25 May 2022, Mumbai:

America’s favorite jeans brand since 1977, American Eagle Outfitters plans to launch 50 stores in India in the next three years.

The brand launched its first franchise store in Jaipur under license from American Eagle Outfitters to Aditya Birla Fashion and Retail.

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Spanning 1,700 sq ft, the Jaipur store is spread across two floors.

It is the first high street store for the brand in India. The store offers the attest trends in jeans, which includes an extended size offering sizes ranging from 24-36 inches for women and 29-38 inches for men.

The range for men includes the new Airflex+ Skinny and 360 Slim denim, plaid shirts, polos, and graphic logo tees.

The range for women includes fashion and comfort jeans from the Mom Straight to the Super High-Waisted Flare, which can be paired with a new assortment of smocked woven tops, comfy graphics and baby tees.

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The new denim collection also features the ‘Real Good’ badge. This icon denotes American Eagle products made with the planet in mind and manufactured using more sustainable techniques, in a facility that meets AEO Inc.’s standards for water recycling and reduction.

A leading global specialty retailer, American Eagle Outfitters offers high‐quality, on‐trend clothing, accessories, and personal care products at affordable prices under its American Eagle Outfitters® and Aerie® brands.

The company operates more than 1,000 stores in the US, Canada, Mexico, China and Hong Kong, and ships to 82 countries worldwide through its websites.

American Eagle Outfitters and Aerie merchandise also are available at more than 190 international locations operated by licensees in 24 countries.

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20 May 2022, Mumbai:

A leading lingerie manufacturer Triumph unveiled its 2022 collection for brand 'Triumph', its sportswear brand 'Triaction' along with sister brand 'sloggi' - the world's most comfortable innerwear brand, at the 12th Annual Triumph International India Fashion Show.

The event showcased a wide variety of collections for all women's needs, such as the iconic Amourette series, innovative Fit Smart bras, Triaction sports bras and premium Loungewear series.

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European bestsellers featuring all-over stretch lace for a sophisticated look without sacrificing comfort, such as the Amourette 300 and the Aura Spotlight series, were the showstoppers for the show.

The exquisite Wild Rose Sensation series featured embellished shapewear lace that supports breathability and comfort.

The event also showcased the brand's Smart Bra concept. It displayed Triumph's Fit Smart & Shape Smart collections that offer lingerie suited for any lifestyle occasion. Designed to cater to busy women's needs.

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Made from breathable and sculpting fabrics for a lightweight touch, the non-wired Fit Smart collection offers 4D stretch cup capabilities to deliver the ultimate lingerie. The collection has targeted support and sonic bonding, which plays a key role in achieving ultimate comfort with clean finishes.

Meanwhile, the non-wired Shape Smart bra gives women invisible shaping support that smooths skin in the most needed areas.

The Shape Smart collection has an array of designs and patterns that are ideal for the summer.

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The brand has also launched six new ranges of premium loungewear including the Lounge Me Cotton collection, made from organic cotton, Lounge Me Natural collection with multiple natural-based textiles in an array of styles.

The unique Lounge Me Climate series regulates body temperature and is elegant and gentle on the skin with textiles like Aloe Vera and EcoVero-natural Viscose.

The exquisite Lounge Me Amourette series offers elegant, contemporary styles and the Lounge Me Cosy collection features very soft style for special winters.

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23 May 2022, Mumbai:

Designed around the theme of Dhyana and Surya, the latest Spring Summer 2022 Athleisure and Essentials collection of Enamor promotes wellness.

Owned by Modernik Lifestyle, premium lingerie brand Enamoraims finds the right balance between the two themes through the collection. The entire range focuses on style and comfort.

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It provides great flexibility with an easy transition for an active life on and off the mat.

Reflecting the theme of 'Soulful', the collection includes a wide variety of activewear and loungewear in different styles and inspired by the trending pastels colors for this season.

The entire collection has been made with dry-fit fabrics and is breathable.

It has anti-microbial, sweat-wicking with anti-odor properties and offers 4-way stretch to make women feel comfortable and fabulous.

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Designed to encourage women to live a more productive and positive life, the collection combines stylewith innovation and inclusivity.

It is accessible, smart, and transitional. The collection lends itself to versatility and transition, its use is not restricted to the gym or for workouts but can be easily worn to run errands, meditate, meet friends and for casual dinners.

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20 May 2022, Mumbai:

Australian womenswear designer Alex Perry has launched his label in India at the multi-brand luxury boutique Le Mill in Colaba, Mumbai.

The brand launched with a Spring/Summer 2022 collection featuring neon body-con dresses and suits with boxy jackets and loose shorts.

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The collection also includes gowns, jumpsuits, and sets.

Perry joins international brands including Balenciaga, Zimmerman, Dries Van Noten, and Wandler among others at Le Mill.

Perry has already dressed Bollywood celebrities including Katrina Kaif and Priyanka Chopra which bodes well for his brand’s uptake in India.

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Perry says, a beautifully curated home for luxury fashion, Le Mill offers a truly diverse collection of brands.

Alexandros Pertsinidis known professionally as Alex Perry, is an Australian fashion designer and television presenter, popular for his women’s wear.

His designs have been worn by celebrities including Jennifer Lopez, Kim Kardashian, Gigi Hadid, Sandra Bullock, Gwyneth Paltrow, Rihanna, Priyanka Chopra, and Lupita Nyong'o.

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21 May 2022, Mumbai:

Kewal Kiran Clothing has onboarded Rohit Shetty as the new brand ambassador for the clothing brand LawmanPg3.

The brand envisions creating unique fashionable clothing for men to make the brand relatable and aspirational.

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Shetty is known to be an icon for the masses and he is the best fit for the brand’s tagline ‘Be The Star’.

Shetty will be representing the new collection for the year.

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He says, LawmanPg3's vision to create a brand, especially for the masses is something that I resonate with as a filmmaker.

Launched in 1998, “Lawman Pg3” is targeted at the customers between the age group of 18 to 28 years, mostly corporate executives. It is positioned as a brand for young executives.

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19 May 2022, Mumbai:

Jewelry designer Roma Narsinghani has launched her first clothing collection of relaxed separates and accessories in collaboration with casual wear brand Pause.

The 32-piece collaborative collection features loose shirts and shorts as well as wide-leg trousers and summer dresses, all made from sustainable fabrics from Tencel.

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Some of the notable items include a floor-length tangerine dress with metal floral buttons reminiscent of Narsinghani’s jewellery and geometric printed handbags and laptop bags. She also launched a new campaign for the jewelry label titled ‘Sundays are for Love’.

The campaign features her sculptural jewelry designs, ranging from gold statement rings to hair cages and Swarovski neckpieces photographed on various couples enjoying a Sunday morning.

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A graduate from both Central Saint Martins College of Art and Design and London College of Fashion in the UK, Narsinghani owns an eponymous jewelry brand.

She has also worked under the mentorship of Manish Arora.

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24 May 2022, Mumbai:

French lifestyle brand Lacoste plans to boost its omnichannel presence by growing online and offline operations in India, says Rajesh Jain, the Managing Director, and CEO.

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To upgrade its offline experience, Lacoste is setting up bigger boutiques besides premiumizing products and the brand itself. The brand plans to expand online operations by partnering with some select third party marketplaces in this current year, adds Jain

He opines, the brand’s current sales growth will continue for another two to three years as consumption has surged past pre-COVID levels.

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The brand has also witnessed a decline in current profit margins due to a rise in raw material prices. Lacoste aims to be a unique casual luxury brand embodying elegance such as Frenchness.

This brand focuses on high level of quality and professionalism within areas such creation, style, manufacturing and retail. Its products and employees offer clients live a unique experience regardless of the distribution network, physical or digital, everywhere in the world.

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21 May 2022, Mumbai:

Seeing the huge potential for growth post the COVID-19 pandemic, Indian Terrain Fashions plans to open around 150 new outlets across India to fuel its growth.

Indian Terrain, which opened its first retail outlet in the year 2000, currently retails from over 700 multi-brand outlets, 130 large format stores, and 98 exclusive-brand outlets.

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It also sells on all leading e-commerce websites.

For its fourth quarter ended March 31, 2022, Indian Terrain Fashions posted a net profit of Rs 6 crore ($772,093) against a net profit of Rs 27 crore posted in the year-ago period.

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The company’s revenue for the quarter rose to Rs 110 crore, as against the Rs 93 crore it posted in the corresponding period of the previous fiscal year.

For the financial year 2021-22, Indian Terrain managed to narrow its loss to Rs 2 crore, as compared to last year’s Rs 31 crore while its revenue increased to Rs 344 crore as compared to the previous fiscal’s Rs 225 crore.

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18 May 2022, Mumbai:

French men's clothing brand Celio has collaborated with Naruto, a popular Japanese manga series.

*As per a Daijiworld report, the collection reflects the duality of Sasuke and Naruto, the two important characters of the anime.

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It plays with iconic patterns of the Akatsuki and the Naruto pattern with ramen. The highlight of this collection is Naruto silhouettes wearing Celio collection, says Satyen Momaya, CEO, Celio India.

Celio is also working on THE Korean version of the Money Heist, along with FIFA.

In India, it plans to strengthen its retail network by introducing a new store format in the second half of the year.

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It has also accelerated actions on the digital blueprint both consumer-facing and supporting other functions in the business.

The brand plans to grow by over 25 per cent CAGR in the next four years.

Founded in 1978, the brand is currently present in 60 countries with more than 1,100 stores.

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CREDITS: *A Daijiworld report.