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Brands-To-Retail 11-04-2022

Levi's CEO & Pres highlights 4 trends shaping Indian retail landscape

11 April 2022, Mumbai:

Chip Bergh, President, and CEO, Levi Strauss & Co says, the four major trends currently shaping India’s retail landscape include sustainability, digitization and e-commerce, and supply chain resilience.

Bergh says sustainability has become a global phenomenon across generations. Younger consumers are particularly focused on the sustainability factor in apparel, he adds.

ALSO, READ Levi Strauss & Co.: Brand president, Jennifer Sey resigns

On its part, Levi’s reduces its environmental footprint by using fibers such as hemp and curbing water usage.

Berg also emphasizes the importance of technology in the apparel value chain.

Companies that fail to adapt to the digital world would simply die, he says. The nearshoring trend would gain popularity in the future with companies looking to produce goods closer to the markets in which they traded.

Diversity and inclusion would also gain traction in the future with diverse companies outperforming homogenous ones, Berg adds.

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CREDITS: Fashion Network, report.

Brands-To-Retail 11-04-2022

Levi's CEO & Pres highlights 4 trends shaping Indian retail landscape

Raw Mango to launch in the Chennai market

09 April 2022, Mumbai:

Sanjay Garg’s luxury clothing and lifestyle brand Raw Mango is planning to launch in the Chennai market with a new store.

The upcoming store will be as big as the brand’s store in Delhi.

ALSO READ Eelam Tamils criticize Raw Mango’s new collection

Raw Mango’s timeless and craft-based style has enabled it to win a loyal customer base and post continued growth.

“ The brand also recently held a pop-up shop to sell sarees in Dubai to mark its return to international events post-pandemic.

With roots in craft and community, Raw Mango’s relationship with handloom began in 2008 as an investigation of possibilities.

As a design house, it continues to create new conversations in textile, culture, and politics through a range of saris, garments, and objects.

Created with karigars across Rajasthan, Madhya Pradesh, West Bengal, and Varanasi, Raw Mango’s designs innovate upon century-old skills, in pursuit of defining a new aesthetic vocabulary.

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CREDITS: Fashion Network report.

Brands-To-Retail 09-04-2022

Raw Mango to launch in the Chennai market

The Souled Store to expand with over 50 stores in 3 years

07 April 2022, Mumbai:

One of India’s favorite casual wear brands, The Souled Store plans to expand retail by opening over 50 stores in the next three years.

The brand opened its biggest-ever store in Bengaluru spread across 5,000 sq ft.

ALSO READ The Souled Store to launch a new collection with cricketer Ravindra Jadeja

It offers casual wear collections from the brand’s merchandize partners including Marvel, Disney, Warner Bros., IPL, Viacom18, etc.

It also launches new collections of The Souled Store Originals and Supima t-shirts. Spanning two floors, the outlet offers multiple experiences.

It enables like-minded people to interact with each other and share their love of comics, superheroes, and clothes.

The space will also host open mics and special events on a timely basis.

Harsh Lal, Co-Founder says, the store aspires to recreate the same level of excitement and loyalty amongst consumers in Bengaluru as it witnessed in other cities.

The launch complements the brand’s portfolio and consolidates its position in the apparel domain.” This is The Souled Store’s sixth brick-and-mortar outlet in India.

The brand operates four The Souled Store outlets in Mumbai and one in Pune. It has a customer base of over 3 million and 150+ licenses.

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Brands-To-Retail 07-04-2022

The Souled Store to expand with over 50 stores in 3 years

Popees to open first international showroom in London

06 April 2022, Mumbai:

Leading children’s clothing brand Popees will open its first overseas showroom in London this month.

The company will stock the trendiest collections and expand its network to GCC countries this year, says Shaju Thomas, Managing Director, Popees Baby Care Products.

ALSO READ Popees kidswear brand to add 100 new stores across India

With manufacturing facilities in Malappuram, Bengaluru, and Tirupur, the company plans to open at least 100 showrooms in FY23.

It has already opened five new outlets across Kerala taking the total count to 42.

The retail expansion will be based on the franchisee model, says Thomas.

The company has already drawn up various big and small franchisee models with attractive return options in view of the sizes and characteristics of locations.

They also plan to expand the product range by adding baby care products like diapers, power, mother-baby floating soap, and glycerin soap which are expected to be launched during April-May.

In FY23, Popees expects sales to cross Rs 200 crore and Rs 1,000-crore in five years.

The brand plans to transform its business model by strengthening e-commerce presence.

It will soon launch omni-channel model.

Popees already has a growing presence on e-commerce platforms such as Amazon, Flipkart, and Ajio.

With a capacity to produce five lakh garments monthly, the company also plans to add toys and accessories to its range in the coming years, he adds.

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Brands-To-Retail 06-04-2022

Popees to open first international showroom in London

HoliChic by Megha forays into menswear

09 April 2022, Mumbai:

Clothing and accessories brand HoliChic by Megha has forayed into menswear collection comprising brocade blazers,kurta-style shirts, printed sweaters, etc.

The line is designed to be mixed and matched with desi and western wear and features accents of traditional textiles.

ALSO READ Jayanti Reddy mulls launching menswear

The brand has also launched a ‘gender neutral’ collection with a dedicated segment on its e-commerce store. The collection features garments like oversized, printed shirts with contrast-fabric pocket details.

Gender-neutral clothing is becoming increasingly popular both in the US and India and many brands have launched such lines to appeal to a Gen Z audience.

Indian-American fashion designer Megha Rao launched HoliChic with the aim of blending Indian and western styles to create an eclectic yet casual aesthetic for a global audience.

The brand retails from its dedicated e-commerce store. Inspired by two of our favorite cities in the world, Mumbai, and NYC, HolyChic represents a thoughtful movement of designing garments for quality, versatility, and longevity.

The brand allows customers to shop in a more meaningful, sustainable way, building their wardrobe with timeless staples for every season.

The brand aims to empower customers by offering a tasteful Indo-Western fashion experience.

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Brands-To-Retail 09-04-2022

Levi’s x Deepika Padukone collaboration

07 April 2022, Mumbai:

A collaboration rooted in Levi’s classics and updated with Deepika’s signature style.

ALSO READ Levi’s collaborated with 'Deepika Padukone' for a new collection

Fresh, modern & confident, the line features iconic denim in on-trend fits, athleisure and pieces perfect for a night out with organza sleeve tops and faux leather trousers.

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CREDITS: Levi's (The news article has not been edited by DFU Publications staff).

Brands-To-Retail 07-04-2022

EUROJERSEY presents AW'23 Activewear with Sensitive(R) Fabrics

06 April 2022, Mumbai:

EUROJERSEY introduces the new collection AW 2023 Activewear with Sensitive(R) Fabrics powered by LYCRA(R) SPORT Technology.

THE REAL BOOST, the new Activewear AW2023 collection with Sensitive® Fabrics by EUROJERSEY certified with the innovative LYCRA® SPORT Technology, offers an alternative style full of imagination and creativity, modern but also comfortable and elegant.

ALSO READ EUROJERSEY a successful start to 2022. Increasing turnover and preparing for new investments

“THE REAL BOOST”: not a simple collection but a new, ultra-contemporary vision of luxury fashion that perfectly embodies one of the latest key trends in current lifestyle.

An innovative collection for which has been conceived a precise concept in order to underline the perfect mix of iconic aesthetic and high-performing activewear.

Thanks to avant-garde LYCRA® SPORT Technology certification, Sensitive® Fabrics carry a detailed identikit of their advantages, enabling precise identification of the suitable fabrics for manufacturing every type of sports garment.

Based on the Power, Comfort, and Energy (PCETM) system of patented indexes, certification measures the performance of each and every fabric as well as accurately defines its performing features.

No more compromises between looks and performance.

LYCRA® SPORT technology makes it possible to identify the best fabric choices, using the special characteristics expected from each garment to create the desired benefits.

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Brands-To-Retail 06-04-2022

EUROJERSEY presents AW'23 Activewear with Sensitive(R) Fabrics

Tasva opens first store in Madhya Pradesh

08 April 2022, Mumbai:

Owned by designer Tarun Tahiliani and Adiitya Birla Fashion and Retail, ethnic wear brand Tasva has launched its first store in Madhya Pradesh.

Spread across 2,625 sq. ft. the Indore store offers a wide range of wedding wear solutions for men.

ALSO READ Tasva opens its second Indian store in New Delhi

It offers achkans, bandhgalas, bottoms, bundis, kurta bundi sets, kurta sets, sherwanis, shirts, single kurtas, footwear, and accessories like shawls, stoles, and shoes, etc for Indian men.

The store has dedicated a section for vast range of accessories, jewelry, footwear, headwear and offers a full wardrobe solution, says Sandeep Pal, CEO, Tasva.

The store aims to make the brand more accessible at sharper prices in small cities, Pal says Tasva was launched by ABFRL in partnership with couturier Tarun Tahiliani in December 2021.

The group aims to open around 50 to 70 Tasva stores across India in a year’s time.

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Brands-To-Retail 08-04-2022

Tasva opens first store in Madhya Pradesh

Cifra selects ROICA™ for a new generation of sportswear

07 April 2022, Mumbai:

Cifra selects ROICA™ for a new generation of sportswear in the name of wellness and sustainability.

Cifra, a leading Italian company in Warp Knit Seamless, has chosen ROICA™ by Asahi Kasei, an international reference for premium and smart stretch, for a new generation of clothing dedicated to wellbeing, travelwear and athleisure, made with Cifra exclusive and patented technology in the name of uniqueness and sustainability.

ALSO READ Cifra’s green commitment: technology and sustainability

Innovative garments for men and women that combine fashion and function, guaranteeing optimal comfort at any time of the day. Base layers, tops, leggings, jumpsuits made with natural yarns, or recycled pre and post-consumer yarns in combination with ROICA™ EF, the first recycled stretch yarn certified Global Recycled Standard (GRS) able to complete proposals that offer design, performance and responsibility.

"We firmly believe in the new generation of companies oriented towards the creation and supply of valuable products, fully respecting people and the environment, while meeting the performance required by contemporary lifestyles," says Shinichiro Haga, Senior Executive Manager of the ROICA™ Division.

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Brands-To-Retail 07-04-2022

Cifra selects ROICA™ for a new generation of sportswear

KL Rahul to be brand ambassador for XYXX

05 April 2022, Mumbai:

Men’s innerwear and comfort wear brand XYXX has on-boarded Indian cricketer KL Rahul as its first-ever ambassador for the innerwear and loungewear category.

The brand’s aim behind this association is to leverage Rahul’s fan following for customer acquisition, strengthen its online presence, and geographically expand in previously untapped markets.

ALSO READ XYXX Unveils Hype and Code, making #EverydayElevated Athleisure

XYXX wants to establish itself as a trustworthy brand. Yogesh Kabra, founder - XYXX, said, “KL Rahul is an Indian cricket sensation, who has always let his hard work and achievements do the talking.

He exemplifies the brand belief of trusting your instinct.

In addition to being a world-class sportsman, KL Rahul is also the perfect embodiment of the young, discerning Indian man, who keeps it real, both on and off the pitch.

We could not have found a more ideal person as our first-ever brand ambassador.

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CREDITS: Brand Equity (The news article has not been edited by DFU publications staff).

Brands-To-Retail 05-04-2022

Levi’s launches 2nd edition of collection with Deepika Padukone

08 April 2022, Mumbai:

Levi’s has launched the second edition of Levi’s x Deepika Padukone collection.

Futuristic and vibrant, the collection reflects freshness, ease and bright happy colors.

A little lose and slouchier than regular, the collection is inspired by Padukone’s signature cool athleisure-meets-effortlessly sexy style.

ALSO READ Levi’s collaborated with 'Deepika Padukone' for a new collection

It features elevated dyeing techniques, hybrid silhouettes, and utility elements in a mix of spirit-lifting colors and earthy neutrals.

Some of the pieces that stand-out in the collection include an off-the-moment co- ord that gets a summery, almost DIY upgrade.

It also includes a Levi’s ® throwback-inspired 90’s Trucker and high-waist taper fit and an extra wide-leg fit made of Hydro-dipped Indigo or an all-over rainbow marbling. Denim features extensively in the collection.

It takes the form of vintage-inspired, super versatile, high-rise, high flare and slim straight jeans featuring a retro rise with a curve-hugging fit and a slight stacking in the latter.

The High Loose and High Loose Taper styles have an easy casual appeal with a tapered leg for a vintage-inspired look.

Women’s high loose jeans have an on-trend waist- emphasizing high rise look which is loose through the hip and thigh for the ultimate relaxed fit.

The collection also features a High Waisted Cropped Flare, yet another high rise, relaxed through the hip and thigh with a flare at the ankle.

It also includes summer essentials like tie-dyes in bright pops of colors and earthy-toned range of shirts and tops.

It also offers a range of hybrid and elevated sweat-dresses and sweatsuits, a blazer and short set, shirts with dramatic sleeves and pleats to jumpsuits, all in earthy and neutral tones.

The Levi’s ® x Deepika Padukone collection has been made, in accordance with Levi’s ® commitment to sustainability. More than 60 per cent of the materials for the collection have been sustainably sourced with 100 per cent of it ethically produced.

Featuring organic cotton, super-soft Tencel made from wood pulp, cottonized hemp and denim produced with the brand’s Water& Less ® technology, the collection allows consumers to keep sustainability at the forefront.

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Brands-To-Retail 08-04-2022

Levi’s launches 2nd edition of collection with Deepika Padukone

Westside: 200th shop opened

07 April 2022, Mumbai:

Trent Ltd., a Tata Group company, has opened the 200th Westside shop in India, marking a significant milestone.

The shop, which is located in Borivali West, Mumbai, is 28,000 square feet and will include Trent's newest brands, such as 'Zudio' and 'Star Bazaar.' In the following months, the firm intends to continue its development goals by opening more locations around the country.

Men's, women's, and children's clothing, as well as home furnishings, are all available at Westside.

ALSO READ Westside: Super App to grow reach by 10x

Max Fashion recently celebrated a similar milestone with the opening of its 400th store in India. In addition, numerous more brands and merchants are expanding their store locations.

In addition, Biba, a prominent fashion and lifestyle brand, just opened a store in Tokyo's Nishikasai neighborhood (Japan).

"We are happy to inaugurate the 200th Westside shop today," Noel Tata, Chairman of Trent Ltd., said in a statement.

Trent will continue to push for a rapid store growth program, despite the fact that the Indian contemporary retail sector is still largely unexplored.

I am confident in the brand's ability to explore market possibilities with an integrated back end and distinct customer offers, as well as the drive to do so.

"Over time, Westside has grown into a fashion brand with a distinct fashion proposition. By growing the brand's reach through shops and digital channels, we remain dedicated to providing an ideal lifestyle experience.

"I am personally really delighted and eager to witness the love for Westside develop in the hearts of every Indian with whom we come into contact," he continued.

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Brands-To-Retail 07-04-2022

Kiara Advani named as brand ambassador by Softline Womenswear

05 April 2022, Mumbai:

Rupa & Company’s in-house brand Softline Womenswear has signed up Kiara Advani as its brand ambassador.

Advani will feature in several online and offline campaigns and endorse its women’s wear product range including leggings, palazzos, pants, etc.

ALSO READ Rupa & Company's Prahlad Rai Agarwala has been awarded the Padma Shri Award

The partnership will widen the brand’s reach and help it attract younger consumers, says Vikash Agarwal, President, Rupa & Co.

Its unique designs and comfort help strike a chord with people pan India, he adds.

RELATED NEWS Rupa & Co posts Q3 FY22 earnings

Knitwear innerwear product company, Rupa & Company offers products such as innerwear, casual wear, thermal wear, and sleepwear for men, women and kids.

The company also has exclusive licenses for international brands such as Fcuk and Fotl in India. Incepted in 1968, Rupa has evolved to become the frontrunner in India and a leading player in global markets with far-reaching footprints and millions of satisfied customers.

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Brands-To-Retail 05-04-2022