03 June 2022, Mumbai:

After launching the brand in India in August last year, FabIndia launched its youth-oriented womenswear brand FabNu in the Malaysian market with a dedicated concession at its brick-and-mortar store in Kuala Lumpur’s City Centre.

RELEVANT NEWS  FabIndia expands retail footprint with new store in Chennai 

*As per a Fashion Network report, the brand is designed to appeal to a younger customer base and has a more fusion style aesthetic, mixing FabIndia’s signature traditional prints with casual, western style silhouettes.

The line features dresses, shorts, lounge wear, separates, and sets with a bright colour palette.

FabNu’s maiden spring/ summer collection, following its launch collection for autumn/ winter last year, mixes bohemian and street style inspirations to pair peasant blouses with full skirts and baggy trousers with crop tops.

ALSO READ  Fabindia: A Brand of Bharat nurturing artisans across India

The brand shows FabIndia’s increased focus on younger shoppers as, having established a strong consumer base in older generations, FabIndia aims to expand its customer demographic to include millennials and Gen Z shoppers who have increasing disposable income and interest in branded fashion in both India and Malaysia.

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CREDITS: *Fashion Network

01 June 2022, Mumbai:

An initiative of Stitched Textiles, apparel brand Barcelona has announced plans to launch an IPO. The company has filed a resolution for the IPO (Initial Public Offering) with Registrar Of Companies, Ahmedabad, Gujarat. Jaimin Gupta, Managing Director, Stitched Textiles says, the IPO is a major step forward in Barcelona’s mission to democratize the garment retail industry.

RELEVANT NEWS Barcelona, Menswear brand introduces 'B2B App to streamline distribution

The company is proceeding with IPO formalities with an aim to file DRHP in the month of June’2022.

India’s fastest growing apparel brand, Barcelona is a premium lifestyle player in the retail sector for men’s wear. Incepted in 2015, with over 10 stores initially, the brand has expanded to Tier II, III cities through franchises.

ALSO READ  Barcelona targets second tier

As of now, Barcelona has over 90 stores and is a popular men’s wear garments at PAN India level. Barcelona’s retail presence spans over 50 cities and towns in India. The brand is also present in more than 6000 multi brand outlets across India.

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31 May 2022, Mumbai:

Sportswear brand Puma India has included Maldives into its syndicate that currently includes 19 other countries like Singapore, Indonesia, Malaysia, Thailand, Vietnam and Philippines.

The brand opened its first store in the Republic of Maldives, whose tourism has grown by triple digits in the last two years.

RELEVANT NEWS Puma launches new yoga collection featuring Kareena Kapoor Khan

Puma forayed into the Maldives market in partnership with sports and lifestyle marketplace Sonnee Sports.

The partnership will allow the brand to expand its offline retail presence and also explore ecommerce, sports clubs and other distribution channels in this new market.

ALSO READ Puma India: Looks to enter Maldives .

Located Male’s iconic shopping street Majeedhee Magu, the store is a one-stop destination for tourists and fashion enthusiasts besides the growing local football and futsal community.

Revenues of Puma India, grew to Rs 2.044 crore in fiscal year ending December 2021 The brand added 51 new stores in 2021 pushing up the exclusive store count to 450 in current fiscal.

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31 May 2022, Mumbai:

Myntra announces its 16th edition of its flagship 'End Of Reason Sale (EORS)' & it is to be held between June 11 and 16.

It is always a mega bonanza for shoppers of fashion and beauty, serving to millions of shoppers from across Tier-I and II cities and towns,

Expecting over 5,000 domestic and international brands to offer more than 14 lakh styles.

RELEVANT NEWS Myntra launches 48-hour delivery with ‘M-Express’ 

All the stakeholders offer unprecedented deals across a wide set of categories including home on the Myntra platform.

ALSO READ   Bostreet launches first collection on Myntra

The platform intends to unleash its full potential to engage with its loyal discerning fashion-forward shopper base.

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CREDITS: Investing.com

02 June 2022, Mumbai:

Go Global Retail has acquired Brums Milano, a premium kidswear brandhaving over 150 corporate and franchise stores in Italy besides a strong online presence, offering apparel, footwear and accessories. Brums is also sold at La Binacente and via 300 independent wholesale locations across Italy.

Founded in 1951, Preca Brummel SpA is a well-known Italian childrenswear company. Based in Varese, Italy, the company designs, markets and distributes children's apparel and accessories under the Brums and MEK banners.

Brums is a classic Italian brand that has created lasting memories for generations of customers. Its focus is on elevated fabrics with clean designs and fine details in sizes from newborn to teen.

Brums Milano will continue to be based in Greater Milano. Go Global will invest in Brum's digital capabilities including artificial intelligence and predictive analytics. As a portfolio brand on the Janie and Jack platform, Brums Milano will initially focus on its core customers in Italy, with their modern take on children's fashion, and a commitment to sustainable product development and designs.

In this acquisition, Go Global will leverage back office synergies for technology, ecommerce, digital marketing, sourcing, and raw material collaboration for the two companies, creating a global premium childrenswear platform.

01 June 2022, Mumbai:

The Aditya Birla Group has launched a new venture under its House of Brands entity. Known as TMRW, the move involves launch of New Age digital ventures including a portfolio of disruptor brands in the fashion and lifestyle space. The move also facilitates the next phase of D2C growth in India. TMRW will acquire as well as incubate over 30 innovative, customer-obsessed brands. The brands will be managed by founders operating within a synergistic ‘house of brands’ platform that share a common vision and shared capabilities.

The new venture will be led by Prashant Aluru, Former CEO Facebook and Bain & Co as CEO & Co-Founder. He will set up a nimble and agile founding team with the right skill sets and capabilities. Having extensive experience in digital and technology strategy, growth and investing, Aluru has experience in helping build and scale new age ventures in Digital & E-Commerce.

Ashish Dikshit, Managing Director, ABFRL says, “The venture can help tap into the new wave of entrepreneurial energy in India. It will help the company expand ongoing program of strategically attracting new pools of capital that are seeking investment in high-growth businesses.”

Prashanth Aluru, CEO and Co-Founder, TMRW adds, “The support of Aditya Birla Group and long-term investment will help the company fuel growth of several brands besides shaping the next phase of digital commerce growth till 2030 and beyond.” Through its digital-first focus, the two companies will jointly create an ecosystem of the most-loved disruptor brands partnering closely with highly competent founders.