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Brands-To-Retail 08-07-2022

Kazo's KZ07: New store @ Jalandhar

08 July 2022, Mumbai:

KAZO brand’s KZ07 launched its new store in Model Town Market, Jalandhar.

The collection titled KZ07 NY mixes shades of grey and neutrals with neon and bright hues. Garments in the collection have a basic yet impactful style.

ALSO READ Kazo Brands’ launches platform targeting Indian youth

Deepak Aggarwal is the founder and Director of Kazo and the brand was launched as a fashion and accessories brand in 2007.

CREDITS: India Retailing

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Brands-To-Retail 08-07-2022

Asics: Gurugram's Ambience Mall Store Launched

08 July 2022, Mumbai:

Japanese sports performance brand Asics has opened its new store in Gurugram @ Ambience Mall. The high-profile opening also saw Bollywood actor and brand ambassador Tiger Shroff attend the proceedings.

Asics India clocked wholesales of around Rs 200 crore last year. The company is witnessing a growth in the 'performance' segment, with the category accounting for around 60 per cent of total sales. It aims to be a leading sports brand in future.

ALSO READ Asics India signs cricketer Prasidh Krishna to promote sports in India

The online channel is expected to account for 50 percent of Japanese sportswear brand Asics’ total sales in India in the next two-three years. The company’s local arm Asics India is also expanding its retail network by setting up retail stores across the country.

Currently, digital sales account for 35 percent of its total sales in India, as per Rajat Khurana, Managing Director. This may increase to 50 percent in the next two-three years, he adds.

CREDITS: Fashion Network

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Brands-To-Retail 08-07-2022

Première Vision: The Riri Group reveals its latest collection

06 July 2022, Mumbai:

Riri Group explores the polysemic dimensions of reality to give uniqueness to its FW 23-24 collection.

The Swiss group presents two creative inspirations to define a new standard of communicating one’s personality: creativity and breadth of vision shape the collection through the variety of colors, materials, and technologies aimed at sustainability.

ALSO READ Iluna Group @ Première Vision AW 23

Riri Group for 85 years is an iconic point of reference for the creation of details of style providing high-end fashion brands with top-quality accessories – which include zippers, buttons, metal components, and fashion jewels –, thanks to its attitude toward analyzing the contemporaneity and the future trends of the market. Fashion is necessarily a reflection of social changes, cultural turmoil, popular aspirations, and the needs of the final customer: from these assumptions comes Riri Group’s FW 23-24 collection.

The newly released collection presents two extremely dynamic paths to explore the needs of the market targeting self-expression through style: Extreme Outverse and Fluid Glamour.

EXTREME OUTVERSE Accessories for accessing multidimensionality.

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Brands-To-Retail 06-07-2022

Première Vision: The Riri Group reveals its latest collection

Asics India signs cricketer Prasidh Krishna to promote sports in India

04 July 2022, Mumbai:

Japanese sports performance brand Asics has signed cricketer Prasidh Krishna to promote sports in the country. The partnership will enable Asics to create awareness about the power of sports to transform individuals and uplift their bodies and mind, says Rajat Khurana, Managing Director, Asics India and South Asia. Through this collaboration, Asics aims to build a stronger sporting spirit and ambition with young and emerging athletes, he adds as per a Fashion Network report

Krishna says, the brand's vision, philosophy and legacy that it has built in the sport of cricket is admirable. Our alliance can create a meaningful impact in the minds and lives of aspiring athletes. Asics India has around 65 exclusive-retail brand outlets operated by the franchisees in different parts of the country and sells online through e-commerce platforms.

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Brands-To-Retail 04-07-2022

Asics India signs cricketer Prasidh Krishna to promote sports in India

Reliance Retail partners with Gap Inc. to bring Gap to India

07 July 2022, Mumbai:

Announcing long-term franchise agreement to retail Gap across all channels. Reliance Retail Limited, India’s largest retailer, has entered a long-term partnership with Gap Inc. to bring iconic American fashion brand Gap to India.

Through the long-term franchise agreement, Reliance Retail has become the official retailer for Gap across all channels in India. Reliance Retail will introduce Gap’s latest fashion offerings to Indian consumers through a mix of exclusive brand stores, multi-brand store expressions, and digital commerce platforms.

RELATED NEWS Gap Inc. Reports Q4 FY21 Results

ALSO READ Gap Inc. Reports First Quarter Fiscal 2022 Results

Reliance Retail Limited, India’s largest retailer, has entered a long-term partnership with Gap Inc. to bring iconic American fashion brand Gap to India.

The partnership is aimed at leveraging Gap’s position as a leading casual lifestyle brand, and Reliance Retail’s established competencies in operating robust omni-channel retail networks and scaling local manufacturing, and driving sourcing efficiencies. Founded in San Francisco in 1969, Gap continues to build on its heritage grounded in denim and connect with customers online and in company-operated and franchise retail locations globally.

With a strong vision of doing more than selling clothes, Gap shapes culture, championing a uniquely radical and optimistic sense of American style by bridging the gap between individuals, generations, and cultures. Reliance Retail brings Gap’s shopping experience to customers in India, offering the brand’s youthful, optimistic fashion for men, women, and kids.

“At Reliance Retail, we pride ourselves in bringing the latest and best to our customers and we are happy to announce the addition of iconic American brand, Gap to our fashion and lifestyle portfolio.

We believe that Reliance and Gap complement each other in their vision to bring industry-leading fashion products and retail experiences to their consumers,” said Akhilesh Prasad, CEO, Fashion & Lifestyle, Reliance Retail Ltd. “We look forward to growing the Gap business across key international markets,” said Adrienne Gernand, Managing Director of International, Global Licensing and Wholesale at Gap Inc.

“Partnering with regional experts, like Reliance Retail in India, allows us to deliver our relevant, purpose-driven brand to customers around the globe while continuing to diversify our business portfolio through our partner-based model.”

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Brands-To-Retail 07-07-2022

Reliance Retail partners with Gap Inc. to bring Gap to India

Pepe Jeans deploys Salesforce Commerce Cloud

05 July 2022, Mumbai:

To strengthen its direct-to-consumer strategies and build a truly customer-centric business, Pepe Jeans has deployed Salesforce Commerce Cloud. The Salesforce Commerce Cloud solution helps transform shopping experiences across all digital channels.

It would provide Pepe a collaborative view of the customers’ journey and enable it to ensure a more personalized customer experience.

ALSO READ Manish Kapoor promoted as Pepe Jeans London’s MD & CEO

Additionally, with Salesforce, the Pepe Jeans team can integrate its website with its social channels to expand the brand’s reach and build a robust online community. In future, the company aims to strengthen customer engagement by deploying the Salesforce Marketing Cloud with data-driven digital marketing.

Manish Kapoor, Managing Director & CEO, Pepe Jeans India says, Pepe Jeans views digitization as a way to achieve a single, unified view of the customers’ demands across online and offline channels. Salesforce enables the brand to identify customers’ requirements and provide them with a unified shopping experience.

Arun Kumar, SVP & MD (Sales & Distribution), Salesforce India adds, Pepe Jeans is synonymous and, together with it, we aim to build deeper customer connections with the power of technology.

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Brands-To-Retail 05-07-2022

Pepe Jeans deploys Salesforce Commerce Cloud

Wrangler launches flagship store in Mumbai

02 July 2022, Mumbai:

Iconic American denim brand, Wrangler has launched its new flagship store in Mumbai. This is the 39th store of Wrangler in India and the first in Mumbai.

With a wide inventory assortment comprising jeans, T-shirts and shirts, the store is spread across 950 sq. ft. in the heart of one of India’s largest shopping districts. On the 75th anniversary of Wrangler globally, a special ‘75 years of Wrangler’ collection is available for customers at the store.

Wrangler also offers a curated ‘Traveler Collection’ comprising denims catering to the adventure-ready and thrill-seeking customers.

ALSO READ Wrangler: Fourth Quarter 2021 Income Statement Review

RELEVANT NEWS For its 75th anniversary, Wrangler introduces the first-of-its-kind NFT

Customers can also purchase black hooded T-shirts, unisex tank tops and T-shirts in black and white colours as part of the ‘Pride Collection’ launched to support the LGBTQIA+ community. To mark Wrangler’s 75th anniversary, the store will give away 75 T-shirts to the first 75 customers.

The store design enables customers to immerse themselves in brand experience across fit and style. It has an array of trendy menswear displayed for a seamless shopping experience, providing customers with the best denims, T-shirts and jackets.

It offers an extensive wardrobe selection of denims, T-shirts, shirts and jackets. The design resembles a contemporary hangout where denim culture is celebrated and showcased through lifestyle presentations, rich storytelling and interactive touch-points.

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Brands-To-Retail 02-07-2022

Wrangler launches flagship store in Mumbai

SCOOP: MY SLEEPING GYPSY TO SHOWCASE

06 July 2022, Mumbai:

Scoop are delighted to announce sustainable womenswear label, My Sleeping Gypsy, will be showcasing their latest collection at Scoop from 17-19 July 2022 at Olympia West.

Founded and based in Kiev, Ukraine, the collection focuses on the traditional Vyshyvanka craft of dressmaking where dresses were passed from mother to daughter with the intention of bringing good luck.

ALSO READ SCOOP x PURE CELEBRATES HIGHLY SUCCESSFUL FIRST DAY

Made up of five female owners and founders; Angela Hertault, Katya Hermann, Stasya Nemyrovska, Tanya Kurylovich, and Elena Vakulchik, My Sleeping Gypsy, encapsulates Ukrainian traditions and heritage, blending these with contemporary practices. Each design can be referred to as a canvas in which both traditional and contemporary artists work together to form a unique vision.

The garments are complex and require a set of skills that goes beyond anything that can be reproduced in a factory. The collections are created by artisans who carry forward a heritage and depth of precise skill that has been acquired through years of experience and generational knowledge. Each garment requires the mastery of around five individuals to complete it.

In the atelier during production, one item is passed back and forth between people who apply their part of the craft which can take 3 – 5 days to produce one dress.

Sustainability, biodiversity, and animal welfare are also at the heart of My Sleeping Gypsy as all materials are animal-free materials and are sourced locally, which helps support small craft communities.

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Brands-To-Retail 06-07-2022

Metro Brands signs deal to launch Biion in India

05 July 2022, Mumbai:

Metro Brands Limited (MBL) has signed a deal to launch the Canada-based footwear brand Biion in India. This deal enables Metro Brands to retail Biion footwear through Metro and Mochi brand stores and on e-commerce websites.

Nissan Joseph, CEO, Metro Brands says, the partnership will enable Metro to expand existing product range and offer best quality footwear to Indian fashion-conscious consumer.

ALSO READ Metro Brands reports Q4 FY’22 results

Rick Buchanan, Founder CEO. Biion Footwear adds, Biion products are perfect for Indian consumers to wear a hot, wet, fashionable or casual days. The partnership will enable the brand to launch signature collections created in collaboration with celebrities like Justin Timberlake, Bruno Marks, Samuel L. Jackson, Jennifer Aniston, Shaggy, and Sonu Nigam in the Indian market.

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Brands-To-Retail 05-07-2022

Metro Brands signs deal to launch Biion in India

Levi’s opens its largest mall store in Mumbai

02 July 2022, Mumbai:

Denim and casual wear brand Levi’s has opened its largest sized store within an Indian mall to date in Mumbai’s Oberoi Mall. The store measures 3,798 square-feet and houses the brand’s ‘Tailor shop experience’ centre.

Levi’s new store houses a wide selection of menswear, womenswear, and accessories. The retail space has a customization area where shoppers can personalize their Levi’s clothing with patches, embroidery, paneling, and distressing for an interactive experience.

ALSO READ Levi's: New store opens @ Oberoi Mall in Mumbai

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SameepPathak, CEO, Oberoi Mall says, the addition of this denim giant will definitely boost the casual offerings at the mall. It has always been our endeavor to bring in the best of the renowned brands at Oberoi Mall and to further provide a holistic shopping experience to our customers.”

Levi’s entered the Indian market in 1994 through its wholly-owned subsidiary Levi’s Strauss India Limited. The brand aims to continue to expand its brick-and-mortar footprint across the country this year.

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Brands-To-Retail 02-07-2022

Levi’s opens its largest mall store in Mumbai

Columbia Sportswear: Retail footprints expanded with Bengaluru store

06 July 2022, Mumbai:

COLUMBIA Sportswear is consolidating its brick-and-mortar Indian presence with the launch of Bengaluru’s 4th and India’s largest experiential brand store.

ALSO READ Lotto collaborates with Couoang

The brand has its plans afoot to expand its offline presence by opening a slew of stores Pan-India over the next six months.

The Chogori family is responsible in India for building a network of stores.

The brand envisages catering the right fit & mix to this target audience/TG furnishing them with the right equipment, accessories, and clothing.

CREDITS: Fashion Network

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Brands-To-Retail 06-07-2022

Columbia Sportswear: Retail footprints expanded with Bengaluru store

Yami Gautam named brand ambassador for Dollar Missy

04 July 2022, Mumbai:

Yami Gautam is the new brand ambassador for leggings brand Dollar Miisy by Dollar Industries. She will endorse the brand in a campaign across platforms. inod Kumar Gupta, Managing Director, Dollar Industries says, Dollar has gone beyond the repertoire of basic everyday necessities like camisoles, panties, and bras to expand its product horizon and include fashionable leggings, loungewear, and casuals to compliment the wardrobe of today’s woman.

Through the new campaign, the brand aims to focus on stylish and colorful range of legwear specially churidar, ankle lengths, kurti pants and capris that complement the finer tastes of India’s New Age women of India. Kolkata-based knitwear manufacturer Dollar Industries is one of the leading players in the innerwear and athleisure segment with a strong presence across India.

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Brands-To-Retail 04-07-2022

Biba launches new kurta collection in partnership with Liva

02 July 2022, Mumbai:

Women’s ethnic wear and lifestyle brand Biba has launched a new kurta collection in partnership with textiles brand Liva

Biba’s partnership with the Aditya Birla Group textile brand offers classic ethnic wear pieces in light, fluid, and eco-friendly textiles. The collection includes elaxed fit kurtas, floral and geometrical patterns, and a diverse color scheme for a smooth transition from day to night. It also features chevron print, mirror work details, and more fusion style pieces.

ALSO READ Biba plans contest offering education opportunities to women

Liva Fluid Fashion manufactures its textiles using Birla Cellulose fibres which come from renewable and natural raw materials. The textiles are designed to be fully biodegradable and made in a sustainable way. This is Biba’s second collaboration with Liva following on from a line it launched last summer.

Biba also recently launched its ‘End of Season Sale’ which it describes as “India’s biggest sale. The brand is offering up to 50 per cent off designs from its women’s and girl’s collections on its dedicated e-commerce store.

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Brands-To-Retail 02-07-2022