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Brands-To-Retail 25-04-2022

American Eagle, India soars Hi with 1st Franchisee Store

25 April 2022, Mumbai:

America’s favorite jeans brand since 1977 has now launched in Jaipur with its first franchisee partner, Arihant Agencies.

Under the license from American Eagle Outfitters, Inc. (NYSE: AEO), Aditya Birla Fashion and Retail Limited, is launching its first American Eagle (AE) brand store in Jaipur, Rajasthan.

ALSO READ 'American Eagle Outifitters' launches first brand store in Kolkata

The store spans 1,700 sq. ft., spread across two floors which is the first high street store in the country.

The iconic global brand stands for individuality, freedom, and self-expression.

American Eagle is all about helping customers find their favorite fits.

It offers the latest trends in jeans, which includes an extended size offering; sizes ranging from 24-25 inches for women and 29-38 inches for men.

Some of this season’s favorites include: · For him, the new Airflex+ Skinny and 360 Slim offer continual flexibility and comfort.

RELEVANT NEWS Global Data: Garment sales to hit new high in 2022

In addition, plaid shirts, polos, and graphic logo tees provide him with versatile outfitting options.

Commenting on the launch, Mr. Ashish Mukul, Brand Head, American Eagle, India said: "American Eagle is an iconic global jeans brand.

Mr. Tarun Sharma, Owner, of Arihant Agencies commented “ We are super excited to be the first franchisee partner on board to launch the American Eagle's first-ever high street store.

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Brands-To-Retail 25-04-2022

American Eagle, India soars Hi with 1st Franchisee Store

Forever New launches campaign with Diana Penty

23 April 2022, Mumbai:

Forever New’s latest spring-summer campaign, ‘Feel Fresh’ has been launched with brand ambassador, Diana Penty.

The campaign depicts the summer months and brings forth this sentiment through a picturesque backdrop, inspiring the feeling of vibrancy and freshness within a Forever New woman.

ALSO READ Shivani Goel joins Forever New as VP-Marketing

Forever New is known for mixing modern or contemporary feminine trends with flattering silhouettes and styles.

The brand’s latest collection aims to add a twist to everyday looks with statement styles, ready to take one from a work meeting to dinner.

Headquartered in Melbourne, Australia, Forever New is a fashion high-end brand that manufactures western wear for women.

RELEVANT NEWS Forever New launches new Autumn/ Winter range

Founded in 2006, the brand’s vision is to establish Forever New as a global women’s fashion brand that creates collections designed to elevate and add to her own personal style.

Forever New India is an inclusive company with women comprising 56 percent of the company employee count and 60 percent of women as leaders across verticals in the organization.

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Brands-To-Retail 23-04-2022

Forever New launches campaign with Diana Penty

Brands, retailers cautious about the price hike

22 April 2022, Mumbai:

Retailers and apparel brands including Lifestyle, Reliance, Raymond, and Woodland have decided to either hold product prices or opt for only marginal hikes, despite a sharp rise in inputs costs.

Devajaran Iyer, the CEO, of Lifestyle International, says, the company does not plan to hike product prices for six months at least as it could affect the current positive consumption trend.

ALSO READ January retail sales restricted to 91 per cent of pre-pandemic levels: RAI

Retailers fear any significant hike in prices may impact demand. India's largest retailer, Reliance Retail, says, a price hike may jeopardize demand generation when the market is improving.

Anil Agarwal, Group CFO, Raymond informs, that his brand will look at cost efficiencies and reducing discounting instead of direct price hikes.

The profitability of the branded apparel segment has been under pressure for over a year due to a sharp rise in raw material costs, container shortages, and a significant increase in cotton prices.

While most FMCGs and quick service restaurants have increased prices, clothing and lifestyle firms adopted a more cautious approach.

For instance, Harikirat Singh, Managing Director, Woodland, says, his brand does not plan to increase prices for the next few months despite raw material prices surging by almost 25 percent in the last 3-4 months.

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Brands-To-Retail 22-04-2022

Brands, retailers cautious about the price hike

Primafashion Global to launch 100 stores by 2023

19 April 2022, Mumbai:

Having launched its first store in Ahmedabad, apparel and accessories major Primafashion Global (PGPL) plan to launch over 100 stores across India by 2023.

The company has earmarked Rs 75 crore ($10 million) investment for expansion. Of the total 100 new stores, 12 stores offering its premium menswear brand 'TIM Paris' will come up across India this month.

ALSO READ January retail sales restricted to 91 per cent of pre-pandemic levels: RAI

The company aims to provide customers with apparel of international quality at affordable prices.

It plans to target customers in Tier III and IV cities, says Capt Rahul Rajyaguru, Co-founder and Director, Primafashion Global.

PGPL has developed 430 different product categories for its retail outlets, while 160 products will be sold online initially.

It offers a complete menswear portfolio including the accessories such as belts, deo, undergarments, wallets, etc under the TIM Paris brand, adds Rajyaguru.

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Brands-To-Retail 19-04-2022

Primafashion Global to launch 100 stores by 2023

Lovebirds opens new store in Mumbai

23 April 2022, Mumbai:

On April 21, ready-to-wear brand Lovebirds opened its new flagship store in Colaba.

The new store is found within the side extension of the Church, and its interior was designed by SaurabhDakshini of Studio Organon.

The store displays Lovebirds’ new Spring/ Summer 2022 collection in the form of an art installation to create a thoughtful atmosphere.

ALSO READ Lovebirds, clothing brand to promote a sustainable approach to fashion

The main island display of the store is inspired by ikebana diagrams and made with Deodar and patinated brass.

The original terracotta tiled floor of the building from the 1890s forms a perfect backdrop to this display.

The open plan layout is like a landscape.

RELEVANT NEWS Lovebirds, Smokewear launch new upcycled collection

A system of dispersed pieces of furniture like Folies emphasizes movement through a park.”

The store launch was accompanied by the launch of an in-store exhibition named ‘For Love’.

The photo exhibit was a collaboration between photographer Ashish Shah and Kankaria and features introspective portraits exploring the theme of love.

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CREDITS: Fashion Network report.

Brands-To-Retail 23-04-2022

e4m Pride of India: Spykar wins 'The Best of Bharat’ Awards'

22 April 2022, Mumbai:

The First edition of e4m Pride of India Brands honours 175 Indian brands.

The brands were recognized and celebrated for setting new standards of innovation and excellence in their products, processes, and marketing practices.

ALSO READ Spykar launches Chaplin-themed collection

The inaugural edition of e4m 'Pride of India Brands - The Best of Bharat' Conference and Awards 2022 was held today at Taj Santacruz, Mumbai, to celebrate and honour entrepreneurs who built brands in Bharat for Bharat.

The first-of-its-kind program was themed around the idea of ‘Building brands for Bharat’, and saw the marketing and business leaders from across the country come together to cheer on each other’s success as well as discuss India’s entrepreneurial future.

Spykar

Founded in 1992, Spykar is India's leading youth fashion denim brand and sells pan India through exclusive outlets, multi-brand outlets, and e-commerce portals.

Spykar is India’s leading jeanswear brand for the youth. The brand is synonymous with the ‘Young & Restless’ generation of today.

Jubilant Spykar management alludes," Kudos to team SPYKAR for winning the e4m Pride of India, The Best of Bharat Awards 2022!

We are truly humbled and honored to receive it.
Thank you to our YOUNG&RESTLESS patrons for making us try harder".

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CREDITS: e4m Spykar (The news article has not been edited by DFU Publications staff)

Brands-To-Retail 22-04-2022

e4m Pride of India: Spykar wins 'The Best of Bharat’ Awards'

Forever New India: Shivani Goel As VP- Mktg Appointed

19 April 2022, Mumbai:

The Melbourne-based fashion brand, Forever New has announced the appointment of Shivani Goel as Vice-President, Marketing, starting April 2022.

Goel would be spearheading brand communications across all channels, brand strategy, retail marketing & public relations with a focus on excellence in CRM, e-commerce dominance, influencer management, digital marketing, and the brand ambassador program.

ALSO READ Forever New launches new Autumn/ Winter range

The move is effective April 2022.

She moves from Colorbar, where she was the lead - of marketing communications and international expansion.

Dhruv Bogra, country head, Forever New, said, “We are elated to have Shivani join our team at Forever New, and the experience and knowledge that she brings to the table is truly unparalleled.

Influencers, as well as digital marketing, have become instrumental in the domain of marketing (more so, after the pandemic), and with Shivani’s prior expertise in these fields, it would undoubtedly be an added bonus for the brand.”

Excited to partake in this journey, Goel says, “My love affair with fashion started 15 years ago and this relationship has only become stronger and my passion more fervent.

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CREDITS: Brand Equity Campaign India Best Media Info Exchange4Media (The news article has not been edited by DFU Publications staff)

Brands-To-Retail 19-04-2022

Forever New India: Shivani Goel As VP- Mktg Appointed

Reliance Brands’ consumers step up affordable luxury purchases

22 April 2022, Mumbai:

More and more consumers of Reliance Brands are moving towards affordable luxury, making first-time luxury purchases post-pandemic.

This trend for affordable luxury purchases concurs with Reliance Brands’ move to acquire stakes in luxury fashion houses and launch more affordable lines.

ALSO READ Reliance Brands: 6th ‘Designer Brand’ acquisition & counting

The business has acquired stakes in Manish Malhotra and Abu Jani Sandeep Khosla. Though inflation has risen swiftly this year due to global challenges, Reliance Brands has not been affected, says Darshan Mehta, President, and CEO.

There have been stronger traction across the company’s portfolio brands in the last six weeks, adds Mehta.

It is one of the strongest demand patterns consistent with not just long weekends but across regular weekends and normal weekdays, which indicates the strength of the demand patterns, adds Mehta.

Demand in a few categories like luxury has surpassed pre-pandemic 2019 figures. However, demand for others like footwear and formal men’s tailored clothing continues to be slow, adds Mehta.

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CREDITS: Fashion Network report.

Brands-To-Retail 22-04-2022

Reliance Brands’ consumers step up affordable luxury purchases

Mulmul diversifies product basket with western wear range

21 April 2022, Mumbai:

Luxury women’s traditional wear brand Mulmul has diversified its product range by launching the first-ever western wear collection.

Mulmul launched a new range of loose-fitting yet tailored separates in white shades.

ALSO READ Mulmul, a sustainable women's wear brand are preparing to expand its retail footprint across India

The collection features delicate details which give the garments a rich look. The collection blends floral and geometric designs and is ideal for summer. It mostly includes long-line waistcoats and cropped trousers featuring geometric cutouts.

Known for its highly feminine kurta sets, Mulmul focuses on lace details, pastel hues, and delicate motifs.

The brand recently also launched its Ramadan collection of 100 percent cotton kurta sets in black with white prints.

Launched in 2018, e-commerce brand Mulmul plans to expand its brick-and-mortar stores in 2022.

It plans to open seven new stores to bring its total store count to 11. The brand also plans to adopt omni-channel retail by expanding its online operations.

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Brands-To-Retail 21-04-2022

Mulmul diversifies product basket with western wear range

Levi Strauss’ stitching design, a well-known mark, says Delhi High Court

18 April 2022, Mumbai:

Adjudicating a trademark infringement suit in favor of the company, the Delhi High Court held that the signature ‘Arcuate Stitching Design’ of US jeans brand Levi Strauss had achieved the status of a ‘well-known’ mark.

The court imposed a cost of Rs4 lakh fine on Imperial Online Services for selling denim jeans with an identical ‘Arcuate Stitching Design’ mark.

ALSO READ Levi Strauss & Co.: Brand president, Jennifer Sey resigns

The court also directed the e-commerce sites to take down links to garments that were using the ‘Arcuate Stitching Design’ mark.

The ruling came as a result of a suit filed by Levi Strauss seeking protection of its stitching design, saying that the mark was adopted in 1873 and is used on all the textiles including denim jeans, which are manufactured and sold by it.

Levi Strauss said it found the products with the infringing stitch design on various e-commerce platforms, including Amazon, Flipkart, Nykaa fashion, Myntra, Snapdeal, Limeroad and Paytm Mall.

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Brands-To-Retail 18-04-2022

Levi Strauss’ stitching design, a well-known mark, says Delhi High Court

Soch Group’s new store to boost startups’ sales on the platform

22 April 2022, Mumbai:

Newly launched e-commerce store of Soch Group- ‘This or That’ will help start-ups targeting millennials and Generation Z exclusively to sell their products on the platform.

The store will stock all product segments including fashion, lifestyle, beauty, wellness, home décor, etc.

ALSO READ Soch Apparels witnesses strong online growth amid COVID-19 crisis

The platform will help start-ups expand business by creating a fair playing field to construct a sustainable ecosystem.

The new store will also provide start-ups an opportunity to be funded by Soch Group. Rohit Pugalia, Founder says, it will support and facilitate the ambitions of carefully selected start-ups and provide customers a unique shopping experience by offering the latest and verified products.

Founded by husband-wife duo Purvi and Rohit Pugalia, ‘This or That’ claims to be India's first-ever e-tailer exclusively for start-up products.

It is the world’s first-ever phygital retail platform that handpicks interesting, unique, and innovative startup brands from across India.

Its unique services and offerings from the very best start-ups across the country are set to revolutionize the shopping world and make the latest and most exciting products more accessible to customers.

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Brands-To-Retail 22-04-2022

Soch Group’s new store to boost startups’ sales on the platform

Under Armour India's MD takes over its local ops

20 April 2022, Mumbai:

Former MD of Under Armour India, Tushar Goculdas, has taken over the US sportswear giant's domestic operations.

The development comes three years after the Baltimore-based brand entered the Indian market.

ALSO READ Forever New India: Shivani Goel As VP- Mktg Appointed

Goculdas, a former Adidas veteran, has created Underdog Athletics, which on Tuesday said it has been appointed as the exclusive distributor had and licensee for the Under Armour brand in India.

Underdog Athletics will buy stock from Under Armour and sell them to the brand's retail partners in India.

"We remain committed to our original strategy of opening 10 stores every year," Goculdas told TOI.

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CREDITS: TOI Dt 20-04-2022 (The news article has not been edited by DFU Publications staff).

Brands-To-Retail 20-04-2022

Under Armour India's MD takes over its local ops

Shree opens new store in New Delhi

16 April 2022, Mumbai:

Strengthening its retail presence, ethnic wear brand Shree by SHR Lifestyle has opened a new store in New Delhi.

Spread across 1,500 sqft in Rajouri Garden, the store houses the latest collections from the brand. Shree plans to open over 50 stores in India this year.

ALSO READ Shree to expand the store network

The brand has continued to expand across India and internationally despite the pandemic. ing to

Sandeep Kapoor, Chairman, SHR Lifestyle, says, the new store encapsulates the brand’s newly launched retail concept.

Its design enables customers to shop while looking through the brand’s new collections.

The aesthetically designed store offers a streamlined and easy shopping experience for customers.

It houses Shree’s latest Spring-Summer 2022 collection, which is inspired by today’s need for multi-functional outfits that can transform into any style anytime.

SHR Lifestyle is an ethnic wear manufacturer and distributor of women's clothing across India and abroad. Its brand Shree currently operates over 100 stores across India.

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Brands-To-Retail 16-04-2022