve,” said Wilson.

“Whether it was smoothing out panty lines, straps digging in or sliding down, gaping cups, or something else, all this led to the creation of our proprietary innovations over the years.”

ALSO READ ADIDAS: SPORTS BRA PORTFOLIO

It is worth bearing in mind that the brand was founded in 2004 when the lingerie retail environment was dominated by Victoria’s Secret which was focused on supermodels and angels.

This created a retail void that Soma identified as an opportunity. Now with 250 boutiques and outlets nationwide, the all-women-led design team has established an alternative to the male gaze which once controlled the lingerie market.

“We set out to demystify the bra-fit experience, to create an environment for women that was unintimidating, where they could actually find products that suited them,” said Wilson.

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*Figures mentioned in the above article have been sourced from Fashion United article.

Brands-To-Retail 23-02-2022

Aditya Birla Fashion & Retail (ABFRL)’s: New age digital brands to contribute constructively to its revenue in 5 years

18 February 2022, Mumbai:

Over the next 3-5 years, around 10 percent of Aditya Birla Fashion & Retail (ABFRL)’s revenue will come from new-age digital brands, says Ashish Dikshit, Managing Director. The company will help brands extend categories, manage their working capital requirements, etc.

Our online sales are going strong: Aditya Birla Fashion MD Dikshit

The company will also help brands manage finances, acquire new technologies, gain access to marketplace platforms and partners, sourcing and supply chain systems. This will help them scale up faster and more efficiently.

However, ABFRL will also buy a majority stake in the D2C brands it plans to invest in.

ALSO READ: Aditya Birla Fashion and Retail (ABFRL): To consolidate D2C play eyes at multiple digitally native brands

It will acquire 25-30 brands in the next three to five years. Of this 7-10 brands will be added in the first 12-14 months.

The company will also launch three to four of its own online first brands during this period It will raise new funds while still remaining an ABFRL company.

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Brands-To-Retail 18-02-2022

Aditya Birla Fashion & Retail (ABFRL)’s: New age digital brands to contribute constructively to its revenue in 5 years

'Cotton On Kids' teams up with Cotton Australia

17 February 2022, Mumbai:

A new partnership between Cotton Australia in alliance with Cotton On Kids featuring cotton-growing families has launched on the back of the Australian-grown cotton quality strength, which is rated as one of the most sustainable & superior cottons globally.

About Company

Cotton On Group is Australia's largest global retailer & Cotton On Kids and part of. It is known for its fashion clothing and stationery brands.

Cotton Australia partners with clothing brand Cotton On Kids - RetailNow

The brand has committed to using Australian cotton to produce more than four million items of children’s clothing.

ALSO READ: During the period 2021-2026, the Indian kidswear market is expected to rise at a CAGR of 14.5 percent

*“We couldn’t be more excited about the launch of this new range, it’s something we have been dreaming about and planning for some time now and we can’t wait to bring it to our customers.

Cotton On Kids is all about making a positive difference in the lives of not only our customers, but the people around us and we know that this new range featuring cotton grown right here in our backyard is going to be something they love,” Cotton On Kids head of customer Marina Berber said.

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*Figures mentioned in the above article have been sourced from Retail Now article.

Brands-To-Retail 17-02-2022

'Cotton On Kids' teams up with Cotton Australia

With The Simpsons, Levi's debuts a streetwear-inspired line

21 February 2022, Mumbai:

Starting with a reversible Puffer Vest in The Simpsons yellow on one side, as well as a loose-fit faded indigo denim Levi's Trucker jacket featuring a graphic of Bart Simpson drinking a Squishee alongside the iconic Levi's Batwing logo, the collection features Bart, Lisa, Milhouse, and a whole host of Springfield's most popular residents on everyday apparel and accessory essentials, starting with a reversible Puffer Vest in The Simpsons.

There's also a variety of school-inspired fashions, including a ringer tee, a riff on a letterman sweater, and a vintage school uniform-inspired wide whale yellow corduroy jacket and pants, all in celebration of Springfield Elementary.

Levi's x 'The Simpsons' Spring/Summer 2022 Collection | HYPEBEAST

ALSO READ Levi Strauss & Co.: Brand president, Jennifer Sey resigns

A white Hooded Puffer jacket and a cotton twill Bucket Hat also feature the all-over 'Simpsons' pattern.

A combination of tees, hoodies, and crew neck sweatshirts with graphic prints of moments from legendary 'Simpsons' episodes, as well as Levi's x 'Simpsons' embroidered beanies, round out the range.

"It's the perfect cooperation partner for Levi's, a brand steeped in instantly identifiable imagery," Levi's said in a statement.

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*Figures mentioned in the above article have been sourced from Hype Beast & Apparel Resources article.

Brands-To-Retail 22-02-2022

With The Simpsons, Levi's debuts a streetwear-inspired line

Shein, China brand expands Singapore business

17 February 2022, Mumbai:

China's Shein is expanding its Singapore office after making a Singapore firm its de facto holding company, according to a report by Reuters

Starting in 2008 in Nanjing, Sheinde-registered its main business last year. Singapore-registered Roadget Business Pte, which lists Xu and three others as its representatives, has been the legal entity operating Shein's global website, Singapore filings show.

Roadget also now owns Guangzhou Shein International Import & Export Co as well as Shein's trademarks that were transferred from Hong Kong's Zoetop Business Co, which had been involved in intellectual property disputes with global brands.

Why Choose Singapore for Business | Business Blog

In addition, Shein's company profile page on LinkedIn shows Singapore as its headquarters.

Shein, which was valued at about $50 billion in early 2021, produces clothing in China to sell online in the United States, Europe and Asia.

The company aims to quadruple the number of its Singapore employees to around 200 by the year's end.

ALSO READ: Confederation of Indian Industry (CII) & Kearney reports: 1% China market share shift means an incremental $10-billion Indian textile market share

It is currently advertising for government relations associates as well as for staff for human resources, marketing and IT. It is expanding its Singapore offices to support the firm's growth in the Southeast Asian market.

Despite fierce competition, Shein has become one of the world's largest fast fashion marketplaces by targeting the social media-savvy "Gen Z" generation, making heavy use of influencers and discount codes.

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Brands-To-Retail 17-02-2022

Myntra x New Balance enter into strategic partnership

17 February 2022, Mumbai:

As Myntra continues to strategically bolster its international brand portfolio, the fashion major announces the launch of the legacy global sportswear brand, ‘New Balance’, on its platform.

Established in 1906, New Balance exemplifies the global sporting culture and enthusiasm spanning decades, known for its remarkable products that are a perfect blend of function and fashion for the everyday and professional athlete.

Myntra Partners with Global Athletic Leader 'New Balance'

With a long standing commitment to elevating sports, New Balance is well-known as the leading sponsor of Boston and NYC marathons. It has a strong global fan following, especially among those who are serious pursuers of sports, fitness and those who appreciate the technical features of the sporting gear.

ALSO READ Myntra: 2nd Edition of Kurta & Saree Festival

Speaking on the launch, Sharon Pais, Chief Business Officer, Myntra said, “As the preferred shopping destination to introduce and house a bevy of leading international brands for shoppers, we are excited to onboard New Balance, a legacy global brand that has served millions of sports enthusiasts and professionals for decades.

New Balance’s partnership with Myntra gives a significant jump to the evolving domestic sports and fitness segment as it opens up one of the largest markets to the iconic brand, considering Myntra’s thriving customer base and deep reach, while also offering a leading brand in global sports and fitness, to our customer base.”

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*Figures mentioned in the above article have been sourced from India Education Diary article.

Brands-To-Retail 17-02-2022

Myntra x New Balance enter into strategic partnership

Blacktree partners with Sezzle India for buy now pay later option

19th February 2022, Mumbai:

India's leading Fashion Brand Blacktree has partnered with Sezzle India to offer to buy now pay later options to customers.

As per this scheme, the user has to pay only 25 percent of the billed amount at the time of the purchase, says Two weeks later, he pays another 25 percent, four weeks later another 25 percent, and at the end of the sixth week the remaining 25 percent.

Sezzle Plans End-Of-Year Launch In India | PYMNTS.com

ALSO READ: Virtual Fashion.Tech: Innovative and engaging Metaverse Networking Platform

This enables the customer to benefit from paying for any purchase in four installments over six weeks at zero interest BlackTree is India's first indigenously manufactured denim brand.

BlackTree has brought a wide range of denim trends with a focus on the perfect fit for each body type.

The brand is also popular for shirts, t-shirts, jackets, shoes You can buy BlackTree Jeans online as well as offline stores.

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Brands-To-Retail 19-02-2022

Blacktree partners with Sezzle India for buy now pay later option

Gucci: a year of sustained growth further extending the brand’s authority

17 February 2022, Mumbai:

In 2021, Gucci’s revenue amounted to €9,731 million (up 31% both as reported and on a comparable basis), exceeding the 2019 level even as the House nearly completed the streamlining of its wholesale operations.

Sales generated in the retail network grew 37% on a comparable basis compared to 2020, and by 10% relative to 2019. As part of the overhaul of Gucci’s distribution, wholesale revenue fell 10% year-on-year and 39% relative to 2019.

ALSO READ:

In the fourth quarter of 2021, Gucci’s revenue growth accelerated sharply to 32% year-on-year and 18% compared to the same period of 2019. This was down to the success of its iconic lines, along with an intense schedule of events and new product launches.

Sales from directly operated stores rose by 35% relative to the fourth quarter of 2020 and by 25% versus the same period in 2019. Gucci’s recurring operating income totaled €3,715 million in 2021, 42% higher than in 2020.

Recurring operating margin was particularly solid at 38.2% in 2021, while the House kept up the pace of its investments and clienteling initiatives.

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Brands-To-Retail 17-02-2022

Levi Strauss & Co.: Brand president, Jennifer Sey resigns

16 February 2022, Mumbai:

Levi's said it didn't force out brand president Jennifer Sey amid the executive's outspokenness on COVID-19 related school closures in California.

"Today, Levi Strauss & Co. announced management changes affecting our executive leadership team. Seth Ellison, executive vice president and chief commercial officer will assume responsibility as the Levi’s brand president on an interim basis in addition to his commercial duties, replacing Jen Sey, who resigned from the company.

LS&Co. has initiated a search for a new Levi’s® brand president, an opportunity to lead one of the world’s best known and most respected consumer brands," a Levi's spokesperson told Yahoo Finance in an email.

Yahoo Finance also asked Levi's if it has a COVID-19 vaccine mandate. "

ALSO READ: LEVI’S TOPS REMAKE’S SECOND ANNUAL ACCOUNTABILITY REPORT

Since the start of the pandemic, our priority has always been the health and well-being of our employees and our customers, and one of our principles has been that we will follow all local laws and ordinances.

We strongly encourage employees to receive COVID vaccinations.

For our San Francisco corporate offices people are coming to do essential work, and we return to hybrid work later this month," the spokesperson added.

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*Figures mentioned in the above article have been sourced from finance.yahoo.com article.

Brands-To-Retail 16-02-2022