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Brands-To-Retail 22-04-2022

Reliance Brands’ consumers step up affordable luxury purchases

22 April 2022, Mumbai:

More and more consumers of Reliance Brands are moving towards affordable luxury, making first-time luxury purchases post-pandemic.

This trend for affordable luxury purchases concurs with Reliance Brands’ move to acquire stakes in luxury fashion houses and launch more affordable lines.

ALSO READ Reliance Brands: 6th ‘Designer Brand’ acquisition & counting

The business has acquired stakes in Manish Malhotra and Abu Jani Sandeep Khosla. Though inflation has risen swiftly this year due to global challenges, Reliance Brands has not been affected, says Darshan Mehta, President, and CEO.

There have been stronger traction across the company’s portfolio brands in the last six weeks, adds Mehta.

It is one of the strongest demand patterns consistent with not just long weekends but across regular weekends and normal weekdays, which indicates the strength of the demand patterns, adds Mehta.

Demand in a few categories like luxury has surpassed pre-pandemic 2019 figures. However, demand for others like footwear and formal men’s tailored clothing continues to be slow, adds Mehta.

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CREDITS: Fashion Network report.

Brands-To-Retail 22-04-2022

Reliance Brands’ consumers step up affordable luxury purchases

Soch Group’s new store to boost startups’ sales on the platform

22 April 2022, Mumbai:

Newly launched e-commerce store of Soch Group- ‘This or That’ will help start-ups targeting millennials and Generation Z exclusively to sell their products on the platform.

The store will stock all product segments including fashion, lifestyle, beauty, wellness, home décor, etc.

ALSO READ Soch Apparels witnesses strong online growth amid COVID-19 crisis

The platform will help start-ups expand business by creating a fair playing field to construct a sustainable ecosystem.

The new store will also provide start-ups an opportunity to be funded by Soch Group. Rohit Pugalia, Founder says, it will support and facilitate the ambitions of carefully selected start-ups and provide customers a unique shopping experience by offering the latest and verified products.

Founded by husband-wife duo Purvi and Rohit Pugalia, ‘This or That’ claims to be India's first-ever e-tailer exclusively for start-up products.

It is the world’s first-ever phygital retail platform that handpicks interesting, unique, and innovative startup brands from across India.

Its unique services and offerings from the very best start-ups across the country are set to revolutionize the shopping world and make the latest and most exciting products more accessible to customers.

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Brands-To-Retail 22-04-2022

Soch Group’s new store to boost startups’ sales on the platform

Under Armour India's MD takes over its local ops

20 April 2022, Mumbai:

Former MD of Under Armour India, Tushar Goculdas, has taken over the US sportswear giant's domestic operations.

The development comes three years after the Baltimore-based brand entered the Indian market.

ALSO READ Forever New India: Shivani Goel As VP- Mktg Appointed

Goculdas, a former Adidas veteran, has created Underdog Athletics, which on Tuesday said it has been appointed as the exclusive distributor had and licensee for the Under Armour brand in India.

Underdog Athletics will buy stock from Under Armour and sell them to the brand's retail partners in India.

"We remain committed to our original strategy of opening 10 stores every year," Goculdas told TOI.

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CREDITS: TOI Dt 20-04-2022 (The news article has not been edited by DFU Publications staff).

Brands-To-Retail 20-04-2022

Under Armour India's MD takes over its local ops

Shree opens new store in New Delhi

16 April 2022, Mumbai:

Strengthening its retail presence, ethnic wear brand Shree by SHR Lifestyle has opened a new store in New Delhi.

Spread across 1,500 sqft in Rajouri Garden, the store houses the latest collections from the brand. Shree plans to open over 50 stores in India this year.

ALSO READ Shree to expand the store network

The brand has continued to expand across India and internationally despite the pandemic. ing to

Sandeep Kapoor, Chairman, SHR Lifestyle, says, the new store encapsulates the brand’s newly launched retail concept.

Its design enables customers to shop while looking through the brand’s new collections.

The aesthetically designed store offers a streamlined and easy shopping experience for customers.

It houses Shree’s latest Spring-Summer 2022 collection, which is inspired by today’s need for multi-functional outfits that can transform into any style anytime.

SHR Lifestyle is an ethnic wear manufacturer and distributor of women's clothing across India and abroad. Its brand Shree currently operates over 100 stores across India.

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Brands-To-Retail 16-04-2022

Brands, retailers cautious about the price hike

22 April 2022, Mumbai:

Retailers and apparel brands including Lifestyle, Reliance, Raymond, and Woodland have decided to either hold product prices or opt for only marginal hikes, despite a sharp rise in inputs costs.

Devajaran Iyer, the CEO, of Lifestyle International, says, the company does not plan to hike product prices for six months at least as it could affect the current positive consumption trend.

ALSO READ January retail sales restricted to 91 per cent of pre-pandemic levels: RAI

Retailers fear any significant hike in prices may impact demand. India's largest retailer, Reliance Retail, says, a price hike may jeopardize demand generation when the market is improving.

Anil Agarwal, Group CFO, Raymond informs, that his brand will look at cost efficiencies and reducing discounting instead of direct price hikes.

The profitability of the branded apparel segment has been under pressure for over a year due to a sharp rise in raw material costs, container shortages, and a significant increase in cotton prices.

While most FMCGs and quick service restaurants have increased prices, clothing and lifestyle firms adopted a more cautious approach.

For instance, Harikirat Singh, Managing Director, Woodland, says, his brand does not plan to increase prices for the next few months despite raw material prices surging by almost 25 percent in the last 3-4 months.

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Brands-To-Retail 22-04-2022

Brands, retailers cautious about the price hike

Primafashion Global to launch 100 stores by 2023

19 April 2022, Mumbai:

Having launched its first store in Ahmedabad, apparel and accessories major Primafashion Global (PGPL) plan to launch over 100 stores across India by 2023.

The company has earmarked Rs 75 crore ($10 million) investment for expansion. Of the total 100 new stores, 12 stores offering its premium menswear brand 'TIM Paris' will come up across India this month.

ALSO READ January retail sales restricted to 91 per cent of pre-pandemic levels: RAI

The company aims to provide customers with apparel of international quality at affordable prices.

It plans to target customers in Tier III and IV cities, says Capt Rahul Rajyaguru, Co-founder and Director, Primafashion Global.

PGPL has developed 430 different product categories for its retail outlets, while 160 products will be sold online initially.

It offers a complete menswear portfolio including the accessories such as belts, deo, undergarments, wallets, etc under the TIM Paris brand, adds Rajyaguru.

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Brands-To-Retail 19-04-2022

Primafashion Global to launch 100 stores by 2023

Singhania’s 2nd store in Hyderabad features textiles

14 April 2022, Mumbai:

Textile and traditional wear business Singhania's second store which opened in Hyderabad features textiles from across the country as well as unstitched and readymade garments.

It houses the retailers’ extensive collection of textiles including silk ikat, organza, hand-painted silks, block-printed cotton, Banarasi, and Kanchi silks, etc.

ALSO READ Offline Retailers Take A Serious Hit: Omicron Wave Upsets Discretionary Cart

It also offers a dedicated space for bridal wear featuring lehengas, unstitched suits, and other ready-to-wear pieces.

Decorated with revived weaves, the store’s walls showcase the brand’s textile heritage.

Sailesh Singhania, Head, Singhania’s says, the store boasts of their special design and style team who are well-versed with ancient sensibilities in the modern scenario.

First established as a sole textile distributor to the Nizam’s throne, Singhania's later transitioned from being a textile manufacturer and wholesaler to a retailer in 1999.

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Brands-To-Retail 14-04-2022

Singhania’s 2nd store in Hyderabad features textiles

e4m Pride of India: Spykar wins 'The Best of Bharat’ Awards'

22 April 2022, Mumbai:

The First edition of e4m Pride of India Brands honours 175 Indian brands.

The brands were recognized and celebrated for setting new standards of innovation and excellence in their products, processes, and marketing practices.

ALSO READ Spykar launches Chaplin-themed collection

The inaugural edition of e4m 'Pride of India Brands - The Best of Bharat' Conference and Awards 2022 was held today at Taj Santacruz, Mumbai, to celebrate and honour entrepreneurs who built brands in Bharat for Bharat.

The first-of-its-kind program was themed around the idea of ‘Building brands for Bharat’, and saw the marketing and business leaders from across the country come together to cheer on each other’s success as well as discuss India’s entrepreneurial future.

Spykar

Founded in 1992, Spykar is India's leading youth fashion denim brand and sells pan India through exclusive outlets, multi-brand outlets, and e-commerce portals.

Spykar is India’s leading jeanswear brand for the youth. The brand is synonymous with the ‘Young & Restless’ generation of today.

Jubilant Spykar management alludes," Kudos to team SPYKAR for winning the e4m Pride of India, The Best of Bharat Awards 2022!

We are truly humbled and honored to receive it.
Thank you to our YOUNG&RESTLESS patrons for making us try harder".

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CREDITS: e4m Spykar (The news article has not been edited by DFU Publications staff)

Brands-To-Retail 22-04-2022

e4m Pride of India: Spykar wins 'The Best of Bharat’ Awards'

Forever New India: Shivani Goel As VP- Mktg Appointed

19 April 2022, Mumbai:

The Melbourne-based fashion brand, Forever New has announced the appointment of Shivani Goel as Vice-President, Marketing, starting April 2022.

Goel would be spearheading brand communications across all channels, brand strategy, retail marketing & public relations with a focus on excellence in CRM, e-commerce dominance, influencer management, digital marketing, and the brand ambassador program.

ALSO READ Forever New launches new Autumn/ Winter range

The move is effective April 2022.

She moves from Colorbar, where she was the lead - of marketing communications and international expansion.

Dhruv Bogra, country head, Forever New, said, “We are elated to have Shivani join our team at Forever New, and the experience and knowledge that she brings to the table is truly unparalleled.

Influencers, as well as digital marketing, have become instrumental in the domain of marketing (more so, after the pandemic), and with Shivani’s prior expertise in these fields, it would undoubtedly be an added bonus for the brand.”

Excited to partake in this journey, Goel says, “My love affair with fashion started 15 years ago and this relationship has only become stronger and my passion more fervent.

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CREDITS: Brand Equity Campaign India Best Media Info Exchange4Media (The news article has not been edited by DFU Publications staff)

Brands-To-Retail 19-04-2022

Forever New India: Shivani Goel As VP- Mktg Appointed

Payal Singhal launches Spring/Summer’22 collection with Ensemble

12 April 2022, Mumbai:

Designer Payal Singhal’s eponymous ready-to-wear brand has launched its Spring/Summer’22 collection ‘Folklore’ in partnership with multi-brand luxury Indian fashion boutique Ensemble at its Kala Ghoda store in Fort, Mumbai.

ALSO READ Payal Singhal’s Travelling Trunk Show pop-up goes overseas to DUBAI

The, bohemian-style collection fuses jewel tones with crafty details. It features kalidar shararas in rich colors, embellished lehengas, flat kaftans, and fusion-style co-ord sets.

The Olomi embroidery of the collection blends with the kantha from Bengal, kashida from Kashmir and phulkari from Punjabi, adds Singhal.

Inspired by Gond art, the PS Prints have a geometric bent and depict folk tales set in the jungles of Madhya Pradesh, similar to how stories were embroidered on quilts and fabrics in the past.”

Fluid and genderless, the collection was launched with a new campaign featuring androgynous aesthetics. Its textiles and crafts are inspired by states across India as well as from the brand archives, namely its 'India in Colour' collection from 2009.

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Brands-To-Retail 12-04-2022

Payal Singhal launches Spring/Summer’22 collection with Ensemble

Mulmul diversifies product basket with western wear range

21 April 2022, Mumbai:

Luxury women’s traditional wear brand Mulmul has diversified its product range by launching the first-ever western wear collection.

Mulmul launched a new range of loose-fitting yet tailored separates in white shades.

ALSO READ Mulmul, a sustainable women's wear brand are preparing to expand its retail footprint across India

The collection features delicate details which give the garments a rich look. The collection blends floral and geometric designs and is ideal for summer. It mostly includes long-line waistcoats and cropped trousers featuring geometric cutouts.

Known for its highly feminine kurta sets, Mulmul focuses on lace details, pastel hues, and delicate motifs.

The brand recently also launched its Ramadan collection of 100 percent cotton kurta sets in black with white prints.

Launched in 2018, e-commerce brand Mulmul plans to expand its brick-and-mortar stores in 2022.

It plans to open seven new stores to bring its total store count to 11. The brand also plans to adopt omni-channel retail by expanding its online operations.

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Brands-To-Retail 21-04-2022

Mulmul diversifies product basket with western wear range

Levi Strauss’ stitching design, a well-known mark, says Delhi High Court

18 April 2022, Mumbai:

Adjudicating a trademark infringement suit in favor of the company, the Delhi High Court held that the signature ‘Arcuate Stitching Design’ of US jeans brand Levi Strauss had achieved the status of a ‘well-known’ mark.

The court imposed a cost of Rs4 lakh fine on Imperial Online Services for selling denim jeans with an identical ‘Arcuate Stitching Design’ mark.

ALSO READ Levi Strauss & Co.: Brand president, Jennifer Sey resigns

The court also directed the e-commerce sites to take down links to garments that were using the ‘Arcuate Stitching Design’ mark.

The ruling came as a result of a suit filed by Levi Strauss seeking protection of its stitching design, saying that the mark was adopted in 1873 and is used on all the textiles including denim jeans, which are manufactured and sold by it.

Levi Strauss said it found the products with the infringing stitch design on various e-commerce platforms, including Amazon, Flipkart, Nykaa fashion, Myntra, Snapdeal, Limeroad and Paytm Mall.

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Brands-To-Retail 18-04-2022

Levi Strauss’ stitching design, a well-known mark, says Delhi High Court

Russia @ war: Emerging Opportunities for Indian Brands

12 April 2022, Mumbai:

Some Indian retailers are in talks to open shops in Russia even as global retail brands such as Zara, H&M, Mango, Nike, and Ikea have pulled out from there following Russia’s invasion of Ukraine.

Home furnishing retailer Maspar and fashion brand Killer Jeans are among the retailers exploring franchise opportunities in Russia.