12 April 2022, Mumbai:

Designer Payal Singhal’s eponymous ready-to-wear brand has launched its Spring/Summer’22 collection ‘Folklore’ in partnership with multi-brand luxury Indian fashion boutique Ensemble at its Kala Ghoda store in Fort, Mumbai.

ALSO READ Payal Singhal’s Travelling Trunk Show pop-up goes overseas to DUBAI

The, bohemian-style collection fuses jewel tones with crafty details. It features kalidar shararas in rich colors, embellished lehengas, flat kaftans, and fusion-style co-ord sets.

The Olomi embroidery of the collection blends with the kantha from Bengal, kashida from Kashmir and phulkari from Punjabi, adds Singhal.

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Inspired by Gond art, the PS Prints have a geometric bent and depict folk tales set in the jungles of Madhya Pradesh, similar to how stories were embroidered on quilts and fabrics in the past.”

Fluid and genderless, the collection was launched with a new campaign featuring androgynous aesthetics. Its textiles and crafts are inspired by states across India as well as from the brand archives, namely its 'India in Colour' collection from 2009.

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09 April 2022, Mumbai:

Clothing and accessories brand HoliChic by Megha has forayed into menswear collection comprising brocade blazers,kurta-style shirts, printed sweaters, etc.

The line is designed to be mixed and matched with desi and western wear and features accents of traditional textiles.

ALSO READ Jayanti Reddy mulls launching menswear

The brand has also launched a ‘gender neutral’ collection with a dedicated segment on its e-commerce store. The collection features garments like oversized, printed shirts with contrast-fabric pocket details.

Gender-neutral clothing is becoming increasingly popular both in the US and India and many brands have launched such lines to appeal to a Gen Z audience.

Indian-American fashion designer Megha Rao launched HoliChic with the aim of blending Indian and western styles to create an eclectic yet casual aesthetic for a global audience.

RELATED NEWS Menswear becomes more vibrant in India with rise of homegrown labels

The brand retails from its dedicated e-commerce store. Inspired by two of our favorite cities in the world, Mumbai, and NYC, HolyChic represents a thoughtful movement of designing garments for quality, versatility, and longevity.

The brand allows customers to shop in a more meaningful, sustainable way, building their wardrobe with timeless staples for every season.

The brand aims to empower customers by offering a tasteful Indo-Western fashion experience.

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07 April 2022, Mumbai:

A collaboration rooted in Levi’s classics and updated with Deepika’s signature style.

ALSO READ Levi’s collaborated with 'Deepika Padukone' for a new collection

Fresh, modern & confident, the line features iconic denim in on-trend fits, athleisure and pieces perfect for a night out with organza sleeve tops and faux leather trousers.

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CREDITS: Levi's (The news article has not been edited by DFU Publications staff).

12 April 2022, Mumbai:

Some Indian retailers are in talks to open shops in Russia even as global retail brands such as Zara, H&M, Mango, Nike, and Ikea have pulled out from there following Russia’s invasion of Ukraine.

Home furnishing retailer Maspar and fashion brand Killer Jeans are among the retailers exploring franchise opportunities in Russia.

ALSO READ Russia at War: Uniqlo suspends Russian ops temporarily

Four Indian brands sign pacts, another half a dozen are expected to come on board soon.

A delegation of 8-10 Russian a-franchisee operators is expected to visit India in the first week of May to meet potential Indian partners.

RELATED NEWS Russia at war: Zara closes stores & online platform in Russia

Beyond Squarefeet has sent proposals to several Indian retailers; many are interested.

Russian Council of Shopping Centres has written to many franchisee store operators in Russia.

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CREDITS: ET Dt 12-04-2022 (The news article has not been edited by DFU Publications staff)

07 April 2022, Mumbai:

Cifra selects ROICA™ for a new generation of sportswear in the name of wellness and sustainability.

Cifra, a leading Italian company in Warp Knit Seamless, has chosen ROICA™ by Asahi Kasei, an international reference for premium and smart stretch, for a new generation of clothing dedicated to wellbeing, travelwear and athleisure, made with Cifra exclusive and patented technology in the name of uniqueness and sustainability.

ALSO READ Cifra’s green commitment: technology and sustainability

Innovative garments for men and women that combine fashion and function, guaranteeing optimal comfort at any time of the day. Base layers, tops, leggings, jumpsuits made with natural yarns, or recycled pre and post-consumer yarns in combination with ROICA™ EF, the first recycled stretch yarn certified Global Recycled Standard (GRS) able to complete proposals that offer design, performance and responsibility.

RELATED NEWS ROICA™ welcomes 2022 with a brand new wardrobe

"We firmly believe in the new generation of companies oriented towards the creation and supply of valuable products, fully respecting people and the environment, while meeting the performance required by contemporary lifestyles," says Shinichiro Haga, Senior Executive Manager of the ROICA™ Division.

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11 April 2022, Mumbai:

Chip Bergh, President, and CEO, Levi Strauss & Co says, the four major trends currently shaping India’s retail landscape include sustainability, digitization and e-commerce, and supply chain resilience.

Bergh says sustainability has become a global phenomenon across generations. Younger consumers are particularly focused on the sustainability factor in apparel, he adds.

ALSO, READ Levi Strauss & Co.: Brand president, Jennifer Sey resigns

On its part, Levi’s reduces its environmental footprint by using fibers such as hemp and curbing water usage.

Berg also emphasizes the importance of technology in the apparel value chain.

RELATED NEWS LEVI’S TOPS REMAKE’S SECOND ANNUAL ACCOUNTABILITY REPORT

Companies that fail to adapt to the digital world would simply die, he says. The nearshoring trend would gain popularity in the future with companies looking to produce goods closer to the markets in which they traded.

Diversity and inclusion would also gain traction in the future with diverse companies outperforming homogenous ones, Berg adds.

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CREDITS: Fashion Network, report.

08 April 2022, Mumbai:

Levi’s has launched the second edition of Levi’s x Deepika Padukone collection.

Futuristic and vibrant, the collection reflects freshness, ease and bright happy colors.

A little lose and slouchier than regular, the collection is inspired by Padukone’s signature cool athleisure-meets-effortlessly sexy style.

ALSO READ Levi’s collaborated with 'Deepika Padukone' for a new collection

It features elevated dyeing techniques, hybrid silhouettes, and utility elements in a mix of spirit-lifting colors and earthy neutrals.

Some of the pieces that stand-out in the collection include an off-the-moment co- ord that gets a summery, almost DIY upgrade.

It also includes a Levi’s ® throwback-inspired 90’s Trucker and high-waist taper fit and an extra wide-leg fit made of Hydro-dipped Indigo or an all-over rainbow marbling. Denim features extensively in the collection.

It takes the form of vintage-inspired, super versatile, high-rise, high flare and slim straight jeans featuring a retro rise with a curve-hugging fit and a slight stacking in the latter.

RELATED NEWS  Levi Strauss & Co.: Brand president, Jennifer Sey resigns

The High Loose and High Loose Taper styles have an easy casual appeal with a tapered leg for a vintage-inspired look.

Women’s high loose jeans have an on-trend waist- emphasizing high rise look which is loose through the hip and thigh for the ultimate relaxed fit.

The collection also features a High Waisted Cropped Flare, yet another high rise, relaxed through the hip and thigh with a flare at the ankle.

It also includes summer essentials like tie-dyes in bright pops of colors and earthy-toned range of shirts and tops.

It also offers a range of hybrid and elevated sweat-dresses and sweatsuits, a blazer and short set, shirts with dramatic sleeves and pleats to jumpsuits, all in earthy and neutral tones.

The Levi’s ®  x Deepika Padukone collection has been made, in accordance with Levi’s ®  commitment to sustainability. More than 60 per cent of the materials for the collection have been sustainably sourced with 100 per cent of it ethically produced.

Featuring organic cotton, super-soft Tencel made from wood pulp, cottonized hemp and denim produced with the brand’s Water& Less ®  technology, the collection allows consumers to keep sustainability at the forefront.

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07 April 2022, Mumbai:

Trent Ltd., a Tata Group company, has opened the 200th Westside shop in India, marking a significant milestone.

The shop, which is located in Borivali West, Mumbai, is 28,000 square feet and will include Trent's newest brands, such as 'Zudio' and 'Star Bazaar.' In the following months, the firm intends to continue its development goals by opening more locations around the country.

Men's, women's, and children's clothing, as well as home furnishings, are all available at Westside.

ALSO READ Westside: Super App to grow reach by 10x

Max Fashion recently celebrated a similar milestone with the opening of its 400th store in India. In addition, numerous more brands and merchants are expanding their store locations.

In addition, Biba, a prominent fashion and lifestyle brand, just opened a store in Tokyo's Nishikasai neighborhood (Japan).

"We are happy to inaugurate the 200th Westside shop today," Noel Tata, Chairman of Trent Ltd., said in a statement.

RELATED NEWS Reliance Retail, Westside, Max all active retailers look at expansion as 2nd wave ebbs

Trent will continue to push for a rapid store growth program, despite the fact that the Indian contemporary retail sector is still largely unexplored.

I am confident in the brand's ability to explore market possibilities with an integrated back end and distinct customer offers, as well as the drive to do so.

"Over time, Westside has grown into a fashion brand with a distinct fashion proposition. By growing the brand's reach through shops and digital channels, we remain dedicated to providing an ideal lifestyle experience.

"I am personally really delighted and eager to witness the love for Westside develop in the hearts of every Indian with whom we come into contact," he continued.

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