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Brands-To-Retail 15-03-2022

Skims forays into swimwear

15 March 2022, Mumbai:

Kim Kardashian's Skims has come a long way since its 2019 debut. In just a few short years, the solution-wear brand has partnered with luxury fashion house Fendi on a sold-out collection, outfitted Team USA for the Olympics, and amassed a loyal legion of cult followers, all while upping the ante of its already coveted designs with each new drop.

It also has a 3.2 billion valuation, according to most recent reports.

ALSO READ: Flirtatious, swimwear brand celebrates launches new logo

After the mother of four started posting a slew of beach and poolside pictures from her trip to the Bahamas earlier this year, fans began to speculate in the comments that Skims swim was on the way.

And, well, they weren't wrong. "I know our customers have been wanting this from us for such a long time," Kardashian said in a press release.

ALSO READ: Alaïa, fashion brand to present swimwear in 2022

First, the trailer for her family’s much-anticipated Hulu show “The Kardashians” dropped; then, she announced the launch of Skims’ new swimwear line.

Kardashian, 41, revealed on Twitter and Instagram that her brand is dropping its first-ever swim line on Friday, March 18, sharing several shots of herself posing in the sexy styles.

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CREDITS: Harpers Bazaar uk.style.yahoo.com Page Six (The news article has not been edited by DFU Publications staff).

Brands-To-Retail 15-03-2022

Only launches new Minions-inspired collection

14 March 2022, Mumbai:

Apparel brand Only has launched a new collection in collaboration with Illumination’s Minions, the most successful animated film franchise in history.

Inspired by the joyous world of Minions, the Only X Minion collection offers a colorful range of T-shirts, jogger-style trousers, crop tops, dresses for women.

Combining streetwear with comfortable clothing, the range features expressive and relevant prints against modern silhouettes that rightly fit the brand’s ethos, making it part of every millennial girl’s wardrobe.

Launched in March 2022 in partnership with Universal Brand Development and licensing agent, Black White Orange, the new collection is available at stores and its online platform.

ALSO READ: Womenswear brand Tamaraa Tahani by designer 'Tahani Manaquib' will launch its 1st flagship store in Indore

Incepted in 1995 in Denmark Only forayed into India its first store in Mumbai in 2010. Having received an overwhelming response, it has rapidly expanded its style footprint in the country with 53 Exclusive Brand Outlets, and 140 Shop Shops to date.

Only has set the paradigm for ‘denimizing’ the world with its range of runway-inspired and trend-driven collections of high on fashion denim wear for the fun fearless fashionistas.

Incorporating the latest trends, Only curates a unique version of fashion, keeping in mind the exclusive and differentiated fashion moments each girl comes across.

The Only collections of high fashion western wear feature an inimitable, modern identity coupled with attractive styles and international class.

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Brands-To-Retail 14-03-2022

Only launches new Minions-inspired collection

Mango's profit rise

11 March 2022, Mumbai:

Mango has seen profits rise to their highest level in almost a decade as its turnover neared its record 2019 levels.

The fashion retailer reported growth of 21.3% to £1.8 billion, with online sales accounting for 42% of turnover as profits rose to £56 million, trebled from the £17.6 million it saw in 2019.

ALSO READ: Mango ropes in VaaniKapoor as brand ambassador

The retailer also increased its investment by 64% to £37 million, with the majority of these resources spent on accelerating its digital transformation and refurbishing the store network.

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CREDITS: Retail Gazette The article has not been edited by DFU Publications staff.

Brands-To-Retail 11-03-2022

Kahani Lush launches with maiden collection

09 March 2022, Mumbai:

Sustainable fashion brand Kahani Lush has launched its maiden collection ‘Umang; in India. Designed to create Indo-Western fashion for women, the festive wear collection will benefit from the huge growth potential in Indian market.

Ekta and Vipul, Founders say, the brand aims to create a unique blend of wearable indo-western garments for every occasion. It will create breathable and comfortable clothes for modern women which will also make a style statement.

Garments launched by Kahani Lush have simple, sober designs, reflecting the Indian heritage.

ALSO READ: Online personal styling service Stitch Fix report: US Consumers’ spending on apparel and footwear exceeded pre-pandemic levels

Kahani Lush sells its product through its website and e-commerce platforms like Amazon, Flipkart, Ajio, etc.

A sustainable homegrown label, Kahani Lush’s designs are a confluence of Indian heritage and contemporary influences of minimalism, detail, and quality-oriented craftsmanship.

The brand offers carefully crafted ensembles for the entire family. Its embroideries are inspired by blooming flowers. Combined with intricate detailing, sequins, signature gota, block-printing and thread work, they look spectacular.

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Brands-To-Retail 09-03-2022

Kahani Lush launches with maiden collection

Diesel: Launches NFT platform

14 March 2022, Mumbai:

Italian fashion brand Diesel is expanding its presence in the non-fungible token (NFT) sector through the launch of D:VERSE NFT platform.

It’s looking to launch collections that combine physical and digital items and support a digital community on Discord.

The collections will include digital collectibles of runway pieces, limited edition physical garments, sneakers, and accessories.

ALSO READ: Fashion designers ride on NFT bandwagon

The NFTs will potentially be used as wearables in the metaverse, but no partnership with an existing virtual reality platform was mentioned.

The company is launching a D: VERSE key, which is a token-like asset that can be exchanged for discounted NFT pre-sales, raffles, prizes, and other NFTs.

The first collection will be based on pieces showcased at this year’s Milan fashion week from the Fall/Winter 2022 collection. In total, there will be four different NFTs that will be sold on the D: VERSE platform on a first-come, first-serve basis.

However, no pricing has been released. In addition, there will be one single edition NFT that will be sold through an auction on Rarible’s platform.

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CREDITS: Ledger Insights.

Brands-To-Retail 14-03-2022

EUROJERSEY supports FAI

11 March 2022, Mumbai:

It is from the passion for one’s own area, and consequently the desire to take care of it, that the most effective projects and the best initiatives are born, bringing together different environments and sectors with a common purpose: pooling resources and skills to achieve authentic results and build something that really makes a difference.

ALSO READ: EUROJERSEY a successful start to 2022. Increasing turnover and preparing for new investments

It is with this vision in mind that EUROJERSEY, the Company based in Caronno Pertusella (Varese) that has made a name for itself internationally for its warp-knitted Sensitive® Fabrics made in Italy, today launches a new initiative for its local territory, forging an annual partnership in support of another excellence in the Varese area, Villa e Collezione Panza in Varese, one of the properties of FAI - Fondo per l’Ambiente Italiano (the National Trust for Italy) which has been taking care of it since 2000, opening it to the public and organising exhibitions and cultural activities there.

EUROJERSEY has been developing the SensitivEcoSystem® project since 2007, introducing and adopting responsible production models in its business as an investment not only for itself but for the future of everyone.

EUROJERSEY has named this new partnership with FAI IT CAN, where the verb, in addition to declaring a concrete commitment, also stands for Culture-Art-Nature, which are simultaneously the shared values and content, and the areas where they will engage together.

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Brands-To-Retail 11-03-2022

Sara Ali Khan acquires stake in The Souled Store

09 March 2022, Mumbai:

Bollywood celebrity Sara Ali Khan has acquired a stake in men’s and women’s apparel brand The Souled Store plans to expand its online and offline operations.

Currently retailing its licensed apparel and casual wear online and at its five brick-and-mortar stores, The Souled Store plans to open more offline retail outlets in the future. The brand raised Rs 75 crore through a Series B funding round in 2021 from a group of investors led by Elevation Capital.

ALSO READ: Sara Ali Khan onboarded by Libas

The Souled Store retails a wide range of licensed apparel and accessories with recent collections featuring the logos for the new ‘The Batman’ movie, television series Friends, and cartoon series Powerpuff Girls.

The brand holds 180 licenses from businesses including Disney and WWE enabling it to use the businesses’ logos on its products.

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Brands-To-Retail 09-03-2022

Sara Ali Khan acquires stake in The Souled Store

Kiaasa :Stay true to Indian roots and culture

11 March 2022, Mumbai:

About Kiaasa

Kiaasa started as a concept store has today become a unique idea, a known name, as a homegrown fashion brand, it continues to maintain that fine balance between staying true to our Indian roots and culture, yet branching out with new-age, ethnic trends.

KIAASA word glorifies itself with the component of “KIA”- Women as pure Goddess & “ASHA” -as its hidden desire; a Brand with an exclusive discovered taste for the ethnic yet modern Indian woman.

ALSO READ: 'Global Ethnicwear Market' register 6% annual growth

The brand draws its pride in integrating various cultural threads of Indian ethnicity with a blend of ultramodern fusion & confident styling with timely interventions to understand the piquancy of women from time to time.

Commenced in 2018 by Mr. K.G Maheshwari of Krishna Beads Industries, KIAASA Retail LLP was acquired in 2021 by Rugs In Style.

The duo, Om Prakash & Amit Chauhan, a successful new generation entrepreneur, now manages the operation of KIAASA. As per the management what makes the journey interesting is the dedicated efforts and passionate approach towards the desired goal and is seized of what all it takes.

The brand has a deep vision to be a storyteller of every modern-day Indian woman.

*Om Prakash and Amit Chauhan. “When we acquired KIAASA in March 2021, the operational store count was 28, today after 1 year, and successfully facing the heat of 2nd & 3rd Corona Wave, we now operate 103 stores pan India” adds the Director Amit Chauhan.

RELATED ARTICLE Sara Ali Khan onboarded by Libas

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CREDITS: Kiaasa & The India Saga.

Brands-To-Retail 12-03-2022

Kiaasa :Stay true to Indian roots and culture

Mike Ashley's Frasers Group raise stake in Hugo Boss

10 March 2022, Mumbai:

Frasers Group now owns 4.5% of Hugo Boss’s total share capital, and 13.7% of shares via the sale of put options.

The group, comprising of House of Fraser, Flannels, Jack Wills, Sports Direct, USC and Cruise, holds shares worth around £390m in Hugo Boss.

ALSO READ: Hugo Boss revises 2021 outlook as continues to be on a strong wicket

The retailer said its investment reflects its "belief in the Hugo Boss brand, strategy and management team”: "Frasers Group continues to intend to be a supportive stakeholder and create value in the interests of both Frasers Group's and Hugo Boss's shareholders."

The group, formerly known as Sports Direct International, upped its stake in Mulberry, from 29.7% to 36.8% in November 2020.

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CREDITS: drapersonline.

Brands-To-Retail 10-03-2022

Mike Ashley's Frasers Group raise stake in Hugo Boss

IPL team, Rajasthan Royals principal sponsor: Dollar Industries Ltd

09 March 2022, Mumbai:

Dollar Industries Ltd, is a knitwear manufacturer situated in Kolkata.

Dollar industries Ltd on Tuesday announced its ties up with Rajasthan Royals, as the principal sponsors for the 15th edition of Indian Premier League (IPL), the annual cricketing extravaganza.

As part of the multi-year partnership, the Royals will sport the Dollar logo in the top right chest position of the official Rajasthan Royais team clothing.

ALSO READ: Dollar Industries' net profit for the Q3 FY22 reported

Being one of the key players in the hosiery market, Dollar Industries Limited is spread across the country, with Rajasthan particularly being identified as a priority market in terms of business Meanwhile, the company's recent brand addition-Athleisure is also set to complement this significant association with the Royals.

"We have been impressed and excited by the brand transformation at Dollar Industries Limited and are pleased to have them associate with the franchise Being a brand that serves millions of consumers across the country, with a large focus on our home state of Rajasthan, we felt there is a strong alignment and we're looking forward to supporting their growth RR CEO Jake tush McCrum said UNI PC RN.

RELATED ARTICLE Dollar Industries, GOAT stitch 'Pepe deal'

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CREDITS: UNI.

Brands-To-Retail 09-03-2022

IPL team, Rajasthan Royals principal sponsor: Dollar Industries Ltd

Triumph International to increase store count by 2023

11 March 2022, Mumbai:

One of world’s leading intimate apparel brands, Triumph International India aims to increase its store count to 15 Triumph and 5 Sloggi stores by 2023.

The brand inaugurated new retail store in Navi Mumbai on March 8. The store was inaugurated by Bollywood actress Tara Sutaria alongiwth Santhosh Sivaramakrishnan , Commercial Director, India & Sri Lanka, Triumph International.

ALSO READ: 'Sloggi' to expand retail presence in India

Thematically designed, with setups and fixtures in brand’s signature colors, the 900 sq. ft. store offers comfortable fitting zones, spacious changing rooms, an uncluttered shopping experience and an extensive choice of premium intimate clothing across various collections.

Consumers can also avail expert fitting advice from their well-trained fit experts. With a presence in 80 cities of India, Triumph International.

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Brands-To-Retail 11-03-2022

Triumph International to increase store count by 2023

TCNS-owned brand W adds new product categories

09 March 2022, Mumbai:

Expanding its product portfolio, TCNS Clothing-owned brand W has added footwear, jewelry, and cosmetics categories to its platform.

The brand has also launched its first influencer-led digital forward campaign ‘W is More’.

It has launched W Beauty with a wide range of products across categories while W Jewel has been launched with earrings, neckpieces, bracelets, and rings.

Anant Daga, Managing Director, TCNS Clothing Co says, W curates products thoughtfully, keeping Indian and Western sensibilities in mind.

ALSO READ: W, TCNS Ltd- 'W is More'

The addition of new categories on the platform will offer consumers complete head-to-toe looks under one roof. The new categories are exclusively available at select W stores, websites, and e-commerce platform Myntra.

W is a part of the fashion conglomerate TCNS Clothing Co which has successfully launched and scaled up many brands and product innovations for Indian women.

A premium fusion wears brand, W merges Indian and western sensibilities with an emphasis on distinctive design and styling.

The brand caters primarily to the work and casual wear requirements of modern Indian women who have an independent mindset.

W believes its data-centric approach, supported by an innovative and institutionalized design process and experienced design team, allows it to develop new and differentiated trends in the market.

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Brands-To-Retail 09-03-2022

Celio Fashion appoints Digitas India

09 March 2022, Mumbai:

The company celio

Founded in 1985, Celio has become, in less than 30 years, the leading men's ready-to-wear brand in France and a must-see internationally.

DIGITAS India

Digitas is a global marketing and technology agency that transforms businesses for the digital age.

*French fashion brand, Celio Future Fashion, has appointed Digitas India as its agency of record for building the brand on digital.

The mandate includes digital communications including media.

ALSO READ: New winter collection from Celio offers effortless style for men

Digitas India won the business after a multi-agency pitch and will play a significant role in promoting the brand ethos and product offerings of the fashion entity as it seeks to gain a rapid foothold across the Indian market, the agency said in a press statement.

Suparna Bose, senior marketing manager, Celio Future Fashion said, “With digital-led creative communication being the key focus area for Celio, we’re delighted to partner with Digitas to further elevate the brand’s digital presence and forge a deeper connection with discerning consumers.

The agency’s creative thought process resonates with Celio’s ideology and together, we’re confident of scaling up the brand’s media footprint using clutter-breaking strategy in this competitive industry.”

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CREDITS: brandequity.economictimes.

Brands-To-Retail 09-03-2022