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Brands-To-Retail 06-04-2022

EUROJERSEY presents AW'23 Activewear with Sensitive(R) Fabrics

06 April 2022, Mumbai:

EUROJERSEY introduces the new collection AW 2023 Activewear with Sensitive(R) Fabrics powered by LYCRA(R) SPORT Technology.

THE REAL BOOST, the new Activewear AW2023 collection with Sensitive® Fabrics by EUROJERSEY certified with the innovative LYCRA® SPORT Technology, offers an alternative style full of imagination and creativity, modern but also comfortable and elegant.

ALSO READ EUROJERSEY a successful start to 2022. Increasing turnover and preparing for new investments

“THE REAL BOOST”: not a simple collection but a new, ultra-contemporary vision of luxury fashion that perfectly embodies one of the latest key trends in current lifestyle.

An innovative collection for which has been conceived a precise concept in order to underline the perfect mix of iconic aesthetic and high-performing activewear.

Thanks to avant-garde LYCRA® SPORT Technology certification, Sensitive® Fabrics carry a detailed identikit of their advantages, enabling precise identification of the suitable fabrics for manufacturing every type of sports garment.

Based on the Power, Comfort, and Energy (PCETM) system of patented indexes, certification measures the performance of each and every fabric as well as accurately defines its performing features.

No more compromises between looks and performance.

LYCRA® SPORT technology makes it possible to identify the best fabric choices, using the special characteristics expected from each garment to create the desired benefits.

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Brands-To-Retail 06-04-2022

EUROJERSEY presents AW'23 Activewear with Sensitive(R) Fabrics

KL Rahul to be brand ambassador for XYXX

05 April 2022, Mumbai:

Men’s innerwear and comfort wear brand XYXX has on-boarded Indian cricketer KL Rahul as its first-ever ambassador for the innerwear and loungewear category.

The brand’s aim behind this association is to leverage Rahul’s fan following for customer acquisition, strengthen its online presence, and geographically expand in previously untapped markets.

ALSO READ XYXX Unveils Hype and Code, making #EverydayElevated Athleisure

XYXX wants to establish itself as a trustworthy brand. Yogesh Kabra, founder - XYXX, said, “KL Rahul is an Indian cricket sensation, who has always let his hard work and achievements do the talking.

He exemplifies the brand belief of trusting your instinct.

In addition to being a world-class sportsman, KL Rahul is also the perfect embodiment of the young, discerning Indian man, who keeps it real, both on and off the pitch.

We could not have found a more ideal person as our first-ever brand ambassador.

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CREDITS: Brand Equity (The news article has not been edited by DFU publications staff).

Brands-To-Retail 05-04-2022

Go Fashion to invest in omnichannel steadily

04 April 2022, Mumbai:

The brand, which sells women's bottom-wear clothing under Go Colors, is boosting omnichannel engagements for a seamless consumer experience, building on a technology-driven growth strategy to reach consumers in Tier-I to Tier-III cities, and realizing its expansion plans for current and emerging markets, it said in a statement after opening its 500th exclusive brand outlet in India.

ALSO READ Retailers to centralise omnichannel operations in 2022: Study reports

Go Fashion to open 120-130 stores year on year.

“Achieving the milestone of building 500 stores is a 5-year dream come true for us.

We look forward to launching more designs while providing more brand destinations for our consumers and achieving more such milestones.” We look forward to continuing our innovative and creative approach in the coming years,” said GoFashion India CEO Gautam Saraogi after opening the store in Pune.

The company was founded in 2010 and has an 8% market share in the branded women's bottom wear market.

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CREDITS: ET yadabuzz Pen18 Urall News (The news article has not been edited by DFU Publications staff).

Brands-To-Retail 04-04-2022

Go Fashion to invest in omnichannel steadily

Biba to launch IPO

02 April 2022, Mumbai:

Fashion and lifestyle brand Biba aims to launch a Rs 1,500 crore IPO this year, Besides, Biba is also increasing its store count across India.

The brand reached an India store count of 300 in December 2021 and will continue to open in new locations.

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It recently opened a brick-and-mortar store in Japan in Nishikasai in Tokyo’s Edogawa-Ku to house its selection of Indian ethnic and fusion wear.

The new store houses Biba’s selection of kurtas, dresses, sets, and fusion style ensembles in bright patterns featuring traditional motifs.

The space gives Tokyo’s shoppers their first chance to browse Biba’s products in person and experience the world of Biba.

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Biba has also launched a dedicated Instagram account for its Tokyo store named ‘Biba Japan’ to reach more customers in the city.

The store has launched Biba’s latest mini-collection named ‘Outfit of the New Year’ designed for upcoming New Year celebrations and featuring printed cotton kurtas and sets in sunflower yellow and navy blue.

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Brands-To-Retail 02-04-2022

Kiara Advani named as brand ambassador by Softline Womenswear

05 April 2022, Mumbai:

Rupa & Company’s in-house brand Softline Womenswear has signed up Kiara Advani as its brand ambassador.

Advani will feature in several online and offline campaigns and endorse its women’s wear product range including leggings, palazzos, pants, etc.

ALSO READ Rupa & Company's Prahlad Rai Agarwala has been awarded the Padma Shri Award

The partnership will widen the brand’s reach and help it attract younger consumers, says Vikash Agarwal, President, Rupa & Co.

Its unique designs and comfort help strike a chord with people pan India, he adds.

RELATED NEWS Rupa & Co posts Q3 FY22 earnings

Knitwear innerwear product company, Rupa & Company offers products such as innerwear, casual wear, thermal wear, and sleepwear for men, women and kids.

The company also has exclusive licenses for international brands such as Fcuk and Fotl in India. Incepted in 1968, Rupa has evolved to become the frontrunner in India and a leading player in global markets with far-reaching footprints and millions of satisfied customers.

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Brands-To-Retail 05-04-2022

Nautica, returns to the UK & Europe

02 April 2022, Mumbai:

The American fashion brand Nautica has announced its return to the UK and Europe. The label's relaunch is a fantastic combination of fashion and traditional elements.

However, the revival of the younger Nautica Competition label is significant. Head of Design Tim Peck has given both Nautica and Nautica Competition a new look.

ALSO READ Markets and research report: Apparels & fashion were the most popular categories for Europe’s online shopping in 2020

"We pride ourselves on giving our customers trend-led products at an affordable price range," Jennie Bianco, Head of Marketing, Focus, said of the launch.

Nautica's reappearance in the UK is being managed by Focus.

The new lines are modern, functional, and elegant, in addition to a new website.

Prices start at £22, and both brands are now available on their own websites, Nautica.com.eu and Nauticacompetition.eu, as well as on Asos. Authentic Brands Group's Nautica is an American apparel company that primarily sells men's, women's, and children's garments and accessories.

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CREDITS: Apparel Resources.

Brands-To-Retail 04-04-2022

Biba: Goes places Opening Store In Tokyo

02 April 2022, Mumbai:

Biba recently launched its spring/summer 2022 collection ‘Many Shades One Me’ online and in its pan-India store network. Featuring a range of fusion wear, the bright, floral collection offers flowing layers and delicate, embroidered and beaded details.

ALSO READ Biba plans contest offering education opportunities to women

Biba has created a special 'wedding store' on its website for the winter wedding season, meant to be a one-stop-shop for brides-to-be.

Biba's new collaboration collection with designer Rohit Bal, dubbed 'Ghewar,' is also available on the website.

*Fashion and lifestyle brand Biba has opened a brick-and-mortar store in Japan in Nishikasai in Tokyo’s Edogawa-ku to house its selection of Indian ethnic and fusion wear.

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CREDITS: *Fashion Network.

Brands-To-Retail 02-04-2022

Biba: Goes places Opening Store In Tokyo

Go Fashion, Ecstatic Achievement: 500th store in Pune

05 April 2022, Mumbai:

"Achieving the milestone of having 500 stores is a 5-year-old dream come true".

It is thrilling to have our milestone store in the vibrant and youthful city of Pune and wants to increase its footprint by bringing its offering closer to its customers.

ALSO READ Go Fashion to invest in omnichannel steadily

CEO's, Gautam Saraogi, Desk
I want to take this opportunity to thank our store staff, employees & business associates for standing united with us through these illustrious years.

Together, we look forward to continuing our innovative and creative approach to launching more designs while providing more brand destinations for our consumers and achieving many such milestones in the years to come!"

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CREDITS: From Go Fashion, CEO's, Gautam Saraogi, desk Go Fashion (The news article has not been edited by DFU Publications staff)

Brands-To-Retail 05-04-2022

Go Fashion, Ecstatic Achievement: 500th store in Pune

True Religion, hires a Columbia Sportswear veteran

02 April 2022, Mumbai:

True Religion has named Scott McCabe, a Columbia Sportswear veteran, as Senior Vice President of the company's e-commerce segment.

Scott has 25 years of expertise working with prestigious worldwide brands and stores such as Columbia Sportswear, Macy's, Gap, Banana Republic, and Tailored Brands.

ALSO READ Sportswear Giants are Racing into the Metaverse

Michael Buckley, CEO of True Religion, expressed his delight at the appointment, saying that Scott's skills will help the company triple its e-commerce revenue and attain 50% e-commerce sales penetration by 2025.

True Religion's restructuring plan helped the company minimize operational costs, reduce debt, and become profitable once it exited Chapter 11 in 2020, according to the CEO.

RELATED NEWS Global Athleisure Market (2021-2026)

True Religion is currently focusing on following a digital-led strategy in 2022, despite all of the hurdles. True Religion's expectations of Scott are reasonable, given that Columbia Sportswear tripled online sales and had double-digit year-over-year revenue growth during Scott's stint there.

True Religion Brand Jeans was founded in 2002 and uses premium denim, part of which is made in the United States.

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CREDITS: The Industry Fashion & Apparel Resources.

Brands-To-Retail 04-04-2022

True Religion, hires a Columbia Sportswear veteran

Clovia: A new dimension to business

01 April 2022, Mumbai:

Clovia

India’s leading brand for women’s activewear, innerwear, loungewear, and personal care, Clovia recently forayed into new markets with the launch of its ten new stores, amidst the receding COVID-19 second wave.

ALSO READ Reliance Retail Ventures acquires equity stake in Clovia

Catering to the design sensibilities, comfort, and style of the urban millennial women for years now, the brand is taking fashion to Tier II and Tier III cities like Moradabad, Faridabad, Sri Ganganagar, Haridwar, Dehradun, etc.

Clovia has been one of the key players in the Indian direct-to-consumer (D2C) space which has been scaling profitably on the back of extensive use of technology in all its business areas.

With the equipped store optimization engine and having nationwide data around optimum inventory holding, Clovia is witnessing inventory turn around 6 times a year which is increasing month on month. The brand is planning to add 50 more stores across the country in the next 6 months.

The country's D2C wave is an attempt to build brands for the next decade of consumption.

"The evolution of the lingerie category in India had not kept pace with the fast-changing outerwear fashion. The sector lacked innovation and variety, that's what opened doors for disruptors who now own this space and bridge the existing gap in the lingerie business," Soumya Kant, Founding Member, Clovia.

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CREDITS: ET Dt 01-04-2022.

Brands-To-Retail 02-04-2022

DaMENSCH eyes itself as a lifestyle brand

04 April 2022, Mumbai:

Men's innerwear brand DaMENSCH aims to emerge as a lifestyle brand and become an integral part of every global Indian’s wardrobe.

The brand aims to drive culture by being the thought leader and driving conversations around body positivity, and gender equality while being the torchbearer of healthy masculinity, says Anurag Saboo, Co-Founder.

ALSO READ DaMENSCH Apparel raises funds in the US

The brand’s marketing strategy is to inspire and acknowledge men who live the DaMENSCH philosophy of striving for excellence and innovation.

It currently spends an average of 30-40 percent of the revenue on marketing, which varies according to the categories.

Currently, an online-only brand, DaMENSCH sells through its website and e-commerce channels including Amazon, Flipkart, Myntra, Tata CLiQ, etc.

The men’s innerwear segment is now booming with innovation and sustainability at its core values.

The global men’s underwear market is expected to register a CAGR of 5.3 percent from 2019 to 2025.

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CREDITS: Grand View Research.

Brands-To-Retail 04-04-2022

Cadicagroup acquires Varcotex

02 April 2022, Mumbai:

Cadicagroup, an Italian label, and hangtag manufacturer have just completed its fourth purchase in three years.

Varcotex, a Capri-based trimmings manufacturer, has been bought by the firm.

Varcotex specializes in the development, design, and production of labeling, hangtags, packaging, and brand protection.

ALSO READ Iluna Group attends Première Vision with its "Smart Lace System" based on high-tech finishing, responsible materials and certified partnerships

I'm thrilled to be a part of Cadicagroup.

Varcotex CEO Paolo Munari expressed his delight at the opportunity to apply his technological expertise to one of the major organizations in the fashion accessories sector for the luxury category.

Cadicagroup will become the first group in Europe to offer research excellence and 'Made in Italy' production services to its customers, according to the CEO, thanks to its investment in research, design, and product innovation.

RELATED NEWS Oster launches Warmos EverNu, knitwear

The union will also give additional momentum to the objective of providing a trustworthy and competitive partner in terms of pricing, responsiveness, and services to the Italian and worldwide fashion sectors.

Etichetta 2000, a woven and printed labels company that specializes in the distribution of anti-counterfeiting products and services, was one of Cadicagroup's recent acquisitions.

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CREDITS: Sourcing Journal & Apparel Resources.

Brands-To-Retail 04-04-2022