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Brands-To-Retail 05-04-2022

Go Fashion, Ecstatic Achievement: 500th store in Pune

05 April 2022, Mumbai:

"Achieving the milestone of having 500 stores is a 5-year-old dream come true".

It is thrilling to have our milestone store in the vibrant and youthful city of Pune and wants to increase its footprint by bringing its offering closer to its customers.

ALSO READ Go Fashion to invest in omnichannel steadily

CEO's, Gautam Saraogi, Desk
I want to take this opportunity to thank our store staff, employees & business associates for standing united with us through these illustrious years.

Together, we look forward to continuing our innovative and creative approach to launching more designs while providing more brand destinations for our consumers and achieving many such milestones in the years to come!"

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CREDITS: From Go Fashion, CEO's, Gautam Saraogi, desk Go Fashion (The news article has not been edited by DFU Publications staff)

Brands-To-Retail 05-04-2022

Go Fashion, Ecstatic Achievement: 500th store in Pune

DaMENSCH eyes itself as a lifestyle brand

04 April 2022, Mumbai:

Men's innerwear brand DaMENSCH aims to emerge as a lifestyle brand and become an integral part of every global Indian’s wardrobe.

The brand aims to drive culture by being the thought leader and driving conversations around body positivity, and gender equality while being the torchbearer of healthy masculinity, says Anurag Saboo, Co-Founder.

ALSO READ DaMENSCH Apparel raises funds in the US

The brand’s marketing strategy is to inspire and acknowledge men who live the DaMENSCH philosophy of striving for excellence and innovation.

It currently spends an average of 30-40 percent of the revenue on marketing, which varies according to the categories.

Currently, an online-only brand, DaMENSCH sells through its website and e-commerce channels including Amazon, Flipkart, Myntra, Tata CLiQ, etc.

The men’s innerwear segment is now booming with innovation and sustainability at its core values.

The global men’s underwear market is expected to register a CAGR of 5.3 percent from 2019 to 2025.

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CREDITS: Grand View Research.

Brands-To-Retail 04-04-2022

Cadicagroup acquires Varcotex

02 April 2022, Mumbai:

Cadicagroup, an Italian label, and hangtag manufacturer have just completed its fourth purchase in three years.

Varcotex, a Capri-based trimmings manufacturer, has been bought by the firm.

Varcotex specializes in the development, design, and production of labeling, hangtags, packaging, and brand protection.

ALSO READ Iluna Group attends Première Vision with its "Smart Lace System" based on high-tech finishing, responsible materials and certified partnerships

I'm thrilled to be a part of Cadicagroup.

Varcotex CEO Paolo Munari expressed his delight at the opportunity to apply his technological expertise to one of the major organizations in the fashion accessories sector for the luxury category.

Cadicagroup will become the first group in Europe to offer research excellence and 'Made in Italy' production services to its customers, according to the CEO, thanks to its investment in research, design, and product innovation.

RELATED NEWS Oster launches Warmos EverNu, knitwear

The union will also give additional momentum to the objective of providing a trustworthy and competitive partner in terms of pricing, responsiveness, and services to the Italian and worldwide fashion sectors.

Etichetta 2000, a woven and printed labels company that specializes in the distribution of anti-counterfeiting products and services, was one of Cadicagroup's recent acquisitions.

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CREDITS: Sourcing Journal & Apparel Resources.

Brands-To-Retail 04-04-2022

Tara Sutaria roped in as brand ambassador by Madame

01 April 2022, Mumbai:

Tara Sutaria has been signed as the new face of Madame.

The Bollywood actor will endorse the brand’s new Spring/Summer and Autumn/Winter collection.

ALSO READ Madame records growth in FY21

Through this initiative, Madame aims to support Indian women who dare to achieve their dreams, says Sumedha Jain, Head-Marketing and Communications.

The Spring/Summer’22 collection contains capsules such as Sorbet Blue, Lilac Sage, Indigo Breeze.

Both collections target Indian women who desire to dress stylishly and keep up with the latest fashion trends.

The new collection and the brand’s association with Tara Sutaria will attract both existing and new buyers, adds Jain.

A major fashion brand by Jain Amar Clothing, Madame is targeted toward young fashionable Indian women.

The brand’s first flagship store was launched in the year 2002 in Mumbai and by 2004, it had 25 stores across India.

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Brands-To-Retail 01-04-2022

Go Fashion to invest in omnichannel steadily

04 April 2022, Mumbai:

The brand, which sells women's bottom-wear clothing under Go Colors, is boosting omnichannel engagements for a seamless consumer experience, building on a technology-driven growth strategy to reach consumers in Tier-I to Tier-III cities, and realizing its expansion plans for current and emerging markets, it said in a statement after opening its 500th exclusive brand outlet in India.

ALSO READ Retailers to centralise omnichannel operations in 2022: Study reports

Go Fashion to open 120-130 stores year on year.

“Achieving the milestone of building 500 stores is a 5-year dream come true for us.

We look forward to launching more designs while providing more brand destinations for our consumers and achieving more such milestones.” We look forward to continuing our innovative and creative approach in the coming years,” said GoFashion India CEO Gautam Saraogi after opening the store in Pune.

The company was founded in 2010 and has an 8% market share in the branded women's bottom wear market.

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CREDITS: ET yadabuzz Pen18 Urall News (The news article has not been edited by DFU Publications staff).

Brands-To-Retail 04-04-2022

Go Fashion to invest in omnichannel steadily

Biba to launch IPO

02 April 2022, Mumbai:

Fashion and lifestyle brand Biba aims to launch a Rs 1,500 crore IPO this year, Besides, Biba is also increasing its store count across India.

The brand reached an India store count of 300 in December 2021 and will continue to open in new locations.

READ MORE

It recently opened a brick-and-mortar store in Japan in Nishikasai in Tokyo’s Edogawa-Ku to house its selection of Indian ethnic and fusion wear.

The new store houses Biba’s selection of kurtas, dresses, sets, and fusion style ensembles in bright patterns featuring traditional motifs.

The space gives Tokyo’s shoppers their first chance to browse Biba’s products in person and experience the world of Biba.

RELATED NEWS

Biba has also launched a dedicated Instagram account for its Tokyo store named ‘Biba Japan’ to reach more customers in the city.

The store has launched Biba’s latest mini-collection named ‘Outfit of the New Year’ designed for upcoming New Year celebrations and featuring printed cotton kurtas and sets in sunflower yellow and navy blue.

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Brands-To-Retail 02-04-2022

Raymond Apparel biz transfer to parent firm approval: NCLT

01 April 2022, Mumbai:

The National Company Law Tribunal (NCLT) has approved the scheme of transfer of Raymond Apparel Ltd business to Raymond Ltd. In September 2021, board of Raymond had approved demerging the B2C business, including apparel, of Raymond Apparel Ltd (RAL), on a going concern basis to merge with the company itself.

ALSO READ Apparel retailers Raymond, Snapdeal, Uniqlo restructure boards

“The NCLT Mumbai Bench has on March 23, 2022 pronounced the order sanctioning the scheme with the appointed date of the scheme as April 1, 2021,” Raymond said in a regulatory filing on Thursday.

Raymond in a filing on September 27, 2021 said with a focus to fast-track the recovery post pandemic, Raymond will consolidate its B2C business by transfer of apparel business into Raymond Ltd.

This brings all major apparel brands including Park Avenue , Colorplus, Parx into Raymond Ltd.

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CREDITS: ET cnbc18 Trade Brains India Express online (The news article has not been edited by DFU Publications staff).

Brands-To-Retail 01-04-2022

Raymond Apparel biz transfer to parent firm approval: NCLT

Nautica, returns to the UK & Europe

02 April 2022, Mumbai:

The American fashion brand Nautica has announced its return to the UK and Europe. The label's relaunch is a fantastic combination of fashion and traditional elements.

However, the revival of the younger Nautica Competition label is significant. Head of Design Tim Peck has given both Nautica and Nautica Competition a new look.

ALSO READ Markets and research report: Apparels & fashion were the most popular categories for Europe’s online shopping in 2020

"We pride ourselves on giving our customers trend-led products at an affordable price range," Jennie Bianco, Head of Marketing, Focus, said of the launch.

Nautica's reappearance in the UK is being managed by Focus.

The new lines are modern, functional, and elegant, in addition to a new website.

Prices start at £22, and both brands are now available on their own websites, Nautica.com.eu and Nauticacompetition.eu, as well as on Asos. Authentic Brands Group's Nautica is an American apparel company that primarily sells men's, women's, and children's garments and accessories.

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CREDITS: Apparel Resources.

Brands-To-Retail 04-04-2022

Biba: Goes places Opening Store In Tokyo

02 April 2022, Mumbai:

Biba recently launched its spring/summer 2022 collection ‘Many Shades One Me’ online and in its pan-India store network. Featuring a range of fusion wear, the bright, floral collection offers flowing layers and delicate, embroidered and beaded details.

ALSO READ Biba plans contest offering education opportunities to women

Biba has created a special 'wedding store' on its website for the winter wedding season, meant to be a one-stop-shop for brides-to-be.

Biba's new collaboration collection with designer Rohit Bal, dubbed 'Ghewar,' is also available on the website.

*Fashion and lifestyle brand Biba has opened a brick-and-mortar store in Japan in Nishikasai in Tokyo’s Edogawa-ku to house its selection of Indian ethnic and fusion wear.

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CREDITS: *Fashion Network.

Brands-To-Retail 02-04-2022

Biba: Goes places Opening Store In Tokyo

Barcelona to open 200 stores by March 2023

31 March 2022, Mumbai:

After opening its latest retail outlet in Patna, Bihar, Stitched Textiles’s menswear brand Barcelona plans to open 200 stores across India by March 2023.

Barcelona’s new store in Patna features a wide range of men’s western-style casual wear including an entire wall dedicated to denim.

ALSO READ Barcelona, Menswear brand introduces 'B2B App to streamline distribution

The spacious store houses a wide array of logo and slogan t-shirts as well as more formal blazers and accessories.

Barcelona also plans to scale up its business-to-business mobile app that is designed to facilitate the business’ wholesale retail operations and expand its distribution network.

RELATED NEWS Barcelona targets second tier

In order to scale up its operations, the business will hire an additional 300 sales officers.

Launched in 2015, Barcelona currently has a retail presence in cities including Ahmedabad, Vadodara, Indore, Jaipur, Bhopal, Ranchi, and Kolhapur among others.

The brand aims to target Tier II and III cities to tap into the non-metro market for branded apparel which the business sees as a large growth opportunity.

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CREDITS: Fashion Network report.

Brands-To-Retail 31-03-2022

Barcelona to open 200 stores by March 2023

True Religion, hires a Columbia Sportswear veteran

02 April 2022, Mumbai:

True Religion has named Scott McCabe, a Columbia Sportswear veteran, as Senior Vice President of the company's e-commerce segment.

Scott has 25 years of expertise working with prestigious worldwide brands and stores such as Columbia Sportswear, Macy's, Gap, Banana Republic, and Tailored Brands.

ALSO READ Sportswear Giants are Racing into the Metaverse

Michael Buckley, CEO of True Religion, expressed his delight at the appointment, saying that Scott's skills will help the company triple its e-commerce revenue and attain 50% e-commerce sales penetration by 2025.

True Religion's restructuring plan helped the company minimize operational costs, reduce debt, and become profitable once it exited Chapter 11 in 2020, according to the CEO.

RELATED NEWS Global Athleisure Market (2021-2026)

True Religion is currently focusing on following a digital-led strategy in 2022, despite all of the hurdles. True Religion's expectations of Scott are reasonable, given that Columbia Sportswear tripled online sales and had double-digit year-over-year revenue growth during Scott's stint there.

True Religion Brand Jeans was founded in 2002 and uses premium denim, part of which is made in the United States.

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CREDITS: The Industry Fashion & Apparel Resources.

Brands-To-Retail 04-04-2022

True Religion, hires a Columbia Sportswear veteran

Clovia: A new dimension to business

01 April 2022, Mumbai:

Clovia

India’s leading brand for women’s activewear, innerwear, loungewear, and personal care, Clovia recently forayed into new markets with the launch of its ten new stores, amidst the receding COVID-19 second wave.

ALSO READ Reliance Retail Ventures acquires equity stake in Clovia

Catering to the design sensibilities, comfort, and style of the urban millennial women for years now, the brand is taking fashion to Tier II and Tier III cities like Moradabad, Faridabad, Sri Ganganagar, Haridwar, Dehradun, etc.

Clovia has been one of the key players in the Indian direct-to-consumer (D2C) space which has been scaling profitably on the back of extensive use of technology in all its business areas.

With the equipped store optimization engine and having nationwide data around optimum inventory holding, Clovia is witnessing inventory turn around 6 times a year which is increasing month on month. The brand is planning to add 50 more stores across the country in the next 6 months.

The country's D2C wave is an attempt to build brands for the next decade of consumption.

"The evolution of the lingerie category in India had not kept pace with the fast-changing outerwear fashion. The sector lacked innovation and variety, that's what opened doors for disruptors who now own this space and bridge the existing gap in the lingerie business," Soumya Kant, Founding Member, Clovia.

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CREDITS: ET Dt 01-04-2022.

Brands-To-Retail 02-04-2022

Crombie & Fitch purchased by private investors

31 March 2022, Mumbai:

Crombie, the British heritage brand, has been purchased for an unknown value by a newly established corporation funded by private investors.

Crombie 1805 is directed by MD Gordon Ritchie, who has the support of a number of private investors.

ALSO READ Selfridges has started a quiet hour

Brown Rudnick, in particular, counseled the acquirers. Gordon allegedly informed the media that he wants to give Crombie a fresh lease of life, as well as raise the heritage brand's global prominence.

Gordon praised the company for its incredible history, saying it was gratifying to be able to carry on the tradition of one of the world's most recognisable companies.

Crombie & Fitch, established in London, is recognised for its jackets, suits, and fashion accessories.

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CREDITS: Apparel Resources.

Brands-To-Retail 31-03-2022