03 August 2022, Mumbai:

With its bold, fun, and edgy theme live on Myntra for a quarter now, women’s fashion brand BoStreet has introduced over 2,000 trendy styles across all major categories like dresses, tops, blouses, denim, and shorts, swimwear, and co-ords.

BoStreet debuted on Myntra Stylecast in mid-April with over 500 styles.

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The brand offers everything from casual tops, T-shirts, and regular denim to bodycon dresses, party dresses, jeans, and crop tops.

It offers a variety of prints from solids, basic to dressy, etc. While consumers have approved the brand’s entire range of collections, its best-selling categories include tops and dresses. The brand has received over 15,000 orders on Myntra in a mere span of 3 months.

Kunal Abhishek, Co-Founder, BoStreet, says, the brand aims to maintain a perfect balance between inexpensive and stylish for young buyers.

It aims to strengthen its foothold in this category by introducing new styles at the right prices.

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01 August 2022, Mumbai:

After the successful launch of its women’s ethnic wear brand, Taneira, Titan plans to expand the brand’s retail presence by setting up more stores and strengthening its omnichannel presence. The brand is about to achieve a turnover of Rs 250-300 crore after five years.

ALSO READ  Taneira, Titan’s women’s ethnic wear brand appoints ‘Shalini Gupta’ as GM 

RELATED NEWS .  Taneira launches new ready-to-wear collection

Currently, with 25 stores in major Indian cities, the brand plans to open 35 more stores by the end of this year and take that mark to 125 stores in the next three years. It also plans to set up stores outside India and reach the existing customer base of Tanishq and Titan Eyeplus.

Another of Taneira’s ambitions includes being a Rs 1,000 crore brand by FY27. It also aims to increase the share of omnichannel sales to overall business to 25-30 percent.

The brand is still recovering from the losses caused due to COVID. It aims to foray into states like Uttar Pradesh and Bihar, where it primarily relies on online marketing and selling.

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28 July 2022, Mumbai:

Injiri offers apparel and dresses for contemporary women.

To showcase traditional Indian textile techniques to an international audience, womenswear brand Injiri launched a collection of 19 Chikan and Jamdani handloom textiles at the annual textile festival Xtant in Mallorca, Spain.

RELATED NEWS . Women’s wear brand Injiri launches quilts made of waste

ALSO READ Injiri launches collection of chikan & handloom textiles in Spain 

Injiri presented a collection of textiles to highlight the artisan craftsmanship of Indian weavers at the recent Xtant festival. The brand also collaborated on a film shown at the exhibition titled ‘The Turban Weavers of Bhujodi’ which spotlights weaver ShamjiVankar and his work to keep the tradition alive.

ChinarFarooqui’s brand Injiri retails from around 100 multi-brand stores internationally and one boutique in India, Ensemble. The brand works with artisans in India to create minimalist, understated clothing which is designed to put the spotlight on the textile craft itself.

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30 July 2022, Mumbai:

Wacoal is organizing its first-ever phygital (physical + digital) lingerie fashion show in India to unveil its Autumn- Winter collection 2022 collection. The show will showcase Wacoal’s latest line of lingerie.

This, in turn, is a conscious effort on the brand’s part to make intimate apparel beautiful and sensual inclusively.

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With this being Wacoal’s first lingerie fashion show in India, the brand is leaving no stone unturned to transcend geographical boundaries and bring this avant-garde event to its audience across the country.

For this, the brand is going to be live on the Facebook and YouTube platforms, thereby making it a phygital show which can be enjoyed not only by its physical audience but also by the virtual audience worldwide from the comfort of their homes.

The event will be hosted on-ground at Mumbai’s TajLands End in Bandra on August 05, 2022. The show will also be viewed live on the YouTube and Facebook platforms of Wacoal.

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02 August 2022, Mumbai:

The exclusive licensee of American brand Jockey, Page Industries has maintained its advertisement spending to 4-5 percent of its revenue.

The company has launched a new campaign for its men’s premium inner-wear collection.

In terms of the media mix, Jockey has been a significant spender across media.

ALSO READ Page Industries (Brand Jockey) reports Q2 results 

RELATED NEWS . Jockey India expands 'offline footprint' despite 3X growth in online sales 

Over the last few years, it is trying to build awareness for specific product offerings and, has increased investments in social digital marketing.

Karthik Yathindra, Chief Marketing Officer, Jockey India says, the brand’s athleisure business picked up during the COVID period as consumers shifted from casual and formal wear to athleisure.

The company also witnessed a healthy demand across innerwear for men and women, he adds. Overall, the organization clocked a 37-38 percent jump in revenue in the last financial year.

Jockey India works through distributors and multi-brand outlets and has over 100,000 touch points. The brand has 1,200 exclusive stores and opens around 150-200 brand stores every year. This year, it plans to close,300-1,350 exclusive brand stores by the end of the year.

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29 July 2022, Mumbai:

Men’s apparel brand Snitch has been awarded the Atmanirbharta (self-reliance) award for contributing toward social development and nation-building by achieving the extraordinary.

A ‘one-stop man shop” for men’s fashion needs, Snitch offers everything from ongoing trends to the latest collections.

The brand is widely known for its fast-fashion approach that captures world-class trends and designs to meet its customer’s expectations.

ALSO READ Menswear Clothing brand SNITCH now caters to the innerwear market with the launch of their latest collection 

RELATED NEWS . Nasscom: Indian Startup ecosystem is now Atmanirbhar

Indian Achievers’ Forum successfully conducted its “62nd National Summit, Atmanirbhar Bharat-Vision of New India.

Organized in two sessions, the event was graced by eminent government personalities-BandaruDattatraya, Hon’ble Governor of Haryana as chief guest, and, Gajendra Singh, Member, Petroleum and Natural Gas Regulatory Board as a special guest. IAF felicitated Snitch on a global platform and spread its story that in turn; inspired individuals, businesses, and communities alike.

The event also portrayed some commendable work of industry personalities, startups, MSMEs, and PSUs. IAF also felicitated such outstanding contributions to nation-building.

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28 July 2022, Mumbai:

Slower recovery in Greater China and a potential slowdown in other markets reflected in adjusted adidas outlook for financial year 2022.

adidas announced today that the company is adjusting its outlook for the financial year 2022. While second-quarter results were somewhat ahead of expectations reflecting continued strong momentum in Western markets and a return to growth in Asia-Pacific, the company has been experiencing a slower-than-expected recovery in its business in Greater China since the start of the third quarter.

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As a result, adidas now expects currency-neutral revenues for the total company to grow at a mid- to high-single-digit rate in 2022 (previously: at the lower end of the 11% – 13% range).

Because of the less favorable market mix due to lower-than-expected revenues in Greater China as well as the impact of initiatives to clear excess inventories in this market until the end of the year, the company’s gross margin is now expected to be around 49.0% in 2022 (previously: around 50.7%).

Consequently, the company’s operating margin is now forecasted to be around 7.0% in 2022 (previously: around 9.4%) and net income from continuing operations is expected to reach a level of around € 1.3 billion (previously: at the lower end of the € 1.8 billion – € 1.9 billion range).

So far, the company did not experience a meaningful slowdown in the sell-through of its products or significant cancellations of wholesale orders in any other market. Nevertheless, the adjusted guidance also accounts for a potential slowdown of consumer spending in these markets during the second half of the year as a result of the more challenging macroeconomic conditions.

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02 August 2022, Mumbai:

Raymond is eyeing a bumper sales season ahead as people want to go back to dressing up, says Gautam Singhania, Managing Director. The brand’s same store growth more than doubled compared to the pre-pandemic levels. The company expects textile business to grow in double digits, as per an IDBI Capital report. The luxury apparel maker, which exports almost 90 per cent of its products, is also witnessing resurgence in demand from Europe.

The brand’s sales in India market have surged, thanks to the many pending weddings that took place in the summer wedding season. It also expects a good festive and winter wedding season. Raymond will make available its Ethnix brand at select Raymond Shops, multi-brand outlets and large format stores like Shoppers Stop and Central.

The 98-year-old company is banking on its brand name in the men’s category and groom lounge, to be able to push forward its ethnic wear business too. In the long term, it hopes the Ethnix brand will contribute 15-20 per cent of the total sales of a store.

29 July 2022, Mumbai:

The conscious kids' clothing D2C brand Ed-a-Mamma, has launched its kidswear collection in the Indian market via shop-in-shops.

The brand has stepped into the retail market in major metropolitan cities as well as Tier II cities through Shoppers Stop and Lifestyle stores.

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In the western part of India, the company has launched 7 stores in Mumbai - one each in Andheri, Juhu, Ghatkopar, Goregaon, Kurla, and two in Malad. The stores are also present in Navi Mumbai, Surat, and Pune.

In North India, the shop-in-shops have been launched in Delhi, Noida, and Gurugram. In Southern India, Ed-a-Mamma has stores in Bengaluru, Hyderabad, Chennai, and Mangalore. It also has stores in Kolkata and Indore, respectively.

The brand was launched in October 2020 with about 160 options and now has 1200 options live on its website. The products are available on all the major e-commerce platforms such as Myntra, Flipkart, TataCliq, Nykaa Fashion, Amazon, and First Cry.

Ed-a-Mamma has successfully launched a 100 percent sustainable product with plastic-free buttons and trims and has registered a 300 percent top-line growth YOY. It has also manufactured and launched green denim and a 100 percent organic line of clothing with GOTS certification.

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27 July 2022, Mumbai:

Rupa & Co scions take over Cloudtail’s home, kitchen, and sports business.

Kolkata-based garment maker Rupa and Company’s third-generation promoters - Siddhant Agarwal and Aparesh Agarwal - have started a new seller business called RetailEZ on Amazon India, according to multiple sources aware of the matter.

RELATED NEWS . Rupa & Co Q4FY’22 results reported

ALSO READ Rupa & Company's Prahlad Rai Agarwala has been awarded the Padma Shri Award 

Kolkata-based garment maker Rupa and Company’s third-generation promoters - Siddhant Agarwal and Aparesh Agarwal - have started a new seller business called RetailEZ on Amazon India, according to multiple sources aware of the matter.

About Rupa & Co.

The company’s focus on key areas has set the platform for robust growth in the upcoming financial year 2022-2023. The company has always been committed to its long-term goal of providing the highest level of consumer satisfaction with its products and brands, adds CEO Lodha.

One of the largest knitwear brands in India, Rupa & Company produces innerwear, casual wear, thermal wear, and sleepwear for men, women, and kids.

(ET Report)

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