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Brands-To-Retail 25-03-2022

Pepe Jeans seamless D2C interactions using Salesforce

25 March 2022, Mumbai:

Fashion retailer Pepe Jeans has decided to foray into the D2C space. The brand uses ‘Commerce Cloud’ to deliver seamless e-commerce experiences, as per an Indian Retailer report.

The software enables customers to filter products on the brand’s website, find what they need, fill their carts, and enjoy a quick checkout process, says Manish Kapoor, Managing Director & CEO, Pepe Jeans India.

For the Commerce Cloud operations, the company relies on the support of cloud-based software company Salesforce.

ALSO READ Pepe Jeans forays into the D2C space

*Weaving personal customer connections through D2C commerce

For about 30 years, the Indian subsidiary of Pepe Jeans relied largely on partners and intermediaries to reach consumers.

But now, with the aim of building a truly customer-centric business, the brand is going down the D2C route.

“We want to cultivate a personal relationship with consumers, and communicate directly with them,” says Kapoor.

“So, in 2021, we launched our own website - pepejeans.in.”

Pepping up shopping experiences through engaging and user-friendly ecommerce

Today, Pepe Jeans uses Commerce Cloud to deliver seamless e-commerce experiences.

Customers visiting the brand’s website can easily filter products, find what they need, fill their carts, and enjoy a quick checkout process.

They’re also shown useful outfit recommendations based on about 30 pre-defined styles curated on Salesforce.

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CREDITS: Sales Force.

Brands-To-Retail 25-03-2022

Pepe Jeans seamless D2C interactions using Salesforce

Saundh Opens its Maiden Retail Space in Bangalore

25 March 2022, Mumbai:

The Saundh (luxury wear label for women) division of Gujarat-based textile and textiles behemoth Sahiba Ltd. is gearing up to expand its retail footprint.

For its expansion, the brand will concentrate on metros, Tier-I, and Tier-II cities.

Having an omnichannel presence and great vertical integration, in addition to a rising retail presence, adds to the expansion of our brand."

ALSO READ Saundh, a subsidiary of Sahiba Ltd., is preparing to expand its retail footprint with the goal of more than doubling income

*Sahiba Ltd owned apparel brand for women ‘’Saundh’’ has strengthened its retail presence with the opening of its first brick-and-mortar store in the IT Hub of India – Bangalore.

Spread across 750 sq ft, the new store lifts the curtain on an exquisite collection in the form of five capsules, ‘Ganjifa’, ‘Cheriyal’, ‘Gond’, ‘theyyam’ and ‘Khaas’ and will house designer-wear clothing that includes kurtis, kaftans, lehengas, tops, and indo-fusion sets.

Ecstatic with the new store launch, Sarabjeet Saluja, Founder & CEO, Saundh, says, “Saundh was launched with an aim to create a niche wherein the gap between designer clothing, aesthetics and affordability minimizes.

Strong product development, powerful manufacturing & distribution capacities, and striking price points elucidate it.

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CREDITS: Bold Outline & English Sakshi.

Brands-To-Retail 25-03-2022

Saundh Opens its Maiden Retail Space in Bangalore

'Swatantra' launches men’s casual wear brand Sundarbanns

23 March 2022, Mumbai:

A fast emerging group of digital-first brands launched in 2019, Swtantra Brands has launched a casual men's wear brand-Sundarbanns.

Sundarbanns targets the fast-growing, design-conscious urban population seeking unique and differentiated products.

The brand taps quality fabrics, unique colors, differentiated trims and accessories for the social media powered generation.

ALSO READ Casualwear next growth driver for Arvind Fashions as it scales digital capabilities

Aditya Ranjan Sinha Roy, CEO & Co-Founder, Swtantra Brands says, Sundarbanns concentrates solely on these pain points to deliver a product significantly superior than its competitors.

The brand adds unique trims and new colors to men’s wardrobes.

It also experiments with new fabrics that enable it to stand out amongst a plethora of brands. As a part of its expansion plans, Swatantra Brands recently launched its own website and is collaborating with large marketplaces to launch the brand in upcoming months.

The company aims to penetrate the western wear market from its existing established brands in the ethnic space, Swtantra & Triyah. It also plans to launch a new women’s wear brand Cleorra soon.

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Brands-To-Retail 23-03-2022

RMG bookings in Indore surge significantly

21 March 2022, Mumbai:

Bookings for the upcoming wedding season for readymade garment manufacturers in Indore have surged by over 50 percent.

The decline in COVID-19 cases and ease in pandemic-related restrictions has allowed people to hold extended wedding ceremonies thus pushing demand for garments.

Most garment manufacturers are booked for at least two months in advance ahead of the wedding season that will extend until July 1st week.

ALSO READ 'Global Ethnicwear Market' register 6% annual growth

Ashish Nigam, President, Indore Readymade Textile Dealers Association says, after a long time, we have seen such an encouraging jump ahead of weddings from our traditional markets.

Indore is a major trade center for clothes and readymade supplies across the country with Tamil Nadu, Kerala, and Andhra Pradesh as major markets sharing over 60 percent of the market share.

There are around 1,200 readymade garment manufacturers in Indore. Readymade complex in Pardeshipura is a hub for garment manufacturers housing around 125 units.

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Brands-To-Retail 21-03-2022

RMG bookings in Indore surge significantly

Swiss fashion brand On's Q4 net revenues reported

24 March 2022, Mumbai:

On the other hand, owing to strong DTC and wholesale performance, the Swiss running brand had its Q4 net sales increase by more than 50%, while the same for the year increased by a massive 70%.

While the brand's direct-to-consumer (DTC) business expanded by 76.7 percent in Q4, the wholesale business rose by 39.3 percent.

However, the net loss for the fourth quarter increased by 7,195 percent, and the same for the entire year increased by more than 500 percent.

ALSO READ Aditya Birla Fashion and Retail (ABFRL): To consolidate D2C play eyes at multiple digitally native brands

These losses were mostly attributable to stock compensation related to the company's first public offering (IPO). It also improved its 2022 projection due to higher-than-expected revenue, gross margin, and EBITDA.

Thanks to the positive sales results, the company plans to expand its product offerings in the running, outdoor, and lifestyle sectors in 2022, including new clothes, shoe designs, and accessories.

In addition, this year, On wants to extend its Nordstrom shop-in-shops as well as its relationships with fashion stores such as JD Sports and Foot Locker.

There are also rumors that Dick's will become a wholesale partner. It was founded in 2010 and now operates in over 60 countries across the world.

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CREDITS: Apparel Resources.

Brands-To-Retail 24-03-2022

Puma launches digitally-enabled store in Bengaluru

22 March 2022, Mumbai:

Strengthening its retail presence, sportswear brand Puma launched a digitally-enabled experiential store at Orion Mall in Bengaluru.

Puma’s largest store in South India brings technology, sports, and experiential retail under one roof. It has state-of-the-art offerings including F1 Simulators and interactive retail screens.

Abhishek Ganguly, Managing Director, Puma India, and Southeast Asia says, along with premium products, Indian consumers today also seek a smart shopping environment.

ALSO READ Experiential Store opened in South India

Puma’s second experiential store in Bengaluru reflects its commitment towards promoting sporting culture and meeting the promising demand for activewear and athleisure in the region.

Puma has around 360 stores across 120 cities and is present across e-commerce platforms in India.

The German MNC designs and manufactures athletic and casual footwear, apparel and accessories.

Puma is the third-largest sportswear manufacturer in the world. The company was founded in 1948 by Rudolf Dassler.

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Brands-To-Retail 22-03-2022

Puma launches digitally-enabled store in Bengaluru

Four upcoming brands to showcase at FDCI X Lakme Fashion Week

21 March 2022, Mumbai:

Four up-and-coming brands will be presented by Designer incubator 6Degree Studio at the upcoming seasonless edition of FDCI × Lakme Fashion Week on March 27.

The designers selected this season are: Romaa, Varun Chakkilam, Sejal Kamdar Designs, and Keerthi Kadire.

They will return to the physical runway for the first time following the pandemic and showcase their designs to buyers, editors, and the industry at large.

ALSO READ Suneet Verma to unveil collection at FDCI X Lakme Fashion Week

Known for brightly hued ethnic style women’s wear with embellished kurtas and feminine silhouettes, designers Romaa and Sejal Kamdar Designs will create fusion style womenswear with sculptural tailoring and ethereal neutrals.

Designer Varun Chakkilam will showcase a range of sleek menswear and womenswear while Keerthi Kadire will present a flurry of pastel-hued lehengas with floral details and delicate embellishments.

To be held from March 23-27, 2022, the upcoming joint edition of FDCI X Lakmé Fashion Week will strictly adhere to the health and safety standards as per local regulations.

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Brands-To-Retail 21-03-2022

Four upcoming brands to showcase at FDCI X Lakme Fashion Week

WROGN x Popeye come with new Clothing Collection

24 March 2022, Mumbai:

Popeye the Sailor Man is teaming up with Indian cricket star Virat Kohli for a new Popeye x WROGN men’s apparel line, available now in India.

WROGN is an Indian youth fashion and apparel brand for men co-created by Kohli. Available now in India, the Popeye x WROGN collection includes a range of 28 T-shirts featuring classic poses of the spinach-eating sailor paired with the graphic WROGN logo.

Some designs include tie-dye detail, an oversized WROGN logo, and more.

ALSO READ Virat Kohli Foundation (VKF) collaborates with 'Wrogn' for limited edition Tshirts

The graphic tees will be available on Shoppers Stop, Pantaloons, Myntra, and WROGN’s exclusive brand outlets.

Popeye is owned by King Features Syndicate, a unit of Hearst and home to some of the world’s most popular entertainment characters.

Black White Orange, King Features’ agent in the territory, brokered the collaboration deal out of India.

“Popeye has an incredibly engaged fanbase in India and this partnership with WROGN brings those fans a fresh line of unique, on-trend merchandise celebrating his ‘strong to the finish’ lifestyle,” says Carla Silva, vice president, general manager, global head, licensing, King Features.

“Virat Kohli is the biggest name in Indian sports and a true global icon, just like Popeye, and we can’t imagine a better partner than WROGN to debut this new collaboration.”

“We are excited about this collaboration between India’s leading youth fashion brand and the iconic character, Popeye,” says Anjana Reddy, chief executive officer, Universal Sportsbiz, owner of WROGN.

“This collaboration gives us the perfect opportunity to present our fun and quirky renditions to our customers. We have thoroughly enjoyed designing this collection and we are certain that this playful and stylish range will be well received by our target audience.”

“We’ve had a fabulous working relationship with USPL, they've been a key partner for us the past few years,” says Mitali Desai, co-founder, chief operating officer, Black White Orange.

“Popeye is one of our favorite brands and we're super excited to see the WROGN x Popeye range come to life through some fantastic designs. Fans are going to love this collection.”

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CREDITS: License Global (The news article has not been edited by DFU Publications staff).

Brands-To-Retail 24-03-2022

WROGN x Popeye come with new Clothing Collection

Express's DTC brand UpWest, forays into activewear

22 March 2022, Mumbai:

Go! UpWest, Express's direct-to-consumer (DTC) brand, has introduced a new activewear collection called UpWest.

For ladies, the new collection includes an open-back tank top and a bike short, as well as a stunning colorblock T-shirt and a full-zip jacket for males.

The apparel range, according to reports, was created with wicking characteristics, four-way stretch materials, no tags, and mesh. In addition to engaging client experiences, the garment features QR codes that unlock yoga sessions and meditations.

ALSO READ D2C market is driven by Gen Next entrepreneurs

Go was created to motivate and inspire good for everyone, including the world, according to Kelsey Vitullo, UpWest's Design Director.

"It all came from the objective of giving comfort, adaptability, and sustainability for our consumers' fast-paced, hybrid lives," Kelsey continued.

Offering wear-all-day, adaptable pieces that were formed from the notion of loungewear influenced by performance wear, according to the Design Director, is the appropriate complement to the UpWest line.

Express introduced UpWest in 2019.

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CREDITS: Apparel Resources.

Brands-To-Retail 22-03-2022

Harbour 9 launches women’s wear line

21 March 2022, Mumbai:

Harbour 9, a homegrown weekend-wear brand, recently unveiled its mindfully designed range of women's apparel lines.

Effortlessly elegant, affable, and approachable, the new line of apparel is an ideal fit for all the ladies who love to present their tastefully styled, gracefully groomed, naturally charming, and confident personalities every day.

Ensuring a perfect balance between fun and classics, high-quality, attractive, and comfortable.

ALSO READ Karmatex Apparels launches Men's Weekend Brand 'Harbour 9' to expand its business

Harbour 9 manufactures the clothes completely in India, right from sourcing the materials to the final product.

Be it attending a meeting or readying for an adventure, the Harbour 9 woman glides effortlessly between street and club, country and town, hills and beach, and deck and ports. Real, relatable, and relaxed at all times, the expansive range from Harbour 9 is ideal for both outdoors and indoors.

Holding comfort at the core of the philosophy – the new apparel line meets the contemporary lifestyle trend of women.

The products are priced consciously. Harbour 9 also believes in reducing the negative impact on the environment through their eco-friendly practices.

RELATED NEWS

Speaking on the launch of Harbour 9 women, Manoj Jain, Director, Harbour 9, said, “The thoughtfully curated range of woman clothing from Harbour 9 is here.

We started humbly with Harbour 9 man. Having witnessed unfathomed success, we decide to roll out the brand-new exclusive line of women’s apparel.

Custom-made to fit across sizes, Harbour 9 woman is in line with the contemporary lifestyle taste of modern women.

Move Easy with a Harbor 9 woman.”

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Brands-To-Retail 21-03-2022

Reliance Brands acquires Sunglass Hut India stores' franchisee rights

24 March 2022, Mumbai:

Reliance Brands has acquired the India franchisee rights and the existing network of stores of Sunglass Hut from DLF Brands, according to two people familiar with the development.

Sunglass Hut, owned by Italy's Luxottica Group, retails multi-brand premium eyewear products from Ray-Ban, Prada, Burberry, Dolce & Gabbana and Oakley, among various other labels.

ALSO READ Reliance Brands: Shopping Spree Continues As It Forms JV with Designer Rahul Mishra

Sunglass Hut entered India in 2013 and at the moment the corporate had stated DLF would open around 100 stores over time.

There are about 85 Sunglass Hut retailers within the nation allows us to become from day one a key player in one of the most promising retail markets for premium and luxury brands working side by side with the leading real estate company in the market, Andrea Guerra, then CEO of Lutica Group had stated.

Sunglass Hut is the second international model Reliance has acquired from DLF after its buyout of the UK’s Mothercare model in 2018.

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CREDITS: ET UR ALL NEWS pehal news (The news article has not been edited by DFU Publications staff).

Brands-To-Retail 24-03-2022

Reliance Brands acquires Sunglass Hut India stores' franchisee rights

Gianfilippo Testa appointed CEO of Alexander McQueen

22 March 2022, Mumbai:

Kering is announcing the appointment of Gianfilippo Testa as CEO of Alexander McQueen, effective May 2022.

He will report to François-Henri Pinault. He succeeds Emmanuel Gintzburger, who has decided to leave the Group to pursue new professional challenges outside Kering.

Gianfilippo Testa is an Italian national with a long track record in the luxury industry in Europe and Asia.

ALSO READ LVMH & Kering: PETA takes aim at luxury industry

He started his career at TAG Heuer in 2002 and went on to hold a range of roles at LVMH, specifically at Fendi in Italy, Japan and Hong Kong.

He joined Kering in 2016 as Gucci President Greater China and since 2019, he has been President of EMEA and VP Global Retail at Gucci. As CEO of Alexander McQueen, Gianfilippo Testa’s mission will aim at accelerating the expansion of the British luxury House to tap its full potential.

About Gianfilippo

Testa An Italian national, Gianfilippo Testa started his career at TAG Heuer in 2002 and went on to hold a range of roles at LVMH, specifically at Fendi in Italy, Japan and Hong Kong.

About Kering

A global Luxury group, Kering manages the development of a series of renowned Houses in Fashion, Leather Goods and Jewelry: Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, Brioni, Boucheron, Pomellato, DoDo, Qeelin, as well as Kering Eyewear.

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Brands-To-Retail 22-03-2022

Gianfilippo Testa appointed CEO of Alexander McQueen

Reliance Retail Ventures: Acquires Majority Equity Stake In Clovia

21 March 2022, Mumbai:

CLOVIA, POSITIONED AS IN "THE BRIDGE-TO-PREMIUM INTIMATE WEAR CATEGORY".

RRVL acquires 89% equity stake in Purple Panda Fashions Private Limited, which owns and operates the Clovia business Founding team to continue to drive the business in the next phase of growth.

Reliance Retail Ventures Limited (RRVL) announced acquisition of 89% equity stake in Purple Panda Fashions Private Limited, which owns and operates the Clovia business, with an investment of Rs 950 crore through a combination of secondary stake purchase and primary investment.

The Founding team and management will own the balance stake in the Company.

ALSO READ Clovia forays into new Tier II and III markets

Launched in 2013 by Pankaj Vermani, Neha Kant & Suman Choudhary, Clovia is India’s leading bridge-to-premium D2C brand democratizing aspirational innerwear and loungewear for millennial women.

Clovia’s offerings include 3,500+ product styles, based on its feedback led design approach and backed by its proprietary “Clovia Curve Fit Test”.

Speaking on the investment, Isha Ambani, Director, Reliance Retail Ventures Limited, said, “Reliance has always been at the forefront of enhancing choices and offering best value proposition to consumers.

Pankaj Vermani, Founder & CEO of Clovia, said, “Clovia is excited to become a part of the Reliance Retail family.

With this acquisition, RRVL will further strengthen its portfolio in the innerwear segment, having already acquired Zivame and Amante brands.

BDA Partners acted as exclusive financial advisor to Clovia, while Shardul Amarchand Mangaldas acted as legal counsel and Deloitte, Haskins & Sells LLP provided due diligence services for the transaction.

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Brands-To-Retail 21-03-2022