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W (TCNS Clothing): Bengaluru 'Experiential Store' opened

29 May 2022, Mumbai:

W brand owned by TCNS Clothing womenswear brand W has opened its largest experiential store to date in Bengaluru’s Indira Nagar.

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The experiential store is comprised of two storey that offer a digitally enhanced shopping experience to its discerning customers. The storehouses literally W’s full-on brand's merchandise with an array of range displaying apparel, footwear, cosmetics, and jewellery and is designed to showcase 360-degree brand identity. 

RELEVANT NEWS  'W' TCNS Clothing brand forays in beauty segment

The new store is a glimpse into the future of what the brand is going to bring to its consumers. 

W is a classical example of a brand that has moved from an apparel-only brand to an aspirational lifestyle brand offering complete wardrobe solutions to its loyal discernible consumers, and this new store is a true testament to that.

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Credits: FashionNetwork

W (TCNS Clothing):  Bengaluru 'Experiential Store' opened

Indya launches a new premium occasion-wear line 'Indya Luxe'

29 May 2022, Mumbai:

Ethnic wear retailer Indya has launched ‘Indya Luxe’ - a range of traditional womenswear for the summer wedding season. 

The collection features more fusion-style pieces for daywear from strappy crop tops to dress-style kurta sets as well as evening wear ensembles from peplum sarees to gathered lehengas.

RELEVANT NEWS 'Indya' launches line with designer Payal Singhal 

The collection also features a range of pre-stitched sarees, designed for easy wearing but embellished with opulent sequins for a striking look. 

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Indya provides a wide range of ethnic wear and also just released its summer 2022 collection for its mainline. 

Entrepreneurs Shivani Poddar and Tanvi Malik launched Indya as an ethno-fusion brand in 2016, according to the brand’s website.  

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Credits: FashionNetwork

Indya launches a new premium occasion-wear line 'Indya Luxe'

Taamara – An Ethnic- Indo-Western fashion wear brand

28 May 2022, Mumbai:

Taamara – an Ethnic- Indo-Western fashion wear brand, to unveil its collection.

Trendy and affordable ethnic wear for the everyday go-getter, with a special focus on styling everyday attire.

ALSO READ  'Global Ethnicwear Market' register 6% annual growth

Taamara, an Ethnic / Indo western fashion wear brand for today’s women, is unveiling its collection online for everyday dresses and dresses for every occasion which is known for great style, comfort, and durability. It is purely a collection of affordable fashion brands.

Taamara primarily is a style to everyday attire—be it formal or casual wear for NextGen women and girls.

Taamara allows young women of today to choose the right apparel for the right occasion. With their unique designs and style of clothing, Taamara helps modern women to make their fashion statement as the attire they wear speaks a lot about you.

The inspiration behind this brand is ‘Fabric-to-Fashion’.

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The brand is well known for choosing the right fabric to designing the latest trendy apparel perfect quality stitching and finally delivering a fine-tune piece to the customer. Taamara model is a consumer value-driven one focusing on delivering affordable fashion without compromising on the quality of apparel.

Taamara labels want to address the varied needs of busy modern-day women—from ethnic, Indo-Western to Western styling. Through this platform, Taamara will deliver the right value to their customers bypassing the mediatory channels.

About Taamara Taamara understands style and fabrics very deeply, and, at the same time, engages with weavers and artisans to collaborate on and create designs, besides producing and distributing stylish clothing for young, as well as modern, Indian women.

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Taamara – An Ethnic- Indo-Western fashion wear brand

NAVYASA BY LIVA’S New Campaign #FREETOBE Onboards Deepika Padukone

26 May 2022, Mumbai:

Aditya Birla Group-owned clothing firm Navyasa by Liva has announced an advertising campaign with actor Deepika Padukone directed by Ogilvy and Mather India today.

The 360-degree campaign, the company said, will have a television commercial that will represent how a saree is breaking stereotypes with its fluid nature.

ALSO READ Navyasa by Liva ropes in Deepika Padukone as brand amabassador

The 360-degree campaign, the company said, will have a television commercial that will represent how a saree is breaking stereotypes with its fluid nature. Conceptualised in line with the theme ‘Free To Be’, the campaign, it said, will showcase the brand’s intent to revolutionise the way sarees are perceived.

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The range has been created by designers Abir and Nanki along with the internal design team at Liva. Rajnikant Sabnavis, chief marketing officer of Grasim Industries (pulp and fibre), “The brand’s intention is clear that it is here to stay and the association with Deepika Padukone as the face of the brand will only up the ante and take the brand to the next level.

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CREDITS: MINT Tamil Bloggers Pehal News Flip Board  (The news article has not been edited by DFU Publications staff).

NAVYASA BY LIVA’S New Campaign #FREETOBE Onboards Deepika Padukone

U.S. Polo Assn. X Chennai Rendezvous: A sneak peek

25 May 2022, Mumbai:

Here is a sneak peek into the U.S. Polo Assn. X Chennai Rendezvous. It was a power packed launch event of its Flagship Store at Express Avenue Mall, Chennai bringing to its customers U.S. Polo Assn’s all new retail identity followed by a rager of a celebration with the team that made it all possible! 

ALSO READ Arjun Rampal is the new brand ambassador for U.S. Polo Assn.

Each store has a polo wall that embodies the spirit of the game.

U.S. Polo Assn. is retailed in India by Arvind Fashions. U.S. Polo Assn. is known for its sport-inspired, classic American style and each season the brand takes it a notch higher.

RELEVANT NEWS U.S. Polo Assn. opens store in Haldwani, UK

Arvind Fashions Limited

With over 28 leading brands, we've redefined the retail space. From CEOs to experimental youth, Arvind is for India.

 

 

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CREDITS: U.S.Polo Linkedin (The news article has not been edited by DFU Publications staff).

U.S. Polo Assn. X Chennai Rendezvous: A sneak peek

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